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April 17, 2015 by Sara Nguyen Leave a Comment

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About Sara
I'm a coffee addict and donut lover who is obsessed with technology, social media and marketing.

Want to grow your business with social media that woos your ideal clients and gets them to buy what you sell? Sure thing!

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When you first start out on Facebook Live, or any social media, there’s a chance that your audience will be small at first and no one will show up. This is less of a problem for Facebook Live because you have the power of Facebook Ads to get your content in front of more viewers. ⁠
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You can easily run Facebook ads to increase the reach of your video. ⁠
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And whilst the majority of people complain about having to ‘pay to play’ on Facebook, it’s actually a smart and effective strategy when you use it strategically. ⁠
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So, no one showing up for your Facebook Live isn’t really that problematic because you can address it with Facebook Ads and it’s not as expensive or complicated as you may think it is. ⁠
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#socialmediaforbusiness #socialmediamarketer #socialmediastrategy #socialmediatraining #socialmediatips #socialtips #facebooklive #facebooktips #facebook #onlinemarketing #successhabits #socialmedia #livestream #adviceoftheday #socialmedialife #womeninbiz #businesstips #socialmediamanagement⁠
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Nobody wants to be rejected. As humans, we’re biologically wired with a longing to belong.⁠
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Facebook livestreaming makes us very vulnerable to the idea of rejection because we’re putting ourselves out there and people may not like us or what we have to say. We risk losing approval from others and major judgment. (So judgie!)⁠
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As business owners and entrepreneurs we typically assume that if someone rejects us that WE are not good enough. But this isn’t always accurate. ⁠
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Rejection usually has more to do with the person rejecting and less to do with you. That person has his or her own history that influences their ability to connect with and accept you.⁠
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The way to overcome the fear or rejection that stops you from going live, or that creates anxiety is to change your definition of rejection. ⁠
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If we see it as an inevitable part of life that is not always necessarily our fault, then it no longer controls us. We can take the risk of showing up on Facebook Live knowing that if we push through it, we will be more resilient, smarter and ready for next time.⁠
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#socialmediastrategy #socialmediahelp #smtips #facebookpage #smallbusiness #businesstips #facebookmarketing #socialmediatips #socialmedia #socialmediatraining #savvybusinessowner #womeninbiz⁠

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I wonder if you're wondering if you're ready to start something? Video on YouTube, Facebook Live, a business, a blog....⁠
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I wonder if you're wondering if you think there's a certain amount of prework, or time that has to occur first?⁠
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It's a perfectionist thing. And sometimes the best way to get started is to just do it. ⁠
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Because once you start, you have to keep going.⁠
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But once you keep going...you're doing it.⁠
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And you get better and better at it.⁠
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The reality is that there's only one way through it..and that's to do it...and learn along the way. ⁠
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#socialmediacontentcreator #solopreneur #solopreneurs #solopreneurlife #solopreneurship #goalsetting #goalslayer #goalsgoalsgoals #goalsetting #goalseeker #goalstoreach #productivitytips #onlinemarketingtip #onlinemarketingtips #creativeprocess #productivity #productivityhacks #productivityhabits #productivitytip #digitalmarketingtips⁠
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🤣 .⁠
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.#quotestoremember #quoteoftheday #quotesdaily #motivationalpost #motivationalquotes #motivationalwords #motivationalmoments #motivationalthoughts #motivationalpic #motivationalposts #motivationalquotes #inspirationalquote #inspirationalquoteoftheday #inspirationalquotesandsayings #inspirationalquotestoliveby #inspirationalquotesforwomen #inspirationalquotesdaily #inspirationalquotesoftheday #inspirationalquotesaboutlife #inspirationalquotesofinstagram #socialmediagraphics #visualcontent #visualcontentmarketing #visualcontentcreator #socialmediaimages #blogcontent #instagramcontent #socialmediatools #socialmediatool #creativecontent ⁣⁠

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There’s a misconception about being ‘natural’ on camera. ⁠⠀
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People seem to think that it’s easy to turn on a camera and for words of wisdom to flow eloquently from your mouth. Charisma, wit and humour are also magical things that people assume ‘just happen.’⁠⠀
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For most of us, being good on camera takes practice. ⁠⠀
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Knowing what to do, setting up your equipment, pressing the right buttons comes from practice. ⁠⠀
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Knowing what to say comes from taking the time to learn and develop content. ⁠⠀
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Actor Anthony Hopkins reads his lines over and over, hundreds of times. This repetition and practice gives him confidence and it shows in his performance. It also eases the anxiety of performing and gives him a tremendous sense of ease. ⁠⠀
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If you feel that one of your problems is not knowing what to say or do on your livestream the solution is to put in the time and work to practice. ⁠⠀
Script it out, practice what you’re going to say out loud. Do a practice run with your equipment and experience the ease of knowing what you’re going to say and do on your livestream. ⁠⠀
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#facebooklive #smallbusinesstips #hustlesmart #contentcreator #contentmarketing #contentcreation #contentmarketingtip #contentmarketingtips #contentdevelopment #contentproducer #contenttips #contenttip ⁠⠀
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So make it count!⁠
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#quotestoremember #quoteoftheday #quotesdaily #motivationalpost #motivationalquotes #motivationalwords #motivationalmoments #motivationalthoughts #motivationalpic #motivationalposts #motivationalquotes #inspirationalquote #inspirationalquoteoftheday #inspirationalquotesandsayings #inspirationalquotestoliveby #inspirationalquotesforwomen #inspirationalquotesdaily #inspirationalquotesoftheday #inspirationalquotesaboutlife #inspirationalquotesofinstagram #socialmediagraphics #visualcontent #visualcontentmarketing #visualcontentcreator #socialmediaimages #blogcontent #instagramcontent #socialmediatools #socialmediatool #creativecontent ⁣⁠

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Lots of people carry a core belief that it’s essentially impossible to show up on social media whether it’s Facebook Live, Pinterest or YouTube and have it ‘work’ for your business. ⁠⠀
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And whilst social media is not a silver bullet that fixes all of your business problems, it only works if you have the mindset right from the beginning that it will actually help you build a connection and engage with your audience. ⁠⠀
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You have to go live over and over again, for people to see you and hear you and for you to build trust. ⁠⠀
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If you go live and don’t think that Facebook Live will work for you, it ends up becoming a self fulfilling prophecy. ⁠⠀
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It becomes your identity. But this problem of not believing it will work is not your identity, it’s only an issue and it can be overcome. ⁠⠀
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It’s about leveraging the platform to get your message out there and working consistently at it. Trying it out, iterating and refining your approach and content. ⁠⠀
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#facebooklive #smallbusinesstips #facebookmarketing #contentcreator #contentmarketing #contentcreation #contentmarketingtip #contentmarketingtips #contentdevelopment #contentproducer #contenttips #contenttip #socialmediahelp #socialmediatips⁠⠀

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I woke up yesterday morning to see my YouTube channel has just reached 9000 subscribers. 9000!! I remember when I first decided to start a channel, I had ZERO subscribers, 0 followers but a bucketful of knowing that if I kept creating valuable content, learned how to optimize my content and just kept going for it...that the channel would grow. ⁠
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I feel that people don't talk about the boring side of YouTube. The day in, day out repetition of finding ideas, writing out content, filming, re-filming, editing, uploading, releasing...sharing. Over and over. And while it may seem daunting and impossible...somewhere down the path...you *get it*...but you can't get there unless you keep doing the work. ⁠
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Repetition is the mother of skill. ⁠
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That...and a system 😉 I have a system to get you started with video for your business with Facebook Live. Grab my facebook live cheat sheets. Link in bio. 😍⁠
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#socialmediacoach #socialmediaqueen #socialmediatips #socialmediaexpert #socialmediatools #socialmediamanager #socialmediaguru #socialmedialife #socialmediahelp #socialmediadesign #socialmediastrategy #socialmediacontent #socialmediatip #socialmediamarketer #socialmediaconsultant #socialmediastrategist #socialmediafacts #socialmediasuccess #socialmediatrainer #socialmediaservices #socialmedia101 #socialmediaexperts #socialmediabranding #socialmediastar #socialmediamanagers #socialmediabusiness #socialmediamarketing

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One of the scary things about Facebook Live for many people is the technology side of it. This includes learning about what equipment, microphones, lighting and cameras to get, and then how to use the technology and go live. People become overwhelmed with all of the moving pieces. ⠀
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What also frightens them is the uncertainty of what can go wrong when they Livestream. What if the Internet drops out? What if my microphone doesn't work? What if I can't get my camera to work? What if I can't get the software to work? The reality is that tech fails happen. It's a common problem, and most people encounter issues with some part of the technology behind a Livestream. Overcoming tech fails is all about expectation. There's a high chance that something will go wrong during one of your livestreams. It happens to everyone. You can preempt the problems by doing practice runs to a test page or group and making sure that everything works to the best of your knowledge and ability before you go live to your audience. The trick is in knowing that it's inevitable. And if you know there's a possibility; you don't have to be afraid when it does happen.⠀
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So when the Internet drops out and interrupts your livestream, you can calmly resume your broadcast once it starts again or you can start a new broadcast, the show must go on. You don't believe it will work. Lots of people carry a core belief that it's essentially impossible to show up on social media whether it's Facebook Live, Pinterest, or YouTube and have it work for your business. And while social media is not a silver bullet that fixes all of your business problems, it only works if you have the right mindset from the beginning, the mindset that it will actually help you to build a connection and engage with an audience. You have to go live over and over again for people to see you and hear you and to build trust. If you go live and don't think that Facebook will work for you, it ends up becoming a self-fulfilling prophecy.⠀
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#facebooklive #smallbusinesstips #hustlesmart #contentcreator #contentmarketing #contentcreation #contentmarketingtip #contentmarketingtips #contentdevelopment #contentproducer #contenttips #content

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In case you needed to hear this today. You've got this. #igdaily #motivationalquotes #meditation #gratitudequotes #quoteoftheday #quotestoliveby #mindset #entrepreneur #instagood #bloggerlife #entrepreneurquotes #success #dailymotivation #dailyinspiration #motivation #keepgoing #successdriven #gratitudejournal #knowledge ⠀⁠
#inspirationalquotes #quotes #student #selfdevelopmenttools #selflove

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I walk you through how to create animated gifs in canva using animated downloads. ⁠⠀
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#canva #ccc #canva #DigitalMarketingTools #tutorialcanva #canvaapp #canvadesign #canvalove #canvatips #canvatemplates #tutorials #womenhelpingwomenentrepreneurs #smallbusinessrocks #smallbusinesssupport #smallbusinesslife #supportwomeninbusiness #womaninbusiness

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#inspiration #life #motivation #positivity #quotes #quote #quoteoftheday #positivevibes #beautiful #beliefs #success #manifest #meditation #spiritual #selflove #abundance #manifestation #inspirationalquotes #affirmations #happiness #spirituality

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You can now use #stickers from @canva to create animated gifs. Lemme show you how...⁠⠀
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#canva #ccc #canva #DigitalMarketingTools #tutorialcanva #canvaapp #canvadesign #canvalove #canvatips #canvatemplates #tutorials #womenhelpingwomenentrepreneurs #smallbusinessrocks #smallbusinesssupport #smallbusinesslife #supportwomeninbusiness #womaninbusiness

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😂 ☕️☕️☕️☕️ #coffeeplease #howtoadult #mondayfeeling

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I've been thinking about this a lot lately. ⁠
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#inspirationalquotes #quotestags #quotestagram #quoteoftheday #motivationalquotes

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Let's get straight into how to make a GIF or animated video in @Canva. ⁠⠀
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If we have a look at my Instagram, you'll see a couple of animated GIFs.⁠⠀
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They're really just nice, cute little elegant animations that help emphasise a message and they create a bit of a pop. ⁠⠀
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It was really easy to create these, and it took me no time at all. ⁠⠀
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I'm going to show you exactly how to create animated GIFs just like this, so you can use them on Instagram, Facebook, and whatever other social media platform you so choose. ⁠⠀
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Now I'm going to walk you through 3, yes, you heard that right, 3 different, very easy ways to create animated GIFs using Canva. The first way to create animated GIFs using Canva is to use the Canva’s animated social media template.⁠⠀
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#canva #ccc #canva #DigitalMarketingTools #tutorialcanva #canvaapp #canvadesign #canvalove #canvatips #canvatemplates #tutorials #womenhelpingwomenentrepreneurs #smallbusinessrocks #smallbusinesssupport #smallbusinesslife #supportwomeninbusiness #womaninbusiness

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If you have reviews from people who have been customers of yours or who have success implementing what you teach, this helps to increase your credibility when other people can talk about how great you are. ⁠
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Avoid making misleading claims about instant results that aren’t realistic and make sure you comply with the laws regarding claims and testimonials. ⁠
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You can also combine testimonials with ‘how to tips’ to create really credible and valuable content. As you tell the success story as a testimonial, give a few tips about how someone can go and be successful themselves so the story is not only relevant and talking about how you helped someone, which builds credibility, but the story also gives them tips, which builds credibility.⁠
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And when sharing testimonials on social media, it doesn’t have to be the typical boring ‘testimonials’ page that people associate with reviews. ⁠
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You can have snippets in the form of videos or quotes of people talking about how great and smart you are and that you can get results. This can help build a lot of credibility for you. ⁠
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#socialmediacontent #contentmarketing #socialmediastrategy #socialmediamarketing #socialmediatips #marketingdigital #socialmediaday #socialmediabranding #marketingstrategy #socialmediaweek #socialmediamarketing #marketingtips#digitalmarketing #socialmedia #socialmediatools #socialmediadesign #socialmediamanager #socialmediatips #socialmediatip #socialmedialife #socialmediahelp #socialmediastrategy #socialmediamarketer #socialmediacoach⁠

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Take people on a journey with you.⁠⠀
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This doesn't mean putting yourself on a pedestal as the world's expert. No, you're sharing your experiences, and that is super relatable and builds credibility. ⁠⠀
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By doing this you showcase your different ideas, different approach, different perspectives. And you have a unique perspective because it's yours. By definition, it's unique.⁠⠀
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Sharing your journey on social media can involve showing pictures of you as a real human being, doing what you teach builds enormous credibility.⁠⠀
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Whether that’s you in front of an audience speaking with people listening to what you have to say.⁠⠀
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Or you coaching, creating content, or just grinding at your desk, in the studio, implementing and working. ⁠⠀
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People like to see real-world images of you. It puts a face to the name and helps them picture a real person getting results, instead of a scammy, faceless entity trying to take their money.⁠⠀
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And you may think that your life is boring, heck...if you photographed me all day...I would bore anyone to tears. But your experiences and your view makes you unique. And people want to see that because they want to see people can relate to. That builds connection and credibility. ⁠⠀
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#socialmediaforbusiness #socialmediamarketer #socialmediastrategy #socialmediatraining #socialmediatips #socialtips #facebooklive #facebooktips #facebook #onlinemarketing #successhabits #socialmedia #livestream #adviceoftheday #socialmedialife #womeninbiz #businesstips #socialmediamanagement⁠⠀

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If you’ve ever received recognition in the form of an award, been featured on a podcast or popular blog these are things that are proof that you’re an authority. ⁠⠀
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You can showcase these experiences in your social media by integrating them into your content, or as stand alone content. ⁠⠀
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For stand alone content, you can create a post or video about your recent award, guest blog or podcast feature. People will be able to see that you’ve had this experience and it positions you as the ‘go to’ person in your field. ⁠⠀
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You can integrate your authority into your content, whether it’s a post or a video by referencing it. For example if you’re if you’re creating a how to tutorial on how to lose weight quickly and safely, you can talk about how you were also featured on a podcast/blog/received an award based on the information you’re about to teach. ⁠⠀
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Proof of authority is a big credibility builder. ⁠⠀
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#socialmediatipsandtricks #socialmediamarketing #socialmediacoach #socialmediatools #smallbusinessmarketing #smallbusinessmarketingtips #smallbusinessowner #socialmediaforbusiness #womeninbusiness #ladypreneur #licensedtocreate #howtogainfollowers #newfollowers #newclients #smallbusinesscoach #behindthechair ⁠⠀
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#inspirationalthoughts #motivationattitudesuccess⁠
#bossmindset #wisdomquote #wisdomwords #mindsetiskey #successhabits #inspirationalthoughts #mindsetmatters #wisdomquotes #inspirationdaily #wisequotes #wisewords #growthmindset #mindsetiseverything

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