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Sara Nguyen

Helping Sassy Solopreneurs Reach more people and get more clients

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[Thriving Creator Podcast] Episode 22: How many YouTube subscribers do you really need? Here’s the truth.

Hello, and welcome to this episode. How many YouTube subscribers do you really need in order to make decent money from the platform? This is probably one of the most popular questions I get from viewers, students and clients. Think of this episode as an easy, honest guide with the basics you need to know.

Episode 22: How many YouTube subscribers do you really need? Here’s the truth – Podcast Transcript

How many YouTube subscribers do you really need in order to make decent money from the platform? This is probably one of the most popular questions I get from viewers, students and clients. Think of this episode as an easy, honest guide with the basics you need to know. I’ll talk about subscribers and the numbers you need, the quickest way to grow your channel plus my fave tools for growing your channel.

Hey Thrivers…

I’m Sara Nguyen, Creator of the Thriving Creator Academy. And I’m here to help you go from being stuck and overwhelmed to becoming a confident, profitable and thriving creator.

Join me here each week for honest conversations about what it really takes to be a successful YouTube Creator without compromising your creativity, sacrificing cheeky drinks with people you love or down time for yourself.

You’ll hear about the hard lessons I’ve gone through, so you an avoid making the same slow and costly mistakes on your journey.

As well as my secret weapons to help you dig deep and do the work it takes.

I’m honoured and grateful to have the opportunity to share this together with you, right here on the Thriving Creator Podcast. I’m glad you’re here. Let’s get started.

How many subscribers do you need to start making money on YouTube?

If I had a dollar for every time someone asked me this…(laugh).

The answer to this question really depends on HOW you want to make money from YouTube.

If you’re looking to make money from YouTube Adsense via the YouTube Partner program – which is one of the most popular methods, and popular in the sense that everyone wants a piece of that pie…the answer is black and white.

In order to generate money from the program, you’ll need at least 1,000 subscribers and 4,000 watch hours in a year to qualify for the program.

What this means is you need to gain 4,000 viewing hours in 12 consecutive months. Your videos need to have been watched in the previous 52 weeks for the watch hours to count. There’s no limit to the number of videos you upload and they also don’t have to be published within the last 12 months.

You can apply to join the YouTube Partner Program once you’ve reached these numbers.

The problem with the YouTube Partner program is that just because you have 1000 subscribers and qualify, it doesn’t mean you can make a livable income every month.

The money you can earn once you’ve joined the program really depends on the niche that you’re in and what advertisers are willing to pay for ads on your YouTube videos. The amount is referred to as CPM or Cost per thousand.

For example, niches such as finance and business are known to have high CPMs. I’ve seen Creators earning $20-50 CPM in this space because of the demand from advertisers to reach audiences in this category.

I’ve also seen Creators in fitness, health and beauty with CPMs around $2 per thousand.

So how many views each month do you need to make a liveable income?

The answer is – A LOT!

I always advocate that making money from the YouTube Partner Program is a nice to have, but it shouldn’t be your only focus because it’s so unpredictable and out of your control. CMPs fluctuate and just because you have lots of subscribers, it doesn’t equal making lots of money from YouTube especially if you’re just starting out and new to YouTube.

The views on a channel if you look at your YouTube analytics will predominantly come from YouTube search. Which means the majority of viewers seeing your content won’t be your subscribers.

So think about it…how important is that subscriber number then? Spoiler alert…It’s not.

Another way to make money from YouTube which relies less on subscriber numbers and this is what I teach and coach my students to do, is to offer your own products. This could be anything from consulting services to coaching, to online courses.

By offering products that help solve your audience’s pain points, you can make money from YouTube without feeling icky, because there’s a transaction of value. The right audience will be willing and ready to pay someone – and why not You?… to ease their suffering and speed up their progress toward their desired goals.

So as you grow your audience and reach more people on YouTube, why not have a product to offer them?

Creating products and selling them is a great way of earning an income from your YouTube channel.

And you can offer your products regardless of how many subscribers you have, as long as you’re creating relevant videos…you have a way of reaching people and converting them to buy.

I started offering social media services when I had less than 500 subscribers. And my packages started at $2500 minimum, and I was making sales.

People found me from my videos because I was making content that was relevant and YouTube-optimized. Then they wanted to work with me because they had seen a bit of what I could offer from my videos. It wasn’t about the number of subscribers at that time.

So don’t think that you need 100 000 or 1 million subscribers in order to start leveraging YouTube to earn an income. The reality is that subscribers don’t matter if you create your own products and create high-value content that solves your audience’s needs and is YouTube friendly so I can rank in search.

What’s the quickest way to grow your channel?

The big secret to YouTube success and growth is really not a secret at all: it’s simply a matter of consistently creating and publishing high-quality content that is designed for YouTube.

It’s not about having a 4K camera, or the most expensive microphone or audio interface, or the fanciest animations and transitions on your video.

These can give your videos a little boost but at the end of the day, it’s the quality of your content that will really determine whether or not your channel grows.

Focus on creating videos that are informative, engaging, and above all else, made for YouTube. With a little hard work and dedication, you’ll be on your way to YouTube growth in no time.

There are many different tools and tactics you can use to grow your YouTube channel.

In this episode, I’ve talked a lot about making sure your content is “YouTube optimized and YouTube friendly”.

There are many components to this but what I want you to focus on as a content creator, is creating data-driven content.

This means creating videos on topics your audience are actually searching for. Doing keyword research to figure out what terms and phrases people are using when they search for content is what I recommend you do anytime you have a video idea. Before you create the video, not after.

Tools that I personally use include VidIQ and Kewywords Everywhere.

They’re easy to use and they’ll both tell you how many searches a keyword or topic will get, as well as related keywords you can use.

By focusing on creating data-driven content and using YouTube keyword tools you can be sure that you’re always giving your audience exactly what they’re looking for. And this is what gets you more views and subscribers.

When it comes to YouTube, it’s very easy to get caught up in the number of subscribers, the number of views your video gets.

While it’s important to set goals and track your progress, it’s also important not to get too fixated on collecting subscribers. Because you don’t need a large following on YouTube in order to make a livable income from YouTube. But you do need to focus on producing quality content and creating products that you can offer your audience.

As long as you’re doing that, your subscriber count will take care of itself and your audience will thank you for it.

This episode is over but it doesn’t have to end.

Head on to Thrivingcreatormasterclass.com if you’re ready to go from confusion to clarity and confidence and finally ditch that self-doubt so you can build the thriving YouTube channel you know deep down you were always meant to create, then Join me inside my signature Program – the Thriving Creator Academy where you’ll get the content, coaching and community you need to successfully implement my proprietary system so you can start reaping the rewards of running a thriving YouTube Channel.

The Thriving Creator Academy is a coaching program for creators who are ready transform their creative ideas into thriving YouTube channels. Sign up to the masterclass now to learn more at Thrivingcreatormasterclass.com.

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Sara Nguyen
Video and Course Creator | Online Marketing Strategist | Wine Lover | Coffee Addict | Geeky techy lady| 😀 Helping small businesses build and grow their business using social media with ease.
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About Sara
I'm a coffee addict and donut lover who is obsessed with technology.

Want to grow your business with YouTube or live video that woos your ideal clients and gets them to buy what you sell? Sure thing!

I'll help you navigate through the maze of video and social media so you can connect and sell online with ease.

Learn more about me

Follow me on Instagram

sara.nguyen.video

Don’t have time to spend hours editing photos? I Don’t have time to spend hours editing photos? I know I don’t. With Canva’s AI Photo editor: Canva Magic Edit, you can transform photos in seconds, taking them from meh to YEH-YAH!!! 
You’ll love how simple and fast the process is. Truly magical! I show you how in my latest Canva Tutorial, now up on my YouTube channel. Check it out so you can give it a try and see the magic for yourself!
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📹 You know that saying that you’re just “on 📹 You know that saying that you’re just “one video away” from hitting it big on YouTube? Well, here’s the truth: it’s not that simple.
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💡 Sure, one video could get picked up by the algorithm and rack up views or even land you a lucrative brand deal.
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🏃‍♀️ But building a successful YouTube channel takes more than just one lucky break. It’s a marathon, not a sprint.
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📆 It’s all about what you do day in and day out: what happens after you hit record, after you publish a video, and after someone watches your content.
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💰 You might be able to make a quick buck by focusing on quick wins, but if you’re in it for the long haul, you need to think big picture and sustainably.
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🔑 I know it’s cool to get lots of views, but the real key to success on YouTube is being able to do it again and again, and to stay focused on how you turn your viewers into buyers. That’s how you leverage YouTube.
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🚀 So keep pushing forward, my friend. Don’t be fooled by people who say there’s a quick one-and-done video path to eternal YouTube success.
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🔍 With focus and commitment, you’ve got what it takes to build a thriving YouTube channel that generates income for your business.
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📣 And, importantly, get your message out there to people who need to hear it. 💘
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #growyourbusinessonline #findyourflock #contentcreators #thefutureisfemale #freelancingfemales #businessownerlife #fempowerment #femaleentrepreneurship #entrepreneurialmindset #bizbabe
🎨🌟🎥 Learn how to add pizzazz to your grap 🎨🌟🎥 Learn how to add pizzazz to your graphics and give them that extra wow factor with animations in Canva! 💥
 🚀🤩 In my latest video, I show you how. I promise it’s easier than you think and you’ll be making stunning visuals in no time! 💯😉
Check it out now. Link to my channel in bio. 🙂
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#CanvaAnimation #DesignTips #AnimationTutorial #GraphicDesign #CanvaTips #WomenInBusiness  #FemaleEntrepreneur #WomenSupportingWomen #WomenWhoHustle #LadyBoss #canvaverifiedexpert #canvatutorial #youtubecreators #contentcreators #tutorialvideos
Let's dive into the exciting world of adding autom Let's dive into the exciting world of adding automatic subtitles/captions to your YouTube videos with the help of a trusty robot friend 🤖. New video on my YouTube channel just dropped where I take you through it step by step. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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. #womeninbusiness #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs  #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #growyourbusinessonline #findyourflock #contentcreators #thefutureisfemale #freelancingfemales #fempowerment #femaleentrepreneurship #bizbabe #contentcreator #youtubecreators #youtubetipsforbeginners #ContentStrategyTips #ContentCreationTips #youtubecreatortips
The answer to how long it takes to grow a YouTube The answer to how long it takes to grow a YouTube channel to 1000+ subscribers isn’t as important as you may think. It could take as little as one month, or perhaps even more than a year!
Yes, getting to 1000 subs and qualifying for the YouTube Partner Program and earning revenue from AdSense is exciting, but if you focus instead on how you can create video content that is truly valuable for your viewers... THIS will be the lever that grows your channel and gets you views and clients.
Remember that quality trumps quantity when it comes to YouTube video content.
Create your videos, review them and look at how you can make the next one 1% better than the last. Doing this consistently will get you to 1000+ subscribers.
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#GrowYourBrand
#CreativeEntrepreneur
#creativeentrepreneursontherise
#YouTubeCreator
#ContentCreator
#FemaleEntrepreneur
#SheMeansBusiness
#youtubecreatortips
#youtubetipsforbeginners
#femaleentrepreneurjourney
#femaleentrepreneurlife
#thatsdarlingmovement 
#chaseyourdreams 
#growyourbusinessonline 
#findyourflock
Ready to get your YouTube timestamps/chapters on p Ready to get your YouTube timestamps/chapters on point? 🤓 I've got you covered! Check out my latest video on YouTube and learn how to add timestamps and so people can easily find their way around your content. 
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement  #growyourbusinessonline #findyourflock #contentcreators #freelancingfemales  #fempowerment #femaleentrepreneurship #entrepreneurialmindset #bizbabe #contentcreator #youtubecreators #contentcreationtips
If your YouTube videos aren't getting many views - If your YouTube videos aren't getting many views - I gotchu. Here are my actionable tips you can take without resorting to spammy tactics like sub for sub.
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#womeninbusiness #businessmentor #successleavesclues #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #growyourbusinessonline #findyourflock #contentcreators #businessownerlife #fempowerment #femaleentrepreneurship #entrepreneurialmindset #bizbabe #youtubecreators #youtubetipsforbeginners #ContentCreationStrategy #ContentStrategyTips #contentcreationtips
Forget about trying to buy your way to success wit Forget about trying to buy your way to success with fake subs and views, instead you should be investing your time and energy into mastering your video content! It’s all about making real connections - no artificial sweeteners necessary.
The secret to success on YouTube is creating videos that connect with your ideal audience.
It’s not just about churning out videos as quickly as possible, but rather taking the time to consider what your viewers need and want from you, and delivering it in an engaging way.
Keep creating, keep reviewing, keep making those improvements for the next video. Doing this regularly will get you the subs and views you dream of. 
#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #growyourbusinessonline #findyourflock #contentcreators #thefutureisfemale #freelancingfemales #businessownerlife #fempowerment #femaleentrepreneurship #entrepreneurialmindset #bizbabe
If you’ve been told that the best way to grow yo If you’ve been told that the best way to grow your YouTube channel is to ‘publish often and consistently and you will make it’ - think again! Posting videos too frequently could be destroying your channel growth, instead of helping it.
“Publish often and consistently” is thrown around a lot because the YouTube algorithm values recency of content and relevancy of content.
The big issue is that if publishing consistently becomes more important than the quality of your videos and you don’t take time to learn, process and grow from what you just did…what happens is you jump from one video to another without the chance to review for improvements.
You prevent learning about how you can make the next video better and repeat the same mistakes that you carry into the next video. 
This isn’t something we think about. Instead, we get caught up in the hustle and pumping out videos. 
Publish when you have a good video.
Believe it or not, there is no schedule that if you don’t follow will lead to your channel’s imminent death. Better quality content means that’s more potential for your content to perform and reach your audience. 
Fit your schedule around how long it takes you to create a good-quality video and focus on consistency of effort more than posting frequently.
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #growyourbusinessonline #findyourflock #contentcreators
Have you heard of AI text generators like Canva Ma Have you heard of AI text generators like Canva Magic Write, Jasper and GPT-3? Are you wondering if not using them puts you at a disadvantage or affects your business or creativity? Let’s talk about it!
#fempreneur #findyourpurpose #contentideasforsocialmedia #aitextgenerator #womeninbusinesss
Canva's AI text generator - Canva Magic Write can Canva's AI text generator - Canva Magic Write can help you write anything from Instagram captions to Youtube scripts and even brainstorm ideas really quickly and easily. I show you how in my latest YouTube video.
Check it out, link in bio to my YouTube channel.
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#canvaverifiedcreative #canvatutorial ##womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #growyourbusinessonline #findyourflock
Don’t let the size of your YouTube channel disco Don’t let the size of your YouTube channel discourage you.  Every single view of your content is a success and a testament to the quality of what you have provided. This should be recognised and celebrated! Keep going you good thing 😀 #youtubecreator #videocontentcreation #womeninspiringwomen #womeninbusinessrock #risingtidesociety
Are you looking for a quick and easy way to remove Are you looking for a quick and easy way to remove the background of your videos? Check out my new YouTube video on how to do this using Canva! Learn how to quickly and easily remove video backgrounds in one click.
Link in bio to my YouTube channel.
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #growyourbusinessonline #findyourflock #canvaverifiedexpert #canva
Wow, it feels so good to be back and creating cont Wow, it feels so good to be back and creating content for my YouTube channel again! I’m excited to share all the insights I’m learning along with the new training and tutorials to help you grow with video for your business.
My 3 takeaways which are also handy if you’re just getting started with your YouTube journey:
Be gentle with yourself - it will feel a bit rusty at first. Choose topics you know you can create quickly and go easy on yourself.
Block out the time and commit to it - focus more on the time than the end product, and you’ll get there eventually.
Have fun - creating content should be an enjoyable experience, so make sure you have fun with it!
#backatit #YouTubeCreator #SmallBusinessContentCreator #ContentCreatorLife #CreativeMarketingTips #SmallBizSuccess #ContentStrategy101 #SupportSmallBusinesses #StartupLifeHacks #DigitalMarketingForSmallBusinesses #SmallBizMagic #ContentCreationProtips #WomenInBusiness #FemaleEntrepreneur #FemaleBusinessOwner #BossLady #FemaleHustler #SheMeansBusiness #HerBusiness #StrongWomen #CreatedToCreate
⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨The key to success ⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨The key to success on YouTube is to make videos that people want to watch.✨
And finding the balance between topics people are searching for and what you actually want to create videos about is the art of YouTube. 
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How do you uncover the topics to create videos about?
Keyword research is how. 
Trust me, this is something that your future YouTube self will thank you for when you create videos that actually get views AND that lead to sales for you! 🙏🏼
And it's not as complicated or scary as you may think it is.
1. Use my top recommended tool: KeywordsEverywhere. It's super affordable and easy to use.
2. Download and install the KeywordsEverywhere Chrome extension. Once installed, set up the plug-in and add some credit($10 is plenty to get you started).
3. Start entering topics in the search bar for videos you want to create. 
4. Look at the "Search volumes" that KeywordsEverywhere reveals. This is where the magic is. You want to go for keywords that have >1000 searches per month. 
5. Look at the "Related searches" for more keyword ideas and keep refining. 
6. Check out Askthepublic.com to help generate more keyword ideas and see the search volumes. 
Following these steps will ensure that your YouTube videos are successful data-validated topics. 💃🏽💃🏽
But this is just one part of the equation (so much math! LOL). 
You need a system that will help you turn your YouTube videos into reliable sales...
So check out my YouTube Masterclass where I'll walk you through exactly how to make it happen. 
Snatch your spot at the link in bio. xX
Do you want to make YouTube videos (and an income Do you want to make YouTube videos (and an income from them) but aren't sure where to start? 🤯🤔
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I'll break down some of the most important aspects for you.
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Step 1 - Before you start filming your video, do some research to make sure people are actually searching for it.
Step 2 - Take the time to script it out or create a list of bullet points.
Step 3 - Decide what style you want the video to be. A talking-head video is completely fine and often simplest. Create a list of shots you need to take.
Step 4 - Choose a day and block out a few hours to record.
Step 5 - Hit Record! Film your video content (or Go live!)
Step 6 - Edit your video, either do it yourself or outsource it. 
Step 7 - Upload your video and optimise it for YouTube search
Step 8 - Release your video.
Step 9 - Promote your video (in non-spammy ways).
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Getting clear on this process will help you understand realistic time requirements and identify which areas you can outsource. 
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But this is only the video creation aspect of things. How do you go from having a YouTube video to generating money? It doesn't work by magic; you'll need a focused plan to make it happen. I go deeper into what's needed in my YouTube Masterclass. Link in bio. ✨
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#freedombasedbusiness #hustlewithease #girlbosstips #womenwithaplan #solopreneurlife  #businessownerlife #instagramtips  #reelstips #contenttips #progressoverperfection  #realbusinesstalk  #socialmediastrategy  #ladystartups #smallbusinessadvice #businesstips101 #ladybosslifestyle #socialmedia101 #smallbusinesshelp #handmadeinaustralia #businesscoach
You may be thinking, why would I want to become an You may be thinking, why would I want to become an expert? 
Isn't that a lot of pressure? 
Well, becoming an expert has its perks. 
People trust experts and as a result, you will attract dream clients who are willing to pay for your services. 
By positioning yourself as an expert in your category, you will also open up opportunities for your business that you never thought possible. 
So if you're serious about using YouTube to drive value and grow your business, this episode is for you. 
🎙️Check out the full episode on the Thriving Creator Podcast🎙️
Episode 16 is the one you'll want to catch.
Link in bio.
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #podcastersofinstagram #podcastinglife #podcasthost #growyourbusinessonline #findyourflock
Feeling thankful for all the amazing moments in th Feeling thankful for all the amazing moments in this life #grateful #happy
Happy Father's Day to all of the dads and dad-like people in our lives.
If you find Father's Day difficult, I see you. Sending loving energy your way. xX
Umm Hey hey 👋🏼👋🏼 I'm back! After al Umm Hey hey 👋🏼👋🏼
I'm back! 
After almost a year off Instagram, I’ve missed you guys so much!
Quick recap of the past year: 
1️⃣ Gave birth to our incredible daughter - her name is Kai. She is amazing (if you didn't know...surprise!) 
2️⃣ Learning all about life as a new mama #relentless (so much vomit and laundry LOL)
3️⃣ Figuring out that work/business/life/balance thing whilst sleep-deprived. 
Thanks for joining me on this journey of tech tutorials, tips & insights.
Please say hi in the comments because yaaay!!! I'm back, and I've missed you all!
#dropthebeat #videotutorials #journey  #womeninbusiness #womeninbiz #theeverygirl #savvybusinessowners #onlinebusinessowners #creativebiz #nerdboss #digitalmarketingtools #growyourbusinessonline
🧟‍♀️ This was the most accurate way to su 🧟‍♀️ This was the most accurate way to summarise my life in an emoji right now. 
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Sleep deprived from the newborn baby night feeds = zombie like appearance. 
🤣🤣🤣 
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#nerdboss #creativeentrepreneur #girlboss #theeverygirl #onlinebusinessowner #creativebiz #creativebusinessowner #womeninbusiness #funnels #beingboss #hustlewithease #creativeatheart #youbelong #findyourflock #savvycommunity #findyourtribe #creativeempire #herestothecreatives #femaleentrepreneur #lovelysquares
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