Which is better? Starting a YouTube channel or podcasting for 2021? I talk about the pros and cons of both…as I get ready to launch my own podcast in 2021! đ
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00:00 Start
1:47 Similarities of YouTube and Podcasting
6:59 Benefits of YouTube
15:57 Benefits of Podcasting
21:36 Why I’m starting a podcast
22:57 Questions (Q&A)
YouTube Vs Podcast (Which should you start in 2021?) – Video Transcript
Hello, and welcome to the live stream, whether you are joining live with me now, or if you’re catching us on the replay. In this video, I’m going to be looking at YouTube versus podcasting. What are the pros? What are the cons of kind of both so that you can help decide for yourself which one is better for you.
Maybe it’s YouTube. Maybe it’s podcasting. Maybe you’re like me and you end up having both. But let’s talk a little bit about them, you know, because they’re kind of different, but yeah. Excited to bring this to you today because I’ve been going through this journey, setting up my podcast and all this stuff, all these things, Oh, what should I do?
How do I do it? Let’s get right into it. For those of you who don’t know me, my name is Sara Nguyen, and I help you build your business using video on social media with ease.
Now, whether you are watching live with us now, or if you are watching the replay, if you have any questions, please drop them in the chat or in a comment. And I can create another video if necessary. I love creating these content videos for you.
I will be adding any links to resources in the description. Make sure you check there. If I talk about anything, it will be there. Let’s get right into it. Right? I feel that everyone talks about podcasting and YouTube as these completely separate entities, right?
You’re either a YouTuber or you’re a podcaster. And I don’t feel that we need to be so exclusive of both. Right? I feel that, you know, we can make the decision on how much we have on each of these in our lives. And this is what it’s all about.
It’s about, you know, what are the benefits of being on YouTube? What are the benefits of having a podcast? And so let’s get right into them. I like to start these, you know, versus videos, ‘this versus this’ video by looking at how they kind of seem alike.
And when I think about the similarities of having a YouTube channel or having a podcasting presence, and, you know, typically when you have a podcast, you will have it on multiple platforms. You probably have it on Apple podcasts, Google play, on Spotify because they’re all kind of free to upload to.
You get the ability with YouTube and with your podcast to be able to create and upload your own content. And I used to work back in the day over a decade and a half ago in advertising. I used to work in television advertising, believe it or not.
And one of the things that I learned very quickly when I worked in advertising is that if you wanted to be on TV, commercial television, specifically, you needed to fit a very specific mold. You needed to look a very certain way. You needed to be, you know, tick all these boxes that the advertisers were happy with.
You needed to meet a criteria that a lot of people didn’t meet, like, and it was really hard to be on TV, whether you wanted to be on TV to create content and have a voice and be seen, or whether you wanted to be on TV to, you know, be an actor or whatever. It was really hard.
But I love the fact that we now have the ability to create content, regardless of what we look like regardless of our orientation, regardless of ethnicity, regardless of all this stuff, it’s become democratised in the way it probably should have been at the very beginning.
I love that with both of these mediums, with YouTube and with podcasting, everyone has access to it. And I love that. The other thing that is similar between YouTube and podcasting is that we have the freedom to deliver content in our own way.
With television and with advertising, not only do you have to meet a certain mold, but once you, if you are lucky enough to meet the criteria of looking a certain way, being a certain person, you then have to do things the way they tell you to do it. I love the freedom of YouTube. I love the freedom of podcasting that I’m going to deliver content, you know?
Yeah, there are best practices, but I’m going to do it in my way. And that’s, that’s such a beautiful thing. Being able to put your message out there, your way. Being able to design your backdrops, how you want it. Being able to dress the way you want. Being able to, you know, show up how you want.
That is such a beautiful freedom that I love that both of these platforms have, yeah. I also love that they’re both quite cheap to get started. It is not cheap to be on TV, commercial television. You know, it costs a lot in terms of production.
It costs a lot in terms of ad space, whereas you can get started podcasting using your phone. You can get started with YouTube using your phone, and most people have it these days. And the production quality can look really good, regardless if it’s on a mobile device or if you’re going with a DSLR, right.
It’s really cheap to get started and you can still produce really high quality, valuable content from both of these platform. I love that you can build a community on both of these platforms, too. People may feel that podcasting is less, we’ll talk a little bit about it.
You know, it’s not as easy to build like a subscriber base as you would with YouTube, but I actually disagree. We’re going to talk a little bit more about that. I love that you can build a community and that once again, it’s, you know, the quality of your content and your ability to promote it is what decides, you know, if you do well or not.
It’s not about you, you know, who you know, it’s about how hard you work. And I love that we have the, we’re able to access these mediums and we weren’t able to access these mediums as easily 20 years ago, so really excited. I also love that with YouTube content or with podcasting content, you can multipurpose them so easily.
You can turn your YouTube videos into, you know, little soundbites that you put on Instagram. You can turn your podcasts into little soundbites that you put on Instagram or on Twitter and reshare it like from one YouTube video or from one podcast episode, you can turn that into so many different things and shared across all your social media platforms and you have so much content, so much content.
I really love that. And the ability on both as well to multistream. Technically, I find with podcasting, like you’re uploading one episode and you’ll typically push it out to like Google podcasts, Apple podcast, to Spotify. I keep trying to say Shopify, my brain keeps trying to say Shopify, but I mean Spotify. If I accidentally say Shopify, please don’t yell at me in the comments.
My brain is doing this, but I know that I want to say Spotify. So Spotify. You’re able to technically multistream in my view. And with YouTube videos, you can also multistream to other platforms as well. The ability to be multiple places from your content is something that you get access to from both of these things. I love the ability to create content.
I’m a content person. I’ve been in content for a very long time and the ability to produce content. And I love, you know, seeing the accessibility where other people can produce content and share their knowledge as well.
Let’s have a look at some of the benefits of YouTube. I love YouTube. There are lots of benefits to them. Let’s talk about them right now. One of the biggest benefits of having a YouTube channel is being able to be found.
If you’re watching right now, you’ve either found me from another video or you have found me from searching and I’ve come up for this video. Right? You most likely found me either in Google search or within YouTube search. And by the looks of the people in the chat now we don’t know each other.
We probably don’t know each other. You’re not my relative. And it’s a way of, YouTube gives you a way of being discovered by people who don’t know you, who, you know, ideally can become your customers, ideally can become your community, who wouldn’t have been able to find you otherwise.
YouTube is a search engine, as we know, and it’s also in the whole Google ecosystem. You have the ability to be discovered quite easily in my view, on YouTube, because you’ve got the power of YouTube search.
And I really feel that, you know, if I can do it, if I can build a channel from scratch and get, I think I’m close to 1.5 million views, like that’s a lot of people finding me, a lot of viewers that I’ve generated from that, if I can build that from scratch anyone can.
You have the ability to put yourself out there and to be found, which is big benefit of YouTube. Now, the other one that we have to talk about is the YouTube partner program.
It’s one that particularly new creators, particularly people new to creating video content, you know, I understand that they really want to be a part of, because the attraction is that with YouTube, once you hit their criteria, once you have your thousand subscribers and 4,000 hours of watch time, you qualify to start earning money on your actual videos.
This is a big draw card, you know, so for some people it’s like this pipe dream that, you know, if I create enough content, if I become popular enough, then I can make money. I am luckily, I’m able to be part of the YouTube partner program. And I do make a nice amount of money every month from the program.
And it’s definitely a benefit. I think it’s something that people get a little bit obsessed about. Particularly, when they started, it’s all about monetizing. But they don’t realise that, you know, it’s just one part, if you are really strategic and if you diversify, then you will see that there’s more ways to make money from YouTube than just the YouTube on a program and monetization.
There are so many different ways. Anyway, so the benefit of YouTube as well is that you’ve got this video element, right? You can see me, I hope you can see me, you can see me on video right now. You can hear me, you can see like all the little, just the quirks, and you can see into my backdrop into this room.
And you kind of see how I really am. If I was acting, which I don’t and you would know, because I’m, I don’t think I’d be a very good actor because acting is a skill that I do not possess, you would know, so you kind of see me as I am. And there’s no hiding on video, right?
There’s no hiding. You can see like the weird stuff that I do. I do outside of video. The funny stuff I do, I do outside of video and on video as well. This is me as I literally am every day. With YouTube, you have the ability to be on video, which builds connection really quickly.
I’m not saying that podcasting and audio doesn’t, I’m just saying one of the benefits of being on YouTube is that you start building trust really quickly because people see you and they start to think that they know you from your videos.
And I’m seeing this happen with people who I’ve interacted with as part of the community, who’ve seen me on YouTube, but also with me and, you know, other channels that I interact with, other larger channels. It’s like, I swear, this is the first time we’re having a conversation, but I feel like I already know you because I’ve watched so many of your videos.
You’ll have that, you know, video element, which allows you to start building that brand and building that authority really, really quickly. That’s another massive drawcard of YouTube. Now with YouTube as well, you get access to analytics.
I know from within my YouTube channel where my audience is, I know which countries you guys are from. I know your age group or the age demographics and where mostly the, you know, the little bars kind of live.
I know in terms of the videos that I put out, where you guys are dropping off, what you guys are watching, which ones are more popular. I get a lot of this information within my YouTube channel, probably a little bit too much information, but you get a lot of data that lets you know, which content does well, which content is being received well by your community and by YouTube in general.
And this helps you kind of inform you on which content to make, I guess, in the next round or in the next batch of videos that you make. With podcasting, the analytics has not been great today.
I’m hoping that, you know, someone, well some organisations, some startup is working on a magical solution to give us better podcasting analytics, but the analytics is not great for podcasting. You don’t get visibility like you would the comprehensive analytics that you get with YouTube.
With YouTube, you get a lot of analytics that can help you decide what’s doing well, what to create and what people are responding to. I find with YouTube that one of the biggest things that is a drawcard is that people will find you in search. Yes, that’s massive.
But then what you do with that, how you leverage that traffic, that’s kind of where you make a lot of the money, right? You can either drive the traffic to your affiliate links and products, or you can drive the traffic to, you know, your sales page or the top of your sales funnel, and you can manage those clicks quite easily.
You can either put links in the description, which I do a lot of. You can put links to, you know, link to other videos within the YouTube. YouTube in my view, have set it up quite well so that you can leverage the traffic nicely.
And I think in terms of like the YouTube ecosystem, people are used to hearing ‘check out the link in the description’ and then they will do that and they will go and find that link to whatever product you’re talking about or whatever site or service that you’re talking about.
Whereas on a podcast, I know that you can say check out the show notes, but have you tried to do that on Apple podcasts? I know I did. I couldn’t find it. And I was like, where are the show notes? Oh, I have to then go to the web version. Then I have to find the podcast on the web version.
Like it’s not the same experience, whereas on YouTube you can leverage the traffic and clicks a lot more easily, in my view. Massive benefit of YouTube. You know, I think in terms of making money on YouTube, which everyone wants to know, if you are part of affiliate programs, you can put the links into the description of your YouTube video, if it’s relevant and then you can make money off that. On a podcast, it’s a bit harder to kind of do that.
I know you have the ability to put in show notes. In my view, on mobile don’t work really well. They don’t work well on Apple podcasts and they certainly don’t work well on the Google podcasts either. That’s my view.
The other benefit of YouTube is the ability to use advertising to boost your content. Now, this is not something that I do, and this is not something that I recommend, particularly if you’re getting started, but it’s something that brands do a lot of.
They will pay, you know, to distribute their content and get more views and get more clicks because that’s important to them, right? It’s an option that you have, whereas with podcasting, you don’t really have the ability to boost your video or your audio content so that it can be found.
Whereas, you know, with YouTube, it’s an option that you have, if you really, really wanted to. And you can do that with Facebook videos as well, with Facebook live streams, you can boost it so that you can reach larger audiences.
It’s not as easy to do with podcasting, but there’s other ways around that, which we’ll talk about in a little bit. All in all, I really find that, you know, YouTube is just this platform with, which has kind of changed my life a little bit in terms of being found, in terms of people reaching out and saying, “I saw your YouTube video, this really helped me, you know, I’d like to learn more about X, Y, Z.” so, you know, it started those conversations without me having to cold call, without me having to, you know, do sleazy things like DM people go, “Hey, bummer stuff”.
Like I never do that. And I wouldn’t recommend you do that either. YouTube taught me, you know, YouTube has given me so much exposure that, you know, I get leads. I get people opt in to my email list every single day from YouTube.
And that’s, you know, something I’m very, very grateful for and will never ever take for granted. Absolutely love YouTube. So many benefits. Let’s talk a little bit about podcasting and the benefits of having a podcast.
I find with podcasting, you know, I find that the fact that you don’t have video, although you can have video podcast technically, that the fact that it’s audio-only is definitely a benefit because there’s less that you have to deal with. You don’t have to put on makeup because it’s an audio file, right?
You don’t have to worry so much about the backdrop. You don’t have to worry so much about, you know, what the room looks like and if everything’s tidy and that the lighting’s right, because you just need to focus for the most part of the audio. That makes things easier because you remove the visual element.
I think it’s also cheaper to get started with a podcast because once again, less equipment, you know, you can technically do it on your phone and there’s nothing wrong with that. So much cheaper than having to figure out starting the entire video process where you’ve got a camera and you need to figure it out.
And you’ve got a microphone, you’ve got lighting, then all the video editing things. I find that it’s cheaper to get started with a podcast. I find that with a podcast as well, you get more flexibility on content.
Here’s my experience. With YouTube, a lot of the content that I personally put out they’re orientated around keywords because I want to create content where there’s actually demand, right? I don’t want to create content that no one’s looking for, because then I have zero chance of getting any reach for that video.
I get zero chance of being found in YouTube search. I get zero chance of being shown as a suggested video. You know, some of the, I think with podcasting, you’re not so hamstrung, you’re not so bound by keywords being the thing that gets you found, right? You get a lot more flexibility.
One of the things I think that I will be doing with my podcast is I’m going to be talking about stuff that I probably would never talk about on YouTube. I wouldn’t say never, but I don’t feel as comfortable talking about on YouTube for lots of reasons. I feel that podcasting is a different space.
And I can talk about these things because I’m not so worried about talking about off-topic things that would hurt my channel, or that would be off-brand to me, I feel like I can be more diverse in the podcast.
That’s my personal view. And I feel that you get more flexibility in terms of what you talk about on a podcast versus YouTube, where if you go kind of like of tangent if you want to explore new things, like it can kind of hurt your channel a little bit.
I also want to say that I know that with YouTube, you have the ability to do advertising if you get brand deals, you can integrate brand deals in lots of various ways. I find that with podcasting, with brand deals, that it’s a little bit easier to integrate, right?
Because you don’t have the pressure of video. You can put in segments of an ad for a brand that you do once and then push out to all of your podcast episodes. It’s a little bit easier. I know it’s kind of similar, but I just find it a little bit easier if you are going to go down the route where you have sponsors, where people want to pay you for your podcast, which is a great thing, right?
It’s a little bit easier to kind of sell that space because you can say, all right, I’m going to give you a 15-second segment on the first season, which is 10 episodes. Like you can sell it a little bit easier, whereas YouTube, like 10 integrations over 10 videos, that’s a lot of work.
Like that’s a lot more work than what the work that you would have to do for a video. That’s my view. I also think that podcasting is easier to do. I know, right? With the video, like, as I said, you’ve got to deal with the lighting. You’ve got to deal with the sound. You’ve got to deal with the video. You’ve got to deal with so many other things.
Whereas with podcasting, it’s easier. I find it easier. And I think that simplicity wins. We all know that, you know, if things get a little bit too hard, what do we typically do? We don’t do it.
I think that if you are just thinking of one or the other, which one’s easier, I definitely think podcasting is easier, a hundred percent easier. I think with podcasting, even though you aren’t directly in YouTube, unless you upload your podcast to YouTube, you can still, you can still rank your content in search.
I’m a big fan of repurposing your content, taking your podcasts, embedding it on your blog, and then making sure that that blog is optimised, right? That blog has keywords in it.
And that you’re sharing that blog post and creating Pinterest pins and sharing that blog post that has the podcast in it. I think you can definitely still rank your podcast content.
You just need to be a little bit more creative about it, but it’s definitely easy to do so whereas I think sometimes ranking YouTube videos can be harder. I find things easier to ranking Google sometimes than I do in YouTube, but either way I find it, you know, it’s still something that you’re actually able to do.
Now let’s have a look at some of the questions and we’ll take a couple of questions as we kind of talk about which one, how do you kind of decide, which is better for you. Is putting everything into YouTube, better for you?
Is putting everything into podcasting, better for you? What am I going to do? Let’s have a look at some of the questions before we go into that. Okay. Charlie says, I’m a creator, but I like podcasting too. This is something I want to talk about, right?
For me, I wanted to start a podcast many years ago, but I didn’t because I was a little bit scared. I was like, Oh, do people want to listen to what I have to say? And I wish I had started it like three years ago when I thought about it, but it took everything that’s happened in this year to say, you know what, I’m going to do it.
And I’m just gonna throw it out there and see how it goes. I don’t think it needs to be one or the other, to be honest. I think you can find the balance where you can have both because podcasting is so easy that it is able, you are able to have both. I also see people get quite creative and I see people would take YouTube content and put it into their podcasts.
And depending on what you do, that’s okay. For me, I do a lot of tutorials where there’s like a visual element and there’s a training element. And for me, it doesn’t make sense to put that content on my podcast.
But there’s other content like interviews that I do with people, which I think would make great podcast content. There are other ones, you know, where I talk specifically about strategy. I think that would work as well.
I don’t think it has to be one or the other. I think we can find that balance where we can have both. And I think that if you are a YouTube creator if you are thinking of starting a channel, it doesn’t have to be one or the other. You can have both in harmony. So yes, Greg and Tresa say, “Thank you. It’s great to be here”.
Thank you. Thank you. All right. Oh, O.G. Kitch, “Good evening. Hello everyone.” Thanks for being here. Good to see you here. All right. Greg says, “What about the paid traffic option on YouTube and podcast?
If it is your brand doing the advertising? Good or a bad idea?” I, you know, I think it depends on your goals. Okay. Let’s talk a little bit about advertising. I get this question a lot. Should I, you know, I get the question of, should I run ads to promote videos on YouTube?
And I think it really depends on your goals, right? I think if you want to run ads, understand paid advertising as a medium, don’t just throw money at ads because you feel like you want more views. That’s a terrible reason to do it. But if you know, you are like, okay, I want a paid ad strategy.
I want paid traffic because that’s part of my overall business strategy. YouTube ads, I know for a fact convert very well. And they’re a very powerful medium, but you need to be strategic about it because with all paid advertising, you know, there’s a learning curve and there is a learning period where you will be spending money and not making money back.
Just understand that if you are going to go into YouTube ads. Any ads, paid ads with Facebook ads, just be aware that, you know, it takes a little bit of time to get it right, and that you probably will lose money in the beginning until you start converting.
All right. Okay. “Does it make more sense to upload your YouTube content to a podcast or podcasts to YouTube?” It depends. Okay. This is another, this is a good question. I’ve seen people say, should I start a podcast and make it a video podcast?
And it depends on the actual content. I’ve seen on Pete Johns, who we have had on the channel from Studio Live Today, he takes his YouTube video content, and he will put it on the podcast because it makes sense for him.
I think if you are going to put your podcast content onto YouTube, you need to consider that, is it visual or not? How are you going to make it visual enough to hold people’s attention? What are you going to do to, you know, so that people can stay engaged?
And what’s the actual content? Do you feel that people are searching for that content in YouTube, that if they saw the video, they would, they would watch it and watch, you know, a good portion of it.
Those are probably questions to think about if you are going to put it up. It really depends on the content. I don’t think there’s one right way or the other. It really depends on, you know, what content it is.
Whether, you know, you put from YouTube to podcasts or podcasts or YouTube, it really, really depends. Charlie says, “I’m a frustrated radio host, podcasting will make my dreams come true”. You know, Charlie, I feel that, you know, we’re in this age where podcasting gives us freedoms to put out our content to say what we want, whereas with radio, you’re probably, you know, strained a little bit by what you can and can’t say.
I wouldn’t be surprised if podcasting does make all of your dreams come true. Now, what, how about, you know, what did I decide in terms of YouTube or podcasting? I’ve decided that I will have both.
YouTube will be the space where I continued to do a lot of tutorials. YouTube will be the space where I continue to live stream because it builds the business. It builds the brand, it gives me traffic.
Podcasting will be the place where I talk about strategic content. Where I talk about things that I probably wouldn’t rank as well for on YouTube, but I feel it’s still important. Things like what?
Things that I probably talk about on my podcast that I wouldn’t on YouTube is probably, Hmm, let’s see. I’ll probably talk a lot about learnings and experiences in terms of big mistakes that I’ve made and what I’ve learned from them.
Wins that I’ve had and what I’ve learned from them. All about learning so that I can make this, I can share with you. And so that, you know, you can see from the experiences. I find that when I talk about on, you know, different channels and on different mediums, the challenges that I’ve had, a lot of people come out of the woodwork and they’re like, I’ve had that challenge too.
I’m really interested to hear how you addressed it. And people were really interested in hearing your experience, even if it’s from a bad thing, because they too may have had that as well.
I think that’s, you know, one of the ways that I’m going to look to focus the content for the podcast in terms of what it will actually be. I think in terms of the podcast, it will be a bit more personal. Like I’m definitely as true as I can be on video, but I wanna talk about some of the stuff that I won’t talk about as openly on YouTube.
The podcast that I will be releasing, the name of the podcast is The Thriving Creator, and it’s all about how do you, you know, use content, use YouTube to grow your business and to be profitable because that’s what we want at the end of the day.
That’s what I want for you. And I think in terms of the content there, there’ll be a part of it where I talk about the not so nice side of YouTube, right?
Particularly in this year where I’ve seen a lot of channel growth, there’s been some ugly stuff that I’ve seen that I didn’t experience as a smaller channel. And then it’s also based on ugly stuff that I’ve seen. And I feel it’s important to talk about it in an environment where it can be respectful.
Whereas I found that if I talked about it on the channel, it wouldn’t be, I’d just be opening myself to trolls. I’d be opening myself to attack. And I don’t want that.
I feel like on the podcast, I can do it in a more controlled and safe environment for me. I want to talk about, you know, the light and shade of YouTube, the light and shade of being a female content creator, you know, so that’s some of the stuff that I want to talk about and share in terms of my experience.
So, yes, that’s the direction that I’m going to take. I’m really excited. I wish, I think that, you know, I don’t think it needs to be YouTube or podcasts. I really feel that if you particularly are serious about leveraging YouTube to grow your business, if you’re really serious about being a creator on YouTube, batching content should be part of the strategy so that you’re not scrambling for content.
And within that batching process, you can feed in your podcast batching process as well. And that’s how you survive it, right? If you are waking up every day going, “Oh my God, I don’t know what I’m going to put out”.
That makes everything a drag. That makes YouTube a drag, that makes podcasting a drag, that makes like all of the content creation a drag. You want to have this bank of ideas that you can, you know, do all in one go.
And that you, that there are so many ideas that it’s about you getting organised to actually create it. And that’s what helps you kind of flow. That’s where, that’s where I’m at. That’s my view. I feel that you can have both a podcast and YouTube, and I think they can both be successful.
I want to talk a little bit about, ’cause I said I would, in terms of monetizing your podcast. I hear a lot that people say, “Oh, you can’t monetize a podcast like you can YouTube.” and people think that because you know, with the podcast, you don’t have the YouTube partner program, you don’t have the YouTube monetization program.
With the YouTube partner program, as long as you’re creating good videos, as long as your videos are getting views and reach like you’ll earn money on them. Whereas with podcasting, you don’t necessarily earn money on those podcast episodes that you upload over time.
Whereas with YouTube, you do. I think you can be a lot more strategic about it. For me personally, I decided to create a podcast as another asset in the business, right? It is something that, you know, brands ask me, we can sponsor the podcast if you have one.
And I was like, Oh, I don’t have one. I wish I kind of did have one, since I’m kind of creating one. You can be more strategic in terms of this is ad space that you can sell if it makes sense to sell ad space on your podcast.
I think there are definitely ways to monetize the podcast outside of what people typically think about YouTube and just earning money from creating content. You can, you know, brand deals. Brands are constantly looking for people like you, people like me, that they can align themselves with in terms of the audience, in terms of the reach and in terms of the personality.
And it’s about how you position yourself, right? If you go to a brand, let’s just take, if you go to a Sony, just for argument sake, I’m trying to have a brand. And you said to Sony, “Hey, sponsor me. I’ve got a podcast”.
They’d be like, “Who are you? What do you do? Why are you here? Go away.” But if you came to Sony and said, “I have a podcast. I talk about photography and video production. I talk a lot about the best lens.
I talk a lot about, you know, how to improve your photography and videography. You know, I get, I’ve had at least let’s say a realistic number. I’ve had at least a thousand downloads and it’s growing.” that my friend, that makes Sony and the Canons and the brands go, “Okay.” they’re onto something there. And you know, you may think, well, I’m too small.
They won’t listen to me. I think you’d be really surprised by the brands, how brands are constantly searching for partnerships, right? It’s a role. There are partnership managers, people who are looking for influencers, people who are looking for creators like you and me to kind of align with.
And it’s about one, being on the platforms and having an asset and then making yourself attractive to the brand. Like, don’t think of it as what can I, you know, what can the brand just give me for free?
It’s like, what value can you deliver the brand? How do you align with their audience? How do you align with their products, type of things. I feel like I’ve said a lot today. Those are my views. I think that you can definitely monetize a podcast. You just need to be a bit more strategic about it.
And it’s definitely possible. Brands are looking to sponsor podcasts. You know, they see the surge and they see the power. And it’s also a lot less effort for them to help to get coverage in a podcast is a lot less effort than the coverage effort that they would need in a YouTube video.
From the brand deals that I’ve done this year, and this has been a crazy learning experience with brand deals. I found that integrating a brand into my YouTube videos is a lot of work, whether it’s a direct, you know, I do a whole tutorial on the brand or I find another way to integrate them, so much work because it’s video.
But with the podcast so much easier, it can either be a soundbite there’s no filming required and I can use that same soundbite in as many episodes as I want. So I really think that, you know, podcasting is an easier way to kind of monetize than it is on your video.
That essentially wraps up my little spill today on, should you start a YouTube channel? Should you podcast? Which one should I do? I’ve gone through kind of all of the benefits of both.
I’ve talked about my experience a little bit and hopefully that you found this video really useful. And if you have found this video useful, please give me a thumbs up and don’t forget to subscribe to the channel if you haven’t already, where I do lots more tutorials on live streaming, on content creation, on social media and helping you grow your business, using all of these mediums with ease.
If you haven’t already make sure that you grab a copy of my Social Media Checklist, where I show you how to get up and running on all of the social media platforms, so that you can start leveraging the power of social to grow your business and to grow your brand.
That essentially wraps up today’s live stream. Thanks so much for joining me, everyone. I will see you on the next live stream.
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