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Sara Nguyen

Helping Sassy Solopreneurs Reach more people and get more clients

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What social media should I use?

There’s a social network for everything these days, but do we really need so many options?

Today’s question is from Jenny McFadden, from Sydney, Australia. Jenny’s Question is:

What social media networks should I focus on to get the most traction for my business. There are so many, what are the best ones?

There are hundreds of social media networks and by no means should you even be attempting to use them all. There are also social media networks that are more relevant for some businesses than others. There’s no hard rule on how many you should use, and which ones you should use.

I’m going to give you my guidelines to help you figure out which ones you should be using for your business. 

Watch this week’s Make It Work Fridays: Open Office Hours now and leave a comment! 🙂

Video Transcription

Hello and welcome to make it work Fridays open office hours, my name is Sara Nguyen from Socialmediarocketeer.com and in make it work Fridays I take you burning social media questions and answer them to help you rocket your reach and boost your brand profitably using social media.

Now todays question comes from Jenny McFadden from Sydney Australia and Jenny’s question is what social media networks should I focus on, there are so many out there, where do I start so I can get the most traction? And there are hundreds of social media networks out there and I would never recommend that you attempt to use them all, particularly not at the same time, you may find that extremely overwhelming, I would rather see you focus on a few social media networks and do them really well.

As opposed to attempting to use 10, 20, 30, 50 a hundred of them and do them really poorly, so in response to your question Jenny I am going to talk about the top few social media networks that I recommend you use and I am basing this off my experience and experience that I have in running social media for clients, and these social media platforms enable us to get a lot of traction enable us to build our brand quite quickly and efficiently, because at the end of the day we need to start making money from our social media marketing efforts.

So the first of the social media networks that I highly recommend whether you love it or you hate it is Facebook, Facebook is extremely important as a consideration in the social media networks that you use, in particular Facebook ads now you need to have a Facebook fan page in order to run Facebook ads but what Facebook ads allows us to do is it allows us to extend the reach of our content so that the content that we post, now if we didn’t use Facebook ads what we tend to see is we would post content and depending on especially if your just getting started you will see that the reach of your posts is quite low in order to maximize your efforts you want to get your content out there to as many people as many relevant people as possible.

And Facebook ads allows us to do this, so Facebook is definitely a consideration that I would recommend you use in your business and to put it in there particularly if you’re getting started to grow your business quite quickly and get your content seen by many people, so the second of the social media networks that I recommend is Google plus now some people who use Google plus become lovers of Google plus in exclusion to Facebook, I don’t believe in using any social media network in isolation to another, I believe in picking the best pieces of the different social media networks and using them all to our advantage.

Now Google plus is a important consideration because it offers Google hangouts, Google hangouts is a free broadcast offering that Google plus as so if you’ve seen some of my videos I do a lot of Google Hangouts and what it enables me to do is to broadcast via video for free, it’s a great way of creating content it’s a great way of getting my content out there to more people and its free and that’s a great thing to have particularly when your just getting started with business, and it’s really quite easy to do, don’t let the video component of it for you, so that second recommendation is Google plus especially the Google Hangouts component of Google plus.

Now the third social media network that I recommend you use and it’s kind of tied in to the second one is YouTube now you’re watching this video which is on YouTube and I think that kind of says a lot YouTube enables you to upload your own content upload your own videos now your Google Hangouts also end up on your YouTube channel, I recommend having a blend of videos that you upload yourself and also to use Google Hangouts as well, video is an extremely powerful way of getting people to know like and trust you, it’s probably the fastest way that people get to know you because they see you they hear you and they can see the way and there is no real hiding behind video, what you see is kind of what you get most of the time.

The other thing with YouTube which is really important when your just getting started is that YouTube has an advertising option as well, so you can drive more traffic drive more eyeballs to your YouTube videos as well as to your website using YouTube ads, so it’s definitely an important consideration because of those factors, the ability to promote yourself using video and the ability to advertise, there is a bit of a theme here as you may see with the social media networks that I recommend, they are the ones that allow you to advertise and the ones that allow you to create content quite easily and broadcast.

Now the fourth Facebook, Google plus, YouTube now the fourth commendation that I have is Twitter I wouldn’t have recommended Twitter three four years ago but the reason that I recommend Twitter now is because they have an advertising option, with Twitter you can promote your Tweets and it’s all about extending that reach, it’s all about getting your content in front of as many relevant people as possible, and through Twitter advertising you can do that.

So there you have it there are my top four recommendations on the social media networks that you should get started with, Facebook, Google plus particularly with Google Hangouts, YouTube and Twitter.

Now I want to have a quick chat to you about the social media networks because I don’t really want for you to think about them in isolation, in order for you to get the most traction from your social media efforts, it’s important to be strategic and it’s important to be deliberate with your social media effort, and instead of looking at these different social media platforms in isolation, if you look at it as a whole as a social media platform as a social platform to get your message across you will find that you get a lot more traction this way as opposed to looking at the different platforms in isolation.

Now if you need help with your social platform development click on the link in the description below this video and fill in the form and we can have a chat about how we can work together with that, if you are not on my list also if you click on the link below this video you can sign up so that you can ask a question in the segments for make it work Fridays, if you are on my list watch out for the Emails and I will continue to send out the links so that you can send through questions.

So I hope you have enjoyed this edition of make it work Fridays and I will see you in the next one

Bye!

  • Author
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Sara Nguyen
Video and Course Creator | Online Marketing Strategist | Wine Lover | Coffee Addict | Geeky techy lady| 😀 Helping small businesses build and grow their business using social media with ease.
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by 24 Comments

Reader Interactions

Comments

  1. Robin Rue says

    September 13, 2014 at 2:56 pm

    I think I tend to stick with the same three – Twitter, Instagram and Facebook. They are comfortable to me, so I go with what I know.

    Reply
    • Sara Nguyen says

      September 13, 2014 at 3:17 pm

      I think it’s important to stick with the ones that you’re comfortable using and happy to maintain 🙂 Thanks for the comment @robinrue:disqus 🙂

      Reply
  2. Rochkirstin Santos says

    September 14, 2014 at 12:10 am

    Facebook is really great. I’m using it for ads (leads generation) and also engaging with followers. The fan page and community pages are critical to my everyday strategies for marketing.

    Reply
    • Sara Nguyen says

      September 14, 2014 at 4:19 am

      I believe Facebook is a really powerful social media network too, even tho people seem to hate on it! I’m glad you are seeing good results with it @rochkirstinsantos:disqus ! Thanks for the comment 🙂

      Reply
  3. Emily and Andrew says

    September 14, 2014 at 1:25 am

    Since creating a FB and Google + page, Twitter and Pinterest accounts for our website, we’ve realised just how much work social media involves. It certainly seems to help though, so we don’t mind too much.

    Reply
    • Sara Nguyen says

      September 14, 2014 at 4:21 am

      You could look to outsource the management with a virtual assistant or an agency to help lessen the workload, glad that you don’t mind too much 🙂 Thanks for the comment.

      Reply
  4. Catherine Sargent says

    September 14, 2014 at 4:28 am

    I always hear my sister talk about using Facebook and Twitter for her blog. They all sound like great options.

    Reply
    • Sara Nguyen says

      September 14, 2014 at 1:41 pm

      @catherinesargent:disqus, Twitter and Facebook are very powerful marketing tools that both have affordable advertising options as well. 🙂 Thanks for the comment.

      Reply
  5. gRaSyAh says

    September 14, 2014 at 4:32 am

    Managing Social Media accounts is a tedious tasks.. But initially, you need to know which one works for your business.

    Reply
    • Sara Nguyen says

      September 14, 2014 at 1:40 pm

      Yes @grasyah:disqus, it certainly be very time consuming. But there are great ways to manage it such as outsourcing. 🙂 Thanks for the comment.

      Reply
  6. Marie Moody says

    September 14, 2014 at 4:59 am

    I manage to take care of all my social networks especially the ones I’m comfortable. I take notes, and I have a tweet list that I do almost everyday. (my memory is poor these days – therefore I take notes it really helps). I really don’t have a business except for my blog, and I guess that is my business. hehee

    Reply
    • Sara Nguyen says

      September 14, 2014 at 1:40 pm

      Well done @mariemoody:disqus! 🙂

      Reply
  7. Franc Ramon says

    September 14, 2014 at 3:50 pm

    I’m focus more on facebook, twitter and Instagram. Most of my networks are in the three social media network.

    Reply
    • Sara Nguyen says

      September 14, 2014 at 5:18 pm

      It’s always good to use networks where your audience are. Facebook, twitter and instagram are very powerful networks. 🙂

      Reply
  8. Donna says

    September 15, 2014 at 1:33 am

    I concentrate on Facebook, Twitter, Pinterest, and G+, and in that order. I get more interaction from FB and Twitter, though.

    Reply
  9. Liz @ A Nut in a Nutshell says

    September 15, 2014 at 3:38 am

    It wasn’t until yesterday that I noticed Twitter had a promoted tweets option. I’m not sure I’ll use it though as I don’t use FB’s paid options either.

    Reply
  10. Activities Children says

    September 15, 2014 at 6:07 am

    Our focus is Twitter, Facebook, and Google.

    Reply
  11. Lori Bosworth says

    September 15, 2014 at 6:37 pm

    Those are great recommendations! I agree that Twitter, Facebook, GooglePlus and youtube are important although I also use Pinterest.

    Reply
  12. Brittany Miller says

    September 16, 2014 at 1:34 am

    Thanks for the tips, I am new at blogging!

    Reply
  13. Kath Rivera says

    September 16, 2014 at 7:00 am

    I use all the social media accounts you mentioned here like Facebook, Twitter, GooglePlus and Pinterest. I think the latter is one that I need to focus on building the number of followers.

    Reply
  14. Geanine says

    September 17, 2014 at 12:35 am

    I mostly use Facebok Twitter, and Instagram. Although I love to use Pinterest to search for ideas and projects for myself I rarely use it to promote my own ides.

    Reply
  15. Yan says

    September 17, 2014 at 3:26 pm

    for me, my top three most influential social networks for brands would be facebook, instagram, and twitter respectively! thanks for this informative post! 🙂

    Reply
  16. Deann says

    September 18, 2014 at 11:02 am

    Thanks for the tips, I use all the Social Media accounts you’ve mentioned. What I always use are Facebook, Twitter, G+, Pinterest, Stumble Upon, Reddit, Digg, Delicious. 🙂

    Reply

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About Sara
I'm a coffee addict and donut lover who is obsessed with technology, social media and marketing.

Want to grow your business with social media that woos your ideal clients and gets them to buy what you sell? Sure thing!

I'll help you navigate through the maze of social media so you can connect and sell online with ease.

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sara.nguyen.video

Video Creator   🎥 🤳 🍪
A few days by the sea. A few days by the sea.
Thank you to everyone who I’ve been able to help Thank you to everyone who I’ve been able to help through my videos. It’s because of you I get to do what I love 💕
New little @canonaustralia lens that I’m digging New little @canonaustralia lens that I’m digging. 😍
How do you get better at: livestreaming/video/danc How do you get better at: livestreaming/video/dancing/business?  By taking bold, messy action...even when...and especially when it scares you. That means doing things like: livestreaming, running ads and business-building activities that feel uncomfortable...  But you know you're supposed to do them.  The truth is, that if your business/life isn't where you want it to be...you are the reason why.  And when you take extreme ownership and massive action over and over...  ...Combined with solid, relentless focus...you get success.  But lots of people aren't willing to do the work and feel the discomfort. Because it's scary and you make yourself vulnerable. Yet, on the other side of the discomfort is what you've been longing and dreaming of.  It's all a choice my friends. What's it going to be? What are you going to choose?  #fempreneurs #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #marketingstrategist #aspiringentrepreneur #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators #onlinecoursecreator #hersuccess #womenceo #solopreneurs #entrepreneurher #buildingmyempire #businesstraining
Because COVID has completely taken over our lives Because COVID has completely taken over our lives this year, it’s hard to imagine life in this world without it now.   When life finally goes back to the new normal, are we going to be ready for it?  Are we ready for the income/impact/growth we desire now?  The truth is that you’ll never feel ready enough, and chances are ⁣that nobody is going to ‘choose’ you. ⁣  Instead, what if you do it.   What if you choose yourself?  When I first started teaching social media, I didn’t exactly ⁣look and feel like a success story, especially when I made videos from my derelict apartment.   But I started small, and even more importantly, I showed up and declared myself ready. ⁣  No one was going to do that for me.  My first few videos had 30 views on average. Then 50, then 100, and now, my top videos have over 100 000 views.  ⁣  Maybe one day, millions.   I declared myself a content creator, social media and video strategist and coach way before anyone else believed I was one.   I set up my own website, created my own content and uploaded my own videos and it was the combination of that hustle that was what started everything. ⁣  I wasn’t waiting for someone else to choose me, and I wasn’t waiting until I got a sign from the universe. ⁣  I decided that there was ⁣room for me (why not me?), and yes, there’s so much room for you too. ⁣  There’s room for:⁣  The quiet and the louder ones
The introverts and extroverts.
The out there quirky and the inward.

All ethnicities, ages, sizes, and histories.  Why not you, too?  #fempreneurs  #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #marketingstrategist #aspiringentrepreneur #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators #onlinecoursecreator #hersuccess #womenceo #solopreneurs #entrepreneurher #buildingmyempire #businesstraining
New YouTube video where I show you how to macguyve New YouTube video where I show you how to macguyver your iPhone and use it as a webcam using @filmicapps Filmic Pro. Link in bio to my channel.  #youtuber #howtocreatecontent #bossbitch #womeninbusinessrock #iphonevideo #videomarketingstrategy #socialmediacontent
You’ve seen the quote… Comparison is the thie You’ve seen the quote…  Comparison is the thief of joy.  All the gorgeously curated Instagram squares and perfectly styled YouTube videos will get you in comparison mode pretty easily.  (I totally get it ——> says the woman who has been told that she’s either ’too Asian’ or ‘not Asian enough’ her whole life.)  When you see other successful businesses posting on social media…  ...it's easy to let your reptilian brain take over…  ...and to start thinking that success is limited to only a few people in the world.  Unfortunately, once you start thinking down that path…  ...you open yourself up to believing that you aren't good enough.  I’ve seen too many incredible coaches, consultants and creatives get bogged down by allowing themselves to believe:  "I’m not enough. I don’t have what it takes."  But you can choose to do things differently.  Do you think that Patty Jenkins, Director and Writer of Wonder Woman looked up and said, “Well, Wonder Woman has already been done…guess I’ll just go home and not make a new, amazing movie?”  What if she had done that?!  The truth is…  ...if you want to transform your business, livestream, put yourself out there and see the growth that you deserve, you need to stop comparing yourself to other people.  Or like our school teachers used to say…

Eyes on your own work.  #beyourownboss #bosswoman #hersuccess #savvybusinessowners #womenceo #womenwhodo  #womenwholead #womeninbiz #businessgrowth #businesssuccess #entrepreneurgoals #entrepreneurlife #goaldigger #solopreneur
We make time for what we want. I'm calling it as i We make time for what we want. I'm calling it as it is. You can livestream effectively in 15-20 minutes a day...and *basically* for free using your mobile device. As one of the most efficient ways of producing content, building authority and generating trust and leads...why wouldn't you start your live journey? 🙂  #fempreneurs #bosswomanmindset  #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #marketingstrategist #aspiringentrepreneur #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators #onlinecoursecreator #hersuccess #womenceo #solopreneurs #entrepreneurher #buildingmyempire #businesstraining
“Set your life on fire. Seek those who fan your “Set your life on fire. Seek those who fan your flames 🔥 “ ~ Rumi  #rumiquotes #poetryislife #poetryofinstagram #motivationalwednesday #beautyinwords
Live streaming and being on camera can feel SCARY. Live streaming and being on camera can feel SCARY...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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...that’s totally NORMAL. But it also doesn’t have to stop you.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The difference between SUCCESSFUL content creators and those who stay STUCK is that successful creators take action DESPITE the fear and anxiety they feel. ⠀⠀
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They do things to keep moving forward…⠀⠀⠀⠀⠀⠀⠀⠀⠀  ...even if they don’t feel ready…⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
...even if they’re not sure about what others will think...⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀  ...they don’t “wait until everything is perfect.” —> They take imperfect action.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀  How will you take imperfect action this week?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#fempreneurs  #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #marketingstrategist #aspiringentrepreneur #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators #onlinecoursecreator #hersuccess #womenceo #solopreneurs #entrepreneurher #buildingmyempire #businesstraining
Your livestreams, whether you’re on YouTube or F Your livestreams, whether you’re on YouTube or Facebook (or multi stream like me) should be generating desire for your products/services. 
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If they’re not…you may be focusing on the wrong things. It’s not the best light, camera or fancy animated overlay that makes a good livestream…yet this is where most people spend their time obsessing over.
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Your content and how you deliver it will be the difference between a successful livestream strategy vs going live for the sake of going live…and seeing no results. 
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#successbound #bossmentality #bossquotes #gogetit #millionaireinthemaking #businesscoaches #buildingempires #entrepreneurthing #womenbuildingempires #businessmoves #bosschic #bossladystatus #ladypreneur #buildinganempire #dreamchaser #ceomillionaires #womanceo #girlsbuildingempires #immyownboss #goaldigger #bossbabes #ladypreneurs #womaninbusiness #femaleentreprenuer #hersuccess #buildanempire #thesixfigurechick #goalgetter #dreambigger
One of the comments I get most often is… "Sara, One of the comments I get most often is…  "Sara, you’re such a natural in front of the camera. I could never do that."  And I find that rather amusing.  Why? Because that was NEVER me.  I was always the person behind the scenes — producing other people’s shows and webinars and livestreams.  And you know what?  I was comfortable.  Comfortable with my job. Comfortable with my life. Comfortable all around, really.  And that comfort made me feel safe.  … but it also ate me away inside.  Why? Because I knew I had a message to share, and I knew I could be in front of the camera sharing it… instead of stuck in the background building someone else’s dreams.  But alas, it stayed that way far longer than I want to admit.  And it stayed that way because of my own limiting beliefs — because of all the little stories I kept telling myself.  Every time I thought about getting in front of the camera, a little voice would pop in my head and say:  "What makes you think you’re good enough to be on camera?"  It was torture.  And it wasn’t until I overcame my limiting beliefs that I began to see real change.  The truth is…  I’ve never been ‘natural on camera’ or ‘made for the screen.’  I worked very hard to develop these muscles… especially as an introvert who’s naturally shy and insanely awkward.  It was very challenging for me.  But it was also the thing I knew I had to do if I ever wanted to rise above.

Right now, you may be at the time in your life when you’re finally saying "No" to mediocrity, lame excuses, and all the so-called barriers standing between you and greatness…  And finally saying "Yes!" to the specialized knowledge, strategies, tools, and techniques that can take your business and career to the next level.  You’re becoming someone who won’t settle for anything less than you deserve.  So hit record, go live and get that thing out into the world.  #fempreneurs #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators
When it comes to putting yourself out there, I sti When it comes to putting yourself out there, I still feel nauseous before a livestream or hitting record. 
Despite these feelings…it’s about continuing to show up for the people that you want to serve…even when it’s hard. And it’s always hard. 
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If you keep going live and you keep hitting that record button…things start to happen. You get better at being on camera, you feel more confident, your audience see you and connect with you more and you can finally start moving the needle in your business with more reach, leads and sales. 
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But you deny yourself and your audience the chance of any video magic…if you don’t take action. 
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Take action my friend. No matter how imperfect you feel. No matter how uncomfortable you feel. With every opportunity, no matter what happens you will continue to learn and grow. 
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#doitanyway #videocontent #contentmarketing #impostersyndrome #limitingbeliefs #creatorlife #youtuber #contentmarketingtips #contentcreation #fempreneurs #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #growyourbiz #hersuccess #womenceo #solopreneurs #entrepreneurher #buildingmyempire
#doneisbetterthanperfect Stop thinking that every #doneisbetterthanperfect 
Stop thinking that everything needs to be perfect for your livestreams/videos. Perfection doesn’t exist. Create. Put it out there....and give yourself a chance to connect and impact people. #youvegotthis
Friendly reminder in case you’ve forgotten, with Friendly reminder in case you’ve forgotten, with all that is going on in the world right now.  #sundaymotivation❤️ #bossbabequotes #risingtidesociety
Write down your ideas. I use the Notes app on my i Write down your ideas. I use the Notes app on my iPhone when I get ideas and then I can reference them when I’m on my computer as well. I also use Google Keep...so I can sync thoughts and ideas across my mobile and computer.  I found that I’ve forgotten less ideas this way...you know that stroke of genius you get...that you swear you won’t forget about...until you do...lol 🤣  I get ideas for videos and content all the time. Mostly when I’m about to fall asleep 😂...so I write them down and then later, I verify that there’s search volume/data to warrant a video. I believe in using data and not just our emotions (feels) to guide what we should create.  I don’t always follow this workflow. Sometimes I look up trends and data volume first to give me inspiration on what content to create.  And that’s ok too. As long as you’re creating...there’s no perfect formula or method.  #contentideas #contentisking #contentisqueen #contentiseverything  #videoideas
Hey coaches, consultants, creatives...have a Q you Hey coaches, consultants, creatives...have a Q you'd like answered about livestreaming, social media or content creation? I'm considering doing a Q&A session...so submit your Q's and I'll look at covering it in a livestream 🙂 
Link to the form in bio and here: https://forms.gle/bC6TBJfbkUwzMFvm7
Hello #weekendvibes ... brunch date. Zucchini frit Hello #weekendvibes ... brunch date. Zucchini fritters, poached egg, smoked salmon and #coffee (of course) 😍
#weekendbrunch
Behind the scenes. Dave helping me test out my set Behind the scenes. Dave helping me test out my set up the evening before a morning livestream. Yes, that’s a McDonalds cup...accompanied my shaker fries and nuggets (off screen)😛🍟#behindthescenes #mustbelove
🙌🙌🙌🙋🏻‍♀️🙋🏻‍♀️🙋 🙌🙌🙌🙋🏻‍♀️🙋🏻‍♀️🙋🏻‍♀️🙋🏻‍♀️ Me. You get better the more you execute.
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