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Sara Nguyen

Helping Sassy Solopreneurs Reach more people and get more clients

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What social media should I use?

There’s a social network for everything these days, but do we really need so many options?

Today’s question is from Jenny McFadden, from Sydney, Australia. Jenny’s Question is:

What social media networks should I focus on to get the most traction for my business. There are so many, what are the best ones?

There are hundreds of social media networks and by no means should you even be attempting to use them all. There are also social media networks that are more relevant for some businesses than others. There’s no hard rule on how many you should use, and which ones you should use.

I’m going to give you my guidelines to help you figure out which ones you should be using for your business. 

Watch this week’s Make It Work Fridays: Open Office Hours now and leave a comment! 🙂

Video Transcription

Hello and welcome to make it work Fridays open office hours, my name is Sara Nguyen from Socialmediarocketeer.com and in make it work Fridays I take you burning social media questions and answer them to help you rocket your reach and boost your brand profitably using social media.

Now todays question comes from Jenny McFadden from Sydney Australia and Jenny’s question is what social media networks should I focus on, there are so many out there, where do I start so I can get the most traction? And there are hundreds of social media networks out there and I would never recommend that you attempt to use them all, particularly not at the same time, you may find that extremely overwhelming, I would rather see you focus on a few social media networks and do them really well.

As opposed to attempting to use 10, 20, 30, 50 a hundred of them and do them really poorly, so in response to your question Jenny I am going to talk about the top few social media networks that I recommend you use and I am basing this off my experience and experience that I have in running social media for clients, and these social media platforms enable us to get a lot of traction enable us to build our brand quite quickly and efficiently, because at the end of the day we need to start making money from our social media marketing efforts.

So the first of the social media networks that I highly recommend whether you love it or you hate it is Facebook, Facebook is extremely important as a consideration in the social media networks that you use, in particular Facebook ads now you need to have a Facebook fan page in order to run Facebook ads but what Facebook ads allows us to do is it allows us to extend the reach of our content so that the content that we post, now if we didn’t use Facebook ads what we tend to see is we would post content and depending on especially if your just getting started you will see that the reach of your posts is quite low in order to maximize your efforts you want to get your content out there to as many people as many relevant people as possible.

And Facebook ads allows us to do this, so Facebook is definitely a consideration that I would recommend you use in your business and to put it in there particularly if you’re getting started to grow your business quite quickly and get your content seen by many people, so the second of the social media networks that I recommend is Google plus now some people who use Google plus become lovers of Google plus in exclusion to Facebook, I don’t believe in using any social media network in isolation to another, I believe in picking the best pieces of the different social media networks and using them all to our advantage.

Now Google plus is a important consideration because it offers Google hangouts, Google hangouts is a free broadcast offering that Google plus as so if you’ve seen some of my videos I do a lot of Google Hangouts and what it enables me to do is to broadcast via video for free, it’s a great way of creating content it’s a great way of getting my content out there to more people and its free and that’s a great thing to have particularly when your just getting started with business, and it’s really quite easy to do, don’t let the video component of it for you, so that second recommendation is Google plus especially the Google Hangouts component of Google plus.

Now the third social media network that I recommend you use and it’s kind of tied in to the second one is YouTube now you’re watching this video which is on YouTube and I think that kind of says a lot YouTube enables you to upload your own content upload your own videos now your Google Hangouts also end up on your YouTube channel, I recommend having a blend of videos that you upload yourself and also to use Google Hangouts as well, video is an extremely powerful way of getting people to know like and trust you, it’s probably the fastest way that people get to know you because they see you they hear you and they can see the way and there is no real hiding behind video, what you see is kind of what you get most of the time.

The other thing with YouTube which is really important when your just getting started is that YouTube has an advertising option as well, so you can drive more traffic drive more eyeballs to your YouTube videos as well as to your website using YouTube ads, so it’s definitely an important consideration because of those factors, the ability to promote yourself using video and the ability to advertise, there is a bit of a theme here as you may see with the social media networks that I recommend, they are the ones that allow you to advertise and the ones that allow you to create content quite easily and broadcast.

Now the fourth Facebook, Google plus, YouTube now the fourth commendation that I have is Twitter I wouldn’t have recommended Twitter three four years ago but the reason that I recommend Twitter now is because they have an advertising option, with Twitter you can promote your Tweets and it’s all about extending that reach, it’s all about getting your content in front of as many relevant people as possible, and through Twitter advertising you can do that.

So there you have it there are my top four recommendations on the social media networks that you should get started with, Facebook, Google plus particularly with Google Hangouts, YouTube and Twitter.

Now I want to have a quick chat to you about the social media networks because I don’t really want for you to think about them in isolation, in order for you to get the most traction from your social media efforts, it’s important to be strategic and it’s important to be deliberate with your social media effort, and instead of looking at these different social media platforms in isolation, if you look at it as a whole as a social media platform as a social platform to get your message across you will find that you get a lot more traction this way as opposed to looking at the different platforms in isolation.

Now if you need help with your social platform development click on the link in the description below this video and fill in the form and we can have a chat about how we can work together with that, if you are not on my list also if you click on the link below this video you can sign up so that you can ask a question in the segments for make it work Fridays, if you are on my list watch out for the Emails and I will continue to send out the links so that you can send through questions.

So I hope you have enjoyed this edition of make it work Fridays and I will see you in the next one

Bye!

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Sara Nguyen
Video and Course Creator | Online Marketing Strategist | Wine Lover | Coffee Addict | Geeky techy lady| 😀 Helping small businesses build and grow their business using social media with ease.
Latest posts by Sara Nguyen (see all)
  • [Thriving Creator Podcast] Episode 22: How many YouTube subscribers do you really need? Here’s the truth.
  • YouTube video set up: How to create product mock ups
  • [Thriving Creator Podcast] Episode 21: It’s time to stop saying that you’re no good at tech!

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I'm a coffee and donut lover who is obsessed about tech and social media marketing.

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About Sara
I'm a coffee addict and donut lover who is obsessed with technology.

Want to grow your business with YouTube or live video that woos your ideal clients and gets them to buy what you sell? Sure thing!

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sara.nguyen.video

Wow, it feels so good to be back and creating cont Wow, it feels so good to be back and creating content for my YouTube channel again! I’m excited to share all the insights I’m learning along with the new training and tutorials to help you grow with video for your business.
My 3 takeaways which are also handy if you’re just getting started with your YouTube journey:
Be gentle with yourself - it will feel a bit rusty at first. Choose topics you know you can create quickly and go easy on yourself.
Block out the time and commit to it - focus more on the time than the end product, and you’ll get there eventually.
Have fun - creating content should be an enjoyable experience, so make sure you have fun with it!
#backatit #YouTubeCreator #SmallBusinessContentCreator #ContentCreatorLife #CreativeMarketingTips #SmallBizSuccess #ContentStrategy101 #SupportSmallBusinesses #StartupLifeHacks #DigitalMarketingForSmallBusinesses #SmallBizMagic #ContentCreationProtips #WomenInBusiness #FemaleEntrepreneur #FemaleBusinessOwner #BossLady #FemaleHustler #SheMeansBusiness #HerBusiness #StrongWomen #CreatedToCreate
⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨The key to success ⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨The key to success on YouTube is to make videos that people want to watch.✨
And finding the balance between topics people are searching for and what you actually want to create videos about is the art of YouTube. 
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How do you uncover the topics to create videos about?
Keyword research is how. 
Trust me, this is something that your future YouTube self will thank you for when you create videos that actually get views AND that lead to sales for you! 🙏🏼
And it's not as complicated or scary as you may think it is.
1. Use my top recommended tool: KeywordsEverywhere. It's super affordable and easy to use.
2. Download and install the KeywordsEverywhere Chrome extension. Once installed, set up the plug-in and add some credit($10 is plenty to get you started).
3. Start entering topics in the search bar for videos you want to create. 
4. Look at the "Search volumes" that KeywordsEverywhere reveals. This is where the magic is. You want to go for keywords that have >1000 searches per month. 
5. Look at the "Related searches" for more keyword ideas and keep refining. 
6. Check out Askthepublic.com to help generate more keyword ideas and see the search volumes. 
Following these steps will ensure that your YouTube videos are successful data-validated topics. 💃🏽💃🏽
But this is just one part of the equation (so much math! LOL). 
You need a system that will help you turn your YouTube videos into reliable sales...
So check out my YouTube Masterclass where I'll walk you through exactly how to make it happen. 
Snatch your spot at the link in bio. xX
Do you want to make YouTube videos (and an income Do you want to make YouTube videos (and an income from them) but aren't sure where to start? 🤯🤔
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I'll break down some of the most important aspects for you.
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Step 1 - Before you start filming your video, do some research to make sure people are actually searching for it.
Step 2 - Take the time to script it out or create a list of bullet points.
Step 3 - Decide what style you want the video to be. A talking-head video is completely fine and often simplest. Create a list of shots you need to take.
Step 4 - Choose a day and block out a few hours to record.
Step 5 - Hit Record! Film your video content (or Go live!)
Step 6 - Edit your video, either do it yourself or outsource it. 
Step 7 - Upload your video and optimise it for YouTube search
Step 8 - Release your video.
Step 9 - Promote your video (in non-spammy ways).
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Getting clear on this process will help you understand realistic time requirements and identify which areas you can outsource. 
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But this is only the video creation aspect of things. How do you go from having a YouTube video to generating money? It doesn't work by magic; you'll need a focused plan to make it happen. I go deeper into what's needed in my YouTube Masterclass. Link in bio. ✨
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#freedombasedbusiness #hustlewithease #girlbosstips #womenwithaplan #solopreneurlife  #businessownerlife #instagramtips  #reelstips #contenttips #progressoverperfection  #realbusinesstalk  #socialmediastrategy  #ladystartups #smallbusinessadvice #businesstips101 #ladybosslifestyle #socialmedia101 #smallbusinesshelp #handmadeinaustralia #businesscoach
You may be thinking, why would I want to become an You may be thinking, why would I want to become an expert? 
Isn't that a lot of pressure? 
Well, becoming an expert has its perks. 
People trust experts and as a result, you will attract dream clients who are willing to pay for your services. 
By positioning yourself as an expert in your category, you will also open up opportunities for your business that you never thought possible. 
So if you're serious about using YouTube to drive value and grow your business, this episode is for you. 
🎙️Check out the full episode on the Thriving Creator Podcast🎙️
Episode 16 is the one you'll want to catch.
Link in bio.
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #podcastersofinstagram #podcastinglife #podcasthost #growyourbusinessonline #findyourflock
Feeling thankful for all the amazing moments in th Feeling thankful for all the amazing moments in this life #grateful #happy
Happy Father's Day to all of the dads and dad-like people in our lives.
If you find Father's Day difficult, I see you. Sending loving energy your way. xX
Umm Hey hey 👋🏼👋🏼 I'm back! After al Umm Hey hey 👋🏼👋🏼
I'm back! 
After almost a year off Instagram, I’ve missed you guys so much!
Quick recap of the past year: 
1️⃣ Gave birth to our incredible daughter - her name is Kai. She is amazing (if you didn't know...surprise!) 
2️⃣ Learning all about life as a new mama #relentless (so much vomit and laundry LOL)
3️⃣ Figuring out that work/business/life/balance thing whilst sleep-deprived. 
Thanks for joining me on this journey of tech tutorials, tips & insights.
Please say hi in the comments because yaaay!!! I'm back, and I've missed you all!
#dropthebeat #videotutorials #journey  #womeninbusiness #womeninbiz #theeverygirl #savvybusinessowners #onlinebusinessowners #creativebiz #nerdboss #digitalmarketingtools #growyourbusinessonline
🧟‍♀️ This was the most accurate way to su 🧟‍♀️ This was the most accurate way to summarise my life in an emoji right now. 
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Sleep deprived from the newborn baby night feeds = zombie like appearance. 
🤣🤣🤣 
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#nerdboss #creativeentrepreneur #girlboss #theeverygirl #onlinebusinessowner #creativebiz #creativebusinessowner #womeninbusiness #funnels #beingboss #hustlewithease #creativeatheart #youbelong #findyourflock #savvycommunity #findyourtribe #creativeempire #herestothecreatives #femaleentrepreneur #lovelysquares
❤️❤️❤️And today's loving reminder is b ❤️❤️❤️And today's loving reminder is brought to you by the concept of rest. ✨✨✨✨
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#smallbizowners #marketingsocialmedia #creativeladydirectory #womenbusinesses #businessownertips #buildingbossladies #smallbusinesswomen #businessownerlife #reachyourgoals #socialmediacontent #biztips #creativechics #9tothrive #businessownership #socialmediaqueen #bossbabelife #findyourpurpose #buildyourtribe #womenwithambition #smallbusinessmarketing #womenwholead
I love creating videos for YouTube and the YouTube I love creating videos for YouTube and the YouTube experience. But I also believe that there needs to be balance and that YouTube (or anything for that matter) shouldn't occupy every second of your life. 
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A few subscribers have called me out about not releasing consistently on my YouTube channel and that's true. I haven't released lots of videos for a little while...however, I made the choice to pause YouTube whilst I prioritise looking after my newborn baby. 
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And I think we need to normalise taking a break and not being "on" 24/7. 
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Whether you need to do it for your own mental health, or physical health, or because you've had a big life change. Or just because you want/need to.
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I want to encourage you to not feel guilty about taking a side step on YouTube and in your business. It's part of the road to success and doesn't mean that your journey has ended. 
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So, take care of yourself, okay?
xoxox.
Sara 
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#nerdboss #creativeentrepreneur #theeverygirl #onlinebusinessowner #creativebiz #creativebusinessowner #womeninbusiness #youtubecreator #beingboss #hustlewithease #creativeatheart #youbelong #findyourflock #savvycommunity #findyourtribe #creativeempire #herestothecreatives #femaleentrepreneur #lovelysquares
One of the biggest, best things has happened and i One of the biggest, best things has happened and it’s literally turned my world upside down. I had a baby! My husband and I welcomed our daughter, Kai, into the world in October…just after a long and stressful 4-month lockdown in our city – Sydney. In my latest podcast episode, I talk about navigating life as a creator when you’ve just had big ass changes.
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🎙️Check out the full episode on the Thriving Creator Podcast🎙️
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #podcastersofinstagram #podcastinglife #podcasthost #growyourbusinessonline #findyourflock
Did you know that you can create animated end card Did you know that you can create animated end cards for your YouTube videos in Canva. For reals! I walk you through how to do this step by step in my latest Canva tutorial.
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Link in bio to my latest video on YouTube.
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#youtubestrategist #growonyoutube #personalbranding #youtubetips #youtuber #digitalcontentcreator #contentcreator #personalbrand #contentmaker #youtubelive #socialmediacontentcreator #creators #youtubecommunity #crushingit #youtubelife #livestreamer #letsgetlive #creatormindset #youtubegrowth #youtubecreators
If you're trying to grow your YouTube channel it's If you're trying to grow your YouTube channel it's not getting the views and subscriber growth that you want...here are my 💎💎 💎Top 9 things you can do to grow your YouTube channel💎💎 💎
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1️⃣ Get honest feedback and listen to the suggestions. Ask three to five people that you know and trust. Send them a video and ask them to give you specific feedback on how you can improve. 
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2️⃣ Consider adding educational content. I would always recommend adding educational types of videos. And these are things like how to training, step by step tutorials and you need to make sure that these videos have actual traffic. 
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3️⃣ The YouTube algorithm loves consistency. Whether that’s weekly, twice a week, monthly. It’s all about what can you handle and how are you going to manage it. Showing up consistently, whatever that looks like for you. 
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4️⃣ What's your video frequency? After being consistent, how often are you releasing videos? 
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5️⃣ How are you delivering your content? Check your voice projection, your pronunciation, your pace of speaking. 
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6️⃣ Visuals...how are you showing up How does does your video look aesthetically?
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7️⃣ How is your video sound quality? Is it clear? Do you have lots of background noise? Is the background music too loud?
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8️⃣Ask for the sub, but give people a reason to. Don't beg for subs (or anything for that matter).
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9️⃣ Take imperfect action.
Keep going even if you don't feel it's good enough. The more videos you create, the better you will get at the process and the more your channel will grow. 
If you're struggling to come up with what to say in your YouTube videos...grab my 5 swipeable and done-for-you YouTube scripts will help you create videos faster. 
They're free and awesome (even if I do say so myself! 😂😂😂)
Link in bio. 
#youtubevideoideas #youtubevideocreator #videocreator 
#womeninbusiness #womeninbiz #theeverygirl #savvybusinessowners #onlinebusinessowners #creativebiz #nerdboss #growyourbusinessonline
❤️‍🔥❤️‍🔥❤️‍🔥 Laura Smot ❤️‍🔥❤️‍🔥❤️‍🔥 Laura Smothers-Chu from @joy.in.dementia joins me in this week's podcast episode where we talk about  thriving in your online business and mustering up the courage and grit to keep going when life gets tough.
🙅🏻‍♀️ We say no to 'hustle culture' and 💪 heck-yes to a more mindful and compassionate approach. 
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🎙️Check out the full episode on the Thriving Creator Podcast🎙️
Link in bio.
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #podcastersofinstagram #podcastinglife #podcasthost #growyourbusinessonline #findyourflock
If you're new to YouTube or if you have a small ch If you're new to YouTube or if you have a small channel for a while now, qualifying for the YouTube Partner Program can take much longer than you anticipate. The great news is there are other ways to make money from your YouTube videos without needing to qualify for the YouTube Partner program. 
In talk about better ways to make money on YouTube for beginners with the best strategies that you can get up and running quickly, even if you're just starting out on YouTube.
Link in bio to my latest video on YouTube.
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#youtubestrategist #growonyoutube #personalbranding #youtubetips #youtuber #digitalcontentcreator #contentcreator #personalbrand #contentmaker #youtubelive #socialmediacontentcreator #creators #youtubecommunity #crushingit #youtubelife #livestreamer #letsgetlive #creatormindset #youtubegrowth #youtubecreators
The longer you wait 🕒, the longer it will take. The longer you wait 🕒, the longer it will take. Don't wait. Take action. 🎬
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Is it that video you won't release or start to record, because you're nervous about what people will think?
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Is it that program or service you haven't offered because you don't you're good enough to even put it out there? 
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Well lovely, now is the time to stop overthinking everything and start take massive imperfect actions.
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Now is the time to get it done, whatever it is you've been putting off for so long...
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I know what's like to doubt that you can do it and to be afraid of what other people will think. I've been struggling with these lately too, as I work on launching a new exciting *thing* 😉
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But as much advice for you, as it is for me...we can't hold back because we're denying the world our genuis...and connection for people who need it the most.
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Let's do this ok? 💖
What are you waiting for? xoxox
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I share my top 9 actionable tips to help you if yo I share my top 9 actionable tips to help you if your channel isn't growing...and they're easy to implement so you can start making adjustments right away. 
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Link in bio to my latest video on YouTube.
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#youtubestrategist #growonyoutube #personalbranding #youtubetips #youtuber #digitalcontentcreator #contentcreator #personalbrand #contentmaker #youtubelive #socialmediacontentcreator #creators #youtubecommunity #crushingit #youtubelife #livestreamer #letsgetlive #creatormindset #youtubegrowth #youtubecreators
🙅🏻‍♀️Don't. If you are thinking about 🙅🏻‍♀️Don't. If you are thinking about starting 2 YouTube channels at the same time🙅🏻‍♀️
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🎙️Check out the full episode on the Thriving Creator Podcast🎙️
Link in bio.
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #podcastersofinstagram #podcastinglife #podcasthost #growyourbusinessonline #findyourflock
Last week my little YouTube channel reached 30K su Last week my little YouTube channel reached 30K subscribers. And whilst it's not **all** about that subscriber count...I'm grateful for every single person who watched, liked and subscribed to my channel. 
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I was speaking to my husband last night about a mean-ass comment someone left for me the other day. It was filled with anger and misdirected. But on reflection, it really made me realise why I bother with the channel at all.
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I love content (Insert Oprah voice tone: I looove bread!). I looooove video...and I love teaching and connecting with  amazing people that I would not have otherwise....all because I took a leap of faith with YouTube...and continued the journey. It really has opened up so much opportunity for me. 
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I'm feeling all the feels on this crazy journey. Humbled and in appreciation for the lessons from the highs and the lows. 
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Thank you xoxox.
The struggle is real... Barely just keeping it to The struggle is real... 
Barely just keeping it together. 
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A little laughter for another day of Sydney lockdowns. Hope that I was able to send a little giggle your way. 
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#Ambition #Believe #BeYourOwnBoss #LaptopLifestyle #BusinessOwner #EntrepreneurLife #HardWorkPaysOff #HustleHard #InspireDaily #LivingTheDream #girlboss #nerdboss
#nerdboss #creativeentrepreneur #theeverygirl #onlinebusinessowner #creativebiz #creativebusinessowner #womeninbusiness #funnels #hustlewithease #creativeatheart #youbelong #findyourflock #savvycommunity #findyourtribe #creativeempire #herestothecreatives #femaleentrepreneur
I break down the YouTube alogorithm and explain ho I break down the YouTube alogorithm and explain how smaller creators can work WITH it to grow their channel and reach. 
Link in bio to my latest video on YouTube.
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#youtubestrategist #growonyoutube #personalbranding #youtubetips #youtuber #digitalcontentcreator #contentcreator #personalbrand #contentmaker #youtubelive #socialmediacontentcreator #creators #youtubecommunity #crushingit #youtubelife #livestreamer #letsgetlive #creatormindset #youtubegrowth #youtubecreators
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