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Sara Nguyen

Helping Sassy Solopreneurs Reach more people and get more clients

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What social media should I use?

There’s a social network for everything these days, but do we really need so many options?

Today’s question is from Jenny McFadden, from Sydney, Australia. Jenny’s Question is:

What social media networks should I focus on to get the most traction for my business. There are so many, what are the best ones?

There are hundreds of social media networks and by no means should you even be attempting to use them all. There are also social media networks that are more relevant for some businesses than others. There’s no hard rule on how many you should use, and which ones you should use.

I’m going to give you my guidelines to help you figure out which ones you should be using for your business. 

Watch this week’s Make It Work Fridays: Open Office Hours now and leave a comment! 🙂

Video Transcription

Hello and welcome to make it work Fridays open office hours, my name is Sara Nguyen from Socialmediarocketeer.com and in make it work Fridays I take you burning social media questions and answer them to help you rocket your reach and boost your brand profitably using social media.

Now todays question comes from Jenny McFadden from Sydney Australia and Jenny’s question is what social media networks should I focus on, there are so many out there, where do I start so I can get the most traction? And there are hundreds of social media networks out there and I would never recommend that you attempt to use them all, particularly not at the same time, you may find that extremely overwhelming, I would rather see you focus on a few social media networks and do them really well.

As opposed to attempting to use 10, 20, 30, 50 a hundred of them and do them really poorly, so in response to your question Jenny I am going to talk about the top few social media networks that I recommend you use and I am basing this off my experience and experience that I have in running social media for clients, and these social media platforms enable us to get a lot of traction enable us to build our brand quite quickly and efficiently, because at the end of the day we need to start making money from our social media marketing efforts.

So the first of the social media networks that I highly recommend whether you love it or you hate it is Facebook, Facebook is extremely important as a consideration in the social media networks that you use, in particular Facebook ads now you need to have a Facebook fan page in order to run Facebook ads but what Facebook ads allows us to do is it allows us to extend the reach of our content so that the content that we post, now if we didn’t use Facebook ads what we tend to see is we would post content and depending on especially if your just getting started you will see that the reach of your posts is quite low in order to maximize your efforts you want to get your content out there to as many people as many relevant people as possible.

And Facebook ads allows us to do this, so Facebook is definitely a consideration that I would recommend you use in your business and to put it in there particularly if you’re getting started to grow your business quite quickly and get your content seen by many people, so the second of the social media networks that I recommend is Google plus now some people who use Google plus become lovers of Google plus in exclusion to Facebook, I don’t believe in using any social media network in isolation to another, I believe in picking the best pieces of the different social media networks and using them all to our advantage.

Now Google plus is a important consideration because it offers Google hangouts, Google hangouts is a free broadcast offering that Google plus as so if you’ve seen some of my videos I do a lot of Google Hangouts and what it enables me to do is to broadcast via video for free, it’s a great way of creating content it’s a great way of getting my content out there to more people and its free and that’s a great thing to have particularly when your just getting started with business, and it’s really quite easy to do, don’t let the video component of it for you, so that second recommendation is Google plus especially the Google Hangouts component of Google plus.

Now the third social media network that I recommend you use and it’s kind of tied in to the second one is YouTube now you’re watching this video which is on YouTube and I think that kind of says a lot YouTube enables you to upload your own content upload your own videos now your Google Hangouts also end up on your YouTube channel, I recommend having a blend of videos that you upload yourself and also to use Google Hangouts as well, video is an extremely powerful way of getting people to know like and trust you, it’s probably the fastest way that people get to know you because they see you they hear you and they can see the way and there is no real hiding behind video, what you see is kind of what you get most of the time.

The other thing with YouTube which is really important when your just getting started is that YouTube has an advertising option as well, so you can drive more traffic drive more eyeballs to your YouTube videos as well as to your website using YouTube ads, so it’s definitely an important consideration because of those factors, the ability to promote yourself using video and the ability to advertise, there is a bit of a theme here as you may see with the social media networks that I recommend, they are the ones that allow you to advertise and the ones that allow you to create content quite easily and broadcast.

Now the fourth Facebook, Google plus, YouTube now the fourth commendation that I have is Twitter I wouldn’t have recommended Twitter three four years ago but the reason that I recommend Twitter now is because they have an advertising option, with Twitter you can promote your Tweets and it’s all about extending that reach, it’s all about getting your content in front of as many relevant people as possible, and through Twitter advertising you can do that.

So there you have it there are my top four recommendations on the social media networks that you should get started with, Facebook, Google plus particularly with Google Hangouts, YouTube and Twitter.

Now I want to have a quick chat to you about the social media networks because I don’t really want for you to think about them in isolation, in order for you to get the most traction from your social media efforts, it’s important to be strategic and it’s important to be deliberate with your social media effort, and instead of looking at these different social media platforms in isolation, if you look at it as a whole as a social media platform as a social platform to get your message across you will find that you get a lot more traction this way as opposed to looking at the different platforms in isolation.

Now if you need help with your social platform development click on the link in the description below this video and fill in the form and we can have a chat about how we can work together with that, if you are not on my list also if you click on the link below this video you can sign up so that you can ask a question in the segments for make it work Fridays, if you are on my list watch out for the Emails and I will continue to send out the links so that you can send through questions.

So I hope you have enjoyed this edition of make it work Fridays and I will see you in the next one

Bye!

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Sara Nguyen
Video and Course Creator | Online Marketing Strategist | Wine Lover | Coffee Addict | Geeky techy lady| 😀 Helping small businesses build and grow their business using social media with ease.
Latest posts by Sara Nguyen (see all)
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  • Creating eye-catching Animations in Canva: Super easy step-by-step Canva Animation Tutorial
  • Create captivating talking head video presentations with Canva in minutes | Canva Presentations

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About Sara
I'm a coffee addict and donut lover who is obsessed with technology.

Want to grow your business with YouTube or live video that woos your ideal clients and gets them to buy what you sell? Sure thing!

I'll help you navigate through the maze of video and social media so you can connect and sell online with ease.

Learn more about me

Follow me on Instagram

sara.nguyen.video

Don’t have time to spend hours editing photos? I Don’t have time to spend hours editing photos? I know I don’t. With Canva’s AI Photo editor: Canva Magic Edit, you can transform photos in seconds, taking them from meh to YEH-YAH!!! 
You’ll love how simple and fast the process is. Truly magical! I show you how in my latest Canva Tutorial, now up on my YouTube channel. Check it out so you can give it a try and see the magic for yourself!
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📹 You know that saying that you’re just “on 📹 You know that saying that you’re just “one video away” from hitting it big on YouTube? Well, here’s the truth: it’s not that simple.
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💡 Sure, one video could get picked up by the algorithm and rack up views or even land you a lucrative brand deal.
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🏃‍♀️ But building a successful YouTube channel takes more than just one lucky break. It’s a marathon, not a sprint.
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📆 It’s all about what you do day in and day out: what happens after you hit record, after you publish a video, and after someone watches your content.
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💰 You might be able to make a quick buck by focusing on quick wins, but if you’re in it for the long haul, you need to think big picture and sustainably.
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🔑 I know it’s cool to get lots of views, but the real key to success on YouTube is being able to do it again and again, and to stay focused on how you turn your viewers into buyers. That’s how you leverage YouTube.
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🚀 So keep pushing forward, my friend. Don’t be fooled by people who say there’s a quick one-and-done video path to eternal YouTube success.
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🔍 With focus and commitment, you’ve got what it takes to build a thriving YouTube channel that generates income for your business.
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📣 And, importantly, get your message out there to people who need to hear it. 💘
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #growyourbusinessonline #findyourflock #contentcreators #thefutureisfemale #freelancingfemales #businessownerlife #fempowerment #femaleentrepreneurship #entrepreneurialmindset #bizbabe
🎨🌟🎥 Learn how to add pizzazz to your grap 🎨🌟🎥 Learn how to add pizzazz to your graphics and give them that extra wow factor with animations in Canva! 💥
 🚀🤩 In my latest video, I show you how. I promise it’s easier than you think and you’ll be making stunning visuals in no time! 💯😉
Check it out now. Link to my channel in bio. 🙂
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#CanvaAnimation #DesignTips #AnimationTutorial #GraphicDesign #CanvaTips #WomenInBusiness  #FemaleEntrepreneur #WomenSupportingWomen #WomenWhoHustle #LadyBoss #canvaverifiedexpert #canvatutorial #youtubecreators #contentcreators #tutorialvideos
Let's dive into the exciting world of adding autom Let's dive into the exciting world of adding automatic subtitles/captions to your YouTube videos with the help of a trusty robot friend 🤖. New video on my YouTube channel just dropped where I take you through it step by step. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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. #womeninbusiness #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs  #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #growyourbusinessonline #findyourflock #contentcreators #thefutureisfemale #freelancingfemales #fempowerment #femaleentrepreneurship #bizbabe #contentcreator #youtubecreators #youtubetipsforbeginners #ContentStrategyTips #ContentCreationTips #youtubecreatortips
The answer to how long it takes to grow a YouTube The answer to how long it takes to grow a YouTube channel to 1000+ subscribers isn’t as important as you may think. It could take as little as one month, or perhaps even more than a year!
Yes, getting to 1000 subs and qualifying for the YouTube Partner Program and earning revenue from AdSense is exciting, but if you focus instead on how you can create video content that is truly valuable for your viewers... THIS will be the lever that grows your channel and gets you views and clients.
Remember that quality trumps quantity when it comes to YouTube video content.
Create your videos, review them and look at how you can make the next one 1% better than the last. Doing this consistently will get you to 1000+ subscribers.
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#GrowYourBrand
#CreativeEntrepreneur
#creativeentrepreneursontherise
#YouTubeCreator
#ContentCreator
#FemaleEntrepreneur
#SheMeansBusiness
#youtubecreatortips
#youtubetipsforbeginners
#femaleentrepreneurjourney
#femaleentrepreneurlife
#thatsdarlingmovement 
#chaseyourdreams 
#growyourbusinessonline 
#findyourflock
Ready to get your YouTube timestamps/chapters on p Ready to get your YouTube timestamps/chapters on point? 🤓 I've got you covered! Check out my latest video on YouTube and learn how to add timestamps and so people can easily find their way around your content. 
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement  #growyourbusinessonline #findyourflock #contentcreators #freelancingfemales  #fempowerment #femaleentrepreneurship #entrepreneurialmindset #bizbabe #contentcreator #youtubecreators #contentcreationtips
If your YouTube videos aren't getting many views - If your YouTube videos aren't getting many views - I gotchu. Here are my actionable tips you can take without resorting to spammy tactics like sub for sub.
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#womeninbusiness #businessmentor #successleavesclues #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #growyourbusinessonline #findyourflock #contentcreators #businessownerlife #fempowerment #femaleentrepreneurship #entrepreneurialmindset #bizbabe #youtubecreators #youtubetipsforbeginners #ContentCreationStrategy #ContentStrategyTips #contentcreationtips
Forget about trying to buy your way to success wit Forget about trying to buy your way to success with fake subs and views, instead you should be investing your time and energy into mastering your video content! It’s all about making real connections - no artificial sweeteners necessary.
The secret to success on YouTube is creating videos that connect with your ideal audience.
It’s not just about churning out videos as quickly as possible, but rather taking the time to consider what your viewers need and want from you, and delivering it in an engaging way.
Keep creating, keep reviewing, keep making those improvements for the next video. Doing this regularly will get you the subs and views you dream of. 
#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #growyourbusinessonline #findyourflock #contentcreators #thefutureisfemale #freelancingfemales #businessownerlife #fempowerment #femaleentrepreneurship #entrepreneurialmindset #bizbabe
If you’ve been told that the best way to grow yo If you’ve been told that the best way to grow your YouTube channel is to ‘publish often and consistently and you will make it’ - think again! Posting videos too frequently could be destroying your channel growth, instead of helping it.
“Publish often and consistently” is thrown around a lot because the YouTube algorithm values recency of content and relevancy of content.
The big issue is that if publishing consistently becomes more important than the quality of your videos and you don’t take time to learn, process and grow from what you just did…what happens is you jump from one video to another without the chance to review for improvements.
You prevent learning about how you can make the next video better and repeat the same mistakes that you carry into the next video. 
This isn’t something we think about. Instead, we get caught up in the hustle and pumping out videos. 
Publish when you have a good video.
Believe it or not, there is no schedule that if you don’t follow will lead to your channel’s imminent death. Better quality content means that’s more potential for your content to perform and reach your audience. 
Fit your schedule around how long it takes you to create a good-quality video and focus on consistency of effort more than posting frequently.
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #growyourbusinessonline #findyourflock #contentcreators
Have you heard of AI text generators like Canva Ma Have you heard of AI text generators like Canva Magic Write, Jasper and GPT-3? Are you wondering if not using them puts you at a disadvantage or affects your business or creativity? Let’s talk about it!
#fempreneur #findyourpurpose #contentideasforsocialmedia #aitextgenerator #womeninbusinesss
Canva's AI text generator - Canva Magic Write can Canva's AI text generator - Canva Magic Write can help you write anything from Instagram captions to Youtube scripts and even brainstorm ideas really quickly and easily. I show you how in my latest YouTube video.
Check it out, link in bio to my YouTube channel.
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#canvaverifiedcreative #canvatutorial ##womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #growyourbusinessonline #findyourflock
Don’t let the size of your YouTube channel disco Don’t let the size of your YouTube channel discourage you.  Every single view of your content is a success and a testament to the quality of what you have provided. This should be recognised and celebrated! Keep going you good thing 😀 #youtubecreator #videocontentcreation #womeninspiringwomen #womeninbusinessrock #risingtidesociety
Are you looking for a quick and easy way to remove Are you looking for a quick and easy way to remove the background of your videos? Check out my new YouTube video on how to do this using Canva! Learn how to quickly and easily remove video backgrounds in one click.
Link in bio to my YouTube channel.
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #growyourbusinessonline #findyourflock #canvaverifiedexpert #canva
Wow, it feels so good to be back and creating cont Wow, it feels so good to be back and creating content for my YouTube channel again! I’m excited to share all the insights I’m learning along with the new training and tutorials to help you grow with video for your business.
My 3 takeaways which are also handy if you’re just getting started with your YouTube journey:
Be gentle with yourself - it will feel a bit rusty at first. Choose topics you know you can create quickly and go easy on yourself.
Block out the time and commit to it - focus more on the time than the end product, and you’ll get there eventually.
Have fun - creating content should be an enjoyable experience, so make sure you have fun with it!
#backatit #YouTubeCreator #SmallBusinessContentCreator #ContentCreatorLife #CreativeMarketingTips #SmallBizSuccess #ContentStrategy101 #SupportSmallBusinesses #StartupLifeHacks #DigitalMarketingForSmallBusinesses #SmallBizMagic #ContentCreationProtips #WomenInBusiness #FemaleEntrepreneur #FemaleBusinessOwner #BossLady #FemaleHustler #SheMeansBusiness #HerBusiness #StrongWomen #CreatedToCreate
⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨The key to success ⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨The key to success on YouTube is to make videos that people want to watch.✨
And finding the balance between topics people are searching for and what you actually want to create videos about is the art of YouTube. 
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How do you uncover the topics to create videos about?
Keyword research is how. 
Trust me, this is something that your future YouTube self will thank you for when you create videos that actually get views AND that lead to sales for you! 🙏🏼
And it's not as complicated or scary as you may think it is.
1. Use my top recommended tool: KeywordsEverywhere. It's super affordable and easy to use.
2. Download and install the KeywordsEverywhere Chrome extension. Once installed, set up the plug-in and add some credit($10 is plenty to get you started).
3. Start entering topics in the search bar for videos you want to create. 
4. Look at the "Search volumes" that KeywordsEverywhere reveals. This is where the magic is. You want to go for keywords that have >1000 searches per month. 
5. Look at the "Related searches" for more keyword ideas and keep refining. 
6. Check out Askthepublic.com to help generate more keyword ideas and see the search volumes. 
Following these steps will ensure that your YouTube videos are successful data-validated topics. 💃🏽💃🏽
But this is just one part of the equation (so much math! LOL). 
You need a system that will help you turn your YouTube videos into reliable sales...
So check out my YouTube Masterclass where I'll walk you through exactly how to make it happen. 
Snatch your spot at the link in bio. xX
Do you want to make YouTube videos (and an income Do you want to make YouTube videos (and an income from them) but aren't sure where to start? 🤯🤔
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I'll break down some of the most important aspects for you.
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Step 1 - Before you start filming your video, do some research to make sure people are actually searching for it.
Step 2 - Take the time to script it out or create a list of bullet points.
Step 3 - Decide what style you want the video to be. A talking-head video is completely fine and often simplest. Create a list of shots you need to take.
Step 4 - Choose a day and block out a few hours to record.
Step 5 - Hit Record! Film your video content (or Go live!)
Step 6 - Edit your video, either do it yourself or outsource it. 
Step 7 - Upload your video and optimise it for YouTube search
Step 8 - Release your video.
Step 9 - Promote your video (in non-spammy ways).
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Getting clear on this process will help you understand realistic time requirements and identify which areas you can outsource. 
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But this is only the video creation aspect of things. How do you go from having a YouTube video to generating money? It doesn't work by magic; you'll need a focused plan to make it happen. I go deeper into what's needed in my YouTube Masterclass. Link in bio. ✨
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#freedombasedbusiness #hustlewithease #girlbosstips #womenwithaplan #solopreneurlife  #businessownerlife #instagramtips  #reelstips #contenttips #progressoverperfection  #realbusinesstalk  #socialmediastrategy  #ladystartups #smallbusinessadvice #businesstips101 #ladybosslifestyle #socialmedia101 #smallbusinesshelp #handmadeinaustralia #businesscoach
You may be thinking, why would I want to become an You may be thinking, why would I want to become an expert? 
Isn't that a lot of pressure? 
Well, becoming an expert has its perks. 
People trust experts and as a result, you will attract dream clients who are willing to pay for your services. 
By positioning yourself as an expert in your category, you will also open up opportunities for your business that you never thought possible. 
So if you're serious about using YouTube to drive value and grow your business, this episode is for you. 
🎙️Check out the full episode on the Thriving Creator Podcast🎙️
Episode 16 is the one you'll want to catch.
Link in bio.
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #podcastersofinstagram #podcastinglife #podcasthost #growyourbusinessonline #findyourflock
Feeling thankful for all the amazing moments in th Feeling thankful for all the amazing moments in this life #grateful #happy
Happy Father's Day to all of the dads and dad-like people in our lives.
If you find Father's Day difficult, I see you. Sending loving energy your way. xX
Umm Hey hey 👋🏼👋🏼 I'm back! After al Umm Hey hey 👋🏼👋🏼
I'm back! 
After almost a year off Instagram, I’ve missed you guys so much!
Quick recap of the past year: 
1️⃣ Gave birth to our incredible daughter - her name is Kai. She is amazing (if you didn't know...surprise!) 
2️⃣ Learning all about life as a new mama #relentless (so much vomit and laundry LOL)
3️⃣ Figuring out that work/business/life/balance thing whilst sleep-deprived. 
Thanks for joining me on this journey of tech tutorials, tips & insights.
Please say hi in the comments because yaaay!!! I'm back, and I've missed you all!
#dropthebeat #videotutorials #journey  #womeninbusiness #womeninbiz #theeverygirl #savvybusinessowners #onlinebusinessowners #creativebiz #nerdboss #digitalmarketingtools #growyourbusinessonline
🧟‍♀️ This was the most accurate way to su 🧟‍♀️ This was the most accurate way to summarise my life in an emoji right now. 
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Sleep deprived from the newborn baby night feeds = zombie like appearance. 
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#nerdboss #creativeentrepreneur #girlboss #theeverygirl #onlinebusinessowner #creativebiz #creativebusinessowner #womeninbusiness #funnels #beingboss #hustlewithease #creativeatheart #youbelong #findyourflock #savvycommunity #findyourtribe #creativeempire #herestothecreatives #femaleentrepreneur #lovelysquares
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