What Is VLOGMAS?

What is Vlogmas? How do you do Vlogmas? What are some ideas if you want to try out Vlogmas in 2020? In this live stream I talk about Vlogmas, how it works and strategies to help you survive the yearly YouTube video challenge/tradition.

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🕒Timestamps🕒
00:00 Start
1:20 What is Vlogmas?
2:28 Vlogmas guidelines
3:42 Vlogmas video structure
5:17 What you can expect from me this Vlogmas
6:10 Vlogmas idea blocks
7:23 Block 1: Step by step processes
9:38 Recommended toolkit
11:47 Reviews and comparisons
14:00 Case Studies/Stories
16:16 Tips/Guide/Help
18:02 my Vlogmas video list

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What Is VLOGMAS? – Video Transcript

Hello and welcome to the live stream, whether you are joining live with me now, or if you’re catching us on the replay. Today, I’m going to be talking about vlogmas. We’re going to talk about what a vlogmas is, how you can survive vlogmas, and some strategies to help you get through it.

As well as vlogmas topics to help you come up with all of the video ideas for the actual challenge. For those of you who don’t know me, my name is Sara Nguyen, and I hope you build your business using video on social media with ease.

And I live stream a lot about live streaming. Now, if you’re new here, please say, hello, whether you are live in the chat with me now, or if you’re watching replay in the comments, if you have any questions, please drop them in a comment or in the chat.

And I would love to answer them for you. And as usual, everything that I talk about, all of the timestamps and resources that I mentioned will be available in the description. Make sure you check out the Linky links in the description if I talking about them.

Let’s talk a little bit about, pardon me, vlogmas. Right? There’s this concept of vlogmas and when I talked about doing vlogmas and was, you know, chatting to you guys about it on the community tab, I’ve got a lot of questions about it.

What is vlogmas? Vlogmas is blogging and Christmas. It started back in 2011 by a YouTuber named Ingrid. And what she did was she blogged every day in December up until Christmas. And so that became a tradition. It’s not an official YouTube thing. It’s not, you know, officially policed or managed or monitored by anyone.

It’s just a thing that a lot of YouTuber, a lot of creators do during December. And it’s about creating content. Now the rules, the rules are, there really are no rules because as I said, it’s not an official thing, but if you want some guidelines, here are the guidelines that I’m working to this year, because I’m going to challenge myself to do vlogmas this year.

I didn’t do it last year or the year before, but I thought this year would be a good year to do it. Given that I’ve got a lot of content that I want to get through. I think when it comes to vlogmas, videos every day up until Christmas, and you can extend it and do it for the whole month of December if you really want to. That’s one video per day.

Now, what does that, how long does that video need to be? I think that’s really up to you. In my opinion, I think that at least one minute is necessary for it to count. And you can get a lot of value in a one minute video. There’s a channel on YouTube that does one-minute Adobe tutorials and I follow them and I use them all the time.

I don’t think it’s about the time but I do think if you have a, if you’re going to do the challenge, at least do it for a minute. That’s that, you know, hopefully that addresses that. Now, does it have to be Christmas? You know, and when I thought about this, I was like, no, it doesn’t.

Why does it have to be about Christmas? If you’re putting content on YouTube, you know, you have the option to make the content trending. Christmas themes that, you know, comes once a year and it’s relevant for once a year or you can make it evergreen.

I think the option is there for you, whether you want to make it Christmas related or not. A lot of people do do it as Christmas themed topics because it’s, they’re releasing it during that month, but not everyone does. And I don’t feel that that needs to stop you from participating in the challenge if you want to.

That’s the guideline there. Now in terms of video structure, how does it need to be structured? I feel particularly now in 2020 at the time of this recording and live stream that you don’t need to necessarily vlog because we’re all about inclusivity.

It’s not just for vloggers it’s for all creators, you can create videos, whether that’s tutorials, whether that is, you know, you can vlog, whether it’s, you know, anything that you want. The options are really up to you. It doesn’t need to be a vlog.

And hopefully, that opens up your mind to all of the possibilities. Those are a couple of the guidelines that I’m working with this year. Now, I’ve got a couple of other questions where people said to me, well, what if I miss a day? Right?

There’s a lot going on this year and there’s a lot going on during December. What if I miss a video? Like if you miss a video, the vlogmas police are not going to come and yell at you, you know, crash tackle you and then like lock you up.

If you miss a video, then you have the option to choose whether you want to do it, you know, double up and do two the next day, or if you want to tuck it to the end, or maybe you just, you just miss that video altogether, it’s really up to you.

The challenge isn’t, you know, you against the rest of the world, the challenge is you against yourself, right? And to see how far you can go and to see how you survive putting out a video every day for 25 days. That hopefully narrows down vlogmas and, you know, gives you some boundaries and guidelines on what you should expect.

Now, I want to talk a little bit about what you should, what you will be expecting, should expect from me this vlogmas, that’s a thing. But this vlogmas I’m going to be doing a lot of tutorials. I’m going to be doing, I’m going to be doing a lot of behind the scenes with me setting up my podcast for next year.

I’m really excited about that. And I’m going to show you, you know, my vlogmas list at the end. What I’m going to go through now is different vlogmas ideas that you can use.

And when I was researching, you know how to present this to you, I have realised that there’s a lot of information on, you know, 50 vlogmas ideas, a hundred of vlogmas ideas. And, you know, I found that a little bit overwhelming. What I thought would be better was if I break it down into structures.

I’m going to give you my top, probably, blocks of content. And then from these blocks, you can do five, six of each. Let’s talk about let’s, let me show you these blocks as opposed to doing this little dance so you can understand what I’m kind of talking about.

The five content blocks that you can use for vlogmas, and here’s the big secret. It’s not necessarily relevant for Christmas. You can do these content pieces anytime, but if you want to batch content, here’s how you can come up with a group of ideas.

These are the five type of content blocks that I’m going to go through and I’ll show you how you can create from these blocks, your 25 videos. The first one is a step by step process as one block. The second one is recommending your toolkit.

Tools that you use, the third one is reviews and comparisons. The fourth one is case studies and stories, and the fifth one is tips, guides and help, right? I’m going to go into all of these in detail. You can see from these five categories, you can do, you know, three, four, five, or six different things within these categories, as opposed to thinking 25 different videos, where do I even start?

Like, you know, get them from this category. Let’s go through these in detail. The first one is a step-by-step process as a content block. Let’s have a look at what this involves. For my step-by-step process, content pieces, I’ll be doing a lot of tutorials. I’ll be doing a lot of how-to videos.

I will be doing a lot of screen-sharing. It doesn’t necessarily need to be a physical demonstration, but you can do that as well. You can physically show people how to do the, do something. And the point of this content block is to show people how to complete a task.

I do a lot of software tutorial. And the objective of these tutorials is to show people how the software works, how to use live streaming software, how to do particular things within the live streaming software so that they can go live, right? The objective is to help people go live. And then I break down the task and show them how to do that.

You can see already from here, how this is one content block, but if you break down all the steps, you could possibly have two, three videos, right? And each one of those are videos that you can do for blog lists. How-to videos, you know, fall into that same category.

I want to talk a little bit about screen-sharing because a lot of people talk about how they don’t have a beautiful set, they don’t have an amazing space, but you don’t have to, you know, if you’re sharing your screen and you’re walking people through software, you’e walking people through, you know, PowerPoint presentation you don’t even need to show your background.

You don’t even, you don’t even need to show your face. I think that’s a really great way of creating content without, you know, putting so much pressure on yourself to make it perfect, so to speak, and physically demonstrating how to do something.

One of the tutorials that I did back in the day was I did a how to create a ring light, a DIY ring light. And I physically showed people how to do it. You know, all the tools. You need this tube. You need this strip of lights. You need this connector.

And then I physically showed them how to put it all together. Why? Because this is why people are on YouTube. They’re here to find answers, to help them resolve a problem, or to get more information, to get to the next step.

From this alone, you should be able to come up with at least, you know, three, four, five different ideas of videos that you can create for vlogmas for YouTube. Let’s have a look at the next content block. Now, next content block is your recommended toolkit.

And this is all about helping people understand what should they be using, right? To make this really simple, it could be what are you currently using to do what you do. If you’re in the art niche, right? You could be showing people, okay, these are the art tools that I use.

And you may think this is so simple. Do people want to know this? And I think we get a little bit lost as creators where we don’t realise that, you know, people are not necessarily at the same stage as us. A lot of people, you know, haven’t started the process or are in the process, but need more advice and are looking for it.

I do a lot of reviews on, well, recommendations on tools for live streaming. You know, I’ve got tutorials not tutorials, I’ve got reviews and recommended, you know, cameras, microphones, software is the big one that I do.

And it’s all about, what’s your experience? What are you using? How does that make your life easier? And it doesn’t need to be, you know, a full-blown expensive kit. I think people look past the, the, how you have simplicity, right? For me, and I know for a lot of other creators, I, I do talk about tech, but I always emphasize that it’s not about the technology.

It’s about creating it’s about going live. You can refine your content. That’s, that’s the important part, but these are the tools that I use to make my life easier. And people want to know what tools you’re using and they want to know your experience with it so they can take the learnings from that as well.

From here, you know, think about what do you use to do what you do, right. And how can you talk about it? You know, recommend the, the physical tools, the software, or the systems and processes that you have in place.

And this should give you another good bunch of ideas, you know, three or four or five ideas. Hopefully this is getting that idea engine, you know, the wheels turning in your head a little bit on different vlogging ideas.

Okay, let’s go into the next one, which is reviews. Reviews say that with reviews as a content block, this is where you talk about what your experience is. And you can talk about your reviews with products. You can talk about your reviews with services.

You can talk about your reviews with software. And you can also review things and compare them to other things, right? And I think this is really important because your perspective is important. And one of the things that I noticed was I do a couple of microphone reviews.

And earlier in the year in February, RODE released the RODE NT USB mini, which is a little microphone, USB microphone. And I was a bit reluctant to do a review on it. And they sent it out to me. But, you know, I was getting comments on the reviews on, you know, the technical side of things, but the comment that has stuck out to me was someone commented and said, ‘this is a great review.

I was really looking for a female to do the review so I could hear what it sounds like, you know, with the sound test at a higher pitch, because all of the reviews are males and, you know, those voices are quite low. I wanted to hear what it sounds like with a high pitch voice.’ and I was like, you know what?

That made my perspective and my delivery of it unique from the other creators because it was me. Right. And no one could do that, but me. Your perspective is so important, don’t discount you, and the value that you bring in your experience because, you know, other people are looking for it.

Doing reviews is a really great thing and comparing it right? That people can understand what they can expect from the products, what they can expect from the software and what they can expect from the services.

And this hopefully gives you a lot of ideas. I review a lot of things. I review a lot of products. I review a lot of software and I don’t review people at the moment, but you could, you could review services and just, you know, lots of ideas to help you pump out content for vlogmas.

Now, the next one is as a content block is case studies and stories, right? When I talk about this content block, this is all about sharing either your experience or sharing, you know, other people’s experiences. And what do I mean about that?

You could easily for your video interview people, so get someone on and get them to talk about their experiences, or you could tell your own story doing something. And it could also be you talking about other people, but I want you to do this in a positive way.

Like it could be observations of people in your niche. I could come on and talk about, you know, YouTube creators that I admire. And I will talk about people like Pete Johns from Studio Live Today, and how I think it’s amazing that he pretty much live streams and releases content every single day.

And he’s reached, you know, over 70,000 subscribers talking about mobile music recording. I could do, I could do that in terms of talking about people. And it’s all about connecting the dots. It’s all about hearing about journey, people’s journeys, whether that regardless of what stage of the journey they’re actually at.

I think telling your story is really important. And one of the things, you know, it doesn’t have to be your whole life story. It could just be a segment of it, of you getting through a challenge or you getting through a step.

One of the things that I will be doing for vlogmas is I’m sending up a podcast and there’s a lot involved, you know, I’ve never set up a podcast before and just understanding the whole process going from nothing to releasing a podcast, that will be, you know, a story that I will be telling.

I’ll also be telling stories about, you know, just in general, like content creation and my journey on YouTube and people want to hear it. People want to hear the story. Hopefully you can either get other people involved in vlogmas if you can and interview them.

That’s a great way of creating content, or you can tell your own stories if you can’t get people on to, you know, record or to do a call and to record that. Stories journey very, very important. Now the next one is tips, guides and help.

This is a big one in terms of the content that you’ll be able to create, because it’s all about breaking down processes, right? And it’s all about helping people get from point a to point B. Once again, I talked about how this vlogmas I will be talking a lot about setting up my podcast because if you look at all of the steps involved in setting up a podcast, you’ve got to get all the equipment and you’ve got to figure out all the, how the equipment works.

You need to record the audio, you need to figure out where you’re going to publish it to and how to get it up there. You need to, you know, market the podcast, you need to come up with content for the podcast. Instead of doing like a five-hour block, I’m breaking it up into all of those different processes, right?

And it’s, it’s a guide to help people get through it. And tips as well, you know, people want tips. People want tips to be better at things. I do a lot of live streaming tips. I do a lot of social media tips, whatever it is, like people need help, people need help to get through their pains and their struggles.

And it’s all about moving people to the next step. Hopefully this gives you like so many ideas on different things that you can create, and I’m going to show you now, ’cause that was essentially my five blocks. You know, I talked about step-by-step processes.

I talked about, you know, the recommended toolkits or the things that you use. I talked about reviewing products. I talked doing case studies and stories and telling, you know, the process of the journey. And I talked about tips. Now, let me show you my vlogmas list.

Let me just make sure that I’m showing you the right thing. Okay, let’s go over to my screen. This is my list for vlogmas. These are the ideas that I’m doing. And as you can see, I’ve got, you know, lots of tutorials and I’m updating a lot of the tutorials on my channel that did really well, that are out of date.

I’m using this as an opportunity to, I guess, start 2021 fresh with a lot of updated tutorials. I’m doing, you know, in terms of the tutorials on breaking it down, not just one Streamyard tutorial, I’m going to show you how to do the screen share.

I’m going to show you how to do the overlays. I’m going to show you how to add a guest. And it’s not about the length of the video it’s about, does that help them complete a task?

Does that give them value that they can do something? Are they learning something? Right? That’s how I came up with these topics. I’m going to talk about mobile live-streaming equipment.

It’s a question that you guys asked me about all the time. How do you live stream from a mobile device? I’ll, I’ll be breaking that down. And then as you can see, from 15 onwards, it’s all about podcasting because that’s a journey that I’m going through right now.

And I’m going to talk about it, right? I’m going to talk about it specifically in terms of how to set it up, how to create, you know, a cover image for the podcast, structures for the podcast, all the things that I’m going through, all the things that I’ve had to learn to get this podcast out the door I’ll be teaching. And talking about my experiences as well.

I will be talking about the equipment as well, because as you can see, I’ve got the Shure SM7B. My experiences with it. And the RODECaster as well. All of these are just ideas. Yes, there are more than 25. And the reason that I had more than 25 was in case something goes wrong.

I can pull another idea. I think it’s important with vlogmas that you have a bank of ideas, because we are turning things around in a short period of time and, you know, life, life happens and things go wrong. If you can’t make these, if a video is taking you longer than you thought it would, pick another one that’s faster for you to get through because it’s, it’s not about perfection.

I think the beauty of vlogmas is that it teaches you how to do it before you’re ready and do it before it’s, you know, without worrying about perfection because done is better than perfect to get you through this challenge. And I, that’s why I really love this.

A lot of the videos that you saw on that list, I hadn’t done because I was like, ‘Oh, am I ready for it?’ it’s like, you’re never ready for it. You just have to do it. Right. That’s why I really love the idea of it.

Vlogmas isn’t about having perfect videos, it’s being consistent and it’s about pushing yourself to get the videos out. I’m going to go back through the questions now. Questions. I have a question from Mrs. Leon Live says, ‘how do you screen share?’ so there’s lots of different ways that you can do this.

In terms of screen sharing on a live stream, it depends on the software that you use. I use Ecamm live and they have a feature in there that allows you to share your screen. And you can choose between sharing your monitors or sharing a tab, a browser tab so that it gives you the flexibility there.

StreamYard allows you to screen-share, Melon app allows you to do that. Restream also allows you to do it directly from their browser as well. In terms of live stream, in terms of screen sharing on a live stream, if you want to screen share a video that’s not live, you do need software for it.

There are lots of options out there. I use personally use ScreenFlow for Mac. The equivalent is Camtasia, but there are also, if you look up loom.com, they allow you to record your screen and make videos out of it as well. And it’s quite cheap to do as well.

And if you look into Canva, if you are looking to kind of screen-share a presentation, they actually have presentations and presentation mode, which allows you to record the presentation, which is pretty cool as well. There are lots of different options for sharing your screen.

I can’t talk today. Yes. Yes, so, Oh, Gigi. Hi, Gigi. Good to see you here. She says, ‘looks like you’re all set for 2021’. I’m set for vlogmas. I don’t know about 2021. We’ll get through December with these 25 ideas.

We see how we go with that. What ideas do you have, you know, hopefully, this has generated some thoughts and ideas for you guys, you know, what are you guys thinking in terms of your videos for vlogmas and, you know, how you guys feeling about it?

When I first thought about it, I was like, wow, that sounds like a lot of videos. But then when I started writing and it was like, you know what? I can do these videos. I can do it. I think putting it down on a list like you saw, makes you see that.

Yeah, there’s a lot, but you’re putting stuff that, you know, and that you can get through. When you see that 25, it’s like, I can do that. I think the other, the other little cheat is that we can live stream, right? Live streaming counts. I don’t care what anyone says.

Live streaming is a legit form of video creation. I live stream because it’s time-efficient. And that allows me to produce video without having to spend who knows five hours, six hours, eight hours, 10 hours editing, or, you know, without me having to get someone else to edit it.

I love live streaming for that purpose. And you can structure your live stream, you know, to give value so that you can have all the elements that you have in an edited video. You can have your lower thirds, you can have overlays, you can have, you know, all of those components within your videos.

Live streaming is probably the only way that I would do vlogmas with a couple of edited videos here and there. I don’t think I could survive vlogmas if I had to record and edit 25 videos, I think I’d be drinking, day drinking very early. Well, if, if that was the path that I chose to take.

Yeah. Mrs. Leon life says ‘your list looks great’. I’d love to see your list. I’d love to see what you guys are thinking about in terms of the content that you create for vlogmas. All right. Gigi says I was able to get a $10 a month StreamYard yesterday, more premium features, but there’s still a tiny little logo.

Okay. Gigi, you need to contact StreamYard to sort that out because that shouldn’t be happening and they’re really good with their support for the most part. I don’t think they’re, I can’t remember I’m making things up now, I don’t know if they’re seven days, but, yeah, definitely contact their support because you shouldn’t be having the logo if you’re using the premium paid version of Streamyard.

Mrs. Leon Life says mine is more a mommy blog and more of a look on my life. That’s cool too. You know, I think there are so many different things that you could do with that. You can talk about, you know, how you get organised with your family, like the systems and processes that you put in place, because Hey, we can all do with a little bit more organisation in our life, right?

And obviously, you can document the day and talk about your, you know, the day in the life of a mom and you can also do other things like you can, you can talk about your, your, the joys of motherhood.

You can talk about the struggles. And I think people, people really value honesty, and I, I’m not saying, you know, make it all negative and stuff, but you can talk about, yeah, these are the things that I, I struggle with. And I think that makes you relatable.

I think it’s important to show like light and shade. I, you know, I hope I don’t anyway, I always try to be really honest when I’m like, you know what I live stream, but this is, I wouldn’t say a struggle, but it’s taken me time to get comfortable doing this.

It’s taking me time to show up. And I still, you know, cough before a live stream. And I still sweat profusely, sweat crazily during a live stream. Showing that light in shade is really important and I think something that will make the experience really good for your viewers and really help you connect because you become relatable.

I was on, I was watching someone’s live stream and they mentioned me, and I was like, I heard my name and I heard my channel! And they were talking about how they love watching my live streams because they find me really, really relatable. And I was like, Oh, I didn’t realise that.

But they’re like, she’s down to earth and you know, she’s no BS. And I was just like, Oh, I’m glad, you know, because I just, be honest, like just show up as myself. I’m really glad that, you know, that’s how it comes through.

Mrs. Leon Live says, ‘do you think I should make videos on my list or surprise everyone?’ I think you can do both. I think you can do a combination, whether you are, you know, surprising everyone with this is what I’m coming up with today, or, you know, show the list of what you do.

I’m showing the list here as part of this live stream to you guys now. But the reality is I’ll probably change it. I’ll probably change the list around because things will probably happen. I may move things. Go up and down the list.

This is not the order that I’ll probably have it in and things may come off. It may be like, Oh, I thought I’d be ready to do that one, but I’m not. I’ll pull another one in, or, you know, I may have a fantastic idea in the shower because that’s the way all of your best ideas happen and be like, you need to add that to the little vlogmas list.

I don’t think that, that’s, you know, you have to, the list doesn’t need to be Bible. It’s just meant to be a guide so you can see what you’re up for. And then you can start planning. That’s an important part of vlogmas, right? It’s not just coming up with the ideas. There’s more to it than that.

We all know with YouTube, you need to come up with your thumbnail, you need to set up the video, you need to do your titles, you need to do your tags. The list allows you to start kicking in that process of getting all those elements together.

Yes, Gigi says, ‘the StreamYard premium is $20 a month. The black Friday is cool, which has the logo.’ definitely touch base with them about that. I wasn’t sure, I knew they had a deal, but I didn’t know what it was.

Definitely touch base with them about that and the logo. Hopefully that brings that experience, that makes that better for you Gigi. Sorry, I’m just going to check the comments and the form.

I had a question with vlogmas, is there a hashtag and does it matter? Now, there probably is a hashtag. I know when I was looking initially for the vlogmas hashtag, I remember that vlogmas has been around since 2011, so it’s a pretty, you know, old hashtag, but if you wanted to use the hashtag, you definitely can. Do you need to use it in your video titles? I don’t think so.

I think keep your titles relevant to what the topic actually is. You don’t need, let’s just say you’re doing, you know, my tips for organising the family during Christmas vlogmas video day one, you don’t need to use that because yeah, I don’t think that’s necessarily relevant.

You can probably, when you’re sharing the video on social media, if you’re sharing it to your Facebook page, if you’re sharing it to Instagram, use the vlogmas hashtag there, but I wouldn’t bother putting it on your YouTube title only because it’s, you know, you want to make sure that you use the relevant keywords and you don’t get lost in there.

When I looked up vlogmas, there was just a lot of noise and I think, yeah, and it’s specifically vlogmas related like I would, I, I don’t think it’s that important to use the hashtag and people may disagree with me and that’s okay as well. But, that’s kind of my opinion.

Yes, I’m just going to check the questions before we wrap up, because I think we’ve had a good livestream today. Hopefully, I’ve given you lots and lots of ideas to, you know, kick off vlogmas and make it through.

I think before we wrap up, I do want to say that it’s incredibly important to not take this too seriously because one it’s called vlogmas, how serious can it be? Right? It’s about creating video. It’s about you pushing yourself a little bit more.

And I think people get really caught up in the, ‘Oh, is this idea going to work? Is this good enough?’ and it’s like, yes, it is. You know, you needed to come up with 25, come up with one and move on to the next one. Right. Just keep moving through it.

Don’t overthink this. Creators, I know you’re like thinkers and you love to overthink things. Don’t overthink things, right. This is your chance to get things out. This is your chance to test and see how does it do? Are people responding to this really well?

That will, yeah, hopefully that’s the message. If any message that I wanted to get out during this video was please don’t take it too seriously, it’s a vlogmas, you know, it’s called vlogmas so it can, it’s not meant to drive you crazy.

And you know, there, there are more things to life than video challenges. Right? But if you want to do it, definitely do it. Yes. That essentially wraps up this live stream today. Hopefully you found it really, really helpful.

Now, if you found this video useful, give me a thumbs up and don’t forget to subscribe to the channel if you haven’t already, and you know, turn on that notification bell so you can get notified when I go live and when I release videos. And if you haven’t already, and particularly if you want to start live streaming for vlogmas, make sure you grab a copy of my Facebook Live Cheat Sheets.

I walk you through how to get up and running on Facebook lives. Particularly if you’re new, if you’re new to a particularly, if you’re a little bit lost and you’ve never done it before, this will help you sort it all out.

It will sort you out and it’s free. It’s a download gift to you. Make sure that you grab it, I’ll put it on the screen somewhere. And that essentially wraps us up. Thank you so much, everyone, for being here.