What is Pinterest and how does Pinterest work? In this Pinterest tutorial, you’ll learn what Pinterest is how Pinterest works and how to use Pinterest for business to help you generate more leads and sales for your business with ease. Stay tuned!
Hi, I’m Sara Nguyen your online marketing strategist helping you grow your business using social media with ease. If you’re new to this channel consider subscribing for all of the latest tech reviews social media marketing tips and training. At any time during this video make sure you check out the description for links to all of the resources mentioned in this video.
So what is Pinterest and how does Pinterest work? Also, how can you leverage the social media platform to grow your business? Let’s take a look at what Pinterest is.
Pinterest is a social network focused on visual bookmarking and kind of acts like an online pinboard. Users share and discover new interests by posting known as pinning on Pinterest, images or videos to their own or other people’s boards and browsing what other users have pinned. Pins are visual bookmarks.
Each pin you see on Pinterest links back to the site it came from so you can learn more – like about how to make it or where to buy it from. People use Pinterest for all sorts of things from helping them get inspiration for their big events to finding and sharing their favourite recipes online. So how do we use Pinterest for business there are lots of different ways to use Pinterest for business people. Talk about using Pinterest as a way to put up their vision board online or as a way to communicate colours and concepts and ideas with their peers or with their clients.
So how do we use Pinterest for business? There are lots of different ways to use Pinterest for business. People talk about using Pinterest as a way to put up their vision board online or as a way to communicate colours and concepts and ideas with their peers or with their clients.
However, the key way to really leverage the power of Pinterest for business is to use Pinterest to drive traffic to your website. Driving traffic to your website helps you build your brand and helps you be found. So how does it work?
There are a lot of search engine optimization benefits to using Pinterest. So your Pinterest board and your Pinterest pins rank in Google easier than your website would.
Let’s have a look at that.
A highly competitive niche is the wedding industry and if you have a look at the top results for searches for wedding dress style, you can see a couple of heavy hitters websites appear and you can see Pinterest.
So if you share your content to Pinterest and optimize your pins and your boards for these keywords we increase the chances of your content appearing in search versus the chances of your content appearing in search from your website alone when it’s competing with these other heavy hitting websites.
Pinterest is great for business because people who are looking for certain keywords can find your business organically through your Pins and Pinterest boards on Google and on Pinterest. People search within Pinterest for all sorts of products and product ideas to buy from. Whether it’s Mac accessories or organic makeup, fashion ideas, and styles, electronics or even drones.
People are searching within Pinterest and many of them are actively looking to buy.
Pinterest also has a paid advertising feature that allows you to extend your reach for more people to find you. This is a great offering particularly when you’re just getting started with Pinterest. You’re able to utilize their paid advertising feature in order to get your content in front of new people and a greater audience of people who may not have seen your content otherwise.
The paid advertising feature which we will go through in this course allows you to extend your reach using a pay-per-click or paper impression advertising model.
So when you’re using Pinterest to drive traffic back to your website, you want to be really strategic about the way that you capture the audience from there.
So let’s have a look at an example from the Nectar Collector. So from Melissa’s Pinterest profile, I see this ten minute tips for your blog and business free printable that sounds pretty exciting to me. I’m going to click on it and it looks pretty enticing to me. So I’m going to read it go on over to her website. Once I get to her website, I get all this information and a free checklist somewhere.
I’m looking looking looking looking for things and then I can click to download this free checklist here. I enter my name and email to get access to it so this is a very clever way of leveraging Pinterest traffic. So you have a Pinterest pin which is connected to your blog post and then on your blog post, you give people a reason to sign up to your email list.
From your email list, you’re able to better manage your audience there. You can communicate with them regularly with offers, with content and build the relationship with of their so you can then sell to them later. Going from Pinterest to your blog post to sign up is a good way of leveraging Pinterest for business.
I also know people who go from Pinterest straight to their product or straight to their shop on their website. That works well depending on the product and depending on the purchasing behaviour of the consumer typically sort of product, but at the end the day you need to test what works better for your business.
So there you have it an overview of what Pinterest is, how Pinterest works and some Pinterest marketing strategies to help you get more reach and traction from Pinterest.
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About this video:
In this Pinterest Business Tutorial, Online Marketing Strategist Sara Nguyen answers the question: What is Pinterest? And how to use Pinterest for business.
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What is Pinterest | Pinterest Business Tutorial
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