In live or you’re watching the replay, I’m going to talk about the video creation process. How do you create video content and what is the actual workflow that I personally use to create video?
Video Creation Process: My process from video idea to release – Video Transcript
The problem that many people have with video is because there are so many different moving parts that they get really overwhelmed and they don’t actually know where to start because they can’t see the end process. They don’t know how to get to where they need to get to because they haven’t done it before.
But I’m going to show you how I create video content, my video content creation process. My entire workflow showing you what tools I use and exactly how I do it.
So for those of you who don’t know me, my name is Sara Nguyen and I help awesome entrepreneurs like yourself grow your business using tech and social media with ease. So I make it easier for you to use all the tech nasty tools to use social media.
And I’ll try to simplify it the best that I can. So let’s go over and start presenting now. I’ve created some slides because I’m nice like that.
And if it goes well, oh, we’re off to a great start. I’m just gonna start presenting. This is the first time that I’m actually using this multistream software. So here we go. I think we are good. Okay. This is nice.
I can see what you can see and, all right, I think this is all happening the way that it should be happening. All right. So let’s talk about the video creation process.
Are you there for a reason? I’m seeing a little thing, which I’m not sure if you’re seeing, just give me a second while I make sure that everything is happening the way that it should be happening.
Okay. Nope, that looks good to me. Okay, so now that we’ve got that out of the way, don’t you love livestreams? This is the beauty of live streams.
You get to see everything live in action, but the– and sometimes things don’t necessarily go as smoothly as people would probably like, or as I would probably like, but you know what? It’s all about the content and it’s all about the connection.
And we are here now. So I’m going to walk you through my video content creation process, how I go from an idea to actual video release and talk about the tools that I use and make it as easy as possible for you.
So, at the end of this live stream, I’m also going to put all of the links to everything that I’ve mentioned in this video to all of the resources, all of the tools.
So make sure that you check back there. I can’t do it while I’m live because I’m not that I’m great at multitasking, but I’m promising you that all of the resources will be left into the description, after this broadcast.
So what are we covering today? I’m going to talk about the video creation process. How do I go from finding a content idea to scripting it? And we’re going to talk a little bit about ‘to script or not to script?’ that is the question.
I’m going to talk about how I record, and just a quick overview of the equipment that I use, talking about releasing the video, what I actually do to release the video, going from recording to how I actually edit my videos.
So what’s my editing workflow? Big question mark is, “how do you actually create the video after you’ve recorded it? Like what do you actually do?” so I’m gonna talk to you about what I do, what I used to do and what I do now. Yep. Pretty, pretty neat.
And also talk about branding. So a big question I’m asked is how do you get all of those animations and all of the images and things like that on your videos.
I’m going to show you my little secrets and what I actually do, and then I will talk about releasing the video as I mentioned. So let’s get right into it.
And I hope that you enjoy this and find this extremely valuable. Okay. How do you find video topic ideas?
Common question I’m asked is you create a lot of videos, so at the time of this recording, I’m just over 9,000 YouTube subscribers, which blows my mind because when I started on YouTube, I had zero subscribers and I didn’t have, you know, a big following that I could bring over to YouTube from Facebook or any other social media platform.
I didn’t really have big people that I could leverage off. It really was a matter of me creating a lot of valuable content and growing it organically.
And part of the success and part of the secret to growing on YouTube in my view, is being able to create videos on topics that people actually want to know about and that there’s actually demand and search for.
I have a very strong view that you need to find a balance between finding keywords, relevant keywords for topics people are talking about and something that you like, so there’s a balance.
I know it can seem a little bit difficult because you may feel when you’re doing keyword research that this is really, I guess, robotic and this is not how I would actually do a topic, but there are ways around that. And let’s talk about how I actually find video topic ideas.
My process for coming up with ideas is to first start with brainstorming. I think about what do people want to know about based on the area that I’m in.
So based on whether you’re a real estate agent and you’re in the, you know, property, property niche, whether you’re a coach in the health and wellness space or whether you’re like me, you’re a video and social media marketing person in that niche, it really is brainstorming what ideas do I think that people want to know more about and what do they need help with that I can, I can serve.
And it starts with brainstorming, just the list, so just free form, write what you think people are wanting to know. After I’ve come up with the list, I do, do research and validate it.
Next week I’m releasing a video on how to actually find content ideas. And I do a very in-depth tutorial on different tools that I use. Tools that I use include Keywords Anywhere, the Google Keyword Planner, Ask The Public.
And these are all tools that show you the actual search volumes in Google, predominantly of the ideas that you have. And it just helps you validate is there enough demand?
Is there enough people looking for whatever topic that you want to create a video on? And it really is finding a balance between, okay, this is a keyword idea that I have and this is the search demand.
You may find that when you first get started, it’s a little bit difficult to precisely find the match of this is the keyword topic and this is the keyword search volume.
They’re both, there’s either not a lot of search volume or zero, but then you adjust the keyword, you know, you try to find keywords around the topic that you want to create a video on.
And it really is, you know, trying to validate that. I think that in terms of search volume, I’m always asked, “Well, what type of search volume should I be aiming for when it comes to keyword research?” and there’s no hard or fast rule, but I generally think if you’re using something like Keywords Everywhere or the Google Keyword Planner, having at least a thousand searches per month is a good base to start.
Once again, it’s not a hard and fast rule, but it’s a starting point. So try to have something that has at least a thousand searches per month and build from there.
And once I’ve actually come up with these ideas and I’ve got a list of them that I’ve gone through keyword research to find out how much traffic there is, I prioritise and plan when I’m actually going to do them because there’s no point in creating a list and then doing all the research, but then not actually putting them into place to create the videos for.
Now, I’m going to show you what it looks like when I do plan my actual video ideas. So if I can just– going way ahead here. Okay.
So if I can show you now, so here is a tool that I use and it is called Asana. Now, you may have heard of Asana, you may hate it, I used to not love it.
I’ve used a lot of project management software from Trello to Asana to Favro to Trel– I also mentioned Trello. But I’ve, I’ve used pretty much every single project management system out there and my conclusion is that there is no perfect solution.
There is no perfect project management software for anyone. You kind of just have to make the most of the tools and I like Asana because it’s free. It’s free.
The plan is more than enough for small businesses to get started with and it can help you organise and be a lot more planned and methodical in your actual process. Now, to show you my workflow, after I’ve come up with all of the ideas, I put my actual ideas into Asana.
So I create a, we call them cards or tickets. And as you can see here, ScreenFlow, WordPress versus Squarespace, How do you use WordPress, Add plugins these are all ideas that I’ve come up with and I’ve, because I validated them, now I’m going to create videos for them.
I just created cards so that it’s stored somewhere. So it’s really easy. You just select that little plus icon here and then create the card and name it whatever the video name is, name the video.
Once you’ve created that card, then you’re able to move the– add more details to the card. But it’s a way of tracking the video process. I’ve got all these videos, how to actually get them done?
Well, I put them through a process. So after I’ve got all of these ideas, I typically work on a couple of videos at a time, probably not the best way to do things, but it’s how I do it.
And once I’m ready to start the videos, I drag them into the actual start column. So here it is in the start column and then I move it through my workflow.
So I’m starting it. And that starting it, to me, means I’m ready to pick it up. I’m ready to do some research on it, and then I’m ready to start creating the actual video.
So I’ve moved it into start. Once I’ve start scripting it. Once I start, once I’m ready to script it, I move it to the scripting or development column. And once I’ve finished scripting it, I’m ready to record it.
I move it to either the ScreenFlow recording and or face to camera recording. A lot of my videos are tutorials so they have a combination of face to camera as well as me recording my desktop which requires two separate recording sessions so I put it here.
And once I’m through each stage of my workflow, so once I’ve recorded it then, I move it to the next stage. So I’ve done the ScreenFlow recording, then I’ll move it to the face to camera recording section like this and this helps me keep a track of where I’m at for all the videos.
Now after everything is recorded, then I move it to the brief for video editors. And I’m going to talk about the video editing process a little bit later in this presentation.
But this is how I come up with video ideas and keep a track of it because otherwise what ends up happening is you have a list of all of these ideas that you put in either Google Sheets or you put on a spreadsheet somewhere and then nothing happens because you can’t visually see what you have to do next.
And you can’t see where things are at because it’s all just on a spreadsheet and it’s too much for anyone to remember. So having a workflow and using a tool like Asana is a great way to start.
Trello does the same thing. You can set up your boards and you can title them to be whatever you want. If you don’t do any ScreenFlow recording, you can ditch this column.
And if you don’t want to do face to camera or just want to do ScreenFlow recording, the workflow is really up to you. But this is the basic one that I use to get started.
The other handy thing that I do when I come up with keyword, whoa, video topic ideas is I put a date on it. So on each of the ideas or the cards that I’ve created, I put a due date.
So this also helps me get through them and gives me a timeline that I can actually see in Asana. So if I select timeline, this, oh not timeline, if I select calendar, then I can see when all of these videos will drop.
So I can see when these are due so I have a visual of when I need to have them all done by and that’s really handy as well, and why I really like using a tool like Asana to manage all of the content ideas.
So that was a walkthrough of how I come up with content ideas and how I manage it using Asana. And I’ll drop the link to Asana in the description at the end of this broadcast. So let’s talk about scripting now.
So after I’ve come up with an idea and I start working on it, the next stage is scripting. And scripting is an interesting one because you either want to write it all out word for word and read it verbatim or you hate the idea of that and you want to wing it.
So for me, I think there’s a couple of approaches to scripting and knowing what to say. As I said, you can read verbatim word for word what you’ve written out and that’s one way to do it.
And that’s definitely how I approached some of my videos. Some people don’t like that because they come across, well, they feel that they come across robotic.
For me, I like to write a transcript and read it word for word because it takes the pressure off when I’m recording and this is my personal experience and I find that if I already got the words there, all I have to do is I have to read them calmly and with some, I guess, what’s the word? With just some energy, right?
So that it comes across well and that’s, that’s my focus. I don’t have the stress about what I’m going to say. I already know what I’m going to say because the teleprompter tells me so.
The second way of scripting, so to speak, is instead of writing it word for word to have a bullet list or a framework to talk from. So you just have bullet points that you then talk to.
Then you have this list either next to the camera or I guess on your phone that you can refer to at any time. And that’s another hand your way of talking to a script without actually scripting.
Some people find this a lot easier to do than actually doing it word for word, and it really is what you prefer. The third way is what I don’t really like and I’d never recommend for beginners and that is winging it.
And the reason I don’t recommend winging it, particularly if you’re new and just getting started, is that there’s something that happens to your brain. I am convinced of that when you go live.
And this something makes your brain switch off or slow down or something happens and you can’t articulate all these amazing ideas and funny jokes that you had and it’s a real, I think, misfortune, or it’s really unfortunate because I see a lot of the time people are winging it and they, you can tell that they’re newbies because it’s all over the place.
So I find that winging it is not something that I would recommend to a beginner. If you’ve, you’re very comfortable, comfortable on camera, if you really don’t want to do bullet points or read word for word, by all means, who am I to tell you not to wing it?
I do find that people who wing it, still need a bit of structure around what they’re going to say. Otherwise, they blab and the live stream or the video is just not concise and that’s not what anyone wants to watch.
So out of all the methods available, I do a combination of transcripting it, doing it word for word and bullet points. So for presentations like this, I don’t script it and read out word for word because I’ve practiced the content and I know it quite well.
When I am doing face to camera, that’s not a live stream. I typically do have a transcript and read off the transcript. And it really is dependent on what is most comfortable for you.
It’s okay to read from a transcript and don’t let anyone tell you that it’s not because it is and it’s also okay to, you know, do a combination of what works for you. And you can also, you can always figure out what works for you by just doing practice ones.
Practice what is best for you and then just keep evolving and working on that. Okay, so let’s talk about recording. How do I actually record my videos? This is a very interesting one.
Let’s grab some coffee there. I find recording is one of the areas that people get really stumped on and they get stumped on recording because what did I get stumped on recording? I don’t know.
I think there’s like a lot of things involved in recording, but I’m going to talk briefly about equipment. This is not a deep dive into the best, you know, videos or cameras or tools.
I’m just gonna talk very briefly about the equipment that I use and my recording process. In terms of cameras, in order to go live and if you want to show your face on video, you need a camera.
The three options I think that are available is the DSLR. I use a Canon 80D. I just heard that the Canon 90D has been released a couple of weeks ago, which is 4K and I’m very interested in that.
It’s a want, not a need, but I love using the Canon and a DSLR because you, it’s a really nice process being able to sit in front of camera, turn it on and record. But I understand that it’s not mandatory for creating videos.
You don’t have to have a DSLR. You can have some other form of digital camera and that’s okay too. But this is personally what I use. The other thing that I also use is what I’m talking to you on right now.
And that’s a webcam. I use the Logitech Brio 4k for live streaming on Facebook and YouTube and also recording face to camera directly into my computer.
And I also use my iPhone. It’s totally okay to use what you’ve got. So Casey Neistat, one of the biggest YouTubers in the world, I’m not sure if that’s completely correct, but I’m going to say it’s correct, he always says ‘the best camera is the one that you’ve got’.
So use what you have. You don’t have to go out and buy an expensive camera. I actually recommend that you don’t do that if you’re just starting off because I find that big expensive cameras are really overwhelming.
Particularly if you’re new and you’ve never really used this technology before, you’ll get it, you won’t know what to do with it and you won’t create any videos. And that’s not what we want. So it’s okay to use the webcam on your computer.
You don’t have to buy an external webcam. This is if you want to invest a little bit and you want better quality videos, but it’s more about the content. So don’t get caught up in the camera, which is why I’m not spending too much time on cameras.
Microphones is another important thing that I think is worth getting. Now, once again like your camera, the best one to have is the best one that you’ve got.
So in terms of recording, if you just want to use the headset and the microphone that comes with the headset on your phone and that works, that’s okay too.
This is not a rule of ‘you must use this’ no, I don’t, I don’t believe in that at all. I always recommend though, if you are going for a digital camera, have a external microphone for the camera because the onboard microphone in the camera typically isn’t very good and the quality of them I find it’s not great.
If you’re using a smartphone, an external microphone for the smartphone is a good idea. I use the RODE SmartLav+, I like it because I can use it for both my digital camera as well as my iPhone.
And as you can see right here, I love using a desktop microphone as well. I use the RODE NT-USB. I did a review on this. I’ll put a link in the description so you can see what it sounds like and why I think it’s so great.
And I find for desktop it’s a good idea because your computer picks up a lot of noise. It can pick up the sound of the fan in the computer and ambient noise.
And the idea of a desktop microphone is that it kind of just lets you have this beautiful sound without all of the other noise. And it’s just a little bit of a better user experience.
And lighting! Now, people get really caught up on lighting as well. I use a ring light.
I find it really easy to use. You essentially set up the stand and turn the light on. I’m using it right now to record this live stream. And I also like the fact that it’s really compact.
You can also use a softbox light, you can use natural light. If you’ve just got lamps around the place, you can use lamps as well.
And it’s just to help you get a little bit better quality video because you don’t want to have a video where you’re really dark. So I’m quite well lit now. Let’s have a look at what it looks like if I turn it off. So that’s not too bad.
But imagine if I’m just this shadow talking to you in the dark, how creepy? Having light just helps to illuminate me nicely. There you go, well lit again.
And it just adds a little bit of, I guess, it helps you just look a little bit crisper and a little bit nicer on camera. So I recommend getting some lighting as well.
There’s other equipment as well, like getting a tripod and getting a whole bunch of other things, but these are the basic things that I recommend when you’re, when you’re getting started. Once again, use what you have.
You don’t have to invest to start with video, just use what you’ve got. Okay. So in terms of my recording process, I recommend batch recording as many as you can.
So what that means is you saw with my video creation process, I was working on seven videos at a time and that wasn’t seven videos all at the same time. My idea was to have several, seven of them ready so that I can sit down and record these seven videos in one go.
Why seven? I don’t really know. Some people do seven, some people do three, some people do ten. I tried to do ten one time and I was exhausted and couldn’t do anything for days.
So I don’t necessarily recommend doing too much. I recommend doing a few at a time and whatever is comfortable for you. In terms of the recording process, I usually sit down.
Today, I’m standing up because I just feel like mixing it up a little bit, you know? And so, I sit in front of the camera and I use a teleprompter to record or I use notes to help me get, help me get all of my content across.
Anytime now, slides. Okay. Now, one of the things that people always ask me about, and this is how do I actually edit my videos? Let me take a drink right now.
What I used to do in the past is I used to record everything to a camera or to my desktop and I would edit it myself and I use ScreenFlow. I got ScreenFlow to do all of my desk– to record my screen.
I think it’s probably one of the best softwares solutions out there for recording your desktop. That’s my personal view. And then I also discovered that I could edit videos on it as well that weren’t just ScreenFlow recordings.
And I found it easier to use than the one that was provided for Mac iMovie. I find that if you’re just getting started using what you’ve got using the free one that comes with your Mac or PC, whether that’s iMovie or I think it’s Windows Movie Maker, it’s totally fine.
So what I used to do was I used to record it and I used to edit it myself and I used to add everything myself. And I, I did this for a really long time and I don’t have anything against this, but what I didn’t like about this workflow and this process was that it was extremely time consuming and I loved the video creation process but I did not love editing it.
And some people may love editing it but it’s just not my jam. So what I’ve moved to now is a much simpler, well I guess, a much more hands-off process for me.
And what happens is after I’ve created the video, I have the script, ’cause I always as I said, I usually use a transcript, I take the script, I outline on the script or highlight the sections where I want particular effects or particular B-roll and the edits that I want.
And then I send this to my video editor, and I use Asana to manage the workflow process. And this has been probably one of the best and the most liberating things that I’ve done.
When I first started with creating video, I didn’t know if I could do this. I was like, “What if my creativeness can’t come through a video editor?” and this was all just a story that I told myself.
Once I started doing this and I had video editors to actually produce the videos for me, I could focus more on the content and I could produce more. So for me, this is my workflow now and I absolutely love it.
So I’m going to show you what it looks like on Asana because a lot of the magic all happens once I hand it off to my video editor. So this is what it looks like.
Okay. So this is what my Asana board looks like with my video editors and also with my virtual assistant. And a lot of people get a little bit afraid of whether or not they can afford video editors.
And I think you’ll find it to be much more affordable than you think it is. I’ve had video editors produce a YouTube for me for $20 to $30 and for me that’s worth it.
To not have to sit and produce it myself and spend the 5, 10, 15 hours to edit it myself. And yes, it does take a very long time to produce videos.
So after I have created the brief for the video editor, I’ll create a card and here’s an example of one here. So I’ve created a card.
I’ll Add all of the information that they need to know. So I’ll provide a link to the brief, I’ll provide instructions on what they have to do and then we put it through the workflow.
So I move it to the relevant column. It’s ready to start. I’ll put a message in the card saying, “video editor Joe blogs, this is ready to start.” once they pick it up, they’ll move it to in progress.
And then we move throughout the columns. Once they’ve given me a first draft to review, they’ll move it to ready for first review. And then we just keep going through the workflow.
After I’ve had the first review, typically there are changes. I’ll tell them the changes and I’ll put it to the next column, First changes.
As you can see, here’s a live one here and we’re up to the second round of changes that they’ve done for me and they’re ready for me to review it.
If there’s more changes required, I’ll let them know and move it to the next column. Typically, I find that after two changes, sets of changes, we’ve usually addressed all of the, I guess things that need to be fixed and then it’s ready for final review, and that’s it.
So for me, I don’t spend hours and hours editing all myself. I just manage the video editors through the workflow process. And these are our past videos and past, I guess, content pieces that I’ve created that I all used this same workflow.
And I can also see visually, particularly when I’m working on multiple videos at a time, where everything is at. So if it’s been in ready for first review for a while and I haven’t looked at anything, I can check the board and go, “Oh my goodness, I need to do this”.
The good thing about Asana is that they send you notifications of when things get moved into different stages. And you can also tag users. So my video editor will tag me or I’ll tag them once it’s ready for review.
And you can also automate a lot of this if you use the paid tool. So yeah. Okay, let’s go. That’s my screen. It’s my screen. So that was a walkthrough all of my Asana workflow.
Okay. Making sure we’re still in business. So how do I actually get all of the lower thirds and all of the transitions and all of that amazing stuff in my actual videos?
This is common question that I’m asked and it’s not too much of a secret, but I feel it’s a bit of a secret that I’m letting you in on. And the truth is, so here’s an example of one of my videos. Okay. If I play it.
I just turned the sound off. Oh, I didn’t think about this. That’s all right.
So within my videos you’ll see that I have a couple of transitions and it’s really slow and I should’ve just given you a not– I should’ve not done it this way, but I have now, so I’m here now, so I’m gonna roll with it.
So with might videos I have– this is really laggy. I don’t think this is a good idea at all. The lower thirds that come in, I have a logo sting and I have a bunch of other transitions that happen.
And the big question I’m always asked is how do I, how do I actually add it to the video? And the secret is, if it goes to the next screen, I’d get someone else to do it. That is the big secret!
So I’ve had all of the animations for my YouTube videos designed by an After Effects specialist, and they create an after effects template that I use with all of my other video editors or myself, if I’ve decided to edit it for any particular reason. And it’s one way of doing it.
You can definitely have the whole thing created from scratch and designed to how you like. But the other option is that you can also, you can also use templates.
So if you go to a marketplace such as creativemarket.com, you’ll see that there are lots of YouTube templates, there are lot of video templates and you can then get them to customise it and change the text and change the design and change the wording to be what you want.
And you don’t have to actually do it all yourself. So that’s the big secret. I use After Effects as the way that I get all the animations onto the video and I’ve had it designed or edited by a specialist on Upwork.
You don’t have to use Upwork. Upwork’s a good one because you can post the, I guess, job requirements and you have lots of people apply for it. There are other places like fiverr.com that you can go to.
And I, I’ve just been using Upwork for a while and I’m not, yeah, I’m not, I don’t feel any particular way about it. It’s just one of the tools that I use.
So the last part is releasing the video after I’ve edited it. Well, after I’ve scripted it, recorded it and sent it to be edited, worked it through the workflow, the video is finally ready to go.
How do I actually release it? And the other secret to that is, well not really secret, but in terms of releasing the video, the YouTube video itself, I push out manually because I have a lot of feelings and anxieties about getting it right for YouTube.
But when I create the video, I always create a Full YouTube version and then I’ll create a square version for Facebook that has subtitles because the research has shown that people read or people view videos in silence a lot of the time.
So if you had the subtitles there, they can still watch your video even if they’re not listening to it. So it’s another way of getting some more views.
So I create all the versions such as a square one for Facebook, and I also create mini clips of that square one for Instagram. And I release it by scheduling it.
Now scheduling is this really strange concept that people get confused about. I think scheduling is, it seems confusing because people don’t know how to do it.
There are two ways that you can do it. You can schedule your content using a third party software such as Hootsuite or Buffer or later.com which is for Instagram and Facebook.
Or you can use Facebook itself. You can schedule your posts from Facebook. Don’t believe what people say when they’re like, it doesn’t work. It does work. And I’m going to show you how to do it now.
So when you want to schedule to Facebook, you need to go to Facebook create a studio. You used to be able to do it directly from your Facebook page, but they changed that. Sneaky, I know.
And so now if you go to business.facebook.com/creative studio, you’re able to schedule the posts. And as you can see, this is evidence that I can schedule.
So this is my Facebook page and these are all the posts that I have scheduled to be released over the next few days. So anyone who is saying that you can’t schedule, not true, not true, my friends.
You can schedule videos from here by selecting upload videos. You can also schedule posts. So those who say that you can’t schedule, they just don’t know where to do it from.
You can do it all from creative studio, particularly if you’re scheduling to Facebook or Instagram, and you can do it from your desktop.
If you’ve ever scheduled Instagram posts directly on your phone, so you’ve downloaded it from Dropbox or from Google drive to your phone and then you’ve uploaded it to Instagram, you know what a pain in the butt that is.
So with create a studio, you’re able to schedule your Instagram posts as well from your desktop, which is fantastic because I find manually scheduling and uploading all of the Instagram posts, really time-consuming.
At least with scheduling, you can batch it, you can do it all in one go. So this is how I schedule it. And I go a really deep tutorial of this as well, which will be released in the next few weeks or so.
So check back to make sure that you see that tutorial as well. Okay, so that is how I released the videos. I manually push out the YouTube video and then I schedule the other videos to Facebook and Instagram.
So that pretty much wraps up my video creation process. I walked you through how I go through coming up with an idea to producing the video to releasing the video.
And I have a lot of feelings about video. I feel that people are afraid of video for lots of reasons, but it seems overwhelming and the only way to get through that overwhelm is to actually do it.
And I don’t think that video gets enough credit for what it actually does. I think that video really is one of the fastest way to build a connection with people.
Like you see now, you see me as I am, this is who I am. I can’t hide. Well I can, if I was pretending to be someone else and talking in a different way, you’d see that you’d see that through video.
But video lets you build a connection, and lets people see who you are, and it lets you stand out in a really easy way and it’s really accessible.
So I find it one of the best ways to build a connection with an audience and help them to decide that you know you are legit and that you are worth purchasing from.
And whether that’s product that you sell or whether that’s a service that you offer, I find that video helps you get there faster. And I really, really love video and have seen what impact it has on my own business and also for clients and friends who use it as well.
So I definitely recommend that video is something that you consider. And you know, you don’t have to use the entire workflow exactly as I have presented it, you may take bits and pieces and if you don’t even want to go through the entire workflow.
So let’s, let’s go back to that slide where I had my entire workflow. I can show you a little bit of a way to get through and not have to go through all of these steps.
So come on, slides. Are we gonna do this today, slides? This is how you’re going to be? The slides. Okay. So this is great. Oh no, we’ve moved. Almost there.
Exciting life of a livestream, is it going to work? Isn’t going to work? Yes, I am stalling in case you haven’t noticed. I’m trying to get to my actual slides.
See? See? You don’t get this on a, you know, things that aren’t live streaming. You don’t get to see how I handle things if they don’t go well. So this is, as you can see, the workflow process that I go through.
And if you didn’t want to go through all of this, a little cheat way is to not do it, and what are– like,” what is she talking about”? So as you can see, I’m on this Facebook live stream and I’ve gone through the process of finding an idea, yes, I did keyword research even for a live stream.
I didn’t script it but I had an outline and I had slides which I have presented to you. As you can see, and I’m recording live right now.
I don’t have to do any editing because after this livestream is finished, this video will automatically be posted to Facebook and to YouTube ’cause I’m using a multi-streaming software that allows me to do that.
In terms of branding, I’m not too phased about not having branding on the live stream, and it really simplifies this entire process. So I think that if you want to get started with video, here’s a great workflow.
If you don’t want to actually create all the videos and go through video editing live stream, it’s like biggest cheat, and the best way to create content, and you don’t even have to be perfect.
As you can see, a couple of things didn’t go so smoothly, but we just rode along with it and I still, in my view, presented really good quality content for you. So that’s my little hack.
If, you know, you want to create video content but you don’t want to do everything, live stream. One of the best, you know, things that have that have, has become accessible to people like you and I.
Now, if you want to know how to livestream on Facebook, I have Facebook Live Cheat Sheets and as usual I’ll put a link in the description to them.
So I walk you through exactly what you need so, all of the equipment, all of the bits and pieces to get up and streaming on Facebook live.
I’ll put a link so that you can sign up and get your Facebook Live Cheat Sheets for free. It really is one of the fastest ways to get up and running with video if you don’t want to go through the entire video creation process.
And even if you do want to try the entire video creation process, live streaming is still great because it gets you used to being on camera, it gets you used to talking, it gets used to the whole process of recording, so definitely give it a try.
I hope you have found this livestream useful and I have definitely enjoyed being here and showing up for you and I will see you on the next livestream. Bye for now.
- How to stay focused on your goals (so you can actually achieve them!) -
- Squarespace Vs WordPress Review ( WordPress or Squarespace for your website? A break down of the 2) -
- Video marketing for businesses | Project Vayner 068 -
- How to set goals 2020 | Business Goal setting process – Plan with me -
- How to create a social media content calendar (for 2020) -
- Social media tools – My top tools for managing and creating social media content -
- How to Create Mini Clips from your Facebook Livestream -
- Top 3 Social Media Tips: How to create social media content and posts -
- How to embed Facebook Videos -
- How to repurpose your Facebook Live content for social media -