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Sara Nguyen

Helping Sassy Solopreneurs Reach more people and get more clients

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Top 3 Social Media Tips: How to create social media content and posts

I wanted to talk a bit about social media. I’m going to share some social media tips on how do you actually create social media content and posts.

Get you free Social Media Checklist: https://saranguyenonline.com/special/social-media-checklist/

Top 3 Social Media Tips: How to create social media content and posts – Video Transcript

I’m going to share my tips to help make social media easier for you, you know, simplify some things for you so that you can, you know, get some, some ins– not some inspiration, but to get some structure around creating social media more easily, more effortlessly so it flows so you can get your content out there.

When it comes to creating social media content, it’s very easy to feel overwhelmed because there’s a lot going on. You’re creating content in the form of videos, you’re creating content in the form of images and posts.

And then you’ve got to manage it across all the different social media platforms, whether that’s Facebook, YouTube, Instagram, Twitter, and all the other platforms out there. How do you create social media content in a way that doesn’t overwhelm you and in a way that you can sustain.

The first tip for that is to create social media content, but do it in the sense of repurposing. Instead of creating a separate piece of content for every single platform, for example, instead of creating a separate image for Facebook and a separate image for Instagram and a separate post for your blog and then something separate for another social media platform, try at the best that you can, to create one piece that you can use across multiple social media platforms.

And what does, what does that look like? And what am I talking about? For example, I’m a big fan of video because I feel that you can deploy this strategy the most efficiently.

With video, after you’ve created the video, you can also create a transcript, generate a transcript of the video using resources such as temi.com. And from that transcript you can then find some nice little quotes and bitables.

I call them bitables. I’m pretty sure it’s a made up word. And then you can take those texts, take the text from the transcript, and then turn that into a social media post.

Turn that into a graphic that you can create yourself in Canva, great graphic tool to use. From that one video you’ve got some social media posts. You can also take that video and embed it to your blog.

That’s another piece of content that you’ve created without actually creating something separate. And then with your blog post you can add some pin images and then share it to Pinterest.

You’ve got a lot of leverage from all these diff– you’ve got all this leverage onto all these different platforms from one piece of content. Instead of trying to create multiple pieces of content for the different platforms, try the best that you can to leverage the one piece in multiple ways and that will save you so much time.

I remember when I first started out and I was like, “Oh, I need to create something separate for Facebook. I need to create something separate for Twitter. I need to create something separate for Instagram.” and it becomes so overwhelming.

And when I started to implement this repurposing strategy, it just made life so much easier and it made creating social media content so much nicer. And people may, and you may be saying to yourself, “well, aren’t people going to see the same stuff over and over?”

and the answer is no. All of your, I guess, followers don’t necessarily follow you on all the social media platforms at the same time. And if they do, seeing your content again isn’t a bad thing because it reinforces your message.

It shows that you show up and it’s not necessarily a bad thing. It becomes a bad thing when you spam people and you put out crap essentially. But I know that’s not what you’re going to do.

My first tip to creating more social media content easily is to repurpose your content instead of creating different pieces of content for all the different platforms. Now my second tip, and this is the tip that I think changed, changed how I create a content and got me to be consistent.

And the second tip to creating social media content is to create a calendar. I know you like calendar, create a calendar and stick to it. I have a friend who is a great YouTuber, she’s got a big following on YouTube, Haruna if you’re watching, hello.

And when I was talking about how did she grow her following from zero to she’s got like close to 70,000 or 80,000 YouTube subscribers, I’m like, “girl, how did you do that?” and she said for her it really was about setting a calendar of, okay each week I’m going to do X amount of videos or you go post X amount of things, and then sticking to it.

And I understand that life happens and that sometimes things get, things get in the way of you being able to create content. But having a calendar that you work towards and you stick to is a big part of being able to do it sustainably.

For me, I find that as a content creator, I’m always trying to refine the process and figure out what works for me. In terms of my calendar, I test out what works.

There was a stage where I was doing three videos a week on YouTube and that honestly, really almost broke me. It was too much for me. It was too much for my team to manage and I needed to scale it down.

After doing that for two weeks, like it was not good. After trying that, it didn’t work. It didn’t mean that I then gave up, but then I scaled it down. And I’ve scaled it down now to once a week.

But then I’m able to really focus on putting out an amazing piece of main content, YouTube content, and then I can repurpose it like I spoke about in tip number one really well.

Create a calendar of what works for you and test it out. Just because you create the calendar doesn’t mean that you are stuck with it for life. It’s about tweaking it.

But having a calendar and having something to work towards makes a really, really big difference in terms of you having, having a plan and you having something that keeps you accountable. Have a calendar that you map out of what content you’re going to create and release and when you’re going to create and release it.

And now, and now my third, but definitely not the least of the tips, just grabbing some water, is when it comes to social media and creating content I think one of the biggest problems that people have is that they want everything to be perfect, perfect before they can release it perfect before they’re happy with it.

My tip number three to help you create social media content is to let go of perfect. There’s a saying that done is better than perfect. And I see all the time people would get so caught up in, “oh, you know, I haven’t got everything down pat.

I haven’t got all of the animations. I haven’t got all of the transitions. I just can’t do it”. And the truth is what happens is that because you are so stuck on trying to have the perfect piece of content, you end up not doing anything at all.

And that is the real disservice because there’s someone out there who needs, who needs to hear what you’ve got to say. I’m a strong, strong believer in the serendipity of life and that we’re here to help other people and that we need to put our stuff out there to get our message across because there’s someone out there who needs to hear it.

Let go of perfect whatever that is for you. A lot of times with video, I have viewers email me and contact me saying, “how do you create videos? I don’t want to release videos until they look like yours.” and I think, no, I think you should because I’ve created my videos with my transitions and my style to reflect my personality and brand.

If you don’t have all of that stuff, you should still put out your content. Because even though I have all these other things, the core of what I produced is the content. And there’s nothing wrong with growing your content.

Starting from a place where perhaps you don’t have all the bells and whistles, but your content is solid and then adding it as you go along. This allows you to continue to practice creating content, and it helps you get more confident so you can refine it. Let go of perfect and just put it out there.

Did you hear that? Just put it out there because you will, you’ll find that it gets easier and you’ll find that you’d get better. And you’ll probably find that when you first start creating content, what you put out, it’s not always necessarily that great.

And this is true for most things in life. When you were a baby, when you were learning to walk, you weren’t very good. I wasn’t very good. But how did you get better?

You kept doing it. You didn’t get mad at yourself because you couldn’t walk. Well, maybe you did, I don’t know. But either way you didn’t stop because it was, you know, it wasn’t perfect the first few times and then you got there by continually doing it and then you mastered it and now you can, now you can walk.

It really is the same with social media. When you first put it out there, it’s clunky and you don’t know what you’re doing and it’s not beautiful. But as you continue to do it, you find better ways to create it.

It gets easier, it gets less stressful and overwhelming and that is what helps you grow and put out more. There you have it. My three social media tips on how to create social media content and posts.

I talked about repurposing your content. I talked about creating a calendar and sticking to that so that you can be more consistent and you have something to work towards and tweaking it and refining it into what works for you.

And I’ve talked about letting go of perfect. Create even though you don’t think it’s amazing, put it out there anyway, and continue to refine as you go.

I hope you enjoyed my social media tips. I’m going to put a link in the description to my Social Media Checklist. If you are interested in, or you know, if you want like a bit of help setting up your social media and figuring out what goes where.

I’ve got a bit of a checklist for you, so I’ll put a link in the description to that. Check that out if you haven’t got it already. And I look forward to chatting to you in the next live streaming video. Bye for now.

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Sara Nguyen
Video and Course Creator | Online Marketing Strategist | Wine Lover | Coffee Addict | Geeky techy lady| 😀 Helping small businesses build and grow their business using social media with ease.
Latest posts by Sara Nguyen (see all)
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Wow, it feels so good to be back and creating cont Wow, it feels so good to be back and creating content for my YouTube channel again! I’m excited to share all the insights I’m learning along with the new training and tutorials to help you grow with video for your business.
My 3 takeaways which are also handy if you’re just getting started with your YouTube journey:
Be gentle with yourself - it will feel a bit rusty at first. Choose topics you know you can create quickly and go easy on yourself.
Block out the time and commit to it - focus more on the time than the end product, and you’ll get there eventually.
Have fun - creating content should be an enjoyable experience, so make sure you have fun with it!
#backatit #YouTubeCreator #SmallBusinessContentCreator #ContentCreatorLife #CreativeMarketingTips #SmallBizSuccess #ContentStrategy101 #SupportSmallBusinesses #StartupLifeHacks #DigitalMarketingForSmallBusinesses #SmallBizMagic #ContentCreationProtips #WomenInBusiness #FemaleEntrepreneur #FemaleBusinessOwner #BossLady #FemaleHustler #SheMeansBusiness #HerBusiness #StrongWomen #CreatedToCreate
⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨The key to success ⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨The key to success on YouTube is to make videos that people want to watch.✨
And finding the balance between topics people are searching for and what you actually want to create videos about is the art of YouTube. 
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How do you uncover the topics to create videos about?
Keyword research is how. 
Trust me, this is something that your future YouTube self will thank you for when you create videos that actually get views AND that lead to sales for you! 🙏🏼
And it's not as complicated or scary as you may think it is.
1. Use my top recommended tool: KeywordsEverywhere. It's super affordable and easy to use.
2. Download and install the KeywordsEverywhere Chrome extension. Once installed, set up the plug-in and add some credit($10 is plenty to get you started).
3. Start entering topics in the search bar for videos you want to create. 
4. Look at the "Search volumes" that KeywordsEverywhere reveals. This is where the magic is. You want to go for keywords that have >1000 searches per month. 
5. Look at the "Related searches" for more keyword ideas and keep refining. 
6. Check out Askthepublic.com to help generate more keyword ideas and see the search volumes. 
Following these steps will ensure that your YouTube videos are successful data-validated topics. 💃🏽💃🏽
But this is just one part of the equation (so much math! LOL). 
You need a system that will help you turn your YouTube videos into reliable sales...
So check out my YouTube Masterclass where I'll walk you through exactly how to make it happen. 
Snatch your spot at the link in bio. xX
Do you want to make YouTube videos (and an income Do you want to make YouTube videos (and an income from them) but aren't sure where to start? 🤯🤔
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I'll break down some of the most important aspects for you.
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Step 1 - Before you start filming your video, do some research to make sure people are actually searching for it.
Step 2 - Take the time to script it out or create a list of bullet points.
Step 3 - Decide what style you want the video to be. A talking-head video is completely fine and often simplest. Create a list of shots you need to take.
Step 4 - Choose a day and block out a few hours to record.
Step 5 - Hit Record! Film your video content (or Go live!)
Step 6 - Edit your video, either do it yourself or outsource it. 
Step 7 - Upload your video and optimise it for YouTube search
Step 8 - Release your video.
Step 9 - Promote your video (in non-spammy ways).
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Getting clear on this process will help you understand realistic time requirements and identify which areas you can outsource. 
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But this is only the video creation aspect of things. How do you go from having a YouTube video to generating money? It doesn't work by magic; you'll need a focused plan to make it happen. I go deeper into what's needed in my YouTube Masterclass. Link in bio. ✨
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#freedombasedbusiness #hustlewithease #girlbosstips #womenwithaplan #solopreneurlife  #businessownerlife #instagramtips  #reelstips #contenttips #progressoverperfection  #realbusinesstalk  #socialmediastrategy  #ladystartups #smallbusinessadvice #businesstips101 #ladybosslifestyle #socialmedia101 #smallbusinesshelp #handmadeinaustralia #businesscoach
You may be thinking, why would I want to become an You may be thinking, why would I want to become an expert? 
Isn't that a lot of pressure? 
Well, becoming an expert has its perks. 
People trust experts and as a result, you will attract dream clients who are willing to pay for your services. 
By positioning yourself as an expert in your category, you will also open up opportunities for your business that you never thought possible. 
So if you're serious about using YouTube to drive value and grow your business, this episode is for you. 
🎙️Check out the full episode on the Thriving Creator Podcast🎙️
Episode 16 is the one you'll want to catch.
Link in bio.
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #podcastersofinstagram #podcastinglife #podcasthost #growyourbusinessonline #findyourflock
Feeling thankful for all the amazing moments in th Feeling thankful for all the amazing moments in this life #grateful #happy
Happy Father's Day to all of the dads and dad-like people in our lives.
If you find Father's Day difficult, I see you. Sending loving energy your way. xX
Umm Hey hey 👋🏼👋🏼 I'm back! After al Umm Hey hey 👋🏼👋🏼
I'm back! 
After almost a year off Instagram, I’ve missed you guys so much!
Quick recap of the past year: 
1️⃣ Gave birth to our incredible daughter - her name is Kai. She is amazing (if you didn't know...surprise!) 
2️⃣ Learning all about life as a new mama #relentless (so much vomit and laundry LOL)
3️⃣ Figuring out that work/business/life/balance thing whilst sleep-deprived. 
Thanks for joining me on this journey of tech tutorials, tips & insights.
Please say hi in the comments because yaaay!!! I'm back, and I've missed you all!
#dropthebeat #videotutorials #journey  #womeninbusiness #womeninbiz #theeverygirl #savvybusinessowners #onlinebusinessowners #creativebiz #nerdboss #digitalmarketingtools #growyourbusinessonline
🧟‍♀️ This was the most accurate way to su 🧟‍♀️ This was the most accurate way to summarise my life in an emoji right now. 
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Sleep deprived from the newborn baby night feeds = zombie like appearance. 
🤣🤣🤣 
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#nerdboss #creativeentrepreneur #girlboss #theeverygirl #onlinebusinessowner #creativebiz #creativebusinessowner #womeninbusiness #funnels #beingboss #hustlewithease #creativeatheart #youbelong #findyourflock #savvycommunity #findyourtribe #creativeempire #herestothecreatives #femaleentrepreneur #lovelysquares
❤️❤️❤️And today's loving reminder is b ❤️❤️❤️And today's loving reminder is brought to you by the concept of rest. ✨✨✨✨
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#smallbizowners #marketingsocialmedia #creativeladydirectory #womenbusinesses #businessownertips #buildingbossladies #smallbusinesswomen #businessownerlife #reachyourgoals #socialmediacontent #biztips #creativechics #9tothrive #businessownership #socialmediaqueen #bossbabelife #findyourpurpose #buildyourtribe #womenwithambition #smallbusinessmarketing #womenwholead
I love creating videos for YouTube and the YouTube I love creating videos for YouTube and the YouTube experience. But I also believe that there needs to be balance and that YouTube (or anything for that matter) shouldn't occupy every second of your life. 
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A few subscribers have called me out about not releasing consistently on my YouTube channel and that's true. I haven't released lots of videos for a little while...however, I made the choice to pause YouTube whilst I prioritise looking after my newborn baby. 
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And I think we need to normalise taking a break and not being "on" 24/7. 
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Whether you need to do it for your own mental health, or physical health, or because you've had a big life change. Or just because you want/need to.
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I want to encourage you to not feel guilty about taking a side step on YouTube and in your business. It's part of the road to success and doesn't mean that your journey has ended. 
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So, take care of yourself, okay?
xoxox.
Sara 
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#nerdboss #creativeentrepreneur #theeverygirl #onlinebusinessowner #creativebiz #creativebusinessowner #womeninbusiness #youtubecreator #beingboss #hustlewithease #creativeatheart #youbelong #findyourflock #savvycommunity #findyourtribe #creativeempire #herestothecreatives #femaleentrepreneur #lovelysquares
One of the biggest, best things has happened and i One of the biggest, best things has happened and it’s literally turned my world upside down. I had a baby! My husband and I welcomed our daughter, Kai, into the world in October…just after a long and stressful 4-month lockdown in our city – Sydney. In my latest podcast episode, I talk about navigating life as a creator when you’ve just had big ass changes.
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🎙️Check out the full episode on the Thriving Creator Podcast🎙️
Link in bio.
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #podcastersofinstagram #podcastinglife #podcasthost #growyourbusinessonline #findyourflock
Did you know that you can create animated end card Did you know that you can create animated end cards for your YouTube videos in Canva. For reals! I walk you through how to do this step by step in my latest Canva tutorial.
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Link in bio to my latest video on YouTube.
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#youtubestrategist #growonyoutube #personalbranding #youtubetips #youtuber #digitalcontentcreator #contentcreator #personalbrand #contentmaker #youtubelive #socialmediacontentcreator #creators #youtubecommunity #crushingit #youtubelife #livestreamer #letsgetlive #creatormindset #youtubegrowth #youtubecreators
If you're trying to grow your YouTube channel it's If you're trying to grow your YouTube channel it's not getting the views and subscriber growth that you want...here are my 💎💎 💎Top 9 things you can do to grow your YouTube channel💎💎 💎
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1️⃣ Get honest feedback and listen to the suggestions. Ask three to five people that you know and trust. Send them a video and ask them to give you specific feedback on how you can improve. 
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2️⃣ Consider adding educational content. I would always recommend adding educational types of videos. And these are things like how to training, step by step tutorials and you need to make sure that these videos have actual traffic. 
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3️⃣ The YouTube algorithm loves consistency. Whether that’s weekly, twice a week, monthly. It’s all about what can you handle and how are you going to manage it. Showing up consistently, whatever that looks like for you. 
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4️⃣ What's your video frequency? After being consistent, how often are you releasing videos? 
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5️⃣ How are you delivering your content? Check your voice projection, your pronunciation, your pace of speaking. 
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6️⃣ Visuals...how are you showing up How does does your video look aesthetically?
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7️⃣ How is your video sound quality? Is it clear? Do you have lots of background noise? Is the background music too loud?
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8️⃣Ask for the sub, but give people a reason to. Don't beg for subs (or anything for that matter).
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9️⃣ Take imperfect action.
Keep going even if you don't feel it's good enough. The more videos you create, the better you will get at the process and the more your channel will grow. 
If you're struggling to come up with what to say in your YouTube videos...grab my 5 swipeable and done-for-you YouTube scripts will help you create videos faster. 
They're free and awesome (even if I do say so myself! 😂😂😂)
Link in bio. 
#youtubevideoideas #youtubevideocreator #videocreator 
#womeninbusiness #womeninbiz #theeverygirl #savvybusinessowners #onlinebusinessowners #creativebiz #nerdboss #growyourbusinessonline
❤️‍🔥❤️‍🔥❤️‍🔥 Laura Smot ❤️‍🔥❤️‍🔥❤️‍🔥 Laura Smothers-Chu from @joy.in.dementia joins me in this week's podcast episode where we talk about  thriving in your online business and mustering up the courage and grit to keep going when life gets tough.
🙅🏻‍♀️ We say no to 'hustle culture' and 💪 heck-yes to a more mindful and compassionate approach. 
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🎙️Check out the full episode on the Thriving Creator Podcast🎙️
Link in bio.
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #podcastersofinstagram #podcastinglife #podcasthost #growyourbusinessonline #findyourflock
If you're new to YouTube or if you have a small ch If you're new to YouTube or if you have a small channel for a while now, qualifying for the YouTube Partner Program can take much longer than you anticipate. The great news is there are other ways to make money from your YouTube videos without needing to qualify for the YouTube Partner program. 
In talk about better ways to make money on YouTube for beginners with the best strategies that you can get up and running quickly, even if you're just starting out on YouTube.
Link in bio to my latest video on YouTube.
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#youtubestrategist #growonyoutube #personalbranding #youtubetips #youtuber #digitalcontentcreator #contentcreator #personalbrand #contentmaker #youtubelive #socialmediacontentcreator #creators #youtubecommunity #crushingit #youtubelife #livestreamer #letsgetlive #creatormindset #youtubegrowth #youtubecreators
The longer you wait 🕒, the longer it will take. The longer you wait 🕒, the longer it will take. Don't wait. Take action. 🎬
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Is it that video you won't release or start to record, because you're nervous about what people will think?
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Is it that program or service you haven't offered because you don't you're good enough to even put it out there? 
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Well lovely, now is the time to stop overthinking everything and start take massive imperfect actions.
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Now is the time to get it done, whatever it is you've been putting off for so long...
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I know what's like to doubt that you can do it and to be afraid of what other people will think. I've been struggling with these lately too, as I work on launching a new exciting *thing* 😉
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But as much advice for you, as it is for me...we can't hold back because we're denying the world our genuis...and connection for people who need it the most.
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Let's do this ok? 💖
What are you waiting for? xoxox
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I share my top 9 actionable tips to help you if yo I share my top 9 actionable tips to help you if your channel isn't growing...and they're easy to implement so you can start making adjustments right away. 
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Link in bio to my latest video on YouTube.
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#youtubestrategist #growonyoutube #personalbranding #youtubetips #youtuber #digitalcontentcreator #contentcreator #personalbrand #contentmaker #youtubelive #socialmediacontentcreator #creators #youtubecommunity #crushingit #youtubelife #livestreamer #letsgetlive #creatormindset #youtubegrowth #youtubecreators
🙅🏻‍♀️Don't. If you are thinking about 🙅🏻‍♀️Don't. If you are thinking about starting 2 YouTube channels at the same time🙅🏻‍♀️
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🎙️Check out the full episode on the Thriving Creator Podcast🎙️
Link in bio.
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #podcastersofinstagram #podcastinglife #podcasthost #growyourbusinessonline #findyourflock
Last week my little YouTube channel reached 30K su Last week my little YouTube channel reached 30K subscribers. And whilst it's not **all** about that subscriber count...I'm grateful for every single person who watched, liked and subscribed to my channel. 
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I was speaking to my husband last night about a mean-ass comment someone left for me the other day. It was filled with anger and misdirected. But on reflection, it really made me realise why I bother with the channel at all.
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I love content (Insert Oprah voice tone: I looove bread!). I looooove video...and I love teaching and connecting with  amazing people that I would not have otherwise....all because I took a leap of faith with YouTube...and continued the journey. It really has opened up so much opportunity for me. 
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I'm feeling all the feels on this crazy journey. Humbled and in appreciation for the lessons from the highs and the lows. 
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Thank you xoxox.
The struggle is real... Barely just keeping it to The struggle is real... 
Barely just keeping it together. 
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A little laughter for another day of Sydney lockdowns. Hope that I was able to send a little giggle your way. 
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#Ambition #Believe #BeYourOwnBoss #LaptopLifestyle #BusinessOwner #EntrepreneurLife #HardWorkPaysOff #HustleHard #InspireDaily #LivingTheDream #girlboss #nerdboss
#nerdboss #creativeentrepreneur #theeverygirl #onlinebusinessowner #creativebiz #creativebusinessowner #womeninbusiness #funnels #hustlewithease #creativeatheart #youbelong #findyourflock #savvycommunity #findyourtribe #creativeempire #herestothecreatives #femaleentrepreneur
I break down the YouTube alogorithm and explain ho I break down the YouTube alogorithm and explain how smaller creators can work WITH it to grow their channel and reach. 
Link in bio to my latest video on YouTube.
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#youtubestrategist #growonyoutube #personalbranding #youtubetips #youtuber #digitalcontentcreator #contentcreator #personalbrand #contentmaker #youtubelive #socialmediacontentcreator #creators #youtubecommunity #crushingit #youtubelife #livestreamer #letsgetlive #creatormindset #youtubegrowth #youtubecreators
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