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Top 3 Social Media Tips: How to create social media content and posts

We’re watching the replay, at the time of this recording it is the black Friday weekend or Cyber weekend, or whatever you call it. And I hope everyone is doing well and their credit cards and their bank accounts haven’t been hit too hard from all the sales that you’ve been attending and buying up. But hi, for those of you who don’t know me, my name is Sara Nguyen, and in this video livestream, I wanted to talk a bit about social media. So I’m going to share some social media tips on how do you actually create social media content and posts.

Get you free Social Media Checklist: https://saranguyenonline.com/special/social-media-checklist/

Top 3 Social Media Tips: How to create social media content and posts – Video Transcript

So I’m going to share my tips to help make social media easier for you, you know, simplify some things for you so that you can, you know, get some, some ins– not some inspiration, but to get some structure around creating social media more easily, more effortlessly so it flows so you can get your content out there.

So when it comes to creating social media content, it’s very easy to feel overwhelmed because there’s a lot going on. You’re creating content in the form of videos, you’re creating content in the form of images and posts.

And then you’ve got to manage it across all the different social media platforms, whether that’s Facebook, YouTube, Instagram, Twitter, and all the other platforms out there. So how do you create social media content in a way that doesn’t overwhelm you and in a way that you can sustain.

The first tip for that is to create social media content, but do it in the sense of repurposing. So instead of creating a separate piece of content for every single platform, for example, instead of creating a separate image for Facebook and a separate image for Instagram and a separate post for your blog and then something separate for another social media platform, try at the best that you can, to create one piece that you can use across multiple social media platforms.

And what does, what does that look like? And what am I talking about? So for example, I’m a big fan of video because I feel that you can deploy this strategy the most efficiently.

So with video, after you’ve created the video, you can also create a transcript, generate a transcript of the video using resources such as temi.com. And from that transcript you can then find some nice little quotes and bitables.

I call them bitables. I’m pretty sure it’s a made up word. And then you can take those texts, take the text from the transcript, and then turn that into a social media post.

Turn that into a graphic that you can create yourself in Canva, great graphic tool to use. So from that one video you’ve got some social media posts. You can also take that video and embed it to your blog.

So that’s another piece of content that you’ve created without actually creating something separate. And then with your blog post you can add some pin images and then share it to Pinterest.

So you’ve got a lot of leverage from all these diff– you’ve got all this leverage onto all these different platforms from one piece of content. So instead of trying to create multiple pieces of content for the different platforms, try the best that you can to leverage the one piece in multiple ways and that will save you so much time.

I remember when I first started out and I was like, “Oh, I need to create something separate for Facebook. I need to create something separate for Twitter. I need to create something separate for Instagram.” and it becomes so overwhelming.

And when I started to implement this repurposing strategy, it just made life so much easier and it made creating social media content so much nicer. And people may, and you may be saying to yourself, “well, aren’t people going to see the same stuff over and over?”

and the answer is no. So all of your, I guess, followers don’t necessarily follow you on all the social media platforms at the same time. And if they do, seeing your content again isn’t a bad thing because it reinforces your message.

It shows that you show up and it’s not necessarily a bad thing. It becomes a bad thing when you spam people and you put out crap essentially. But I know that’s not what you’re going to do.

So my first tip to creating more social media content easily is to repurpose your content instead of creating different pieces of content for all the different platforms. Now my second tip, and this is the tip that I think changed, changed how I create a content and got me to be consistent.

And the second tip to creating social media content is to create a calendar. I know you like calendar, create a calendar and stick to it. So I have a friend who is a great YouTuber, she’s got a big following on YouTube, Haruna if you’re watching, hello.

And when I was talking about how did she grow her following from zero to she’s got like close to 70,000 or 80,000 YouTube subscribers, I’m like, “girl, how did you do that?” and she said for her it really was about setting a calendar of, okay each week I’m going to do X amount of videos or you go post X amount of things, and then sticking to it.

And I understand that life happens and that sometimes things get, things get in the way of you being able to create content. But having a calendar that you work towards and you stick to is a big part of being able to do it sustainably.

So for me, I find that as a content creator, I’m always trying to refine the process and figure out what works for me. So in terms of my calendar, I test out what works.

So there was a stage where I was doing three videos a week on YouTube and that honestly, really almost broke me. It was too much for me. It was too much for my team to manage and I needed to scale it down.

After doing that for two weeks, like it was not good. So after trying that, it didn’t work. It didn’t mean that I then gave up, but then I scaled it down. And I’ve scaled it down now to once a week.

But then I’m able to really focus on putting out an amazing piece of main content, YouTube content, and then I can repurpose it like I spoke about in tip number one really well.

So create a calendar of what works for you and test it out. Just because you create the calendar doesn’t mean that you are stuck with it for life. It’s about tweaking it.

But having a calendar and having something to work towards makes a really, really big difference in terms of you having, having a plan and you having something that keeps you accountable. So have a calendar that you map out of what content you’re going to create and release and when you’re going to create and release it.

And now, and now my third, but definitely not the least of the tips, just grabbing some water, is when it comes to social media and creating content I think one of the biggest problems that people have is that they want everything to be perfect, perfect before they can release it perfect before they’re happy with it.

So my tip number three to help you create social media content is to let go of perfect. There’s a saying that done is better than perfect. And I see all the time people would get so caught up in, “oh, you know, I haven’t got everything down pat.

I haven’t got all of the animations. I haven’t got all of the transitions. I just can’t do it”. And the truth is what happens is that because you are so stuck on trying to have the perfect piece of content, you end up not doing anything at all.

And that is the real disservice because there’s someone out there who needs, who needs to hear what you’ve got to say. I’m a strong, strong believer in the serendipity of life and that we’re here to help other people and that we need to put our stuff out there to get our message across because there’s someone out there who needs to hear it.

So let go of perfect whatever that is for you. A lot of times with video, I have viewers email me and contact me saying, “how do you create videos? I don’t want to release videos until they look like yours.” and I think, no, I think you should because I’ve created my videos with my transitions and my style to reflect my personality and brand.

If you don’t have all of that stuff, you should still put out your content. Because even though I have all these other things, the core of what I produced is the content. And there’s nothing wrong with growing your content.

So starting from a place where perhaps you don’t have all the bells and whistles, but your content is solid and then adding it as you go along. So this allows you to continue to practice creating content, and it helps you get more confident so you can refine it. So let go of perfect and just put it out there.

Did you hear that? Just put it out there because you will, you’ll find that it gets easier and you’ll find that you’d get better. And you’ll probably find that when you first start creating content, what you put out, it’s not always necessarily that great.

And this is true for most things in life. When you were a baby, when you were learning to walk, you weren’t very good. I wasn’t very good. But how did you get better?

You kept doing it. You didn’t get mad at yourself because you couldn’t walk. Well, maybe you did, I don’t know. But either way you didn’t stop because it was, you know, it wasn’t perfect the first few times and then you got there by continually doing it and then you mastered it and now you can, now you can walk.

So it really is the same with social media. When you first put it out there, it’s clunky and you don’t know what you’re doing and it’s not beautiful. But as you continue to do it, you find better ways to create it.

It gets easier, it gets less stressful and overwhelming and that is what helps you grow and put out more. So there you have it. My three social media tips on how to create social media content and posts.

I talked about repurposing your content. I talked about creating a calendar and sticking to that so that you can be more consistent and you have something to work towards and tweaking it and refining it into what works for you.

And I’ve talked about letting go of perfect. So create even though you don’t think it’s amazing, put it out there anyway, and continue to refine as you go.

So I hope you enjoyed my social media tips. I’m going to put a link in the description to my Social Media Checklist. If you are interested in, or you know, if you want like a bit of help setting up your social media and figuring out what goes where.

I’ve got a bit of a checklist for you, so I’ll put a link in the description to that. So check that out if you haven’t got it already. And I look forward to chatting to you in the next live streaming video. Bye for now.

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Sara Nguyen
Video and Course Creator | Online Marketing Strategist | Wine Lover | Coffee Addict | Geeky techy lady| 😀 Helping small businesses build and grow their business using social media with ease.
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Want to grow your business with social media that woos your ideal clients and gets them to buy what you sell? Sure thing!

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Video Creator   🎥 🤳 🍪
A few days by the sea. A few days by the sea.
Thank you to everyone who I’ve been able to help Thank you to everyone who I’ve been able to help through my videos. It’s because of you I get to do what I love 💕
New little @canonaustralia lens that I’m digging New little @canonaustralia lens that I’m digging. 😍
How do you get better at: livestreaming/video/danc How do you get better at: livestreaming/video/dancing/business?  By taking bold, messy action...even when...and especially when it scares you. That means doing things like: livestreaming, running ads and business-building activities that feel uncomfortable...  But you know you're supposed to do them.  The truth is, that if your business/life isn't where you want it to be...you are the reason why.  And when you take extreme ownership and massive action over and over...  ...Combined with solid, relentless focus...you get success.  But lots of people aren't willing to do the work and feel the discomfort. Because it's scary and you make yourself vulnerable. Yet, on the other side of the discomfort is what you've been longing and dreaming of.  It's all a choice my friends. What's it going to be? What are you going to choose?  #fempreneurs #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #marketingstrategist #aspiringentrepreneur #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators #onlinecoursecreator #hersuccess #womenceo #solopreneurs #entrepreneurher #buildingmyempire #businesstraining
Because COVID has completely taken over our lives Because COVID has completely taken over our lives this year, it’s hard to imagine life in this world without it now.   When life finally goes back to the new normal, are we going to be ready for it?  Are we ready for the income/impact/growth we desire now?  The truth is that you’ll never feel ready enough, and chances are ⁣that nobody is going to ‘choose’ you. ⁣  Instead, what if you do it.   What if you choose yourself?  When I first started teaching social media, I didn’t exactly ⁣look and feel like a success story, especially when I made videos from my derelict apartment.   But I started small, and even more importantly, I showed up and declared myself ready. ⁣  No one was going to do that for me.  My first few videos had 30 views on average. Then 50, then 100, and now, my top videos have over 100 000 views.  ⁣  Maybe one day, millions.   I declared myself a content creator, social media and video strategist and coach way before anyone else believed I was one.   I set up my own website, created my own content and uploaded my own videos and it was the combination of that hustle that was what started everything. ⁣  I wasn’t waiting for someone else to choose me, and I wasn’t waiting until I got a sign from the universe. ⁣  I decided that there was ⁣room for me (why not me?), and yes, there’s so much room for you too. ⁣  There’s room for:⁣  The quiet and the louder ones
The introverts and extroverts.
The out there quirky and the inward.

All ethnicities, ages, sizes, and histories.  Why not you, too?  #fempreneurs  #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #marketingstrategist #aspiringentrepreneur #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators #onlinecoursecreator #hersuccess #womenceo #solopreneurs #entrepreneurher #buildingmyempire #businesstraining
New YouTube video where I show you how to macguyve New YouTube video where I show you how to macguyver your iPhone and use it as a webcam using @filmicapps Filmic Pro. Link in bio to my channel.  #youtuber #howtocreatecontent #bossbitch #womeninbusinessrock #iphonevideo #videomarketingstrategy #socialmediacontent
You’ve seen the quote… Comparison is the thie You’ve seen the quote…  Comparison is the thief of joy.  All the gorgeously curated Instagram squares and perfectly styled YouTube videos will get you in comparison mode pretty easily.  (I totally get it ——> says the woman who has been told that she’s either ’too Asian’ or ‘not Asian enough’ her whole life.)  When you see other successful businesses posting on social media…  ...it's easy to let your reptilian brain take over…  ...and to start thinking that success is limited to only a few people in the world.  Unfortunately, once you start thinking down that path…  ...you open yourself up to believing that you aren't good enough.  I’ve seen too many incredible coaches, consultants and creatives get bogged down by allowing themselves to believe:  "I’m not enough. I don’t have what it takes."  But you can choose to do things differently.  Do you think that Patty Jenkins, Director and Writer of Wonder Woman looked up and said, “Well, Wonder Woman has already been done…guess I’ll just go home and not make a new, amazing movie?”  What if she had done that?!  The truth is…  ...if you want to transform your business, livestream, put yourself out there and see the growth that you deserve, you need to stop comparing yourself to other people.  Or like our school teachers used to say…

Eyes on your own work.  #beyourownboss #bosswoman #hersuccess #savvybusinessowners #womenceo #womenwhodo  #womenwholead #womeninbiz #businessgrowth #businesssuccess #entrepreneurgoals #entrepreneurlife #goaldigger #solopreneur
We make time for what we want. I'm calling it as i We make time for what we want. I'm calling it as it is. You can livestream effectively in 15-20 minutes a day...and *basically* for free using your mobile device. As one of the most efficient ways of producing content, building authority and generating trust and leads...why wouldn't you start your live journey? 🙂  #fempreneurs #bosswomanmindset  #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #marketingstrategist #aspiringentrepreneur #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators #onlinecoursecreator #hersuccess #womenceo #solopreneurs #entrepreneurher #buildingmyempire #businesstraining
“Set your life on fire. Seek those who fan your “Set your life on fire. Seek those who fan your flames 🔥 “ ~ Rumi  #rumiquotes #poetryislife #poetryofinstagram #motivationalwednesday #beautyinwords
Live streaming and being on camera can feel SCARY. Live streaming and being on camera can feel SCARY...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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...that’s totally NORMAL. But it also doesn’t have to stop you.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The difference between SUCCESSFUL content creators and those who stay STUCK is that successful creators take action DESPITE the fear and anxiety they feel. ⠀⠀
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They do things to keep moving forward…⠀⠀⠀⠀⠀⠀⠀⠀⠀  ...even if they don’t feel ready…⠀⠀⠀⠀⠀
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...even if they’re not sure about what others will think...⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀  ...they don’t “wait until everything is perfect.” —> They take imperfect action.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀  How will you take imperfect action this week?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#fempreneurs  #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #marketingstrategist #aspiringentrepreneur #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators #onlinecoursecreator #hersuccess #womenceo #solopreneurs #entrepreneurher #buildingmyempire #businesstraining
Your livestreams, whether you’re on YouTube or F Your livestreams, whether you’re on YouTube or Facebook (or multi stream like me) should be generating desire for your products/services. 
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If they’re not…you may be focusing on the wrong things. It’s not the best light, camera or fancy animated overlay that makes a good livestream…yet this is where most people spend their time obsessing over.
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Your content and how you deliver it will be the difference between a successful livestream strategy vs going live for the sake of going live…and seeing no results. 
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#successbound #bossmentality #bossquotes #gogetit #millionaireinthemaking #businesscoaches #buildingempires #entrepreneurthing #womenbuildingempires #businessmoves #bosschic #bossladystatus #ladypreneur #buildinganempire #dreamchaser #ceomillionaires #womanceo #girlsbuildingempires #immyownboss #goaldigger #bossbabes #ladypreneurs #womaninbusiness #femaleentreprenuer #hersuccess #buildanempire #thesixfigurechick #goalgetter #dreambigger
One of the comments I get most often is… "Sara, One of the comments I get most often is…  "Sara, you’re such a natural in front of the camera. I could never do that."  And I find that rather amusing.  Why? Because that was NEVER me.  I was always the person behind the scenes — producing other people’s shows and webinars and livestreams.  And you know what?  I was comfortable.  Comfortable with my job. Comfortable with my life. Comfortable all around, really.  And that comfort made me feel safe.  … but it also ate me away inside.  Why? Because I knew I had a message to share, and I knew I could be in front of the camera sharing it… instead of stuck in the background building someone else’s dreams.  But alas, it stayed that way far longer than I want to admit.  And it stayed that way because of my own limiting beliefs — because of all the little stories I kept telling myself.  Every time I thought about getting in front of the camera, a little voice would pop in my head and say:  "What makes you think you’re good enough to be on camera?"  It was torture.  And it wasn’t until I overcame my limiting beliefs that I began to see real change.  The truth is…  I’ve never been ‘natural on camera’ or ‘made for the screen.’  I worked very hard to develop these muscles… especially as an introvert who’s naturally shy and insanely awkward.  It was very challenging for me.  But it was also the thing I knew I had to do if I ever wanted to rise above.

Right now, you may be at the time in your life when you’re finally saying "No" to mediocrity, lame excuses, and all the so-called barriers standing between you and greatness…  And finally saying "Yes!" to the specialized knowledge, strategies, tools, and techniques that can take your business and career to the next level.  You’re becoming someone who won’t settle for anything less than you deserve.  So hit record, go live and get that thing out into the world.  #fempreneurs #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators
When it comes to putting yourself out there, I sti When it comes to putting yourself out there, I still feel nauseous before a livestream or hitting record. 
Despite these feelings…it’s about continuing to show up for the people that you want to serve…even when it’s hard. And it’s always hard. 
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If you keep going live and you keep hitting that record button…things start to happen. You get better at being on camera, you feel more confident, your audience see you and connect with you more and you can finally start moving the needle in your business with more reach, leads and sales. 
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But you deny yourself and your audience the chance of any video magic…if you don’t take action. 
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Take action my friend. No matter how imperfect you feel. No matter how uncomfortable you feel. With every opportunity, no matter what happens you will continue to learn and grow. 
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#doitanyway #videocontent #contentmarketing #impostersyndrome #limitingbeliefs #creatorlife #youtuber #contentmarketingtips #contentcreation #fempreneurs #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #growyourbiz #hersuccess #womenceo #solopreneurs #entrepreneurher #buildingmyempire
#doneisbetterthanperfect Stop thinking that every #doneisbetterthanperfect 
Stop thinking that everything needs to be perfect for your livestreams/videos. Perfection doesn’t exist. Create. Put it out there....and give yourself a chance to connect and impact people. #youvegotthis
Friendly reminder in case you’ve forgotten, with Friendly reminder in case you’ve forgotten, with all that is going on in the world right now.  #sundaymotivation❤️ #bossbabequotes #risingtidesociety
Write down your ideas. I use the Notes app on my i Write down your ideas. I use the Notes app on my iPhone when I get ideas and then I can reference them when I’m on my computer as well. I also use Google Keep...so I can sync thoughts and ideas across my mobile and computer.  I found that I’ve forgotten less ideas this way...you know that stroke of genius you get...that you swear you won’t forget about...until you do...lol 🤣  I get ideas for videos and content all the time. Mostly when I’m about to fall asleep 😂...so I write them down and then later, I verify that there’s search volume/data to warrant a video. I believe in using data and not just our emotions (feels) to guide what we should create.  I don’t always follow this workflow. Sometimes I look up trends and data volume first to give me inspiration on what content to create.  And that’s ok too. As long as you’re creating...there’s no perfect formula or method.  #contentideas #contentisking #contentisqueen #contentiseverything  #videoideas
Hey coaches, consultants, creatives...have a Q you Hey coaches, consultants, creatives...have a Q you'd like answered about livestreaming, social media or content creation? I'm considering doing a Q&A session...so submit your Q's and I'll look at covering it in a livestream 🙂 
Link to the form in bio and here: https://forms.gle/bC6TBJfbkUwzMFvm7ďťż
Hello #weekendvibes ... brunch date. Zucchini frit Hello #weekendvibes ... brunch date. Zucchini fritters, poached egg, smoked salmon and #coffee (of course) 😍
#weekendbrunch
Behind the scenes. Dave helping me test out my set Behind the scenes. Dave helping me test out my set up the evening before a morning livestream. Yes, that’s a McDonalds cup...accompanied my shaker fries and nuggets (off screen)😛🍟#behindthescenes #mustbelove
🙌🙌🙌🙋🏻‍♀️🙋🏻‍♀️🙋 🙌🙌🙌🙋🏻‍♀️🙋🏻‍♀️🙋🏻‍♀️🙋🏻‍♀️ Me. You get better the more you execute.
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