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Sara Nguyen

Helping Sassy Solopreneurs Reach more people and get more clients

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Make It Work Fridays: Open Office Hours: Top 3 Social Media Marketing focuses

Today’s question is from Doug Green, from Auburn California. Doug Question’s is:

What are the top 3 things I should be doing right now as part of my social marketing strategy? Where should I put my effort into?
This is a great question that I get asked all the time.  In this week’s “Make it work Friday: Open Office Hours” I talk about:

  • How to get people interested in your business and your message using social media
  • Steps to amplifying your reach
  • Monetising your efforts

Watch this week’s Make It Work Fridays: Open Office Hours now and leave a comment! 🙂

Video Transcript

Hello and welcome to Make it Work Fridays. My name is Sara Nguyen owner of socialmediarocketeer.com and in Make it work Fridays, I take your burning social media questions to help you get unstuck so you can rocket your reach and build your brand profitably using social media. Now, today’s question is from Doug Green from Urban California and Doug’s question is: What are the top three things I should be doing right now as part of my social media strategy? Where should I be putting my efforts? And this is a really great question that I get asked quite often. Social media is this extremely overwhelming space and when people particularly businesses get started with the social media, what I often see is firstly they don’t know where to start so therefore they don’t do anything or alternatively they start posting random things without a strategy and what happens there is that they’re posting a few things on Facebook, they’re sending out a couple of tweets then nothing happened and they get disheartened and they stop their effort completely.

Now, I want you to start thinking more strategically about social media and how you use it because it’s not meant to be used in isolation as random posts and random tweets here and there. Instead I want you to really think about social media as a way of getting eyeballs on your content, eyeballs on your content to deliver a message. So, in entity to your question Doug, the top three things that you should be doing right now as part of your social media strategy so you can get focused and start doing something, first of all, the first step I would recommend you do is to create which content and I’m going to break this down. Because a lot of people talk about creating content but what does this mean and how do we actually action this? And when I’m talking about content, I’m talking about videos such as the video that you see here, I’m talking about infographics, I’m talking about blog content and it’s really about content and information that helps your customer solve their problems and that they’re looking for answers to.

And I think it’s really important that we deliver this in a way that we find these topics is by doing keyword research, is by asking customers doing surveys and using that as the foundation to make up content that you will create. I don’t believe that content needs to be long but I do believe that it needs to be consistent. So, once you start putting out blog posts, once you start putting out videos, you need to do this consistently and that’s the first component of my recommendation before getting started with your social media. Now the second component is once you’ve created this content, what I see very often as well in the marketplace is I see people put out their content and then they post it on Facebook, they tweet about it and post in on Google Plus and nothing happens because they haven’t got a really big following behind them. And once again this disheartens them because they put all of this effort into creating this amazing content and then don’t get any traffic, they don’t get the eyeballs in front of it.

I think after you’ve created the content, you really need to be strategic and really have a lot of intent behind how you promote it and you use social media to do that. I really believe that with Facebook, when you post it to Facebook, you need to consider doing Facebook ads and not just relying on organic reach because we know Facebook continually changes the algorithm and makes it harder for us organically to get more eyeballs in front of our content. So, post it on Facebook. Look at running some Facebook ads. You don’t need to run much to get started. You can be spending 10, 20, 30 dollars per post that you do, that’s driving traffic to your content. And then also consider putting it on things such as YouTube where once again if it’s video, you can run some ads towards the video as well and just consider these small little boosters I like to call them to get more people seeing your content. I believe in doing white hat practices, I believe black hat is very lucrative and it’s very seductive but it hurts us in the long run.

So, I believe in doing the right things, the right way. So, that’s the second thing I would recommend. So, firstly create your content, secondly promote your content using social media, using paid means as well as organic means as well. When we’re talking about social media where to post a common question that I get asked is which platform do I focus on this? So many and once that I would really focus on, well, first I recommend you pick the few that resonate with you and that you’re willing to update. There’s nothing worse than having 20 social media platforms which you don’t maintain. If you’re maintaining a couple of them really well that will serve you better then to have 20 that are redundant or where it’s a ghost town. So, I definitely recommend that you consider using Facebook, posting to Facebook because you can run Facebook ads. I definitely recommend you put on, you consider using Google Plus because it’s a great platform to reach people with and there are lots of really active communities that you can post and share your content there as well.

I do really love YouTube. I think YouTube, if you’ve got videos, it’s a great way of putting your content and promoting your content using YouTube’s advertising options as well depending on your market. I really believe in the power of Pinterest, Instagram to as other considerations. But they’re not perfect for every market. Just consider is your brand relevant to this and is this something that you want to maintain or you can outsource to someone to maintain? So, that would be component number two of using social media to promote your actual content. Now the third component of putting your effort into your social media strategy is we’ve gone to create content, we’ve gone to promote our content, now what happens after that? What are we telling people to do? How are we looking to monetize the traffic that we get? So, once people have seen your content on your website that they’ve seen from a Facebook ad, what happens then? Ideally and this really needs to be key is that we really want them to opt in to your list because the assett is in your list.

Once you have people in your list, you have a means of communicating with them regularly and once you start to build more content, you build more trust with them, they start to know like they can trust you, the higher the propensity exist for them to actually buy off you. So, then we need to be strategic about what do we do with people after we’ve got their attention, after that we’ve got their trust that they’ve given us their name and email and how we are going to make money off this. Strategically, what I see happens quite often is people grab a name in email, put it a list and then they blast their list with offers every single day and this I think is quite damaging because, you know when you walk through a really busy street and there’s a hundred vendors screaming at you just telling you to buy that’s not really the environment where you want to be spending your money. It’s not a pleasant environment for them. It’s really about finding that balance of continuing to deliver content, build that relationship and put out offers and not be afraid to put out offers and find the balance between not being afraid to put out offers and not spamming people as well.

But the third component really is about strategically thinking. Okay. We’ve captured the name and email, how are we going to monetize this, how are we going to put out campaigns, how are we going to put out offers that are relevant to the market so that they buy off us and we make money as businesses. So, the power of social media really is about creating and engaging with an audience. We’re building content, we’re helping people to solve their problems and we’re serving them. But this communication needs to really be intentional and deliberate and it needs to be consistent. And the whole effort is about leveraging your Facebook, Twitter, Google Plus, YouTube, Instagram as a whole, not just as isolated little bits and if you need help with developing a social platform strategy, you can click on the link in the description of this video to apply and we can see if we’re a good team to work together.

I hope you’ve enjoyed this video that pretty much wraps us up. If you have a question and you’re on my list, watch out for the email that will come out to submit your question and if you’re not on my mailing list and you want to ask a question, if you have a burning social media question that you need to answered, please click on the signup link in the description of this video as well and I will see you next week for another episode of Make It Work Fridays.

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Sara Nguyen
Video and Course Creator | Online Marketing Strategist | Wine Lover | Coffee Addict | Geeky techy lady| 😀 Helping small businesses build and grow their business using social media with ease.
Latest posts by Sara Nguyen (see all)
  • [Thriving Creator Podcast] Episode 22: How many YouTube subscribers do you really need? Here’s the truth.
  • YouTube video set up: How to create product mock ups
  • [Thriving Creator Podcast] Episode 21: It’s time to stop saying that you’re no good at tech!

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I'm a coffee and donut lover who is obsessed about tech and social media marketing.

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About Sara
I'm a coffee addict and donut lover who is obsessed with technology.

Want to grow your business with YouTube or live video that woos your ideal clients and gets them to buy what you sell? Sure thing!

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Are you looking for a quick and easy way to remove Are you looking for a quick and easy way to remove the background of your videos? Check out my new YouTube video on how to do this using Canva! Learn how to quickly and easily remove video backgrounds in one click.
Link in bio to my YouTube channel.
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #growyourbusinessonline #findyourflock #canvaverifiedexpert #canva
Wow, it feels so good to be back and creating cont Wow, it feels so good to be back and creating content for my YouTube channel again! I’m excited to share all the insights I’m learning along with the new training and tutorials to help you grow with video for your business.
My 3 takeaways which are also handy if you’re just getting started with your YouTube journey:
Be gentle with yourself - it will feel a bit rusty at first. Choose topics you know you can create quickly and go easy on yourself.
Block out the time and commit to it - focus more on the time than the end product, and you’ll get there eventually.
Have fun - creating content should be an enjoyable experience, so make sure you have fun with it!
#backatit #YouTubeCreator #SmallBusinessContentCreator #ContentCreatorLife #CreativeMarketingTips #SmallBizSuccess #ContentStrategy101 #SupportSmallBusinesses #StartupLifeHacks #DigitalMarketingForSmallBusinesses #SmallBizMagic #ContentCreationProtips #WomenInBusiness #FemaleEntrepreneur #FemaleBusinessOwner #BossLady #FemaleHustler #SheMeansBusiness #HerBusiness #StrongWomen #CreatedToCreate
⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨The key to success ⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨The key to success on YouTube is to make videos that people want to watch.✨
And finding the balance between topics people are searching for and what you actually want to create videos about is the art of YouTube. 
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How do you uncover the topics to create videos about?
Keyword research is how. 
Trust me, this is something that your future YouTube self will thank you for when you create videos that actually get views AND that lead to sales for you! 🙏🏼
And it's not as complicated or scary as you may think it is.
1. Use my top recommended tool: KeywordsEverywhere. It's super affordable and easy to use.
2. Download and install the KeywordsEverywhere Chrome extension. Once installed, set up the plug-in and add some credit($10 is plenty to get you started).
3. Start entering topics in the search bar for videos you want to create. 
4. Look at the "Search volumes" that KeywordsEverywhere reveals. This is where the magic is. You want to go for keywords that have >1000 searches per month. 
5. Look at the "Related searches" for more keyword ideas and keep refining. 
6. Check out Askthepublic.com to help generate more keyword ideas and see the search volumes. 
Following these steps will ensure that your YouTube videos are successful data-validated topics. 💃🏽💃🏽
But this is just one part of the equation (so much math! LOL). 
You need a system that will help you turn your YouTube videos into reliable sales...
So check out my YouTube Masterclass where I'll walk you through exactly how to make it happen. 
Snatch your spot at the link in bio. xX
Do you want to make YouTube videos (and an income Do you want to make YouTube videos (and an income from them) but aren't sure where to start? 🤯🤔
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I'll break down some of the most important aspects for you.
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Step 1 - Before you start filming your video, do some research to make sure people are actually searching for it.
Step 2 - Take the time to script it out or create a list of bullet points.
Step 3 - Decide what style you want the video to be. A talking-head video is completely fine and often simplest. Create a list of shots you need to take.
Step 4 - Choose a day and block out a few hours to record.
Step 5 - Hit Record! Film your video content (or Go live!)
Step 6 - Edit your video, either do it yourself or outsource it. 
Step 7 - Upload your video and optimise it for YouTube search
Step 8 - Release your video.
Step 9 - Promote your video (in non-spammy ways).
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Getting clear on this process will help you understand realistic time requirements and identify which areas you can outsource. 
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But this is only the video creation aspect of things. How do you go from having a YouTube video to generating money? It doesn't work by magic; you'll need a focused plan to make it happen. I go deeper into what's needed in my YouTube Masterclass. Link in bio. ✨
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#freedombasedbusiness #hustlewithease #girlbosstips #womenwithaplan #solopreneurlife  #businessownerlife #instagramtips  #reelstips #contenttips #progressoverperfection  #realbusinesstalk  #socialmediastrategy  #ladystartups #smallbusinessadvice #businesstips101 #ladybosslifestyle #socialmedia101 #smallbusinesshelp #handmadeinaustralia #businesscoach
You may be thinking, why would I want to become an You may be thinking, why would I want to become an expert? 
Isn't that a lot of pressure? 
Well, becoming an expert has its perks. 
People trust experts and as a result, you will attract dream clients who are willing to pay for your services. 
By positioning yourself as an expert in your category, you will also open up opportunities for your business that you never thought possible. 
So if you're serious about using YouTube to drive value and grow your business, this episode is for you. 
🎙️Check out the full episode on the Thriving Creator Podcast🎙️
Episode 16 is the one you'll want to catch.
Link in bio.
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #podcastersofinstagram #podcastinglife #podcasthost #growyourbusinessonline #findyourflock
Feeling thankful for all the amazing moments in th Feeling thankful for all the amazing moments in this life #grateful #happy
Happy Father's Day to all of the dads and dad-like people in our lives.
If you find Father's Day difficult, I see you. Sending loving energy your way. xX
Umm Hey hey 👋🏼👋🏼 I'm back! After al Umm Hey hey 👋🏼👋🏼
I'm back! 
After almost a year off Instagram, I’ve missed you guys so much!
Quick recap of the past year: 
1️⃣ Gave birth to our incredible daughter - her name is Kai. She is amazing (if you didn't know...surprise!) 
2️⃣ Learning all about life as a new mama #relentless (so much vomit and laundry LOL)
3️⃣ Figuring out that work/business/life/balance thing whilst sleep-deprived. 
Thanks for joining me on this journey of tech tutorials, tips & insights.
Please say hi in the comments because yaaay!!! I'm back, and I've missed you all!
#dropthebeat #videotutorials #journey  #womeninbusiness #womeninbiz #theeverygirl #savvybusinessowners #onlinebusinessowners #creativebiz #nerdboss #digitalmarketingtools #growyourbusinessonline
🧟‍♀️ This was the most accurate way to su 🧟‍♀️ This was the most accurate way to summarise my life in an emoji right now. 
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Sleep deprived from the newborn baby night feeds = zombie like appearance. 
🤣🤣🤣 
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#nerdboss #creativeentrepreneur #girlboss #theeverygirl #onlinebusinessowner #creativebiz #creativebusinessowner #womeninbusiness #funnels #beingboss #hustlewithease #creativeatheart #youbelong #findyourflock #savvycommunity #findyourtribe #creativeempire #herestothecreatives #femaleentrepreneur #lovelysquares
❤️❤️❤️And today's loving reminder is b ❤️❤️❤️And today's loving reminder is brought to you by the concept of rest. ✨✨✨✨
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#smallbizowners #marketingsocialmedia #creativeladydirectory #womenbusinesses #businessownertips #buildingbossladies #smallbusinesswomen #businessownerlife #reachyourgoals #socialmediacontent #biztips #creativechics #9tothrive #businessownership #socialmediaqueen #bossbabelife #findyourpurpose #buildyourtribe #womenwithambition #smallbusinessmarketing #womenwholead
I love creating videos for YouTube and the YouTube I love creating videos for YouTube and the YouTube experience. But I also believe that there needs to be balance and that YouTube (or anything for that matter) shouldn't occupy every second of your life. 
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A few subscribers have called me out about not releasing consistently on my YouTube channel and that's true. I haven't released lots of videos for a little while...however, I made the choice to pause YouTube whilst I prioritise looking after my newborn baby. 
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And I think we need to normalise taking a break and not being "on" 24/7. 
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Whether you need to do it for your own mental health, or physical health, or because you've had a big life change. Or just because you want/need to.
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I want to encourage you to not feel guilty about taking a side step on YouTube and in your business. It's part of the road to success and doesn't mean that your journey has ended. 
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So, take care of yourself, okay?
xoxox.
Sara 
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#nerdboss #creativeentrepreneur #theeverygirl #onlinebusinessowner #creativebiz #creativebusinessowner #womeninbusiness #youtubecreator #beingboss #hustlewithease #creativeatheart #youbelong #findyourflock #savvycommunity #findyourtribe #creativeempire #herestothecreatives #femaleentrepreneur #lovelysquares
One of the biggest, best things has happened and i One of the biggest, best things has happened and it’s literally turned my world upside down. I had a baby! My husband and I welcomed our daughter, Kai, into the world in October…just after a long and stressful 4-month lockdown in our city – Sydney. In my latest podcast episode, I talk about navigating life as a creator when you’ve just had big ass changes.
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🎙️Check out the full episode on the Thriving Creator Podcast🎙️
Link in bio.
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #podcastersofinstagram #podcastinglife #podcasthost #growyourbusinessonline #findyourflock
Did you know that you can create animated end card Did you know that you can create animated end cards for your YouTube videos in Canva. For reals! I walk you through how to do this step by step in my latest Canva tutorial.
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Link in bio to my latest video on YouTube.
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#youtubestrategist #growonyoutube #personalbranding #youtubetips #youtuber #digitalcontentcreator #contentcreator #personalbrand #contentmaker #youtubelive #socialmediacontentcreator #creators #youtubecommunity #crushingit #youtubelife #livestreamer #letsgetlive #creatormindset #youtubegrowth #youtubecreators
If you're trying to grow your YouTube channel it's If you're trying to grow your YouTube channel it's not getting the views and subscriber growth that you want...here are my 💎💎 💎Top 9 things you can do to grow your YouTube channel💎💎 💎
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1️⃣ Get honest feedback and listen to the suggestions. Ask three to five people that you know and trust. Send them a video and ask them to give you specific feedback on how you can improve. 
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2️⃣ Consider adding educational content. I would always recommend adding educational types of videos. And these are things like how to training, step by step tutorials and you need to make sure that these videos have actual traffic. 
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3️⃣ The YouTube algorithm loves consistency. Whether that’s weekly, twice a week, monthly. It’s all about what can you handle and how are you going to manage it. Showing up consistently, whatever that looks like for you. 
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4️⃣ What's your video frequency? After being consistent, how often are you releasing videos? 
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5️⃣ How are you delivering your content? Check your voice projection, your pronunciation, your pace of speaking. 
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6️⃣ Visuals...how are you showing up How does does your video look aesthetically?
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7️⃣ How is your video sound quality? Is it clear? Do you have lots of background noise? Is the background music too loud?
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8️⃣Ask for the sub, but give people a reason to. Don't beg for subs (or anything for that matter).
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9️⃣ Take imperfect action.
Keep going even if you don't feel it's good enough. The more videos you create, the better you will get at the process and the more your channel will grow. 
If you're struggling to come up with what to say in your YouTube videos...grab my 5 swipeable and done-for-you YouTube scripts will help you create videos faster. 
They're free and awesome (even if I do say so myself! 😂😂😂)
Link in bio. 
#youtubevideoideas #youtubevideocreator #videocreator 
#womeninbusiness #womeninbiz #theeverygirl #savvybusinessowners #onlinebusinessowners #creativebiz #nerdboss #growyourbusinessonline
❤️‍🔥❤️‍🔥❤️‍🔥 Laura Smot ❤️‍🔥❤️‍🔥❤️‍🔥 Laura Smothers-Chu from @joy.in.dementia joins me in this week's podcast episode where we talk about  thriving in your online business and mustering up the courage and grit to keep going when life gets tough.
🙅🏻‍♀️ We say no to 'hustle culture' and 💪 heck-yes to a more mindful and compassionate approach. 
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🎙️Check out the full episode on the Thriving Creator Podcast🎙️
Link in bio.
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #podcastersofinstagram #podcastinglife #podcasthost #growyourbusinessonline #findyourflock
If you're new to YouTube or if you have a small ch If you're new to YouTube or if you have a small channel for a while now, qualifying for the YouTube Partner Program can take much longer than you anticipate. The great news is there are other ways to make money from your YouTube videos without needing to qualify for the YouTube Partner program. 
In talk about better ways to make money on YouTube for beginners with the best strategies that you can get up and running quickly, even if you're just starting out on YouTube.
Link in bio to my latest video on YouTube.
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#youtubestrategist #growonyoutube #personalbranding #youtubetips #youtuber #digitalcontentcreator #contentcreator #personalbrand #contentmaker #youtubelive #socialmediacontentcreator #creators #youtubecommunity #crushingit #youtubelife #livestreamer #letsgetlive #creatormindset #youtubegrowth #youtubecreators
The longer you wait 🕒, the longer it will take. The longer you wait 🕒, the longer it will take. Don't wait. Take action. 🎬
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Is it that video you won't release or start to record, because you're nervous about what people will think?
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Is it that program or service you haven't offered because you don't you're good enough to even put it out there? 
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Well lovely, now is the time to stop overthinking everything and start take massive imperfect actions.
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Now is the time to get it done, whatever it is you've been putting off for so long...
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I know what's like to doubt that you can do it and to be afraid of what other people will think. I've been struggling with these lately too, as I work on launching a new exciting *thing* 😉
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But as much advice for you, as it is for me...we can't hold back because we're denying the world our genuis...and connection for people who need it the most.
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Let's do this ok? 💖
What are you waiting for? xoxox
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I share my top 9 actionable tips to help you if yo I share my top 9 actionable tips to help you if your channel isn't growing...and they're easy to implement so you can start making adjustments right away. 
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Link in bio to my latest video on YouTube.
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#youtubestrategist #growonyoutube #personalbranding #youtubetips #youtuber #digitalcontentcreator #contentcreator #personalbrand #contentmaker #youtubelive #socialmediacontentcreator #creators #youtubecommunity #crushingit #youtubelife #livestreamer #letsgetlive #creatormindset #youtubegrowth #youtubecreators
🙅🏻‍♀️Don't. If you are thinking about 🙅🏻‍♀️Don't. If you are thinking about starting 2 YouTube channels at the same time🙅🏻‍♀️
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🎙️Check out the full episode on the Thriving Creator Podcast🎙️
Link in bio.
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #podcastersofinstagram #podcastinglife #podcasthost #growyourbusinessonline #findyourflock
Last week my little YouTube channel reached 30K su Last week my little YouTube channel reached 30K subscribers. And whilst it's not **all** about that subscriber count...I'm grateful for every single person who watched, liked and subscribed to my channel. 
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I was speaking to my husband last night about a mean-ass comment someone left for me the other day. It was filled with anger and misdirected. But on reflection, it really made me realise why I bother with the channel at all.
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I love content (Insert Oprah voice tone: I looove bread!). I looooove video...and I love teaching and connecting with  amazing people that I would not have otherwise....all because I took a leap of faith with YouTube...and continued the journey. It really has opened up so much opportunity for me. 
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I'm feeling all the feels on this crazy journey. Humbled and in appreciation for the lessons from the highs and the lows. 
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Thank you xoxox.
The struggle is real... Barely just keeping it to The struggle is real... 
Barely just keeping it together. 
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A little laughter for another day of Sydney lockdowns. Hope that I was able to send a little giggle your way. 
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#Ambition #Believe #BeYourOwnBoss #LaptopLifestyle #BusinessOwner #EntrepreneurLife #HardWorkPaysOff #HustleHard #InspireDaily #LivingTheDream #girlboss #nerdboss
#nerdboss #creativeentrepreneur #theeverygirl #onlinebusinessowner #creativebiz #creativebusinessowner #womeninbusiness #funnels #hustlewithease #creativeatheart #youbelong #findyourflock #savvycommunity #findyourtribe #creativeempire #herestothecreatives #femaleentrepreneur
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