“How do I know if my YouTube video will get any views?”
It’s a question I get all the time — what makes ONE video work whilst others feel so elusive?
And before you start blaming the YouTube algorithm, I want you to know that there’s a simple way to find out the answer and yes, it is something within your control.
Episode 40: Want Better YouTube Videos? Use This Tool. (Yep, it’s his simple) – Podcast Transcript
Hey Thrivers, I’m Sara Nguyen, creator of the Thriving Creator Academy, and I’m here to help you go from stuck and overwhelmed to becoming a confident, profitable, and thriving YouTube creator.
Join me here each week for honest conversations about what it really takes to be a successful YouTube creator. Without compromising your creativity, sacrificing cheeky drinks with the people you love or downtime for yourself.
You’ll hear about the hard lessons I’ve gone through so you can avoid making the same slow and costly mistakes on your journey. As well as my secret weapons to help you dig deep and do the work it takes.
I’m honoured and grateful to have this opportunity to share this together with you. Right here on the Thriving Creator Podcast. I’m glad you’re here. Let’s get started.
Now, if you want to know whether or not your YouTube video is going to get any views, it’s all about looking at the data. That’s how I can make an educated guess and know what will and won’t work — I look at the data and see the patterns.
But what about you? How can you know?
- You can ask me 😉
- You can use YouTube tools like VidIQ or Tubebuddy.
First, let me give you a quick rundown on the most common data patterns I see that lead to YouTube videos that get views using a tool like VidIQ.
#1 Keywords with actual search volume
The first data pattern I look at is: Keywords with actual search volume, which means, in non-tech speak, that people are actively looking for content related to those topics on YouTube. There is evidence of current and past demand.
#2 Actual competition
There is competition. It’s a positive sign! Contrary to popular belief, competition in your niche is not a hindrance but an opportunity. If there are other videos already on YouTube about the topic – whilst most people seem to think competition is a bad thing, it’s actually not.
What this means is that there’s a chance that your video can surface alongside or be shown after a competitor’s video. This is good. VERY good. And it also means that you can see an appetite for the topic you want to create content for.
#3 An upward trend
There’s an upward trend in searches for the topic. This means that more and more people are searching for that topic on YouTube – a growing audience interested in your subject – yay!
These are just three of the few factors I look for when I analyse a topic to see if I should create a video that will get views or not. I did a live stream a while back comparing VidIQ and Tubebuddy, which are 2 big players in the space.
SPOILER ALERT: They pretty much offer the same thing. So the choice between them comes down to personal preference. What matters most is that you use a tool to gather and interpret data effectively. Not just go on a hunch or take a random guess.
Using the data from the tools will help give you a better idea of which videos are likely to be successful or not. And when you know this, it’s easier to create content that has demand because your audience are searching for it…which ultimately leads to the video getting views.
I also wanted to touch on the phenomenon I see. A lot of creators seem to get stuck in analyzing tool after tool.
This is fake work.
I’m calling it out.
The real work is in using a tool, any tool, to help you create YouTube videos that grow your audience and business. The fake work is spending hours, weeks, months even, analysing different tools hoping to find that one feature in the tool that will magically level up your videos.
Don’t get me wrong, I too have done lots of fake work in my time. But the real message I want you to get out of this is to leverage data, use a tool to help you understand the data and that don’t get stuck in analysis paralysis.
Choose a tool – any tool – and put it to work.
If better YouTube videos are on your list of things-to-do this year, then why not give VidIQ or Tubebuddy a try?
Get down to the real work.
Here’s to making fantastic videos!
- [Thriving Creator Podcast] Episode 40: Want Better YouTube Videos? Use This Tool. (Yep, it’s his simple)
- [Thriving Creator Podcast] Episode 41: Someone Needs Your Rescue from Fyre II – Will You Answer the Call?
- [Thriving Creator Podcast] Episode 39: YouTube Success: Revealing the Not-So-Secret Formula