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Sara Nguyen

Helping Sassy Solopreneurs Reach more people and get more clients

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[Thriving Creator Podcast] Episode 3: This is who your ideal customer REALLY is (because they’re not who you think they are!)

Hello, and welcome to this episode. Let me ask you a question, have you ever created an ideal customer/avatar profile for your business, only to be a little confused as to the kinds of people who you are attracting? Discover a better way of establishing who your customer really is. Listen now to find out who your customer avatar really is and how you can develop the perfect profile.

Episode 3: This is who your ideal customer REALLY is (because they’re not who you think they are!) – Podcast Transcript

Hey, Thrivers. I’m Sara Nguyen, creator of Thrive Video Academy, and I’m here to help you go from stuck and overwhelmed to becoming a confident, profitable and thriving creator. Join me here each week for honest conversations about what it really takes to become a successful YouTube creator without compromising your creativity, sacrificing cheeky drinks with people you love or downtime for yourself.

You’ll hear about the hard lessons I’ve gone through, so you can avoid making the same slow and costly mistakes on your journey, as well as my secret weapons to help you deep and do the work it takes. I’m so honoured and grateful to have the opportunity to share this together with you right here on the Thriving Creator Podcast.

I’m glad you’re here. Let’s get started. I’m going to be talking about how to create your ideal customer profile. Now, what is an ideal customer avatar? How do you create one?

I’m going to cover all of that, and not only am I going to cover that I’m going to do it in a slightly different way. If you are familiar with the concept of a customer avatar or ideal client, and it really makes you want to throw up every time you have to go and correct one, I’ve got a better system for you, creating your ideal client profile.

Let’s have a look at this because if you’re a business owner, you know that you’re supposed to create this persona of who you want to target and who you want to, buy your products and services. I wanted to look at this in a new way so that you can have a profile of someone who is incredibly connected to you.

An incredibly connected customer avatar gets you, understands what your message is all about. They understand what you’re offering. The problem with a customer avatar, it’s that what we’ve been taught and what, I guess, I wouldn’t say that it’s the wrong way to do it, but the traditional way of identifying a customer avatar is that you create this imaginary person who you believe is someone who will buy your products and services.

Your customer avatar is a profile of who your ideal client is. So ideal clients, people who will buy your products and services, can afford it. Customer avatar is the profile of who they actually are.

The traditional way is to make up this person, who’s a combination of a bunch of demographics, geographics and pretty much taking a guess of who you want to actually attract into your actual business. But the problem with creating a customer avatar where you have this fictitious person, is that because you’ve made this person up because you’ve taken a guess of who they are, so what normally happens when people create a profile of their customer avatar is they’ll say something like my customer avatar is female.

She’s probably aged between 30 and 40, I may be replicating my past up here, she likes to do yoga. She likes to eat burgers. She earns about a hundred thousand dollars and she lives in an apartment.

And the problem with this is that this person is imaginary. They’re not real. And then you end up trying to create all of this content for this fictitious person who doesn’t exist. And you really do end up with this crazy person who attracts the strangest people into your business.

If you’ve ever created a customer profile and you’ve had just the weirdest people in your audience, this is probably one of the reasons why. It’s probably because you’ve created a customer profile or customer avatar of this fictitious person.

And then you just bring in the weirdest people and you’re kind of like, these are not my people. It’s really different to the people I would want to work with. Therefore, when you’re trying to connect with them, it’s really difficult because you end up with a schizophrenic personality and then the strangest people coming into your audience.

The way that I want you to think about your customer avatar is not necessarily as someone who’s fictitious that you make up, that you would love to buy from you. I think that’s an old way of creating our customer profile. And I get, it’s a starting point, but I think today we’re much more evolved than that. Instead of thinking of your customer avatar as this fictitious person that you’ve made up, think about your customer avatar as yourself.

You’re looking in the mirror, your customer avatar is you. And I know there’s a big argument where people say, you’re not your customer. Well, actually for the most part you are. And let me explain why.

You are your customer avatar or the past you is, the past version of you is, and you are your customer avatar and the perfect candidate for your customer avatar because you understand the struggle, you understand the pains that they’ve had and you know what it takes to get from where you were to where you are now.

You can now connect with this person as opposed to this fictitious person that you’ve made up. And everyone I know who goes through a customer avatar goes through an ideal customer profile exercise where they have to make up a fictitious person.

It really feels just frustrating. But when you think of it as you are your customer avatar, the past you is, it’s so much easier to connect. It’s so much easier to understand the pains because you went through it, right?

And it’s your experience and it’s your knowledge and you’re looking in the mirror all these pieces make you your customer avatar. But now that we’ve identified that your past self is your customer avatar, how do you then create this profile of the past you, right?

I’ve got a couple of questions. I’ve got five today. The first question. Think back to you, your past self, before you went through all the transformation to be able to offer the services and products that you do now.

Ask yourself what was, your past self, so what was his or her number one struggle? And with this question, you’re really uncovering the pain that they had, the pain that you had, and you can answer this very well. Especially if you’re in the health niche.

I think this is a really powerful question to ask, because if you’ve gone through that weight loss or health journey, you know exactly what it’s like to struggle, right? And you can articulate what that struggle is and write down what your number one struggle was before you went through all of this transformation.

It could be a range of things for my particular customer avatar. The number one struggle was having confidence to put yourself out there. The struggle was being on camera. Write down whatever your struggle was.

That’s the first thing. So the second question to help you create this profile is how did the problem show up for you back then? What did it look like? What did the fear, what did the pain look like?

I’m using the health example to give a demonstration on, but if it was that you were looking to lose weight and struggling, was it that you were overweight? Was it that you had health problems? Was it that you’re unhappy?

How did your problem look like to you, your past self? Write that down. These are really powerful questions and these are much more powerful than creating a fictitious profile of a person who may live in a certain area, who’s a certain age.

These’ll really help you identify the fears, frustrations, the needs, desires, and all the psychological things that go on that help you really connect with someone. The third question is what’s the real reason that you weren’t able to solve your problems back then, right?

This one really looks at what were the beliefs that you were holding at the time? For me, at the time before I learnt how to go live on camera and how to use the video, the reason that I believed that I didn’t want to go on camera was that I was afraid of the camera, but that’s not the real reason.

The real reason was that I was afraid of judgment, like most people. That’s the real reason. The surface reason is that yes, I’m afraid of the camera. I’m introvert. But the real reason is that I was afraid of judgment.

I was afraid of looking like a failure and also afraid of being embarrassed. What’s the real reason that you weren’t able to solve your problem at that time? Really, really powerful question. It sounds simple, but really digs deep into the mindset and the beliefs that you were holding at that time.

Why did you think that things didn’t work for you? Like why did you think that even though you tried all these things, that they didn’t work? What did you try and why did you think they didn’t work? Once again, we’re looking at the experiences really powerful question.

And we’re looking at, once again, the beliefs that you had at that time. And the last question that I have is what beliefs did you need to let go of in order to break through? So you, as your customer avatar, the past version of yourself, went through a transformation.

You learn all these things, you applied all these things, but in order to get from point A to point B, where you were to where you are now, you had to let go of a lot of limiting beliefs and you had to let go of a lot of fears. What are they?

What were they that you had to let go of? For me, I had to let go all of the fear of judgment, right? I had to let go of the fear of people judging me, the fear of people judging my business and whole bunch of things, that I wasn’t good enough, a whole lot of things that I had to let go of.

Write them down. And these are such, I think, confronting but beautiful questions as well, because when you realised that, yes, you are your customer avatar, and then you go through these sets of questions, it’s a little bit emotional to see that, okay, these were the struggles that I had. The problems looked like all of these pains.

I wasn’t able to work through it because I had all of these limiting beliefs. I tried a bunch of things and they didn’t work because… and then you look at, then I let go of a bunch of stuff and what they were. And if you look at all of these traits, these profile elements is what makes up your customer avatar.

These are the five that I would ask to get started. And these are the questions that will help you surface the traits of a customer avatar. Now, once again, why do you even need a customer avatar? It’s a good question, because sometimes I feel that you get given all these things to do for the sake of it, creators what analysis, creator ideal client profile.

The purpose of creating a ideal client profile and our customer avatar is that it gets you very clear on who you want to attract, and you go through these steps to create this profile of someone who you understand. And then you’ve got all the pain points and then you know who that person is.

And then that way you can also repel people who you don’t want to attract. And when you’re creating content, think back to, okay, what was my experience back then? What did past me need that I can create for them?

What sort of content pieces, what are the products and services that past me would have really needed to move through all of this stuff? And then it also works in terms of not just creating products but in terms of the content that you create and the messaging that you have.

So it becomes really powerful and a really helpful way of helping you actually attract, and you want to attract people like yourself. Hopefully you found this useful, and this really was a bridged cut down version of coming up with your customer avatar and your ideal client profile.

I hope that you go through these questions and then it helps you really uncover all the psychographic, all of the mindset, all of the beliefs. And that is a powerful customer avatar profile. One last thing before I go, I created this podcast as a reminder that you are not alone in this.

Growing with video is hard, and I want to be here to help and guide you and others through it. If you found this podcast episode helpful, please leave a review. This helps Apple and the algorithms put my podcast in front of more people just like you. I’d be incredibly grateful. Thanks for listening.

 

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Sara Nguyen
Video and Course Creator | Online Marketing Strategist | Wine Lover | Coffee Addict | Geeky techy lady| 😀 Helping small businesses build and grow their business using social media with ease.
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About Sara
I'm a coffee addict and donut lover who is obsessed with technology.

Want to grow your business with YouTube or live video that woos your ideal clients and gets them to buy what you sell? Sure thing!

I'll help you navigate through the maze of video and social media so you can connect and sell online with ease.

Learn more about me

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sara.nguyen.video

Don’t have time to spend hours editing photos? I Don’t have time to spend hours editing photos? I know I don’t. With Canva’s AI Photo editor: Canva Magic Edit, you can transform photos in seconds, taking them from meh to YEH-YAH!!! 
You’ll love how simple and fast the process is. Truly magical! I show you how in my latest Canva Tutorial, now up on my YouTube channel. Check it out so you can give it a try and see the magic for yourself!
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📹 You know that saying that you’re just “on 📹 You know that saying that you’re just “one video away” from hitting it big on YouTube? Well, here’s the truth: it’s not that simple.
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💡 Sure, one video could get picked up by the algorithm and rack up views or even land you a lucrative brand deal.
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🏃‍♀️ But building a successful YouTube channel takes more than just one lucky break. It’s a marathon, not a sprint.
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🚀 So keep pushing forward, my friend. Don’t be fooled by people who say there’s a quick one-and-done video path to eternal YouTube success.
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🔍 With focus and commitment, you’ve got what it takes to build a thriving YouTube channel that generates income for your business.
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📣 And, importantly, get your message out there to people who need to hear it. 💘
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🎨🌟🎥 Learn how to add pizzazz to your grap 🎨🌟🎥 Learn how to add pizzazz to your graphics and give them that extra wow factor with animations in Canva! 💥
 🚀🤩 In my latest video, I show you how. I promise it’s easier than you think and you’ll be making stunning visuals in no time! 💯😉
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Let's dive into the exciting world of adding autom Let's dive into the exciting world of adding automatic subtitles/captions to your YouTube videos with the help of a trusty robot friend 🤖. New video on my YouTube channel just dropped where I take you through it step by step. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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. #womeninbusiness #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs  #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #growyourbusinessonline #findyourflock #contentcreators #thefutureisfemale #freelancingfemales #fempowerment #femaleentrepreneurship #bizbabe #contentcreator #youtubecreators #youtubetipsforbeginners #ContentStrategyTips #ContentCreationTips #youtubecreatortips
The answer to how long it takes to grow a YouTube The answer to how long it takes to grow a YouTube channel to 1000+ subscribers isn’t as important as you may think. It could take as little as one month, or perhaps even more than a year!
Yes, getting to 1000 subs and qualifying for the YouTube Partner Program and earning revenue from AdSense is exciting, but if you focus instead on how you can create video content that is truly valuable for your viewers... THIS will be the lever that grows your channel and gets you views and clients.
Remember that quality trumps quantity when it comes to YouTube video content.
Create your videos, review them and look at how you can make the next one 1% better than the last. Doing this consistently will get you to 1000+ subscribers.
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#CreativeEntrepreneur
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#findyourflock
Ready to get your YouTube timestamps/chapters on p Ready to get your YouTube timestamps/chapters on point? 🤓 I've got you covered! Check out my latest video on YouTube and learn how to add timestamps and so people can easily find their way around your content. 
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If your YouTube videos aren't getting many views - If your YouTube videos aren't getting many views - I gotchu. Here are my actionable tips you can take without resorting to spammy tactics like sub for sub.
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Forget about trying to buy your way to success wit Forget about trying to buy your way to success with fake subs and views, instead you should be investing your time and energy into mastering your video content! It’s all about making real connections - no artificial sweeteners necessary.
The secret to success on YouTube is creating videos that connect with your ideal audience.
It’s not just about churning out videos as quickly as possible, but rather taking the time to consider what your viewers need and want from you, and delivering it in an engaging way.
Keep creating, keep reviewing, keep making those improvements for the next video. Doing this regularly will get you the subs and views you dream of. 
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If you’ve been told that the best way to grow yo If you’ve been told that the best way to grow your YouTube channel is to ‘publish often and consistently and you will make it’ - think again! Posting videos too frequently could be destroying your channel growth, instead of helping it.
“Publish often and consistently” is thrown around a lot because the YouTube algorithm values recency of content and relevancy of content.
The big issue is that if publishing consistently becomes more important than the quality of your videos and you don’t take time to learn, process and grow from what you just did…what happens is you jump from one video to another without the chance to review for improvements.
You prevent learning about how you can make the next video better and repeat the same mistakes that you carry into the next video. 
This isn’t something we think about. Instead, we get caught up in the hustle and pumping out videos. 
Publish when you have a good video.
Believe it or not, there is no schedule that if you don’t follow will lead to your channel’s imminent death. Better quality content means that’s more potential for your content to perform and reach your audience. 
Fit your schedule around how long it takes you to create a good-quality video and focus on consistency of effort more than posting frequently.
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Have you heard of AI text generators like Canva Ma Have you heard of AI text generators like Canva Magic Write, Jasper and GPT-3? Are you wondering if not using them puts you at a disadvantage or affects your business or creativity? Let’s talk about it!
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Canva's AI text generator - Canva Magic Write can Canva's AI text generator - Canva Magic Write can help you write anything from Instagram captions to Youtube scripts and even brainstorm ideas really quickly and easily. I show you how in my latest YouTube video.
Check it out, link in bio to my YouTube channel.
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Don’t let the size of your YouTube channel disco Don’t let the size of your YouTube channel discourage you.  Every single view of your content is a success and a testament to the quality of what you have provided. This should be recognised and celebrated! Keep going you good thing 😀 #youtubecreator #videocontentcreation #womeninspiringwomen #womeninbusinessrock #risingtidesociety
Are you looking for a quick and easy way to remove Are you looking for a quick and easy way to remove the background of your videos? Check out my new YouTube video on how to do this using Canva! Learn how to quickly and easily remove video backgrounds in one click.
Link in bio to my YouTube channel.
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Wow, it feels so good to be back and creating cont Wow, it feels so good to be back and creating content for my YouTube channel again! I’m excited to share all the insights I’m learning along with the new training and tutorials to help you grow with video for your business.
My 3 takeaways which are also handy if you’re just getting started with your YouTube journey:
Be gentle with yourself - it will feel a bit rusty at first. Choose topics you know you can create quickly and go easy on yourself.
Block out the time and commit to it - focus more on the time than the end product, and you’ll get there eventually.
Have fun - creating content should be an enjoyable experience, so make sure you have fun with it!
#backatit #YouTubeCreator #SmallBusinessContentCreator #ContentCreatorLife #CreativeMarketingTips #SmallBizSuccess #ContentStrategy101 #SupportSmallBusinesses #StartupLifeHacks #DigitalMarketingForSmallBusinesses #SmallBizMagic #ContentCreationProtips #WomenInBusiness #FemaleEntrepreneur #FemaleBusinessOwner #BossLady #FemaleHustler #SheMeansBusiness #HerBusiness #StrongWomen #CreatedToCreate
⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨The key to success ⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨The key to success on YouTube is to make videos that people want to watch.✨
And finding the balance between topics people are searching for and what you actually want to create videos about is the art of YouTube. 
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How do you uncover the topics to create videos about?
Keyword research is how. 
Trust me, this is something that your future YouTube self will thank you for when you create videos that actually get views AND that lead to sales for you! 🙏🏼
And it's not as complicated or scary as you may think it is.
1. Use my top recommended tool: KeywordsEverywhere. It's super affordable and easy to use.
2. Download and install the KeywordsEverywhere Chrome extension. Once installed, set up the plug-in and add some credit($10 is plenty to get you started).
3. Start entering topics in the search bar for videos you want to create. 
4. Look at the "Search volumes" that KeywordsEverywhere reveals. This is where the magic is. You want to go for keywords that have >1000 searches per month. 
5. Look at the "Related searches" for more keyword ideas and keep refining. 
6. Check out Askthepublic.com to help generate more keyword ideas and see the search volumes. 
Following these steps will ensure that your YouTube videos are successful data-validated topics. 💃🏽💃🏽
But this is just one part of the equation (so much math! LOL). 
You need a system that will help you turn your YouTube videos into reliable sales...
So check out my YouTube Masterclass where I'll walk you through exactly how to make it happen. 
Snatch your spot at the link in bio. xX
Do you want to make YouTube videos (and an income Do you want to make YouTube videos (and an income from them) but aren't sure where to start? 🤯🤔
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I'll break down some of the most important aspects for you.
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Step 1 - Before you start filming your video, do some research to make sure people are actually searching for it.
Step 2 - Take the time to script it out or create a list of bullet points.
Step 3 - Decide what style you want the video to be. A talking-head video is completely fine and often simplest. Create a list of shots you need to take.
Step 4 - Choose a day and block out a few hours to record.
Step 5 - Hit Record! Film your video content (or Go live!)
Step 6 - Edit your video, either do it yourself or outsource it. 
Step 7 - Upload your video and optimise it for YouTube search
Step 8 - Release your video.
Step 9 - Promote your video (in non-spammy ways).
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Getting clear on this process will help you understand realistic time requirements and identify which areas you can outsource. 
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But this is only the video creation aspect of things. How do you go from having a YouTube video to generating money? It doesn't work by magic; you'll need a focused plan to make it happen. I go deeper into what's needed in my YouTube Masterclass. Link in bio. ✨
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#freedombasedbusiness #hustlewithease #girlbosstips #womenwithaplan #solopreneurlife  #businessownerlife #instagramtips  #reelstips #contenttips #progressoverperfection  #realbusinesstalk  #socialmediastrategy  #ladystartups #smallbusinessadvice #businesstips101 #ladybosslifestyle #socialmedia101 #smallbusinesshelp #handmadeinaustralia #businesscoach
You may be thinking, why would I want to become an You may be thinking, why would I want to become an expert? 
Isn't that a lot of pressure? 
Well, becoming an expert has its perks. 
People trust experts and as a result, you will attract dream clients who are willing to pay for your services. 
By positioning yourself as an expert in your category, you will also open up opportunities for your business that you never thought possible. 
So if you're serious about using YouTube to drive value and grow your business, this episode is for you. 
🎙️Check out the full episode on the Thriving Creator Podcast🎙️
Episode 16 is the one you'll want to catch.
Link in bio.
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #podcastersofinstagram #podcastinglife #podcasthost #growyourbusinessonline #findyourflock
Feeling thankful for all the amazing moments in th Feeling thankful for all the amazing moments in this life #grateful #happy
Happy Father's Day to all of the dads and dad-like people in our lives.
If you find Father's Day difficult, I see you. Sending loving energy your way. xX
Umm Hey hey 👋🏼👋🏼 I'm back! After al Umm Hey hey 👋🏼👋🏼
I'm back! 
After almost a year off Instagram, I’ve missed you guys so much!
Quick recap of the past year: 
1️⃣ Gave birth to our incredible daughter - her name is Kai. She is amazing (if you didn't know...surprise!) 
2️⃣ Learning all about life as a new mama #relentless (so much vomit and laundry LOL)
3️⃣ Figuring out that work/business/life/balance thing whilst sleep-deprived. 
Thanks for joining me on this journey of tech tutorials, tips & insights.
Please say hi in the comments because yaaay!!! I'm back, and I've missed you all!
#dropthebeat #videotutorials #journey  #womeninbusiness #womeninbiz #theeverygirl #savvybusinessowners #onlinebusinessowners #creativebiz #nerdboss #digitalmarketingtools #growyourbusinessonline
🧟‍♀️ This was the most accurate way to su 🧟‍♀️ This was the most accurate way to summarise my life in an emoji right now. 
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Sleep deprived from the newborn baby night feeds = zombie like appearance. 
🤣🤣🤣 
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#nerdboss #creativeentrepreneur #girlboss #theeverygirl #onlinebusinessowner #creativebiz #creativebusinessowner #womeninbusiness #funnels #beingboss #hustlewithease #creativeatheart #youbelong #findyourflock #savvycommunity #findyourtribe #creativeempire #herestothecreatives #femaleentrepreneur #lovelysquares
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