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Sara Nguyen

Helping Sassy Solopreneurs Reach more people and get more clients

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[Thriving Creator Podcast] Episode 13: Don’t waste your time with this (it’s hurting your YouTube channel)

Hello, and welcome to this episode. Starting more than 1 YouTube channel at the same time is a huge mistake that’s hurting your growth. I’m talking about why and what it’s really costing you in today’s episode.

Episode 13: Don’t waste your time with this (it’s hurting your YouTube channel)

Starting more than one YouTube channel at a time is huge mistake that’s hurting your growth. I’m talking about why this is and what it’s really costing you in today’s episode.

Hey, Thrivers, I’m Sara Nguyen, creator of Thrive Video Academy, and I’m here to help you go from stuck and overwhelmed to becoming a confident, profitable and thriving creator. Join me here each week for honest conversations about what it really takes to become a successful YouTube creator without compromising your creativity, sacrificing cheeky drinks with people you love or downtime for yourself.

You’ll hear about the hard lessons I’ve gone through so you can avoid making the same slow and costly mistakes on your journey, as well as my secret weapons to help you dig deep and do the work it takes. I’m so honoured and grateful to have the opportunity to share this together with you right here on the Thriving Creator Podcast.

I’m glad you’re here. Let’s get started. Maybe you’ve started a YouTube channel in one niche and you have this burning desire to create video content in a totally different niche, and it’s not possible to merge the two in your mind or maybe you haven’t started on YouTube yet and you have two different channel ideas and you’re wondering, should I do this?

I really want to do both, but what is it going to look like and what will the impact be? Maybe you’re afraid that if you stick to one niche only that you don’t get the creative variety that your heart desires.

Oh, my fellow creator, if I had a dollar for every time a student or a client asked me whether or not they should start two channels. I understand the temptation and the lure of having two channels.

You get to create content in two different areas that you’re excited about. You get to build two different audiences. All in all, I can see how your brain is feeling, all the feelings of excitement right now at this idea.

But I want you to consider the impact of having multiple channels at the same time and the true cost of splitting your focus. In working with YouTube creators, and in my own YouTube journey, I’ve seen that in order to grow a channel successfully that makes you a liveable income there are five things that you need to have in place.

You need to have one target audience, one product to sell, one conversion tool, so how you pitch to people, whether this is a webinar funnel, a landing page, sales video, one traffic source, which is YouTube, and this will take you a year.

And if you start targeting two or more different audiences or niches, you’ve already made things too complex. It becomes really hard to scale your income and your business. Think of it like this.

If you have two audiences, this means you will need to have at least two products to sell, two conversions tools, and you’ll be splitting the traffic that you’d possibly get from YouTube. And you’re also increasing the time that it would take for you to reach your YouTube and your business milestones.

You’ve given yourself a ton of different things to focus on at the same time, when you really need to dedicate yourself to scaling your one channel. Your channel and your business is probably not ready at this level to take on multiple audiences and multiple offers.

Let’s say that each week you have ten hours to spend on YouTube, and that’s including you doing all of the research for a video, filming it, editing it, optimising it, publishing it, promoting it. And this is assuming that you’re not outsourcing any of the work.

If it takes you 10 hours to produce one video, which is pretty standard for your channel, and then you try to create a second video for your second channel, that’s going to take you another 10 hours. Let’s say that you have these 20 hours a week to create the two videos, one for each channel, which is a huge effort.

The growth on both of your channels will be slower, releasing one video per week than if you were able to release two videos per week on a single channel. Having two channels means you split your focus, you split your time and you split your results.

It takes an insane amount of effort to generate momentum and to grow your channel. And if you decide to split the time across two channels, you will see that it will take you longer to grow than if you were to focus on one channel first.

If you are serious about making money on YouTube, you cannot rely on Google AdSense alone. You need to create multiple income streams. Therefore, you need to be creating programmes, products and services to sell in addition to the marketing funnels to help bury people from your YouTube videos into your sales mechanism.

And you need to be creating these offers across two business niches, if you split your focus. Splitting your attention and your energy in two areas doesn’t double your income, it means that it will take you much longer to get to business sides off the ground.

Creating two YouTube channels at the same time is exactly like the analogy of you being a pilot of two planes, you will find it very hard to get both of these planes off the ground at the same time, because you’re starting one plane make progress on the runway, then you need to go back to that second plane and get that one moving so it can catch up to where the first plane is.

And it’s exhausting and incredibly difficult to have two planes in the air at the same time without an insane amount of energy and resources to financially do so, you’re going to burn out. In my view and experience of being on YouTube and working with creators and clients on the platform, having two channels does not end up being double the fun.

It’s double the time and it’s double the stress. And this is why many YouTube creators and many coaches keep stumbling and are unable to make a liveable income from their videos. You need to keep things simple and you need to focus so that you can now your first channel, so that you have the leverage and the momentum to start a second channel later, as opposed to trying to start them both at the beginning at the same time.

A YouTube creator I was coaching about this, about not splitting his focus, said to me, “but if I create more products for different audiences. Doesn’t that mean I’ll make more money?” and the answer is no. No, it doesn’t.

Especially not in the early stages when you’re establishing yourself on YouTube. It will mean that you make less money because of the time it will take you. Every single creator that I know who has done it has regretted it for all the reasons I’ve talked about today, the split in focus, the split in energy and resources and the split in the results.

It’s one of the biggest mistakes you can make that slows your growth on YouTube. Keeping things simple at the start allows you to create a foundation for your YouTube channel that truly generates a liveable income that you can scale.

Once you have this foundation in place, you’ll be ready to build and branch out into different niches, different audiences with more products. So, fellow creator, my advice to you is that you want to start two YouTube channels at the same time to avoid it.

Don’t do it. Don’t get excited about it, but get excited to focus on the one channel first, allow that to grow and then start the second channel after you have seen the momentum and the results from the first channel. If you do this, you’ll be able to hit your YouTube and your business milestones faster than if you were to try and to split your focus and your energy.

One last thing before I go, I created this podcast as a reminder that you are not alone in this. Growing with video is hard and I want to be here to help and guide you and others through it. If you found this podcast episode helpful, please leave a review.

This helps Apple and the algorithms for my podcast in front of more people just like you. I’d be incredibly grateful. Thanks for listening.

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Sara Nguyen
Video and Course Creator | Online Marketing Strategist | Wine Lover | Coffee Addict | Geeky techy lady| 😀 Helping small businesses build and grow their business using social media with ease.
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  • Canva AI Photo Editor: Transform your photos in SECONDS with Canva Magic Edit (AMAZING!) 🤩🤯
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  • Create captivating talking head video presentations with Canva in minutes | Canva Presentations

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About Sara
I'm a coffee addict and donut lover who is obsessed with technology.

Want to grow your business with YouTube or live video that woos your ideal clients and gets them to buy what you sell? Sure thing!

I'll help you navigate through the maze of video and social media so you can connect and sell online with ease.

Learn more about me

Follow me on Instagram

sara.nguyen.video

Don’t have time to spend hours editing photos? I Don’t have time to spend hours editing photos? I know I don’t. With Canva’s AI Photo editor: Canva Magic Edit, you can transform photos in seconds, taking them from meh to YEH-YAH!!! 
You’ll love how simple and fast the process is. Truly magical! I show you how in my latest Canva Tutorial, now up on my YouTube channel. Check it out so you can give it a try and see the magic for yourself!
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📹 You know that saying that you’re just “on 📹 You know that saying that you’re just “one video away” from hitting it big on YouTube? Well, here’s the truth: it’s not that simple.
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💡 Sure, one video could get picked up by the algorithm and rack up views or even land you a lucrative brand deal.
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🏃‍♀️ But building a successful YouTube channel takes more than just one lucky break. It’s a marathon, not a sprint.
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📆 It’s all about what you do day in and day out: what happens after you hit record, after you publish a video, and after someone watches your content.
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💰 You might be able to make a quick buck by focusing on quick wins, but if you’re in it for the long haul, you need to think big picture and sustainably.
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🔑 I know it’s cool to get lots of views, but the real key to success on YouTube is being able to do it again and again, and to stay focused on how you turn your viewers into buyers. That’s how you leverage YouTube.
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🚀 So keep pushing forward, my friend. Don’t be fooled by people who say there’s a quick one-and-done video path to eternal YouTube success.
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🔍 With focus and commitment, you’ve got what it takes to build a thriving YouTube channel that generates income for your business.
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📣 And, importantly, get your message out there to people who need to hear it. 💘
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #growyourbusinessonline #findyourflock #contentcreators #thefutureisfemale #freelancingfemales #businessownerlife #fempowerment #femaleentrepreneurship #entrepreneurialmindset #bizbabe
🎨🌟🎥 Learn how to add pizzazz to your grap 🎨🌟🎥 Learn how to add pizzazz to your graphics and give them that extra wow factor with animations in Canva! 💥
 🚀🤩 In my latest video, I show you how. I promise it’s easier than you think and you’ll be making stunning visuals in no time! 💯😉
Check it out now. Link to my channel in bio. 🙂
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#CanvaAnimation #DesignTips #AnimationTutorial #GraphicDesign #CanvaTips #WomenInBusiness  #FemaleEntrepreneur #WomenSupportingWomen #WomenWhoHustle #LadyBoss #canvaverifiedexpert #canvatutorial #youtubecreators #contentcreators #tutorialvideos
Let's dive into the exciting world of adding autom Let's dive into the exciting world of adding automatic subtitles/captions to your YouTube videos with the help of a trusty robot friend 🤖. New video on my YouTube channel just dropped where I take you through it step by step. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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. #womeninbusiness #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs  #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #growyourbusinessonline #findyourflock #contentcreators #thefutureisfemale #freelancingfemales #fempowerment #femaleentrepreneurship #bizbabe #contentcreator #youtubecreators #youtubetipsforbeginners #ContentStrategyTips #ContentCreationTips #youtubecreatortips
The answer to how long it takes to grow a YouTube The answer to how long it takes to grow a YouTube channel to 1000+ subscribers isn’t as important as you may think. It could take as little as one month, or perhaps even more than a year!
Yes, getting to 1000 subs and qualifying for the YouTube Partner Program and earning revenue from AdSense is exciting, but if you focus instead on how you can create video content that is truly valuable for your viewers... THIS will be the lever that grows your channel and gets you views and clients.
Remember that quality trumps quantity when it comes to YouTube video content.
Create your videos, review them and look at how you can make the next one 1% better than the last. Doing this consistently will get you to 1000+ subscribers.
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#GrowYourBrand
#CreativeEntrepreneur
#creativeentrepreneursontherise
#YouTubeCreator
#ContentCreator
#FemaleEntrepreneur
#SheMeansBusiness
#youtubecreatortips
#youtubetipsforbeginners
#femaleentrepreneurjourney
#femaleentrepreneurlife
#thatsdarlingmovement 
#chaseyourdreams 
#growyourbusinessonline 
#findyourflock
Ready to get your YouTube timestamps/chapters on p Ready to get your YouTube timestamps/chapters on point? 🤓 I've got you covered! Check out my latest video on YouTube and learn how to add timestamps and so people can easily find their way around your content. 
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement  #growyourbusinessonline #findyourflock #contentcreators #freelancingfemales  #fempowerment #femaleentrepreneurship #entrepreneurialmindset #bizbabe #contentcreator #youtubecreators #contentcreationtips
If your YouTube videos aren't getting many views - If your YouTube videos aren't getting many views - I gotchu. Here are my actionable tips you can take without resorting to spammy tactics like sub for sub.
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#womeninbusiness #businessmentor #successleavesclues #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #growyourbusinessonline #findyourflock #contentcreators #businessownerlife #fempowerment #femaleentrepreneurship #entrepreneurialmindset #bizbabe #youtubecreators #youtubetipsforbeginners #ContentCreationStrategy #ContentStrategyTips #contentcreationtips
Forget about trying to buy your way to success wit Forget about trying to buy your way to success with fake subs and views, instead you should be investing your time and energy into mastering your video content! It’s all about making real connections - no artificial sweeteners necessary.
The secret to success on YouTube is creating videos that connect with your ideal audience.
It’s not just about churning out videos as quickly as possible, but rather taking the time to consider what your viewers need and want from you, and delivering it in an engaging way.
Keep creating, keep reviewing, keep making those improvements for the next video. Doing this regularly will get you the subs and views you dream of. 
#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #growyourbusinessonline #findyourflock #contentcreators #thefutureisfemale #freelancingfemales #businessownerlife #fempowerment #femaleentrepreneurship #entrepreneurialmindset #bizbabe
If you’ve been told that the best way to grow yo If you’ve been told that the best way to grow your YouTube channel is to ‘publish often and consistently and you will make it’ - think again! Posting videos too frequently could be destroying your channel growth, instead of helping it.
“Publish often and consistently” is thrown around a lot because the YouTube algorithm values recency of content and relevancy of content.
The big issue is that if publishing consistently becomes more important than the quality of your videos and you don’t take time to learn, process and grow from what you just did…what happens is you jump from one video to another without the chance to review for improvements.
You prevent learning about how you can make the next video better and repeat the same mistakes that you carry into the next video. 
This isn’t something we think about. Instead, we get caught up in the hustle and pumping out videos. 
Publish when you have a good video.
Believe it or not, there is no schedule that if you don’t follow will lead to your channel’s imminent death. Better quality content means that’s more potential for your content to perform and reach your audience. 
Fit your schedule around how long it takes you to create a good-quality video and focus on consistency of effort more than posting frequently.
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #growyourbusinessonline #findyourflock #contentcreators
Have you heard of AI text generators like Canva Ma Have you heard of AI text generators like Canva Magic Write, Jasper and GPT-3? Are you wondering if not using them puts you at a disadvantage or affects your business or creativity? Let’s talk about it!
#fempreneur #findyourpurpose #contentideasforsocialmedia #aitextgenerator #womeninbusinesss
Canva's AI text generator - Canva Magic Write can Canva's AI text generator - Canva Magic Write can help you write anything from Instagram captions to Youtube scripts and even brainstorm ideas really quickly and easily. I show you how in my latest YouTube video.
Check it out, link in bio to my YouTube channel.
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#canvaverifiedcreative #canvatutorial ##womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #growyourbusinessonline #findyourflock
Don’t let the size of your YouTube channel disco Don’t let the size of your YouTube channel discourage you.  Every single view of your content is a success and a testament to the quality of what you have provided. This should be recognised and celebrated! Keep going you good thing 😀 #youtubecreator #videocontentcreation #womeninspiringwomen #womeninbusinessrock #risingtidesociety
Are you looking for a quick and easy way to remove Are you looking for a quick and easy way to remove the background of your videos? Check out my new YouTube video on how to do this using Canva! Learn how to quickly and easily remove video backgrounds in one click.
Link in bio to my YouTube channel.
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #growyourbusinessonline #findyourflock #canvaverifiedexpert #canva
Wow, it feels so good to be back and creating cont Wow, it feels so good to be back and creating content for my YouTube channel again! I’m excited to share all the insights I’m learning along with the new training and tutorials to help you grow with video for your business.
My 3 takeaways which are also handy if you’re just getting started with your YouTube journey:
Be gentle with yourself - it will feel a bit rusty at first. Choose topics you know you can create quickly and go easy on yourself.
Block out the time and commit to it - focus more on the time than the end product, and you’ll get there eventually.
Have fun - creating content should be an enjoyable experience, so make sure you have fun with it!
#backatit #YouTubeCreator #SmallBusinessContentCreator #ContentCreatorLife #CreativeMarketingTips #SmallBizSuccess #ContentStrategy101 #SupportSmallBusinesses #StartupLifeHacks #DigitalMarketingForSmallBusinesses #SmallBizMagic #ContentCreationProtips #WomenInBusiness #FemaleEntrepreneur #FemaleBusinessOwner #BossLady #FemaleHustler #SheMeansBusiness #HerBusiness #StrongWomen #CreatedToCreate
⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨The key to success ⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨The key to success on YouTube is to make videos that people want to watch.✨
And finding the balance between topics people are searching for and what you actually want to create videos about is the art of YouTube. 
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How do you uncover the topics to create videos about?
Keyword research is how. 
Trust me, this is something that your future YouTube self will thank you for when you create videos that actually get views AND that lead to sales for you! 🙏🏼
And it's not as complicated or scary as you may think it is.
1. Use my top recommended tool: KeywordsEverywhere. It's super affordable and easy to use.
2. Download and install the KeywordsEverywhere Chrome extension. Once installed, set up the plug-in and add some credit($10 is plenty to get you started).
3. Start entering topics in the search bar for videos you want to create. 
4. Look at the "Search volumes" that KeywordsEverywhere reveals. This is where the magic is. You want to go for keywords that have >1000 searches per month. 
5. Look at the "Related searches" for more keyword ideas and keep refining. 
6. Check out Askthepublic.com to help generate more keyword ideas and see the search volumes. 
Following these steps will ensure that your YouTube videos are successful data-validated topics. 💃🏽💃🏽
But this is just one part of the equation (so much math! LOL). 
You need a system that will help you turn your YouTube videos into reliable sales...
So check out my YouTube Masterclass where I'll walk you through exactly how to make it happen. 
Snatch your spot at the link in bio. xX
Do you want to make YouTube videos (and an income Do you want to make YouTube videos (and an income from them) but aren't sure where to start? 🤯🤔
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I'll break down some of the most important aspects for you.
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Step 1 - Before you start filming your video, do some research to make sure people are actually searching for it.
Step 2 - Take the time to script it out or create a list of bullet points.
Step 3 - Decide what style you want the video to be. A talking-head video is completely fine and often simplest. Create a list of shots you need to take.
Step 4 - Choose a day and block out a few hours to record.
Step 5 - Hit Record! Film your video content (or Go live!)
Step 6 - Edit your video, either do it yourself or outsource it. 
Step 7 - Upload your video and optimise it for YouTube search
Step 8 - Release your video.
Step 9 - Promote your video (in non-spammy ways).
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Getting clear on this process will help you understand realistic time requirements and identify which areas you can outsource. 
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But this is only the video creation aspect of things. How do you go from having a YouTube video to generating money? It doesn't work by magic; you'll need a focused plan to make it happen. I go deeper into what's needed in my YouTube Masterclass. Link in bio. ✨
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#freedombasedbusiness #hustlewithease #girlbosstips #womenwithaplan #solopreneurlife  #businessownerlife #instagramtips  #reelstips #contenttips #progressoverperfection  #realbusinesstalk  #socialmediastrategy  #ladystartups #smallbusinessadvice #businesstips101 #ladybosslifestyle #socialmedia101 #smallbusinesshelp #handmadeinaustralia #businesscoach
You may be thinking, why would I want to become an You may be thinking, why would I want to become an expert? 
Isn't that a lot of pressure? 
Well, becoming an expert has its perks. 
People trust experts and as a result, you will attract dream clients who are willing to pay for your services. 
By positioning yourself as an expert in your category, you will also open up opportunities for your business that you never thought possible. 
So if you're serious about using YouTube to drive value and grow your business, this episode is for you. 
🎙️Check out the full episode on the Thriving Creator Podcast🎙️
Episode 16 is the one you'll want to catch.
Link in bio.
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #podcastersofinstagram #podcastinglife #podcasthost #growyourbusinessonline #findyourflock
Feeling thankful for all the amazing moments in th Feeling thankful for all the amazing moments in this life #grateful #happy
Happy Father's Day to all of the dads and dad-like people in our lives.
If you find Father's Day difficult, I see you. Sending loving energy your way. xX
Umm Hey hey 👋🏼👋🏼 I'm back! After al Umm Hey hey 👋🏼👋🏼
I'm back! 
After almost a year off Instagram, I’ve missed you guys so much!
Quick recap of the past year: 
1️⃣ Gave birth to our incredible daughter - her name is Kai. She is amazing (if you didn't know...surprise!) 
2️⃣ Learning all about life as a new mama #relentless (so much vomit and laundry LOL)
3️⃣ Figuring out that work/business/life/balance thing whilst sleep-deprived. 
Thanks for joining me on this journey of tech tutorials, tips & insights.
Please say hi in the comments because yaaay!!! I'm back, and I've missed you all!
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🧟‍♀️ This was the most accurate way to su 🧟‍♀️ This was the most accurate way to summarise my life in an emoji right now. 
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Sleep deprived from the newborn baby night feeds = zombie like appearance. 
🤣🤣🤣 
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