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What is Pinterest? Pinterest Business Tutorial

What is Pinterest?

What is Pinterest and how does Pinterest work? In this Pinterest tutorial, you’ll learn what Pinterest is how Pinterest works and how to use Pinterest for business to help you generate more leads and sales for your business with ease. Stay tuned!

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About Sara
I'm a coffee addict and donut lover who is obsessed with technology, social media and marketing.

Want to grow your business with social media that woos your ideal clients and gets them to buy what you sell? Sure thing!

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sara.nguyen1

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One of the most important skills I’ve worked hard to develop is speaking in front of a camera.⁠
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I’m an introvert by nature, but one of the key activities that has grown my business was video.⁠
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I’ve never made a secret of the fact that I’m a huge introvert. Yes, really. Super introverted.⁠
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Please don’t comment and say, Sara, you seem so confident or Sara you are not an introvert because honestly, I am. I get my energy from being alone and being around a lot of people is incredibly draining for me.⁠
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For me, when I first started on camera, I felt overwhelmed because I had a picture in my head of speaking to thousands of (judgy) people. But then I flipped the script and told myself that it’s more like talking to a small, introvert-friendly group of friends. ⁠
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This got me through at first and then doing video became easier for me.⁠
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It felt not so scary. It felt nice. ⁠
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Shifting my mindset really helped me up my game with video. ⁠
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So why is this important to you my friend?⁠
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I’ve come to learn that your #mindset is everything. ⁠
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If you’ve been contemplating going on Facebook Live (or any video for that matter), I released a video that covers mindset shifts to help you feel more confident with video. ⁠
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So, if you’re like me and an introverted business owner, this may help. Link in bio. ⁠
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I talk about how to be more confident on Facebook Live , or any video really. And you'll learn 5 tips for building confidence. 🙂 ⁠
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#contentcreation #youtubevideo #contentcreators #socialmedia #mycreativecommunity #bloggercommunity #bloggingcommunity #creativecommunity #calledtobecreative #creativity #bloggerstribe #bossbabetribe #bloggervibes #creativeentrepreneur #createlounge #smallbizsquad #smallbizclub #communityovercompetition#socialmediastrategy #socialmediacontent #socialmediatip #socialmediamarketer #socialmediaconsultant #socialmediainfluencer #socialmediastrategist #socialmediafacts #socialmediasuccess ⁠
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At the end of your livestream to wrap up you need to lead your viewers into your sales process. ⁠⠀
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You’re in business - to make money!⁠⠀
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Your Facebook Livestreams is all about building attraction and closing a sale. And whilst people don’t like to admit it, they want to be told and guided by what to do next. So tell them and lead them on what actions they should take. ⁠⠀
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Get the entire go-to template for your Facebook Livestreams and watch the full video on YouTube. Link in bio.⁠⠀
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#videomarketing #videocontent #marketingagency #marketingadvice #socialcontent #facebooklive #videomarketingtips #marketingtip #internetmarketingtips #socialmediacoach #socialmediaqueen #socialmediatips #socialmediatools #socialmediahelp #socialmediadesign #socialmediastrategy #socialmediacontent #socialmediatip #socialmediamarketer #socialmediaconsultant #socialmediainfluencer #socialmediastrategist #socialmediafacts #socialmediasuccess #socialmediatrainer #socialmediaser

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After you’ve delivered the exceptional content in part 3, you’re close to the end of the livestream. ⁠
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What you want to do next is mention the topic again and summarise what you talked about. ⁠
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This is also handy for people who weren’t watching from the very beginning of your video. ⁠
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It’s a common technique used in broadcasting to remind viewers about what they’ve learnt and the value you’ve delivered.⁠
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You can recap by saying something along the lines like:⁠
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‘In this Facebook Livestream I walked you through how to make soft, delicious and buttery brioche that everyone will love. I covered all the steps from what to purchase through to resting your dough and baking it. ⁠
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Get the entire go-to template for your Facebook Livestreams and watch the full video on YouTube. Link in bio.⁠
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#contentcreation #youtubevideo #contentcreators #socialmedia #mycreativecommunity #bloggercommunity #bloggingcommunity #creativecommunity #calledtobecreative #creativity #bloggerstribe #bossbabetribe #bloggervibes #creativeentrepreneur #createlounge #smallbizsquad #smallbizclub #communityovercompetition⁠
#videomarketing #videocontent #marketingagency #marketingadvice #onlineadvertising #corporatevideo #socialcontent #facebooklive #videomarketingtips #marketingtip #internetmarketingtips

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The content should take up the majority of your livestream time. It’s why people are watching. ⁠
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There’s lots of ways to deliver your content. ⁠
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You can talk about your topic in ordered steps, for example steps 1 through to step 5 of how to get from start to finish of your topic. You can break it into as many steps as you need to get through a process. ⁠
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You can also share a collection of tips. I use this a lot in my videos because not all topics have a ‘must follow’ sequence. ⁠
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Case studies of your experience, your clients stories or even observations of people in your market can be used to educate your viewers. ⁠
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Physical demonstrations or reviews are also engaging ways of delivering your content. ⁠
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There’s no rules, only tools so you can pick and choose, even mix it up to get your message across. ⁠
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Get the entire go-to template for your Facebook Livestreams and watch the full video on YouTube. Link in bio.⁠
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#videomarketing #videocontent #marketingadvice #onlineadvertising #socialcontent #facebooklive #videomarketingtips #marketingtip #internetmarketingtips #socialmediacoach #socialmediaqueen #socialmediatips #socialmediaagency #socialmediaexpert #socialmediatools #socialmediamanager #socialmediaguru #socialmedialife #socialmediahelp #socialmediadesign #socialmediastrategy

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When you start your Facebook Livestream, it’s important to frame the opening by telling them what you’re going to talk about and what they’re going to get out of what you have to say. ⁠
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You want to to entice your viewers to want to watch your video and you can do this by selling them on what’s in it for them (WIIFT). Explain the benefits they’re going to get. ⁠
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Get the entire go-to template for your Facebook Livestreams and watch the full video on YouTube> ⁠
Link in bio. ⁠
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#videomarketing #videocontent #marketingadvice #onlineadvertising #socialcontent #facebooklive #videomarketingtips #marketingtip #internetmarketingtips #socialmediacoach #socialmediaqueen #socialmediatips #socialmediaagency #socialmediaexpert #socialmediatools #socialmediamanager #socialmediaguru #socialmedialife #socialmediahelp #socialmediadesign #socialmediastrategy

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When it comes to Facebook Live, one of the reasons it has so much impact is because live video is raw and unedited. ⁠
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What you say and how you deliver your content is important to the success of your video. It's important that you don't blab and go on and on. ⁠
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Facebook Live is not a video journal, and you shouldn't treat it as such. It's the place for you to talk about how you feel and how your day was. ⁠
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You need to have a topic and a goal in mind. I'm breaking down what to say so you have a go-to template for your Facebook Livestreams. ⁠
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Introduce your topic. You want to start your video by telling your audience what you're going to cover and what they're going to learn. ⁠
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Get the entire go-to template for your Facebook Livestreams and watch the full video on YouTube. Link in bio peeps!⁠
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#videomarketing #videocontent #marketingadvice #onlineadvertising #socialcontent #facebooklive #videomarketingtips #marketingtip #internetmarketingtips #socialmediacoach #socialmediaqueen #socialmediatips #socialmediaagency #socialmediaexpert #socialmediatools #socialmediamanager #socialmediaguru #socialmedialife #socialmediahelp #socialmediadesign #socialmediastrategy

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One of the things that make me cringe when I watch Facebook Livestreams is when the broadcaster obviously hasn't got a plan and is just winging it. ⁠⠀
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This rarely works for most people and what ends up happening is they produced clumsy videos. It's a shame because the broadcaster may very well know their content, but it doesn't flow, and it's not concise because they get lost in their thoughts while they're livestreaming. ⁠⠀
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There's something that happens to your brain when you hit record or go live, I'm convinced of it. All of the great ideas and thoughts that you have just disappear along with the funny jokes you wanted to share. ⁠⠀
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A big rule is to know what you're going to say and have it readily available either on a teleprompter or a screen that you can view. There's nothing wrong with using prompts to deliver your content, putting the time and effort into doing your research so that your information and your Facebook Livestream is punchy, It's great content, and people will love it. ⁠⠀
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Get more tips and watch the full video on YouTube. Link in bio. ⁠⠀
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#socialmediacoach #socialmediaqueen #socialmediatips #socialmediaagency #socialmediaexpert #socialmediatools #socialmediamanager #socialmediaguru #socialmedialife #socialmediahelp #socialmediadesign #socialmediastrategy #socialmediacontent #socialmediatip #socialmediamarketer #socialmediaconsultant #socialmediainfluencer #socialmediastrategist #socialmediafacts #socialmediasuccess #socialmediatrainer #socialmediaservices #socialmedia101 #socialmediaexperts #socialmediabranding #socialmediastar #socialmediamanagers #socialmediabusiness #socialmediamarketing #socialmediaconsulting⁠⠀
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After a few Facebook Livestreams, it's fun to go on air and chat about your audience. However, you need to keep in mind why you're actually doing it. ⁠⠀
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It's because you want to demonstrate your expertise so that people know, like, and trust you so they can buy from you. That's why you're in business - to make money! ⁠⠀
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Therefore, Facebook Livestreams should be about building attraction and closing a sale. You need to lead your viewers into your sales process. This can be telling them to sign up for your lead magnet at the end or providing them with a way to contact you for a free consultation. ⁠⠀
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It can also be sending them direct links to purchase your products from your online store. And whilst most people don't like to admit it, they like to be told and guided by what to do next. ⁠⠀
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So tell them and lead them on what actions they need to take. If your Facebook Livestreams don't have a purpose and direction, it's likely your audience will get bored and the attraction will begin to fade. ⁠⠀
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Get more tips and watch the full video on YouTube. Link in bio. ⁠⠀
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#socialmediacoach #socialmediaqueen #socialmediatips #socialmediaagency #socialmediaexpert #socialmediatools #socialmediamanager #socialmediaguru #socialmedialife #socialmediahelp #socialmediadesign #socialmediastrategy #socialmediacontent #socialmediatip #socialmediamarketer #socialmediaconsultant #socialmediainfluencer #socialmediastrategist #socialmediafacts #socialmediasuccess #socialmediatrainer #socialmediaservices #socialmedia101 #socialmediaexperts #socialmediabranding #socialmediastar #socialmediamanagers #socialmediabusiness #socialmediamarketing #socialmediaconsulting⁠⠀
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If you want your audience to dread hearing from you whenever they see the notification come up that you're live, be long-winded and take forever to get to the point. People are time-poor and have short attention spans. Keeping your content succinct helps you sound wiser, wittier, and even a little funnier than drawn-out videos. ⁠
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Lengthier videos have a place, but people typically associate them with boring, time-wasting, sales pitching content. People want to get to the good bits right away, so give them that.⁠
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To keep your Facebook Livestreams punchy and full of content, plan it out. If you don't script your videos, at the very least, write out an outline of what you're going to cover and have that with you while you're live. ⁠
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Write it on a piece of paper or have the notes on a device with you that you can glance at. Without a plan of what you should cover, you'll go off track and start rambling to fill the air or blank out completely. And that my friends does not make a great Facebook Livestream. ⁠
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Get more tips and watch the full video on YouTube. Link in bio. ⁠
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#socialmediacoach #socialmediaqueen #socialmediatips #socialmediaagency #socialmediaexpert #socialmediatools #socialmediamanager #socialmediaguru #socialmedialife #socialmediahelp #socialmediadesign #socialmediastrategy #socialmediacontent #socialmediatip #socialmediamarketer #socialmediaconsultant #socialmediainfluencer #socialmediastrategist #socialmediafacts #socialmediasuccess #socialmediatrainer #socialmediaservices #socialmedia101 #socialmediaexperts #socialmediabranding #socialmediastar #socialmediamanagers #socialmediabusiness #socialmediamarketing #socialmediaconsulting⁠
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When you're on a Facebook Livestream, there's a lot going on. You've got your equipment you're working with, the software and you have to get through your content. ⁠
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It's tempting to get right to the content as soon as you're on air, but while it's a quick way to start, it doesn't tell your viewers what they're going to get. ⁠
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When you start your Facebook Livestream, it's important to frame the opening by telling them what you're going to talk about and most importantly, how they can benefit from what you have to say. ⁠
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The goal is to entice your viewers to want to watch you and to invest the time, and you can do this by selling them on what's in it for them. This can be short sentences on how your Facebook Livestream will help them move away from their pains or towards their goals to hook them right from the very start. ⁠
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Watch the full video on YouTube. Link in bio. ⁠
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#socialmediacoach #socialmediaqueen #socialmediatips #socialmediaagency #socialmediaexpert #socialmediatools #socialmediamanager #socialmediaguru #socialmedialife #socialmediahelp #socialmediadesign #socialmediastrategy #socialmediacontent #socialmediatip #socialmediamarketer #socialmediaconsultant #socialmediainfluencer #socialmediastrategist #socialmediafacts #socialmediasuccess #socialmediatrainer #socialmediaservices #socialmedia101 #socialmediaexperts #socialmediabranding #socialmediastar #socialmediamanagers #socialmediabusiness #socialmediamarketing #socialmediaconsulting⁠

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Keep it light. Facebook Live is not a space to share your deepest feelings. By nature, it's a light and nimble medium, so use it that way. ⁠
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Adding a bit of humour and laughing at yourself shows intelligence and creativity. Being funny in small doses keeps your audience interested and wanting more. And I'm not necessarily saying you need to crack jokes constantly and masterfully like Jerry Seinfield. ⁠
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I'm saying, go in with the mindset that you're here to help your audience and connect with them and have a little fun along the way. Instead of putting so much burden on your Facebook Livestream, lighten it up and enjoy it and this will instantly help you come across more confident, which is a key ingredient to building connection and making sales.⁠
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Get more tips and watch the full video on YouTube. Link in bio. ⁠
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#videomarketing #videocontent #marketingagency #marketingadvice #onlineadvertising #corporatevideo #socialcontent #salesfunnel #videomarketingtips #marketingtip #internetmarketingtips⁠

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another tool that I find really interesting and very helpful when it comes to trying to find video ideas, content ideas for your blogs is this tool called Answer The Public. ⁠⠀
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Watch the full tutorial on Youtube. Link in bio.

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A great #marketingtool that I love to use to find media ideas, blog ideas and content ideas is Ubersuggest. Now, unlike Keywords Everywhere, Ubersuggest is free, 'cause I know everyone loves the free stuff. Now if you want to use Ubersuggest you can create an account with them, however you don't need to. So I'm going to show you how to use Ubersuggest in this tutorial. Full tutorial link in bio. ⁠⠀
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#smallbusinesstips #businesstips #businesstips101 #socialmediacoach #socialmediaqueen #socialmediatips #socialmediaexpert #socialmediatools #socialmediaguru #socialmedialife #socialmediahelp #socialmediastrategy #socialmediacontent #socialmediatip #socialmediamarketer #socialmediastrategist #socialmediafacts #socialmediasuccess #socialmediatrainer #socialmediaservices #socialmedia101 #socialmediaexperts #socialmediabranding #socialmediastar #socialmediamanagers #socialmediabusiness #socialmediamarketing #socialmediaconsulting

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If you've just started a blog or business, or even if you've been in business for a while, creating content regularly, whether that's through your blog, social media or videos is just one way of building authority and a relationship with your audience.⁠⠀
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Quality content helps to position you as the 'go to' person in your niche and also demonstrates just how knowledgeable you are in a topic, providing people with the 'know, like and trust' factor that makes them want to buy your products and services. ⁠⠀
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But where do these amazing content ideas come from? And how do you come up with content ideas that people actually want to read or watch, so you don't hear the sound of crickets after you've released your content? Let's walk through my favourite tools and the step by step process to finding content ideas with them.⁠⠀
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#contentcreation #youtubevideo #contentcreators #socialmedia #mycreativecommunity #bloggercommunity #bloggingcommunity #creativecommunity #calledtobecreative #creativity #bloggerstribe #bossbabetribe #bloggervibes #creativeentrepreneur #createlounge #smallbizsquad #smallbizclub #communityovercompetition⁠⠀
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You are a trusted advisor, not a sleazy salesperson. Generally speaking, a salesperson is mostly interested in what's in it for them and the commissions they'll make. They're willing to say whatever they have to, to close the deal. ⁠
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A trusted advisor, on the other hand, always act with their clients' interests as the priority. A trusted advisor deeply understands their ideal client's situation and the outcomes they desire. ⁠
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When you shift your mindset to, 'how can I help my viewers through what I have to offer?' as your top priority, a paradigm shift occurs. You can use your Facebook Live as an avenue to amplify your reach and make more sales ethically and with confidence. ⁠
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#socialmediastrategy #socialmediahelp #smtips #facebookpage #smallbusiness #businesstips #facebookmarketing #socialmediatips #socialmedia #socialmediatraining #savvybusinessowner #womeninbiz #facebooklive⁠
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Your enthusiasm matters. You must believe in your product or service in order to get results. If you don't believe in what you have to offer, no one else will. You've probably seen a salesman who you could tell was just not interested in what they were pitching. It's obvious they don't believe in what they're doing, and their enthusiasm just isn't there. Transfer of emotion is a huge part of sales.⁠
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You can't fake really believing in your product or service. Your viewers will pick up on it. If you have to fake it, you're probably in the wrong niche, selling the wrong products for you. Think about the last time you had an amazing experience and told your friends all about it. This is the top of enthusiasm you need to bring to your Facebook Livestreams. If you get this mindset right, you're halfway there.⁠
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#socialmediacontent #socialmediacontentcreator #socialmediabusiness #socialmediaengagement #socialmediaforbusiness #socialmediagrowth #womeinbiz #smallbiz #socialmediamarketer #socialmediatips #facebooklive #contenttips ⁠
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Your role is to support people through the steps of the buying process. Having viewers moved from watching your Facebook Livestream to buying from you is a process. There's no one word, special button or magic phrase that will get someone to purchase what you have to sell despite what the gurus tell you. It just doesn't happen like that. People hate to be sold to, but love to buy things. The job of your Facebook Livestreams is to get the right person's attention, establish trust, and move them through the process.⁠
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Your role is to provide them with content that supports them and informs them through the buying journey. That's how they'll decide if they'll buy from you. ⁠
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#socialmediaforbusiness #socialmediamarketer #socialmediastrategy #socialmediatraining #socialmediatips #socialtips #facebooklive #facebooktips #facebook #onlinemarketing #successhabits #socialmedia #livestream #adviceoftheday #socialmedialife #womeninbiz #businesstips #socialmediamanagement⁠
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If you want to be more confident on Facebook Live you need to come to terms with the notion of selling. ⁠
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People are typically conditioned to dislike selling, salespeople, and asking for a sale, which is what you want to do on a Facebook Livestream at some point. If you don't have the right mindset, this can leave us feeling a little bit icky. Generating sales for your business is completely different and shouldn't be classified in the same category as a stereotypical, sleazy used car salesman. Your business needs sales and money in order to run.⁠
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You can leverage Facebook Live to sell to people at the right point in your sales process, and you can do this without feeling gross. If you've truly delivered valuable content and you have a quality product or service to offer, there's nothing to be embarrassed or ashamed about here. The more sales you make, the more resources you and your business have so you can help more people and serve more clients and make a bigger impact on the world. ⁠
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#socialmediaforbusiness #socialmediamarketer #socialmediastrategy #socialmediatraining #socialmediatips #socialtips #facebooklive #facebooktips #facebook #onlinemarketing #successhabits #socialmedia #livestream #adviceoftheday #socialmedialife #womeninbiz #businesstips #socialmediamanagement⁠⠀⁠
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Being live on video can be nerve-wracking, give you heart palpitations and send you into panic mode. All of the anxieties can be calmed down by changing your mindset. I'm going to share 5 important mindset shifts to build your confidence so you can leverage Facebook Live to build and connect and sell with ease.
Mindset shift 1, Facebook Livestreams are a normal part of growing your business.
#facebooklive #smallbusinesstips #hustlesmart #contentcreator #contentmarketing #contentcreation #contentmarketingtip #contentmarketingtips #contentdevelopment #contentproducer #contenttips #content

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Lemme show you how to download Facebook videos to your computer without needing to use any software whether you're on a PC or Mac so you can reuse and repurpose your videos on YouTube, Instagram, or other social media sites.⁠⠀
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#contentmarketingstrategies #contentmarketingtobuildyourbusinessnetwork #ContentMarketingTrends #contentmarketingtips #contentmarketingstrategy #contentcreator #contentcreators #contentcreatormarketing #videomarketinghacks #videomarketingexpert #videomarketingforbusiness⁠

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4 simple and easy to implement steps to help
you get up and streaming on Facebook Live.

Live streaming on Facebook is one of the easiest ways to build an instant connection and (insanely) easier sales. This Cheat Sheet will
give you my 4 simple steps to do just that!

Enter your name and email below to get instant access.