In this video, I’m going to share 4 social media tips to help you boost your credibility when you’re first starting out, especially if you’re relatively new or unheard of. Stay tuned.
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Social Media Marketing – How to increase your credibility with social media – Video Transcript
Hi, I’m Sara Nguyen, and on this channel, I make tech and social media easier for awesome entrepreneurs like yourself. If you’re new to this channel, consider subscribing for all of the latest product reviews, social media marketing tips and training.
Credibility and trust are important factors in the sales process. When you have a rapport with your audience, it’s much easier to make sales because all things being equal, people will do business with a friend; and all things being unequal, people will still do business with a friend.
If you’ve just started your business or if you have a small audience, there are ways that you can still build credibility, and I’m going to share these strategies with you so you can leverage social media to build an audience, connect and sell with ease.
Show people the goods.
The fastest way to boosting your credibility is to show people how to do things that work and that helps them get results that they want. You can do this by sharing the most valuable information you’ve learned that has gotten you real results.
Take that technique or example and teach this to people to help them get those positive results as well. People will come back and want to learn more from you because your stuff works.
And because there’s so much noise, bad information out there on the Internet, most people don’t have the experience of things working. Results are the most powerful credentials of all.
Share the unique skills you’ve learned, that seems obvious, but other people are mystified by it. And this can come in the form of tutorials, videos, step-by-step guides, blog, even a written summary and post it to your social media accounts.
As long as that helps people get results, especially ‘quick wins’ this will significantly increase your credibility. This is my favourite strategy for people who are just starting out because you don’t necessarily have to be the world’s greatest expert. You need to be better than the people you’re trying to help. You need to know enough to provide them with value.
Use testimonials.
If you have reviews from people who have been customers of yours or who have success implementing what you teach, this helps to increase your credibility when other people talk about how great you are. Avoid making misleading claims about getting instant results that aren’t realistic and make sure you comply with the laws regarding claims and testimonials.
You can also combine testimonials with ‘how to tips’ to create a really credible and valuable piece of content. As you tell the success story as a testimonial, give a few tips about how someone can go and be successful themselves so the story is not only relevant and talking about how you’ve helped someone, which builds credibility, but the story also gives them tips, which again builds credibility.
When sharing testimonials on social media, it doesn’t have to be the typical boring ‘testimonials’ page that people associate when they think about reviews. You can have snippets in the form of videos or quotes of people talking about how great and how smart you are and how you can help them get results. This helps build a lot of credibility for you.
Showcase your authority.
If you’ve ever received recognition in the form of an award being featured on a podcast or popular blog, these are things that are proof that you’re an authority. You can showcase these experiences in your social media by integrating them into your content or as standalone content.
For standalone content, you can create a post or video about your most recent award, your most recent guest posts or podcast feature. People will be able to see that you’ve had this experience and it positions you as the ‘go-to’ person in your field.
You can integrate your authority into your content, whether it’s a post or video by referencing it. So for example, if you’re creating a how to tutorial on how to lose weight quickly and safely you can also talk about how you were recently featured on a podcast, blog or received an award based on the information you’re about to teach. So weaving it all together. Proof of authority is a great credibility builder.
Take people on a journey with you.
This doesn’t mean putting yourself on a pedestal as the world’s greatest expert. No, you’re sharing your experiences and that makes you super relatable and builds credibility. By doing this, you get to showcase your different ideas, your different approach, your different perspective.
And you do have a unique perspective because it’s yours by definition that’s unique. Sharing your journey on social media can involve showing pictures of you as a real human being, doing what you teach.
And this builds enormous credibility, whether that’s pictures of you in front of an audience, speaking to people, listening to what you have to say or coaching or you creating content or you grinding at your desk in the studio, implementing and working. People like to see real world images of you.
It puts a face to the name and it helps them picture a real person getting results instead of a scammy, faceless entity trying to take their money. And you may think that your life is boring, heck, if you photograph me all day, I would bore anyone to tears.
But your experiences and your views makes you unique. And that’s what people want to see because they want to see people they can relate to, that builds connection and credibility. So you don’t have to hire a Maserati or rent out an AirBnB mansion to fabricate a life that you don’t have.
You can be real and be you and share this, and this will create real credibility that attracts your ideal audience. The bottom line here is that if you provide great information that helps people get results, if you have quality knowledge and techniques that people can use and make it work in their own lives, this will help build your credibility the fastest, and you can leverage social media to get your expertise out there. So there you have it, my social media tips for building credibility.
If you found this video useful, give me a thumbs up and don’t forget to subscribe to my channel. And if you’re interested in using social media to grow your business, check out my Social Media Checklist.
I outline all of the things you need to do to get up and running on social media so you can start leveraging the power of social to make more sales with ease.
To get your hands on it, simply click on the link in the description below. And thanks for watching.
