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Social Media Marketing – How to increase your credibility with social media

In this video, I’m going to share 4 social media tips to help you boost your credibility when you’re first starting out, especially if you’re relatively new or unheard of. Stay tuned.

Get your Social Media Checklist: https://saranguyenonline.com/special/social-media-checklist/

Social Media Marketing – How to increase your credibility with social media – Video Transcript

Hi, I’m Sara Nguyen, and on this channel, I make tech and social media easier for awesome entrepreneurs like yourself. If you’re new to this channel, consider subscribing for all of the latest product reviews, social media marketing tips and training.

Credibility and trust are important factors in the sales process. When you have a rapport with your audience, it’s much easier to make sales because all things being equal, people will do business with a friend; and all things being unequal, people will still do business with a friend.

If you’ve just started your business or if you have a small audience, there are ways that you can still build credibility, and I’m going to share these strategies with you so you can leverage social media to build an audience, connect and sell with ease.

Show people the goods.

The fastest way to boosting your credibility is to show people how to do things that work and that helps them get results that they want. You can do this by sharing the most valuable information you’ve learned that has gotten you real results.

Take that technique or example and teach this to people to help them get those positive results as well. People will come back and want to learn more from you because your stuff works.

And because there’s so much noise, bad information out there on the Internet, most people don’t have the experience of things working. Results are the most powerful credentials of all.

Share the unique skills you’ve learned, that seems obvious, but other people are mystified by it. And this can come in the form of tutorials, videos, step-by-step guides, blog, even a written summary and post it to your social media accounts.

As long as that helps people get results, especially ‘quick wins’ this will significantly increase your credibility. This is my favourite strategy for people who are just starting out because you don’t necessarily have to be the world’s greatest expert. You need to be better than the people you’re trying to help. You need to know enough to provide them with value.

Use testimonials.

If you have reviews from people who have been customers of yours or who have success implementing what you teach, this helps to increase your credibility when other people talk about how great you are. Avoid making misleading claims about getting instant results that aren’t realistic and make sure you comply with the laws regarding claims and testimonials.

You can also combine testimonials with ‘how to tips’ to create a really credible and valuable piece of content. As you tell the success story as a testimonial, give a few tips about how someone can go and be successful themselves so the story is not only relevant and talking about how you’ve helped someone, which builds credibility, but the story also gives them tips, which again builds credibility.

When sharing testimonials on social media, it doesn’t have to be the typical boring ‘testimonials’ page that people associate when they think about reviews. You can have snippets in the form of videos or quotes of people talking about how great and how smart you are and how you can help them get results. This helps build a lot of credibility for you.

Showcase your authority.

If you’ve ever received recognition in the form of an award being featured on a podcast or popular blog, these are things that are proof that you’re an authority. You can showcase these experiences in your social media by integrating them into your content or as standalone content.

For standalone content, you can create a post or video about your most recent award, your most recent guest posts or podcast feature. People will be able to see that you’ve had this experience and it positions you as the ‘go-to’ person in your field.

You can integrate your authority into your content, whether it’s a post or video by referencing it. So for example, if you’re creating a how to tutorial on how to lose weight quickly and safely you can also talk about how you were recently featured on a podcast, blog or received an award based on the information you’re about to teach. So weaving it all together. Proof of authority is a great credibility builder.

Take people on a journey with you.

This doesn’t mean putting yourself on a pedestal as the world’s greatest expert. No, you’re sharing your experiences and that makes you super relatable and builds credibility. By doing this, you get to showcase your different ideas, your different approach, your different perspective.

And you do have a unique perspective because it’s yours by definition that’s unique. Sharing your journey on social media can involve showing pictures of you as a real human being, doing what you teach.

And this builds enormous credibility, whether that’s pictures of you in front of an audience, speaking to people, listening to what you have to say or coaching or you creating content or you grinding at your desk in the studio, implementing and working. People like to see real world images of you.

It puts a face to the name and it helps them picture a real person getting results instead of a scammy, faceless entity trying to take their money. And you may think that your life is boring, heck, if you photograph me all day, I would bore anyone to tears.

But your experiences and your views makes you unique. And that’s what people want to see because they want to see people they can relate to, that builds connection and credibility. So you don’t have to hire a Maserati or rent out an AirBnB mansion to fabricate a life that you don’t have.

You can be real and be you and share this, and this will create real credibility that attracts your ideal audience. The bottom line here is that if you provide great information that helps people get results, if you have quality knowledge and techniques that people can use and make it work in their own lives, this will help build your credibility the fastest, and you can leverage social media to get your expertise out there. So there you have it, my social media tips for building credibility.

If you found this video useful, give me a thumbs up and don’t forget to subscribe to my channel. And if you’re interested in using social media to grow your business, check out my Social Media Checklist.

I outline all of the things you need to do to get up and running on social media so you can start leveraging the power of social to make more sales with ease.

To get your hands on it, simply click on the link in the description below. And thanks for watching.

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Sara Nguyen
Video and Course Creator | Online Marketing Strategist | Wine Lover | Coffee Addict | Geeky techy lady| 😀 Helping small businesses build and grow their business using social media with ease.
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I'm a coffee and donut lover who is obsessed about tech and social media marketing.

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About Sara
I'm a coffee addict and donut lover who is obsessed with technology, social media and marketing.

Want to grow your business with social media that woos your ideal clients and gets them to buy what you sell? Sure thing!

I'll help you navigate through the maze of social media so you can connect and sell online with ease.

Learn more about me

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sara.nguyen.video

Video Creator   🎥 🤳 🍪
Thank you to everyone who I’ve been able to help Thank you to everyone who I’ve been able to help through my videos. It’s because of you I get to do what I love 💕
New little @canonaustralia lens that I’m digging New little @canonaustralia lens that I’m digging. 😍
How do you get better at: livestreaming/video/danc How do you get better at: livestreaming/video/dancing/business?  By taking bold, messy action...even when...and especially when it scares you. That means doing things like: livestreaming, running ads and business-building activities that feel uncomfortable...  But you know you're supposed to do them.  The truth is, that if your business/life isn't where you want it to be...you are the reason why.  And when you take extreme ownership and massive action over and over...  ...Combined with solid, relentless focus...you get success.  But lots of people aren't willing to do the work and feel the discomfort. Because it's scary and you make yourself vulnerable. Yet, on the other side of the discomfort is what you've been longing and dreaming of.  It's all a choice my friends. What's it going to be? What are you going to choose?  #fempreneurs #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #marketingstrategist #aspiringentrepreneur #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators #onlinecoursecreator #hersuccess #womenceo #solopreneurs #entrepreneurher #buildingmyempire #businesstraining
Because COVID has completely taken over our lives Because COVID has completely taken over our lives this year, it’s hard to imagine life in this world without it now.   When life finally goes back to the new normal, are we going to be ready for it?  Are we ready for the income/impact/growth we desire now?  The truth is that you’ll never feel ready enough, and chances are ⁣that nobody is going to ‘choose’ you. ⁣  Instead, what if you do it.   What if you choose yourself?  When I first started teaching social media, I didn’t exactly ⁣look and feel like a success story, especially when I made videos from my derelict apartment.   But I started small, and even more importantly, I showed up and declared myself ready. ⁣  No one was going to do that for me.  My first few videos had 30 views on average. Then 50, then 100, and now, my top videos have over 100 000 views.  ⁣  Maybe one day, millions.   I declared myself a content creator, social media and video strategist and coach way before anyone else believed I was one.   I set up my own website, created my own content and uploaded my own videos and it was the combination of that hustle that was what started everything. ⁣  I wasn’t waiting for someone else to choose me, and I wasn’t waiting until I got a sign from the universe. ⁣  I decided that there was ⁣room for me (why not me?), and yes, there’s so much room for you too. ⁣  There’s room for:⁣  The quiet and the louder ones
The introverts and extroverts.
The out there quirky and the inward.

All ethnicities, ages, sizes, and histories.  Why not you, too?  #fempreneurs  #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #marketingstrategist #aspiringentrepreneur #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators #onlinecoursecreator #hersuccess #womenceo #solopreneurs #entrepreneurher #buildingmyempire #businesstraining
New YouTube video where I show you how to macguyve New YouTube video where I show you how to macguyver your iPhone and use it as a webcam using @filmicapps Filmic Pro. Link in bio to my channel.  #youtuber #howtocreatecontent #bossbitch #womeninbusinessrock #iphonevideo #videomarketingstrategy #socialmediacontent
You’ve seen the quote… Comparison is the thie You’ve seen the quote…  Comparison is the thief of joy.  All the gorgeously curated Instagram squares and perfectly styled YouTube videos will get you in comparison mode pretty easily.  (I totally get it ——> says the woman who has been told that she’s either ’too Asian’ or ‘not Asian enough’ her whole life.)  When you see other successful businesses posting on social media…  ...it's easy to let your reptilian brain take over…  ...and to start thinking that success is limited to only a few people in the world.  Unfortunately, once you start thinking down that path…  ...you open yourself up to believing that you aren't good enough.  I’ve seen too many incredible coaches, consultants and creatives get bogged down by allowing themselves to believe:  "I’m not enough. I don’t have what it takes."  But you can choose to do things differently.  Do you think that Patty Jenkins, Director and Writer of Wonder Woman looked up and said, “Well, Wonder Woman has already been done…guess I’ll just go home and not make a new, amazing movie?”  What if she had done that?!  The truth is…  ...if you want to transform your business, livestream, put yourself out there and see the growth that you deserve, you need to stop comparing yourself to other people.  Or like our school teachers used to say…

Eyes on your own work.  #beyourownboss #bosswoman #hersuccess #savvybusinessowners #womenceo #womenwhodo  #womenwholead #womeninbiz #businessgrowth #businesssuccess #entrepreneurgoals #entrepreneurlife #goaldigger #solopreneur
We make time for what we want. I'm calling it as i We make time for what we want. I'm calling it as it is. You can livestream effectively in 15-20 minutes a day...and *basically* for free using your mobile device. As one of the most efficient ways of producing content, building authority and generating trust and leads...why wouldn't you start your live journey? 🙂  #fempreneurs #bosswomanmindset  #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #marketingstrategist #aspiringentrepreneur #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators #onlinecoursecreator #hersuccess #womenceo #solopreneurs #entrepreneurher #buildingmyempire #businesstraining
“Set your life on fire. Seek those who fan your “Set your life on fire. Seek those who fan your flames 🔥 “ ~ Rumi  #rumiquotes #poetryislife #poetryofinstagram #motivationalwednesday #beautyinwords
Live streaming and being on camera can feel SCARY. Live streaming and being on camera can feel SCARY...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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...that’s totally NORMAL. But it also doesn’t have to stop you.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The difference between SUCCESSFUL content creators and those who stay STUCK is that successful creators take action DESPITE the fear and anxiety they feel. ⠀⠀
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They do things to keep moving forward…⠀⠀⠀⠀⠀⠀⠀⠀⠀  ...even if they don’t feel ready…⠀⠀⠀⠀⠀
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...even if they’re not sure about what others will think...⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀  ...they don’t “wait until everything is perfect.” —> They take imperfect action.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀  How will you take imperfect action this week?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#fempreneurs  #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #marketingstrategist #aspiringentrepreneur #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators #onlinecoursecreator #hersuccess #womenceo #solopreneurs #entrepreneurher #buildingmyempire #businesstraining
Your livestreams, whether you’re on YouTube or F Your livestreams, whether you’re on YouTube or Facebook (or multi stream like me) should be generating desire for your products/services. 
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If they’re not…you may be focusing on the wrong things. It’s not the best light, camera or fancy animated overlay that makes a good livestream…yet this is where most people spend their time obsessing over.
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Your content and how you deliver it will be the difference between a successful livestream strategy vs going live for the sake of going live…and seeing no results. 
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#successbound #bossmentality #bossquotes #gogetit #millionaireinthemaking #businesscoaches #buildingempires #entrepreneurthing #womenbuildingempires #businessmoves #bosschic #bossladystatus #ladypreneur #buildinganempire #dreamchaser #ceomillionaires #womanceo #girlsbuildingempires #immyownboss #goaldigger #bossbabes #ladypreneurs #womaninbusiness #femaleentreprenuer #hersuccess #buildanempire #thesixfigurechick #goalgetter #dreambigger
One of the comments I get most often is… "Sara, One of the comments I get most often is…  "Sara, you’re such a natural in front of the camera. I could never do that."  And I find that rather amusing.  Why? Because that was NEVER me.  I was always the person behind the scenes — producing other people’s shows and webinars and livestreams.  And you know what?  I was comfortable.  Comfortable with my job. Comfortable with my life. Comfortable all around, really.  And that comfort made me feel safe.  … but it also ate me away inside.  Why? Because I knew I had a message to share, and I knew I could be in front of the camera sharing it… instead of stuck in the background building someone else’s dreams.  But alas, it stayed that way far longer than I want to admit.  And it stayed that way because of my own limiting beliefs — because of all the little stories I kept telling myself.  Every time I thought about getting in front of the camera, a little voice would pop in my head and say:  "What makes you think you’re good enough to be on camera?"  It was torture.  And it wasn’t until I overcame my limiting beliefs that I began to see real change.  The truth is…  I’ve never been ‘natural on camera’ or ‘made for the screen.’  I worked very hard to develop these muscles… especially as an introvert who’s naturally shy and insanely awkward.  It was very challenging for me.  But it was also the thing I knew I had to do if I ever wanted to rise above.

Right now, you may be at the time in your life when you’re finally saying "No" to mediocrity, lame excuses, and all the so-called barriers standing between you and greatness…  And finally saying "Yes!" to the specialized knowledge, strategies, tools, and techniques that can take your business and career to the next level.  You’re becoming someone who won’t settle for anything less than you deserve.  So hit record, go live and get that thing out into the world.  #fempreneurs #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators
When it comes to putting yourself out there, I sti When it comes to putting yourself out there, I still feel nauseous before a livestream or hitting record. 
Despite these feelings…it’s about continuing to show up for the people that you want to serve…even when it’s hard. And it’s always hard. 
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If you keep going live and you keep hitting that record button…things start to happen. You get better at being on camera, you feel more confident, your audience see you and connect with you more and you can finally start moving the needle in your business with more reach, leads and sales. 
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But you deny yourself and your audience the chance of any video magic…if you don’t take action. 
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Take action my friend. No matter how imperfect you feel. No matter how uncomfortable you feel. With every opportunity, no matter what happens you will continue to learn and grow. 
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#doitanyway #videocontent #contentmarketing #impostersyndrome #limitingbeliefs #creatorlife #youtuber #contentmarketingtips #contentcreation #fempreneurs #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #growyourbiz #hersuccess #womenceo #solopreneurs #entrepreneurher #buildingmyempire
#doneisbetterthanperfect Stop thinking that every #doneisbetterthanperfect 
Stop thinking that everything needs to be perfect for your livestreams/videos. Perfection doesn’t exist. Create. Put it out there....and give yourself a chance to connect and impact people. #youvegotthis
Friendly reminder in case you’ve forgotten, with Friendly reminder in case you’ve forgotten, with all that is going on in the world right now.  #sundaymotivation❤️ #bossbabequotes #risingtidesociety
Write down your ideas. I use the Notes app on my i Write down your ideas. I use the Notes app on my iPhone when I get ideas and then I can reference them when I’m on my computer as well. I also use Google Keep...so I can sync thoughts and ideas across my mobile and computer.  I found that I’ve forgotten less ideas this way...you know that stroke of genius you get...that you swear you won’t forget about...until you do...lol 🤣  I get ideas for videos and content all the time. Mostly when I’m about to fall asleep 😂...so I write them down and then later, I verify that there’s search volume/data to warrant a video. I believe in using data and not just our emotions (feels) to guide what we should create.  I don’t always follow this workflow. Sometimes I look up trends and data volume first to give me inspiration on what content to create.  And that’s ok too. As long as you’re creating...there’s no perfect formula or method.  #contentideas #contentisking #contentisqueen #contentiseverything  #videoideas
Hey coaches, consultants, creatives...have a Q you Hey coaches, consultants, creatives...have a Q you'd like answered about livestreaming, social media or content creation? I'm considering doing a Q&A session...so submit your Q's and I'll look at covering it in a livestream 🙂 
Link to the form in bio and here: https://forms.gle/bC6TBJfbkUwzMFvm7
Hello #weekendvibes ... brunch date. Zucchini frit Hello #weekendvibes ... brunch date. Zucchini fritters, poached egg, smoked salmon and #coffee (of course) 😍
#weekendbrunch
Behind the scenes. Dave helping me test out my set Behind the scenes. Dave helping me test out my set up the evening before a morning livestream. Yes, that’s a McDonalds cup...accompanied my shaker fries and nuggets (off screen)😛🍟#behindthescenes #mustbelove
🙌🙌🙌🙋🏻‍♀️🙋🏻‍♀️🙋 🙌🙌🙌🙋🏻‍♀️🙋🏻‍♀️🙋🏻‍♀️🙋🏻‍♀️ Me. You get better the more you execute.
Oh what a glorious mess 😝. I’m livestreaming Oh what a glorious mess 😝. I’m livestreaming about how to livestream with your DSLR. So if you want to use your DSLR camera as a webcam...I’ll show you how. You know the drill. Link to my YouTube channel in bio to join me live...or for the replay.  #contentcreation #contentcreation #livestreaming #livestreamsetup #messydesk #videogear
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