In this Pinterest for business tutorial, you’ll learn how to set up your Pinterest boards, Pinterest Board covers and how to come up with different Pinterest board ideas so you can successfully set up a cohesive Pinterest business account. Stay tuned!
Hi, I’m Sara Nguyen your online marketing strategist helping you grow your business using social media with ease.
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So let’s have a look at how to set up your Pinterest boards now.
After you have set up your Pinterest profile account, it’s time to add some boards. Your profile will be really empty until you add some boards and some pins to those boards.
You’ll see that you’re able to add boards simply by clicking on the create board button here. This will take you to a dialogue box where you can name your board, add a description, and select a category for a board choose.
If you want the board to be secret and that means only available to you and certain people or to make public, or you can also have people collaborate on the board to start off with.
As an example, so you can see the first board that I’m going to create I also recommend that you create a brand board and this is a board where you post pins for all of your own blog content.
So the name of this board is going to be Sara Nguyen online and for the description of this board.
I want to tell the users what this board will be about as well as weaving in within the description keywords that my audience is looking for, so that my board can rank.
So what I’ve done is written the description that you see here. So the description needs to be a combination of keywords that your audience is looking for and a description of what will be included for the categories will.
For the categories for this board I’m going to choose “other”, I’m not going to have this board as a secret board.
I want this board to be public. So I’m going to leave the secret as no. I don’t want any other Pinterest users adding their pins to this board at this point.
So I’m not going to add the collaborators, and then I’m going to click create. Now that you’ve created the board you’ll see that it’s empty because we haven’t added any pins yet.
If we click on your profile you’ll also see the board cover is also empty. If we click on edit, we’re not able to set a cover photo because there is no pin for Pinterest to choose an image from.
So what we want to do is to go into the board we need to add two pins. So I’m going to click on the plus button click on upload a pin choose an image and select the image that I want to have for my board cover.
Then I’m going to pin it to the board, and this is the first pin I need to add a second pin. So I’m going to click on the plus button again.
This time I’m going to pin from a website, and I’m going to pin from my about page on my website.
So I’m going to click next to choose a photo that Pinterest finds from the metadata. Then click pin… it that looks great and I can go back and edit it later, but now that we’ve done this you’re able to go back to your profile click on edit, and now you can change the cover photo.
Click on change, and we’re able to scroll through and select the pin that we uploaded. Now we can click save.
Save it again, and you can see now that the image appears as a cover on the board. So what other boards should you add to your Pinterest profile? Ideally, you want to add boards for categories that you’ll create content about. The category or the title for the board ideally are also keywords that your audiences are looking for.
I would start by writing down keywords that I think my audience is typing into Google when they’re looking for solutions to their problem.
After I’ve written up this list, I would verify it using the Google Keyword planner.
So let’s look at how this would work. Here I want to create a board relating to blogging.
So I’ve put a couple of keywords blogging tips, blogging, how to blog, and blog ideas into the keyword planner.
Then from here, I’m able to have a look at the actual monthly search volumes to validate. If these are actual keywords that people are using when I have a look at these keywords. I’m also able to see other keywords and their search volumes to give me ideas to create.
You ought to find pins for and create content for this little bit of research will help optimise your Pinterest account both in the Pinterest search and within the Google search.
Now that I’ve done this piece of research I’m going to go back to my profile click on the plus button to create a board. This board name will be blogging.
Keep the description here as a written description that has a combination of keywords that I’ve found from my google keyword research woven in it Ss that it’s a combination of describing what the board is about and integrating keywords once again.
The category for this one I’m going to choose to be education. I’m not going to have it as a secret board and no collaborators this time and create.
You will continue going through this process to create all the boards for the different categories that you want to create content for.
So there you have it a step by step walkthrough of how to set up your Pinterest board and how to come up with different Pinterest board ideas. If you found this video useful give me a thumbs up and don’t forget to subscribe to my channel and if you’re looking for more ways to grow your business using social media.
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About this video:
In this Pinterest Business Tutorial, Online Marketing Strategist Sara Nguyen answers the question: What is Pinterest? And how to use Pinterest for business.
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