In this Pinterest tutorial, you’ll learn about Pinterest analytics and how you can use it to see how people interact your pins and what people like from your Pinterest account to help you determine the best content to share on Pinterest. Stay tuned!
Hi, I’m Sara Nguyen your online marketing strategist helping you grow your business using social media with ease. if you’re new to this channel consider subscribing for all of the latest product reviews social media marketing tips and training and at any time during this video. Make sure you check out the description for links to all of the resources mentioned in this video.
So to access your Pinterest analytics, you need first to make sure that your Pinterest account is a business account.
It can’t be a personal profile. If it is a personal profile, you need to go to business.pinterest.com and click on the convert now button.
This will convert your profile into a Pinterest business account from busines.interest.com which is the hub that gives you access to all of the tools that you need on Pinterest. You click on tools and then Pinterest analytics, and this will open up your Pinterest analytics for your particular profile.
Pinterest analytics is quite easy to understand once you know how to read all of the data.
Pinterest will provide you with a snapshot of your account, so as you can see that there are three main sections.
Your Pinterest profile with a summary of the daily impressions, daily views there’s a summary of your audience, and there’s activity from your website to see activity from your website relating to Pinterest.
You need to verify your website with Pinterest, and I cover how to do that in the module relating to rich pins. So we can see from the Pinterest analytics page, the snapshot of these three areas as well as the top pin impressions.
The top pin impressions tell us our best-performing pins in the last 30 days. A snapshot of the impressions repin, clicks, likes, and pin type.
So let’s go into each one and deep dive to help you make sense of this analytics.
We’ll start by clicking on your Pinterest profile. From your Pinterest profile reporting, you’re able to select on the right-hand side.
The view from all of your apps or you can also select the reporting from just the specific devices if you want.
You can export this data as well into a CSV file from the impressions tab.
We have four tabs across the top impressions repins clicks, and all-time impressions tell us how many views our pins get.
A particular viewer may see your pin multiple times and the impressions so the times that they see the pins refers to when they see it in the Pinterest newsfeed.
You can sort your impressions from the last 30 days. If you click on the little button here, you can also choose it by seven days, 14 days, and 30 days.
Or you can select the date range to be a custom date that you wish to appear. Looking at this graph, the top line is the average daily impressions that I’m getting.
So the number of times that my pins are being viewed on Pinterest and the line underneath it is the number of people viewing it.
So as I mentioned before one viewer may see my pins multiple times increasing, and that’s why there may be more impressions than there are viewers.
The key information to note from this particular section is the days that I’m getting the most impressions and the most viewers.
I can see that Sunday’s are the particular days that I’m getting spikes in impressions.
So that’s a consideration for the time and day that I release my content.
If we now scroll underneath the impressions graph.
Pinterest gives us a summary of the top pin impressions.
So we were able to see all of the pins that we have, how many impressions they’re getting.
So once again how many times they appear in the Pinterest feed, how many clicks they’re getting, repins, and likes. It also tells us the type of pin that it is.
So this is a rich pin, and if it’s a regular pin then we don’t kind of get any notifications, but this is a good way seeing what pins are being engaged within the Pinterest universe.
That person is interested in, and it’s an indication of all of the pins that you have, where the areas that people are interested in that they’re searching for it. For it to have impressions and to click on it, so they’re clicking on it and engaging with it,
Underneath the pins are the boards with top pins impressions.
So I can see from here what are my better performing boards. As an indication of the areas that I can create more content for, and also it’s a little bit of a clue regarding of these boards that are doing well.
I can then look at the boards that aren’t getting as many pin impressions and maybe look to optimize it with a little more keywords and a better description.
As well when we click on repin, it opens up this section here.
You can see the number of Reap ends that your pins are getting once again you can sort it by date 7, 14, or 30 days or a custom date that you select.
This tells you the days that you get repinned. Underneath this section it also breaks down your repins by the most repin and also it tells you your repin from the most repinned boards as well giving you an indication of Pinterest users engaging with your content. And for the pins that aren’t getting a lot of repins ends.
It’s an indication for you to consider to maybe run some Pinterest advertising to that pin to increase the level of engagement. Then we have the next section which is clicks. The clicks tell us how many clicks that we get from our Pinterest profile. You get the summary graph as well as the most clicked pins.
It gives us the number breakdown by pins as well as the breakdown by boards as well the all-time tab tells us the most repinned pins.
It tells us the pins that rank best in search pins that get the highest mix of repins and clicks.
With this information were able to see what are the topics that are performing well and we create more of that content.
The audience section gives us an idea of the demographics of people who are interacting with your pins and once again you can break down the audience data by seven days, 14 days, and 30 days or custom days the significant data to look at.
Here is the audience by country. So you get a breakdown of your audience and the countries that they belong to as well as a breakdown of the cities, the languages, and the gender breakdown.
As well knowing where your audience is, is great information to have particularly if you can tailor your information for particular countries or particular cities.
The more information you have about the people and where they’re from, the better you can target your messaging towards them and the better you can tailor your content towards them.
If we click on the interest tab, it shows us what our audience is into.
So these are the broader categories that they’re into the interest is a look at the most popular categories in no particular order that your Pinterest followers are into. This gives you an idea about the kind of content that your audience tends to like.
So I can see here that my audience is very into DIY home decor design, travel photography, nature, fashion, deserts just to name a few in the board section.
This is a collection of the boards from my audience that contains my pins, and from here I can see how my audience organizes my stuff and how they think about my brand.
So this is a way to see how your audience thinks about your pins and it gives me an idea for new ways to organize my boards.
My website the businesses section here are other business accounts that my audience engages with Pinterest.
So learning what else my audience is interested in really gives me a clue and insight into what else they’re interested in and what else I can create for them in the future. Now if we have a look at the activity from my website, what I see here is how content from my website is doing on Pinterest.
The website analytics shows me data for all of the pins that link back to my website, not just the pins that I’ve added to my profile from other websites and other paying sources. So from this profile, I’m able to see the analytics by impressions, repin, clicks and all-time the topping impressions from the last 30 days represents the most popular things from my website.
So this helps me figure out the pins and boards that I want to add to my profile and things that I can feature on my website and new products that I might want to create based on the impressions that these popular pins are getting on the boards with top pin impressions.
From the last 30 days, these are boards that contain lots of pins that link to my website, and these can be boards that I’ve created or that other people have created. This gives me a little insight to understand how people are organizing content.
So I can see that my social media Rocketeer board has lots of impressions that are created by me. So this guy, Tim, the hand has created a social media tips board which has a couple of my boards that get some impression.
It’s a way of also seeing other users repeating your content, and it’s an opportunity for you to reach out to them and maybe collaborate with them.
So we also get the same information. We get the top three pins, top clicks, original top pins as well from my website and it gives us an indication of how well my content is doing on Pinterest. And which individual content pieces are doing better.
With all of the analytics that you have from Pinterest, you’re able to see the audience that you are starting to build, where they’re from, who they are regarding demographics.
You’re able to see which pins and topics are popular from your boards, which pins and content are also performing better on your website.
So there you have an overview of Pinterest analytics and how to make sense of Pinterest insights to help you get more traction on Pinterest.
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