Pinterest Advertising - How to use Pinterest Ads and Promoted Pins

Are you interested in using Pinterest ads? In this Pinterest for business tutorial, I’m going to show you how to set up Pinterest advertising and use Pinterest promoted pins so you can reach more people on Pinterest for your business. Stay tuned.

Hi, I’m Sara Nguyen your online marketing strategist helping you grow your business using social media with ease. If you’re new to this channel consider subscribing for all of the latest product reviews, social media marketing tips, and training. And at any time during this video make sure you check out the description for links to all of the resources mentioned in this video.

Pinterest advertising is a great way of increasing the reach of your pins, especially in the early stages of your profile development. With Pinterest advertising, you’re driving traffic to a pin from your account.

Let’s look at how Pinterest advertising comes together.

To access Pinterest advertising, you need to be logged in to your Pinterest account.

Secondly, you need to make sure that you have a business Pinterest account.

Then you can go to ads.pinterest.com, and this would take you to the Pinterest advertising interface.

There are 2 types of ads that you can run on Pinterest. The first one being an engagement campaign and the second one being a traffic campaign.

With engagement campaigns, you’re paying for each engagement. It could be a close-up a repin or a click on your pin.

Engagement ads are used when you want to build brand awareness for your Pinterest account.

Traffic ads, traffic campaigns are where you pay per click to your website from a pin. Traffic ads are useful when your goal is to get people from your pin to your website to drive sales.

So let’s go ahead and have a look at the steps to running a traffic campaign.

We would start by clicking on the promote button.

It doesn’t matter if you click on the promote button from engagement campaigns or traffic campaigns they both take us to the next page which is the same for either one.

So let’s click on the promote button, and then Pinterest will open up step one which is to choose your campaign goal.

So for this campaign, we’re going to run a traffic campaign.

So let’s click on get traffic to your website, and here I get to name my campaign.

So you want to name it something that helps you identify the ad quickly particularly if you’re running lots of ads.

So I’m going to name this demo campaign April traffic, and then I’m going to set a campaign period.

So I’m going to set the campaign to run tomorrow and have it run for a week.

It’s a good idea to set an end campaign date otherwise Pinterest will continue to run your ads until eternity.

Now in the next section we want to set a daily budget.

This is the maximum amount of money that you want to spend on a daily basis.

If you’re just starting out, I recommend going anywhere between five dollars a day to ten dollars a day remembering that you can pause that ad each day if it’s not running so well.

I’m going to add a daily budget of $10. So across the campaign period of a week, I would be spending $70.

Then, I click on pick a pin.

Pinterest then brings up all of the pins that I pinned to my account. I can sort it by the most clicked within 30 days, or the most repent within 30 days, but I can scroll through and pick the one that I would like to run the ad for.

So I’m going to click on “how to improve your website” pin and click on promote and here we begin adding more details to the pin campaign.

I’m going to name the promoted pin, so it’s easier for me to recognize as “improve website” which is what the pin is about.

The destination URL defaults to the well that you added to the pin however you can change it and add another URL here if you wish.

I’m going to leave it as the one that I had on the pin. I’m happy to drive traffic there.

Then we choose the audience that we want to target based off interests and based off keywords.

So with the interesting side of your audience what happens here is that with interest targeting you reach people based on different categories.

People will see your pin as they browse through the home and the category feed.

With keyword targeting you’re targeting people based on the keywords they’re searching for within Pinterest.

So Pinterest recommends that you choose some in the interest field and some keywords as well.

If you don’t choose anything within the interest field Pinterest will automatically assign you to a category based on the keywords that you choose.

Ideally, you do want to select at least one interest group. So I’m going to find something that’s relevant let’s have a scroll.

I think the one that I’m going to choose for this one will be technology.

And I’m going to click off the ones that are not relevant to me and then for the keywords I’m going to start typing in some keywords.

Pinterest has already added some suggested keywords based on the pin itself.

So let’s go to the website, I want to target website design that’s relevant to me.

I’m going to put in business see what comes up a business like the idea of targeting people searching for business related keywords, let’s add blogging, I’m gonna add blogging for beginners and see what we come up with.

As you can see as I type in different keywords, Pinterest comes up with different terms that I can choose.

You want to make sure that the keywords that you choose are relevant because if they’re not relevant Pinterest will disapprove your ad.

So you need to make sure that if you are selecting keywords, you’re not just selecting random keywords and they’re related to the pin that you have.

So I’m pretty happy with that. So I’ve got four keywords at the moment. I’ve got two interest groups. So then I’m going to choose my location at the time of this recording Pinterest only allows you to target Us location and UK locations in Canada.

I believe that this will open up in the future to be other countries as well.

I’m going to pick a specific location I’m going to keep it within the US.

Click on the little black arrow it allows me to further target by cities. So I can then choose to deselect the cities which I feel are not quite relevant to me or I can leave the mall if I think that’s the way to go.

I can choose specific languages if this is relevant to me. I’m going to leave it for all languages at this point, and I can also choose to target by devices if I need to.

So I’m going to leave it for all devices you want to make sure that if you are targeting mobile devices that the web page that you have is mobile friendly. Otherwise, you would not target these additional mobile devices you can also target by gender and then in this section maximum CPC bid.

Here is where you put the amount that you’re willing to bid per click this varies depending on the niche that you’re in. Typically the business niche across the social media universe is always an expensive nature. To target, I typically recommend that you bid within the recommended bid that they give you.

So here you see that Pinterest has told me other advertisers are bidding between $1 for and $2 24. So I would put a bid anywhere between those two numbers. I might put it at a $1.50 keeping in mind that this is the amount that I would pay-per-click.

Then I would click Next and Pinterest will ask me to enter in my business details. Pinterest will ask for your business details, and you will also be required at this stage to enter your credit card details.

Once you’ve done that, then you can hit the button, and your ad can go through to be reviewed by Pinterest.

When you’re running an engagement ad, everything else is the same. The only difference is in the bidding section the amount that you’re putting here is a bid for engagement.

So instead of pay-per-click, you’re paying per engagement. Which are close-ups repins and clicks but just like with the pay-per-click I would recommend you put a bid within their suggested bidding range.

So there you have it a walkthrough of how to setup and run Pinterest advertising with Pinterest promoted pins to reach new customers on Pinterest. If you found this video useful give me a thumbs up and don’t forget to subscribe to my channel.

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