Do you have multiple social media accounts and want an easy way to help you schedule all of your content? In this tutorial, I’m going to show you how to use Hootsuite to schedule your content across multiple social media accounts in one place with ease stay tuned!
Hi, I’m Sara Nguyen. Your online marketing strategist so can you grow your business using social media with ease.
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Social media can be a time suck and be overwhelming. Luckily there are tools such as Hootsuite which gives us the ability to manage multiple social media accounts from one place with ease. Let’s take a look at how to use Hootsuite.
To manage your social media so we want to start by signing up for an account with Hootsuite in the top right-hand corner, click on the signup button and this will take you to the page where you can select your plan for this demonstration, I’m going to scroll past that and sign up for a free plan.
When you click on that, it will take you to this page where you fill in your name, the business email, and password to create your account.
With these details, you can then log into Hootsuite. Once you’ve signed in you’ll see the Hootsuite dashboard, and from here you can manage your multiple social media accounts and schedule your posts.
So we’re going to start by adding your social media account to Hootsuite. We’re going to do that by clicking on the icon in the top right-hand corner.
Going to social networks and then this takes us to the area where we can add our social network accounts.
So I’m going to click on private network and as you can see I can add my Twitter, Facebook, Google+, and Linkedin a WordPress account. Instagram and youtube.
It is possible to add other social media networks that don’t appear here, but you will need to do that via the Hootsuite apps. I’ll show you that a little later.
So we’re going to start by adding my Twitter account. It’s as easy as clicking on the connect with Twitter button and I’ll fill in my credentials to authorize the app.
Once I’ve done that Hootsuite will add Twitter and I’ll see it in the private social network in the bottom here. I continue this process to add my other social media networks.
Click on “private network,” click on the account that I want to add and follow the prompts of that social network which would then connect the account to Hootsuite.
All of the social networks that are connected to Hootsuite will appear in this private social network section.
Now if you want to add a network that doesn’t appear in the main area here’s what you can do.
Click on the app directory on the left-hand side and this brings up a range of apps that may allow you to connect your alternative social media network.
So for example, if I wanted to connect my Pinterest account I would search for it in the top right-hand corner and then I can see that Tailwind for Pinterest. It’s an app that allows me to connect Hootsuite and Pinterest together whilst I can’t do it natively from Hootsuite.
I can do it using this app so I would go ahead and install this app and then connect my account via the app alternatively.
You may also be able to connect the social network directly for example Foursquare I’m able to search for it and then connect it directly without a third-party app.
Scheduling posts with Hootsuite
Let’s have a look at how you would schedule your posts to these multiple social media accounts by Hootsuite.
So to get back to the Hootsuite dashboard you can click on either the publisher or streams icon in the left-hand corner now.
The publisher section here allows you to view all of the posts that you have scheduled and that have appeared in one place, but in order to have posts appear here, we have to firstly schedule the post so to do that all of the magic happens in this top section here.
I hover over the top section it allows me to choose the profiles that I’ve added so I simply select them by clicking on them and deselect them by clicking off them.
If I don’t want to have them all posted to these networks at once then on the right-hand side this is where I compose the post.
I’m going to start by posting in the description that I prepared earlier for the blog post in the top section here.
Then I’m going to paste the link to the blog post in the add a link section.
I’m going to paste that here I have the option of shrinking the link if I want to and that will mean that Hootsuite will create a shorter version of the link as opposed to the full link and this is useful particularly on platforms such as Twitter where you have a character limit.
Then I’m going to add an image to the post. So I click on this little paperclip icon and then choose to upload the image so that I’ve prepared from my desktop and it’s just uploading now and now I’ve got the description of the post I’ve got the link to.
The actual post and an image that I want to appear I’m then going to click on the scheduling button here and I have two options I can auto-schedule this post.
So I can turn this on and if I click on the cog here I can set the parameters of when I want Hootsuite to automatically schedule this for me.
So I can say schedule one message a day between 8 and 7 and if I schedule 10 messages in Hootsuite. We’ll follow these rules and automatically find the best time within the parameters that are set to schedule the post.
Alternatively, if I turn this off I’m able to manually select the day and the time that I want the post to appear. So it’s really up to you on what you prefer.
I think the auto schedule is a good one it saves you quite a bit of time but have a play around and see which one works better for you and once I’m happy with that, I simply click schedule and HootSuite will add it to my publisher in the scheduled list section.
Here I can go back to the post and I can edit it if I wanted to change the text. I can go in and make those changes I can change the date that I want it to appear if it hasn’t already appeared and I can do that all from this publisher section.
I can also go into this section here and delete them so if I don’t want this post to appear for whatever reason I go into the schedule section and I click on the little X here which will delete these posts from appearing so that’s essentially how you schedule a post within Hootsuite.
On the left-hand side at the top, you choose the social media profiles that you want this post to go to at the same time on the right-hand side, you compose a message putting in the description here you can add a link to the actual blog post or article.
And then you click on the attach media if you want to also add an image and then you click on the scheduling button to choose the date or to allow to order schedule so the other thing that you can do with Hootsuite is that you can use it to actually manage all of your social media accounts.
Managing your social media accounts with Hootsuite
If I click on the Stream section here what I can do is I can set this up so I can see all of my social media accounts from one dashboard.
I’m going to go ahead and click on browse or stream and Hootsuite will then allow me to set up a stream.
The first one that I’m going to set up is my Twitter account. I can set up any of the accounts that I’ve connected to Hootsuite I’m going to start with Twitter and I’m going to choose the streams that I want to see.
So let’s say I want to track my home I want to track my retweets and I want to track my followers and just like that, I’m able to see all of the activity happening on Twitter in this one place. So then I’m going to add my facebook stream.
I select Facebook from the social profile like that and I select the streams that I want to see.
So I want to see any mentions that I’ve had. I want to see any posts that I’ve had and any activity that’s happened on my page and I can continue to add streams of the other social media accounts that are connected to HootSuite and it will add them.
So that I can see all of the streams happening across Facebook in one place. All of the streams happening across Twitter in one place and anything else that I add and this makes it a lot easier for me to monitor what’s happening to respond to comments.
When I’m not going from platform to platform if all of these streams overwhelm you a little bit you can click on the three dots here and you can delete the stream.
So you only have the ones that you want to view and that are relevant to you. You can also slightly change the view of the streams in this section here so it’s on this standard view here if I click on the contact one it allows me to see more streams in one place or if I click on the comfortable one it makes it bigger.
I see less but they’re larger so I can see more that way the other thing that I can do to modify the view of the stream is if I click on the more options here.
I can switch between text and image and text only so at the moment it’s showing text and image and if that’s a little overwhelming because the image hogs up all of the space I can then switch to text only and I can see just the text making a little bit easier to see a bunch of content at one time from the streams.
I’m able to do all of the activity that I’m normally able to do within the social media network so on facebook.
I’m able to like comment share the post as well as edit the post if that’s one that I’ve actually created or I can delete it as well over on my Twitter streams able to direct message or send emails via the stream I’m also able to like it.
I’m able to retweet it and I’m also able to reply if it’s my own tweet I’m able to delete it from Hootsuite in the stream as well.
So there you have it a step-by-step tutorial of how to use Hootsuite to manage multiple social media accounts to schedule your content and organize your engagements if you found this video useful give me a thumbs up and don’t forget to subscribe to my channel.
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———Equipment Used To Shoot This Video ——-
Camera – Canon 80D
Lens – Canon 18-55 Lens
Rode NT USB microphone
Microphone Rode Smart Lav+
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Rode extension cable:
Lighting – Halo Prismatic Ring light
Tripod – Manfrotto Compact Advance
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About this video:
In this video, Online Marketing Strategist Sara Nguyen shows you in easy to follow, step by step instructions how to use Hootsuite and how to schedule posts on Hootsuite to manage your social media posts effectively.
Sara Nguyen on Social Media:
How to use Hootsuite – How to schedule posts on Hootsuite
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