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How to outsource your business in 5 steps

how to outsource your business

In my last “Make it work Fridays, Open office Hours” I talked about How to manage multiple social media accounts and outsourcing was a tactic that I mentioned was a very effective way of helping you manage your time an getting things done.

In this episode of make it work Friday’s I’m going to address the question: What are the steps to outsourcing your business.

Watch this week’s Open Office Hours on: How to Outsource your business in 5 steps now and leave a comment! 🙂

 

Link to resources mentioned in the video:
www.freelancer.com

www.elance.com

www.odesk.com

Apply to work with me: http://socialmediarocketeer.com/free/application
Have a question? Sign up and submit: http://socialmediarocketeer.com/free/open-office-hours-sign-up/
Follow me on Facebook: http://www.facebook.com/socialmediarocketeer
Twitter me www.twitter.com/misssaranguyen
Google Plus me: https://plus.google.com/u/0/+SaraNguyen/

Video Transcript: How to outsource your business in 5 steps

Hello and welcome to Make it Work Fridays: Open Office Hours. My name is Sara Nguyen from socialmediarocketeer.com and in Make it Work Fridays I take your burning social media questions and answer them to help you get unstuck so you can rocket your reach and boost your brand profitably using social media marketing.

Now, in the last Make it Work Fridays, I talked about how to manage multiple social media accounts effectively. And one of the tactics that I talked about was outsourcing, as a way to help you get things done quickly. I had a lot of questions about outsourcing. In this episode of Make it Work Fridays I’m going to address the question: What are the steps to outsourcing your business?

Step one is to be clear on the jobs you want to outsource. You can outsource theoretically anything these days and in order to be successful with outsourcing you need to be clear on exactly what it is that you need done.

This impacts the job description that you write and therefore the people that you attract who apply for the outsourcing roles that you have open. You also need to keep in mind when you’re looking for people to fill these jobs that it’s difficult to find one person who can do it all.

So, for example, it’s difficult to find one person to be a fantastic graphic designer, web designer, social media manager, SEO expert as these are all very different skill sets. You’re better off finding different people to do these specific tasks as opposed to one person who is a jack-of-all-trades.

Now once you’ve determined exactly what jobs you want to outsource, step number two is to post your job and have a process for filtering candidates and interviewing them. You can post the job to a range of outsourcing websites such as Freelancer.com, Odesk.com, and Elance.com.

They’re a range of outsourcing sites which you can use. The important part here is to have a system in which you can process all of the job applicants and interview them. What I personally do which I find helps a lot is opposed to posting a job on Odesk.com and having 300 candidates apply at the same time, what I typically do is I post the job and set it to invite only.

After I’ve posted the job, I go out and search on Odesk’s candidate profile and then I invite candidates based off their profile who I think would be best suited for the job. This helps in many ways. For one, I’m not going through 300 candidates who randomly applied for the job and two, I get a head start so I proactively go look for candidates who would be a good fit for the job in my opinion and then I interview them. This puts me in a little bit more control and I find this a little bit more effective than wading through 300 candidates who apply for the job post. The other important part of filtering candidates is having a process for interviewing. I typically interview my candidates using Skype.

I would conduct the Skype interview as I would any interview when you’re looking to hire staff and ask questions such as: what experience they have, what is their background, what’s their motivation and to give examples of how they’ve completed the jobs which you’re looking to have done in this role.

I really believe that spending time to interview people is an important part of success for outsourcing. However, there are two parts of this equation. Just because a person interviews well, doesn’t mean that they can necessarily complete the job well. So, this is something that’s important to keep in mind and also that rolls onto step three, which is to give the candidate a trial job to start off with.

When you give the candidate a trial job to start off with, the truth comes out. You can see if they actually match what they say that they can do and it also a real test to see how they work and how well they work with you.

For example if you’re looking for a graphic designer, what I would do after interviewing some candidates is give them a trial job of a small design task for $5, $10, $15 to start off with and within that task set them a brief, set them the deadline and see how they communicate with you and see the output that they end up providing.

This will give you the tell-all tale of how competent this staff member is at being able to complete this job that you’re looking for someone for. Sometimes, it doesn’t work out and that’s okay. You’ve limited yourself to the small job and you’re able to go back to the candidate pool and continue to interview other candidates for the role.

After you have found a candidate who has proven with their trial job that they are able to complete the task that you assign them and that they communicate and work well with you, step four is the fun part which is assigning them the role or the contract and to begin this working relationship with them, having a strong line of communication with them and being able and willing to train your staff.

I find it is extremely important to the success of your outsourcer if you have a strong line of communication, where they’re not afraid to ask you questions and they’re not afraid to come to you with problems that they have and also if you’re willing to train them so that they can do the jobs that they need for you at a high level, at a high quality.

This is really important in the success of your outsourcer and to the longevity of your outsource contractor as well.

Step five in successful outsourcing is to constantly evaluate your contractor’s work. You need to keep a track of the quality of work that your contractor is producing, how long it’s taking for them to deliver this, and most importantly, the cost to you as a business.

Are your contractors actually adding value to your business in freeing up your time? Or are they causing problems and delays and headaches in your business? The whole point of outsourcing components of your business is to free up your time so that you can work on other areas of the business. If your contractors aren’t working for you, it’s important to know when to stop and when to go and find a new one.

So, there are my five steps to successful outsourcing in your business.

Step one is to be really clear on the jobs that you want to outsource and to write a fantastic job description to attract the right people.

The step two is to post the job offering that you have and have a process for featuring the candidates and interviewing them.

Step three is to give this potential candidate a small trial to start off with so you can get an indication of how these contractors work and how they work with you.

Step four is to assign them the contract if they are successful and have proven that they’re able to do the task.

Step five is to constantly evaluate the work that your contractors do.

Now if you need help with outsourcing your business whether it’s to help you come up with a strategy for the different areas of your business you need to outsource or if you need help with outsourcing your social platform, click on the link in the description to apply and work with me and we’ll talk more about the different solutions that I can help you come up with.

I’m a strong believer in outsourcing as an extremely efficient way of getting things done in your business.

I hope you’ve enjoyed this edition of Make it Work Fridays. If you’re on my list and you have a burning question watch out for the email with the link to submit a question. If you’re not on my list and you want to submit a question, click on the link to join the list in the description and I will see you for another edition of Make it Work Fridays next week. Thank you and bye.

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Sara Nguyen
Video and Course Creator | Online Marketing Strategist | Wine Lover | Coffee Addict | Geeky techy lady| 😀 Helping small businesses build and grow their business using social media with ease.
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About Sara
I'm a coffee addict and donut lover who is obsessed with technology.

Want to grow your business with YouTube or live video that woos your ideal clients and gets them to buy what you sell? Sure thing!

I'll help you navigate through the maze of video and social media so you can connect and sell online with ease.

Learn more about me

Follow me on Instagram

sara.nguyen.video

Don’t have time to spend hours editing photos? I Don’t have time to spend hours editing photos? I know I don’t. With Canva’s AI Photo editor: Canva Magic Edit, you can transform photos in seconds, taking them from meh to YEH-YAH!!! 
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🎨🌟🎥 Learn how to add pizzazz to your grap 🎨🌟🎥 Learn how to add pizzazz to your graphics and give them that extra wow factor with animations in Canva! 💥
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Let's dive into the exciting world of adding autom Let's dive into the exciting world of adding automatic subtitles/captions to your YouTube videos with the help of a trusty robot friend 🤖. New video on my YouTube channel just dropped where I take you through it step by step. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The answer to how long it takes to grow a YouTube The answer to how long it takes to grow a YouTube channel to 1000+ subscribers isn’t as important as you may think. It could take as little as one month, or perhaps even more than a year!
Yes, getting to 1000 subs and qualifying for the YouTube Partner Program and earning revenue from AdSense is exciting, but if you focus instead on how you can create video content that is truly valuable for your viewers... THIS will be the lever that grows your channel and gets you views and clients.
Remember that quality trumps quantity when it comes to YouTube video content.
Create your videos, review them and look at how you can make the next one 1% better than the last. Doing this consistently will get you to 1000+ subscribers.
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Ready to get your YouTube timestamps/chapters on p Ready to get your YouTube timestamps/chapters on point? 🤓 I've got you covered! Check out my latest video on YouTube and learn how to add timestamps and so people can easily find their way around your content. 
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If your YouTube videos aren't getting many views - If your YouTube videos aren't getting many views - I gotchu. Here are my actionable tips you can take without resorting to spammy tactics like sub for sub.
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Forget about trying to buy your way to success wit Forget about trying to buy your way to success with fake subs and views, instead you should be investing your time and energy into mastering your video content! It’s all about making real connections - no artificial sweeteners necessary.
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If you’ve been told that the best way to grow yo If you’ve been told that the best way to grow your YouTube channel is to ‘publish often and consistently and you will make it’ - think again! Posting videos too frequently could be destroying your channel growth, instead of helping it.
“Publish often and consistently” is thrown around a lot because the YouTube algorithm values recency of content and relevancy of content.
The big issue is that if publishing consistently becomes more important than the quality of your videos and you don’t take time to learn, process and grow from what you just did…what happens is you jump from one video to another without the chance to review for improvements.
You prevent learning about how you can make the next video better and repeat the same mistakes that you carry into the next video. 
This isn’t something we think about. Instead, we get caught up in the hustle and pumping out videos. 
Publish when you have a good video.
Believe it or not, there is no schedule that if you don’t follow will lead to your channel’s imminent death. Better quality content means that’s more potential for your content to perform and reach your audience. 
Fit your schedule around how long it takes you to create a good-quality video and focus on consistency of effort more than posting frequently.
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Have you heard of AI text generators like Canva Ma Have you heard of AI text generators like Canva Magic Write, Jasper and GPT-3? Are you wondering if not using them puts you at a disadvantage or affects your business or creativity? Let’s talk about it!
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Canva's AI text generator - Canva Magic Write can Canva's AI text generator - Canva Magic Write can help you write anything from Instagram captions to Youtube scripts and even brainstorm ideas really quickly and easily. I show you how in my latest YouTube video.
Check it out, link in bio to my YouTube channel.
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Don’t let the size of your YouTube channel disco Don’t let the size of your YouTube channel discourage you.  Every single view of your content is a success and a testament to the quality of what you have provided. This should be recognised and celebrated! Keep going you good thing 😀 #youtubecreator #videocontentcreation #womeninspiringwomen #womeninbusinessrock #risingtidesociety
Are you looking for a quick and easy way to remove Are you looking for a quick and easy way to remove the background of your videos? Check out my new YouTube video on how to do this using Canva! Learn how to quickly and easily remove video backgrounds in one click.
Link in bio to my YouTube channel.
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Wow, it feels so good to be back and creating cont Wow, it feels so good to be back and creating content for my YouTube channel again! I’m excited to share all the insights I’m learning along with the new training and tutorials to help you grow with video for your business.
My 3 takeaways which are also handy if you’re just getting started with your YouTube journey:
Be gentle with yourself - it will feel a bit rusty at first. Choose topics you know you can create quickly and go easy on yourself.
Block out the time and commit to it - focus more on the time than the end product, and you’ll get there eventually.
Have fun - creating content should be an enjoyable experience, so make sure you have fun with it!
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⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨The key to success ⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨The key to success on YouTube is to make videos that people want to watch.✨
And finding the balance between topics people are searching for and what you actually want to create videos about is the art of YouTube. 
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How do you uncover the topics to create videos about?
Keyword research is how. 
Trust me, this is something that your future YouTube self will thank you for when you create videos that actually get views AND that lead to sales for you! 🙏🏼
And it's not as complicated or scary as you may think it is.
1. Use my top recommended tool: KeywordsEverywhere. It's super affordable and easy to use.
2. Download and install the KeywordsEverywhere Chrome extension. Once installed, set up the plug-in and add some credit($10 is plenty to get you started).
3. Start entering topics in the search bar for videos you want to create. 
4. Look at the "Search volumes" that KeywordsEverywhere reveals. This is where the magic is. You want to go for keywords that have >1000 searches per month. 
5. Look at the "Related searches" for more keyword ideas and keep refining. 
6. Check out Askthepublic.com to help generate more keyword ideas and see the search volumes. 
Following these steps will ensure that your YouTube videos are successful data-validated topics. 💃🏽💃🏽
But this is just one part of the equation (so much math! LOL). 
You need a system that will help you turn your YouTube videos into reliable sales...
So check out my YouTube Masterclass where I'll walk you through exactly how to make it happen. 
Snatch your spot at the link in bio. xX
Do you want to make YouTube videos (and an income Do you want to make YouTube videos (and an income from them) but aren't sure where to start? 🤯🤔
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I'll break down some of the most important aspects for you.
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Step 1 - Before you start filming your video, do some research to make sure people are actually searching for it.
Step 2 - Take the time to script it out or create a list of bullet points.
Step 3 - Decide what style you want the video to be. A talking-head video is completely fine and often simplest. Create a list of shots you need to take.
Step 4 - Choose a day and block out a few hours to record.
Step 5 - Hit Record! Film your video content (or Go live!)
Step 6 - Edit your video, either do it yourself or outsource it. 
Step 7 - Upload your video and optimise it for YouTube search
Step 8 - Release your video.
Step 9 - Promote your video (in non-spammy ways).
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Getting clear on this process will help you understand realistic time requirements and identify which areas you can outsource. 
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But this is only the video creation aspect of things. How do you go from having a YouTube video to generating money? It doesn't work by magic; you'll need a focused plan to make it happen. I go deeper into what's needed in my YouTube Masterclass. Link in bio. ✨
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#freedombasedbusiness #hustlewithease #girlbosstips #womenwithaplan #solopreneurlife  #businessownerlife #instagramtips  #reelstips #contenttips #progressoverperfection  #realbusinesstalk  #socialmediastrategy  #ladystartups #smallbusinessadvice #businesstips101 #ladybosslifestyle #socialmedia101 #smallbusinesshelp #handmadeinaustralia #businesscoach
You may be thinking, why would I want to become an You may be thinking, why would I want to become an expert? 
Isn't that a lot of pressure? 
Well, becoming an expert has its perks. 
People trust experts and as a result, you will attract dream clients who are willing to pay for your services. 
By positioning yourself as an expert in your category, you will also open up opportunities for your business that you never thought possible. 
So if you're serious about using YouTube to drive value and grow your business, this episode is for you. 
🎙️Check out the full episode on the Thriving Creator Podcast🎙️
Episode 16 is the one you'll want to catch.
Link in bio.
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #podcastersofinstagram #podcastinglife #podcasthost #growyourbusinessonline #findyourflock
Feeling thankful for all the amazing moments in th Feeling thankful for all the amazing moments in this life #grateful #happy
Happy Father's Day to all of the dads and dad-like people in our lives.
If you find Father's Day difficult, I see you. Sending loving energy your way. xX
Umm Hey hey 👋🏼👋🏼 I'm back! After al Umm Hey hey 👋🏼👋🏼
I'm back! 
After almost a year off Instagram, I’ve missed you guys so much!
Quick recap of the past year: 
1️⃣ Gave birth to our incredible daughter - her name is Kai. She is amazing (if you didn't know...surprise!) 
2️⃣ Learning all about life as a new mama #relentless (so much vomit and laundry LOL)
3️⃣ Figuring out that work/business/life/balance thing whilst sleep-deprived. 
Thanks for joining me on this journey of tech tutorials, tips & insights.
Please say hi in the comments because yaaay!!! I'm back, and I've missed you all!
#dropthebeat #videotutorials #journey  #womeninbusiness #womeninbiz #theeverygirl #savvybusinessowners #onlinebusinessowners #creativebiz #nerdboss #digitalmarketingtools #growyourbusinessonline
🧟‍♀️ This was the most accurate way to su 🧟‍♀️ This was the most accurate way to summarise my life in an emoji right now. 
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Sleep deprived from the newborn baby night feeds = zombie like appearance. 
🤣🤣🤣 
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#nerdboss #creativeentrepreneur #girlboss #theeverygirl #onlinebusinessowner #creativebiz #creativebusinessowner #womeninbusiness #funnels #beingboss #hustlewithease #creativeatheart #youbelong #findyourflock #savvycommunity #findyourtribe #creativeempire #herestothecreatives #femaleentrepreneur #lovelysquares
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