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How to outsource your business in 5 steps

how to outsource your business

In my last “Make it work Fridays, Open office Hours” I talked about How to manage multiple social media accounts and outsourcing was a tactic that I mentioned was a very effective way of helping you manage your time an getting things done.

In this episode of make it work Friday’s I’m going to address the question: What are the steps to outsourcing your business.

Watch this week’s Open Office Hours on: How to Outsource your business in 5 steps now and leave a comment! 🙂

 

Link to resources mentioned in the video:
www.freelancer.com

www.elance.com

www.odesk.com

Apply to work with me: http://socialmediarocketeer.com/free/application
Have a question? Sign up and submit: http://socialmediarocketeer.com/free/open-office-hours-sign-up/
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Video Transcript: How to outsource your business in 5 steps

Hello and welcome to Make it Work Fridays: Open Office Hours. My name is Sara Nguyen from socialmediarocketeer.com and in Make it Work Fridays I take your burning social media questions and answer them to help you get unstuck so you can rocket your reach and boost your brand profitably using social media marketing.

Now, in the last Make it Work Fridays, I talked about how to manage multiple social media accounts effectively. And one of the tactics that I talked about was outsourcing, as a way to help you get things done quickly. I had a lot of questions about outsourcing. In this episode of Make it Work Fridays I’m going to address the question: What are the steps to outsourcing your business?

Step one is to be clear on the jobs you want to outsource. You can outsource theoretically anything these days and in order to be successful with outsourcing you need to be clear on exactly what it is that you need done.

This impacts the job description that you write and therefore the people that you attract who apply for the outsourcing roles that you have open. You also need to keep in mind when you’re looking for people to fill these jobs that it’s difficult to find one person who can do it all.

So, for example, it’s difficult to find one person to be a fantastic graphic designer, web designer, social media manager, SEO expert as these are all very different skill sets. You’re better off finding different people to do these specific tasks as opposed to one person who is a jack-of-all-trades.

Now once you’ve determined exactly what jobs you want to outsource, step number two is to post your job and have a process for filtering candidates and interviewing them. You can post the job to a range of outsourcing websites such as Freelancer.com, Odesk.com, and Elance.com.

They’re a range of outsourcing sites which you can use. The important part here is to have a system in which you can process all of the job applicants and interview them. What I personally do which I find helps a lot is opposed to posting a job on Odesk.com and having 300 candidates apply at the same time, what I typically do is I post the job and set it to invite only.

After I’ve posted the job, I go out and search on Odesk’s candidate profile and then I invite candidates based off their profile who I think would be best suited for the job. This helps in many ways. For one, I’m not going through 300 candidates who randomly applied for the job and two, I get a head start so I proactively go look for candidates who would be a good fit for the job in my opinion and then I interview them. This puts me in a little bit more control and I find this a little bit more effective than wading through 300 candidates who apply for the job post. The other important part of filtering candidates is having a process for interviewing. I typically interview my candidates using Skype.

I would conduct the Skype interview as I would any interview when you’re looking to hire staff and ask questions such as: what experience they have, what is their background, what’s their motivation and to give examples of how they’ve completed the jobs which you’re looking to have done in this role.

I really believe that spending time to interview people is an important part of success for outsourcing. However, there are two parts of this equation. Just because a person interviews well, doesn’t mean that they can necessarily complete the job well. So, this is something that’s important to keep in mind and also that rolls onto step three, which is to give the candidate a trial job to start off with.

When you give the candidate a trial job to start off with, the truth comes out. You can see if they actually match what they say that they can do and it also a real test to see how they work and how well they work with you.

For example if you’re looking for a graphic designer, what I would do after interviewing some candidates is give them a trial job of a small design task for $5, $10, $15 to start off with and within that task set them a brief, set them the deadline and see how they communicate with you and see the output that they end up providing.

This will give you the tell-all tale of how competent this staff member is at being able to complete this job that you’re looking for someone for. Sometimes, it doesn’t work out and that’s okay. You’ve limited yourself to the small job and you’re able to go back to the candidate pool and continue to interview other candidates for the role.

After you have found a candidate who has proven with their trial job that they are able to complete the task that you assign them and that they communicate and work well with you, step four is the fun part which is assigning them the role or the contract and to begin this working relationship with them, having a strong line of communication with them and being able and willing to train your staff.

I find it is extremely important to the success of your outsourcer if you have a strong line of communication, where they’re not afraid to ask you questions and they’re not afraid to come to you with problems that they have and also if you’re willing to train them so that they can do the jobs that they need for you at a high level, at a high quality.

This is really important in the success of your outsourcer and to the longevity of your outsource contractor as well.

Step five in successful outsourcing is to constantly evaluate your contractor’s work. You need to keep a track of the quality of work that your contractor is producing, how long it’s taking for them to deliver this, and most importantly, the cost to you as a business.

Are your contractors actually adding value to your business in freeing up your time? Or are they causing problems and delays and headaches in your business? The whole point of outsourcing components of your business is to free up your time so that you can work on other areas of the business. If your contractors aren’t working for you, it’s important to know when to stop and when to go and find a new one.

So, there are my five steps to successful outsourcing in your business.

Step one is to be really clear on the jobs that you want to outsource and to write a fantastic job description to attract the right people.

The step two is to post the job offering that you have and have a process for featuring the candidates and interviewing them.

Step three is to give this potential candidate a small trial to start off with so you can get an indication of how these contractors work and how they work with you.

Step four is to assign them the contract if they are successful and have proven that they’re able to do the task.

Step five is to constantly evaluate the work that your contractors do.

Now if you need help with outsourcing your business whether it’s to help you come up with a strategy for the different areas of your business you need to outsource or if you need help with outsourcing your social platform, click on the link in the description to apply and work with me and we’ll talk more about the different solutions that I can help you come up with.

I’m a strong believer in outsourcing as an extremely efficient way of getting things done in your business.

I hope you’ve enjoyed this edition of Make it Work Fridays. If you’re on my list and you have a burning question watch out for the email with the link to submit a question. If you’re not on my list and you want to submit a question, click on the link to join the list in the description and I will see you for another edition of Make it Work Fridays next week. Thank you and bye.

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Sara Nguyen
Video and Course Creator | Online Marketing Strategist | Wine Lover | Coffee Addict | Geeky techy lady| 😀 Helping small businesses build and grow their business using social media with ease.
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by 23 Comments

Reader Interactions

Comments

  1. Robin Rue says

    October 28, 2014 at 9:49 am

    That is all great advice. I am sure this will help a lot of people.

    Reply
  2. Catherine S says

    October 28, 2014 at 3:16 pm

    This is really great information. I am sure it will help a lot of business owners. I will share this with friends.

    Reply
  3. busybeeblogger says

    October 28, 2014 at 4:34 pm

    ELance is a great resource. A lot of my business friends use that to find help with their projects

    Reply
  4. Risa says

    October 28, 2014 at 4:47 pm

    I don’t have my own business right now so this doesn’t really apply to me. I hope to open my own private practice down the road, so I’m sure I can use these tips then. Thanks!

    Reply
  5. Liz @ A Nut in a Nutshell says

    October 28, 2014 at 4:54 pm

    I think that’s smart advice to find people who specialize in certain things rather than a catch-all person. That way you know you’re getting expertise where you need it.

    Reply
  6. Andrea Callahan says

    October 28, 2014 at 6:21 pm

    Great strategies for outsourcing. Sometimes, we forget hiring an outsourcer is the same as if we were hiring an employee.You wouldn’t expect your graphic designer to handle your payroll.

    Reply
  7. JoAnna Kopp says

    October 28, 2014 at 7:05 pm

    Great information, thank you for the tips! I enjoyed the video!

    Reply
  8. Rebecca Swenor says

    October 28, 2014 at 7:35 pm

    This is great information and tips to outsource your business. This should help many. Thanks for sharing.

    Reply
  9. Debi@The Spring Mount 6 Pack says

    October 28, 2014 at 9:50 pm

    I liked the video! Thank you for the useful tips!

    Reply
  10. Barbie Ritzman says

    October 28, 2014 at 11:40 pm

    I love these Friday tips! I agree it is hard to find one person to all. I wish I could find one who could do a variety, easier to manage!

    Reply
  11. michele d says

    October 28, 2014 at 11:56 pm

    Great Tips as usual. It’s so kind of you to share these tips with us. Thanks

    Reply
  12. Nina Say says

    October 29, 2014 at 12:14 am

    Amazing tips, these are my favorite kind of posts. I love that it inspired me to consider outsourcing when I never have before.

    Reply
  13. melchef says

    October 29, 2014 at 12:46 am

    Great video. And super helpful tips. I’m outsourcing a few things and it’s really helping.

    Reply
  14. FamiGami says

    October 29, 2014 at 2:39 am

    Great tips! I love your graphic designer idea. Start small before going big.

    Reply
  15. Laura says

    October 29, 2014 at 3:37 am

    Really great ideas.

    Reply
  16. jared's mum says

    October 29, 2014 at 4:36 am

    those sure are great tips!

    outsourcing is handy + practical for business owners. it also provides stay-at-home folks to earn a living in the comfort of their homes!

    Reply
  17. Tanya Coffman says

    October 29, 2014 at 5:51 am

    Thank you for sharing these great tips – it’s good to know there is help out there for us small businesses and how to find professionals 🙂

    Reply
  18. Deanna Ritz says

    October 29, 2014 at 1:34 pm

    Thank you so much for sharing these great tips. I really need to use some of them so my business can grow.

    Reply
  19. TouristMeetsTraveler says

    October 29, 2014 at 2:02 pm

    These were great tips, you were very informative!

    Reply
  20. WEMAKE7 says

    October 29, 2014 at 9:42 pm

    This is very great information. Thanks for sharing. This will come in handy.

    Reply
  21. Cassie Tucker says

    October 30, 2014 at 2:51 am

    I think using something like a VA is a good idea. They can be really helpful.

    Reply
  22. Manu Kalia says

    October 30, 2014 at 3:59 pm

    Great information! Learning to outsource my new business 😉

    Reply
  23. Marielle Altenor says

    October 31, 2014 at 4:44 am

    Outsourcing is a great way to go if needing help in your business. I do it all on my own and it can be very stressful and tiring.

    Reply

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A few days by the sea. A few days by the sea.
Thank you to everyone who I’ve been able to help Thank you to everyone who I’ve been able to help through my videos. It’s because of you I get to do what I love 💕
New little @canonaustralia lens that I’m digging New little @canonaustralia lens that I’m digging. 😍
How do you get better at: livestreaming/video/danc How do you get better at: livestreaming/video/dancing/business?  By taking bold, messy action...even when...and especially when it scares you. That means doing things like: livestreaming, running ads and business-building activities that feel uncomfortable...  But you know you're supposed to do them.  The truth is, that if your business/life isn't where you want it to be...you are the reason why.  And when you take extreme ownership and massive action over and over...  ...Combined with solid, relentless focus...you get success.  But lots of people aren't willing to do the work and feel the discomfort. Because it's scary and you make yourself vulnerable. Yet, on the other side of the discomfort is what you've been longing and dreaming of.  It's all a choice my friends. What's it going to be? What are you going to choose?  #fempreneurs #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #marketingstrategist #aspiringentrepreneur #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators #onlinecoursecreator #hersuccess #womenceo #solopreneurs #entrepreneurher #buildingmyempire #businesstraining
Because COVID has completely taken over our lives Because COVID has completely taken over our lives this year, it’s hard to imagine life in this world without it now.   When life finally goes back to the new normal, are we going to be ready for it?  Are we ready for the income/impact/growth we desire now?  The truth is that you’ll never feel ready enough, and chances are ⁣that nobody is going to ‘choose’ you. ⁣  Instead, what if you do it.   What if you choose yourself?  When I first started teaching social media, I didn’t exactly ⁣look and feel like a success story, especially when I made videos from my derelict apartment.   But I started small, and even more importantly, I showed up and declared myself ready. ⁣  No one was going to do that for me.  My first few videos had 30 views on average. Then 50, then 100, and now, my top videos have over 100 000 views.  ⁣  Maybe one day, millions.   I declared myself a content creator, social media and video strategist and coach way before anyone else believed I was one.   I set up my own website, created my own content and uploaded my own videos and it was the combination of that hustle that was what started everything. ⁣  I wasn’t waiting for someone else to choose me, and I wasn’t waiting until I got a sign from the universe. ⁣  I decided that there was ⁣room for me (why not me?), and yes, there’s so much room for you too. ⁣  There’s room for:⁣  The quiet and the louder ones
The introverts and extroverts.
The out there quirky and the inward.

All ethnicities, ages, sizes, and histories.  Why not you, too?  #fempreneurs  #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #marketingstrategist #aspiringentrepreneur #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators #onlinecoursecreator #hersuccess #womenceo #solopreneurs #entrepreneurher #buildingmyempire #businesstraining
New YouTube video where I show you how to macguyve New YouTube video where I show you how to macguyver your iPhone and use it as a webcam using @filmicapps Filmic Pro. Link in bio to my channel.  #youtuber #howtocreatecontent #bossbitch #womeninbusinessrock #iphonevideo #videomarketingstrategy #socialmediacontent
You’ve seen the quote… Comparison is the thie You’ve seen the quote…  Comparison is the thief of joy.  All the gorgeously curated Instagram squares and perfectly styled YouTube videos will get you in comparison mode pretty easily.  (I totally get it ——> says the woman who has been told that she’s either ’too Asian’ or ‘not Asian enough’ her whole life.)  When you see other successful businesses posting on social media…  ...it's easy to let your reptilian brain take over…  ...and to start thinking that success is limited to only a few people in the world.  Unfortunately, once you start thinking down that path…  ...you open yourself up to believing that you aren't good enough.  I’ve seen too many incredible coaches, consultants and creatives get bogged down by allowing themselves to believe:  "I’m not enough. I don’t have what it takes."  But you can choose to do things differently.  Do you think that Patty Jenkins, Director and Writer of Wonder Woman looked up and said, “Well, Wonder Woman has already been done…guess I’ll just go home and not make a new, amazing movie?”  What if she had done that?!  The truth is…  ...if you want to transform your business, livestream, put yourself out there and see the growth that you deserve, you need to stop comparing yourself to other people.  Or like our school teachers used to say…

Eyes on your own work.  #beyourownboss #bosswoman #hersuccess #savvybusinessowners #womenceo #womenwhodo  #womenwholead #womeninbiz #businessgrowth #businesssuccess #entrepreneurgoals #entrepreneurlife #goaldigger #solopreneur
We make time for what we want. I'm calling it as i We make time for what we want. I'm calling it as it is. You can livestream effectively in 15-20 minutes a day...and *basically* for free using your mobile device. As one of the most efficient ways of producing content, building authority and generating trust and leads...why wouldn't you start your live journey? 🙂  #fempreneurs #bosswomanmindset  #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #marketingstrategist #aspiringentrepreneur #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators #onlinecoursecreator #hersuccess #womenceo #solopreneurs #entrepreneurher #buildingmyempire #businesstraining
“Set your life on fire. Seek those who fan your “Set your life on fire. Seek those who fan your flames 🔥 “ ~ Rumi  #rumiquotes #poetryislife #poetryofinstagram #motivationalwednesday #beautyinwords
Live streaming and being on camera can feel SCARY. Live streaming and being on camera can feel SCARY...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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...that’s totally NORMAL. But it also doesn’t have to stop you.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The difference between SUCCESSFUL content creators and those who stay STUCK is that successful creators take action DESPITE the fear and anxiety they feel. ⠀⠀
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They do things to keep moving forward…⠀⠀⠀⠀⠀⠀⠀⠀⠀  ...even if they don’t feel ready…⠀⠀⠀⠀⠀
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...even if they’re not sure about what others will think...⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀  ...they don’t “wait until everything is perfect.” —> They take imperfect action.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀  How will you take imperfect action this week?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#fempreneurs  #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #marketingstrategist #aspiringentrepreneur #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators #onlinecoursecreator #hersuccess #womenceo #solopreneurs #entrepreneurher #buildingmyempire #businesstraining
Your livestreams, whether you’re on YouTube or F Your livestreams, whether you’re on YouTube or Facebook (or multi stream like me) should be generating desire for your products/services. 
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If they’re not…you may be focusing on the wrong things. It’s not the best light, camera or fancy animated overlay that makes a good livestream…yet this is where most people spend their time obsessing over.
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Your content and how you deliver it will be the difference between a successful livestream strategy vs going live for the sake of going live…and seeing no results. 
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#successbound #bossmentality #bossquotes #gogetit #millionaireinthemaking #businesscoaches #buildingempires #entrepreneurthing #womenbuildingempires #businessmoves #bosschic #bossladystatus #ladypreneur #buildinganempire #dreamchaser #ceomillionaires #womanceo #girlsbuildingempires #immyownboss #goaldigger #bossbabes #ladypreneurs #womaninbusiness #femaleentreprenuer #hersuccess #buildanempire #thesixfigurechick #goalgetter #dreambigger
One of the comments I get most often is… "Sara, One of the comments I get most often is…  "Sara, you’re such a natural in front of the camera. I could never do that."  And I find that rather amusing.  Why? Because that was NEVER me.  I was always the person behind the scenes — producing other people’s shows and webinars and livestreams.  And you know what?  I was comfortable.  Comfortable with my job. Comfortable with my life. Comfortable all around, really.  And that comfort made me feel safe.  … but it also ate me away inside.  Why? Because I knew I had a message to share, and I knew I could be in front of the camera sharing it… instead of stuck in the background building someone else’s dreams.  But alas, it stayed that way far longer than I want to admit.  And it stayed that way because of my own limiting beliefs — because of all the little stories I kept telling myself.  Every time I thought about getting in front of the camera, a little voice would pop in my head and say:  "What makes you think you’re good enough to be on camera?"  It was torture.  And it wasn’t until I overcame my limiting beliefs that I began to see real change.  The truth is…  I’ve never been ‘natural on camera’ or ‘made for the screen.’  I worked very hard to develop these muscles… especially as an introvert who’s naturally shy and insanely awkward.  It was very challenging for me.  But it was also the thing I knew I had to do if I ever wanted to rise above.

Right now, you may be at the time in your life when you’re finally saying "No" to mediocrity, lame excuses, and all the so-called barriers standing between you and greatness…  And finally saying "Yes!" to the specialized knowledge, strategies, tools, and techniques that can take your business and career to the next level.  You’re becoming someone who won’t settle for anything less than you deserve.  So hit record, go live and get that thing out into the world.  #fempreneurs #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators
When it comes to putting yourself out there, I sti When it comes to putting yourself out there, I still feel nauseous before a livestream or hitting record. 
Despite these feelings…it’s about continuing to show up for the people that you want to serve…even when it’s hard. And it’s always hard. 
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If you keep going live and you keep hitting that record button…things start to happen. You get better at being on camera, you feel more confident, your audience see you and connect with you more and you can finally start moving the needle in your business with more reach, leads and sales. 
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But you deny yourself and your audience the chance of any video magic…if you don’t take action. 
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Take action my friend. No matter how imperfect you feel. No matter how uncomfortable you feel. With every opportunity, no matter what happens you will continue to learn and grow. 
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#doitanyway #videocontent #contentmarketing #impostersyndrome #limitingbeliefs #creatorlife #youtuber #contentmarketingtips #contentcreation #fempreneurs #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #growyourbiz #hersuccess #womenceo #solopreneurs #entrepreneurher #buildingmyempire
#doneisbetterthanperfect Stop thinking that every #doneisbetterthanperfect 
Stop thinking that everything needs to be perfect for your livestreams/videos. Perfection doesn’t exist. Create. Put it out there....and give yourself a chance to connect and impact people. #youvegotthis
Friendly reminder in case you’ve forgotten, with Friendly reminder in case you’ve forgotten, with all that is going on in the world right now.  #sundaymotivation❤️ #bossbabequotes #risingtidesociety
Write down your ideas. I use the Notes app on my i Write down your ideas. I use the Notes app on my iPhone when I get ideas and then I can reference them when I’m on my computer as well. I also use Google Keep...so I can sync thoughts and ideas across my mobile and computer.  I found that I’ve forgotten less ideas this way...you know that stroke of genius you get...that you swear you won’t forget about...until you do...lol 🤣  I get ideas for videos and content all the time. Mostly when I’m about to fall asleep 😂...so I write them down and then later, I verify that there’s search volume/data to warrant a video. I believe in using data and not just our emotions (feels) to guide what we should create.  I don’t always follow this workflow. Sometimes I look up trends and data volume first to give me inspiration on what content to create.  And that’s ok too. As long as you’re creating...there’s no perfect formula or method.  #contentideas #contentisking #contentisqueen #contentiseverything  #videoideas
Hey coaches, consultants, creatives...have a Q you Hey coaches, consultants, creatives...have a Q you'd like answered about livestreaming, social media or content creation? I'm considering doing a Q&A session...so submit your Q's and I'll look at covering it in a livestream 🙂 
Link to the form in bio and here: https://forms.gle/bC6TBJfbkUwzMFvm7
Hello #weekendvibes ... brunch date. Zucchini frit Hello #weekendvibes ... brunch date. Zucchini fritters, poached egg, smoked salmon and #coffee (of course) 😍
#weekendbrunch
Behind the scenes. Dave helping me test out my set Behind the scenes. Dave helping me test out my set up the evening before a morning livestream. Yes, that’s a McDonalds cup...accompanied my shaker fries and nuggets (off screen)😛🍟#behindthescenes #mustbelove
🙌🙌🙌🙋🏻‍♀️🙋🏻‍♀️🙋 🙌🙌🙌🙋🏻‍♀️🙋🏻‍♀️🙋🏻‍♀️🙋🏻‍♀️ Me. You get better the more you execute.
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