Learn how to make money on YouTube with a small channel without YouTube Adsense monetization. I cover my top 5 doable ways to generate YouTube income for new channels and beginners.
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1:20 YouTube Partner Program requirement
2:31 Different YouTube monetization strategies
3:34 Top 5 digital offerings
3:55 1:1 Coaching
6:01 Pre-purchased services
7:09 Online programs
9:00 Done with you
10:15 Group Mastermind
11:26 Warning about YouTube Adsense
🎙️ Thriving Creator Podcast🎙️
How to make money on YouTube with a small channel – Video Transcript
Hello and welcome to the live stream, whether you are joining live with me now, or if you’re catching us on the replay. What are the best ways to make money on YouTube, particularly if you’re just starting out or you’re a beginner on YouTube?
Now, in today’s live stream, I’m going to talk about the top five ways that you can monetise YouTube. And this is covering the strategies that I think work best, particularly for beginners, where you’re not struggling with the YouTube partner programme and meeting that eligibility and meeting that requirement.
For those of you who don’t know me, my name is Sara Nguyen, and I help you build your business using video on YouTube and social media with ease. Make sure that you check out the links in the description, because that’s where I put all the timestamps as well as links to any resources that I’ve mentioned in this video.
I’m so pumped to talk about today’s topic because it’s a question I get all the time. A lot of new creators, when they start their journey on YouTube, have a focus to get monetised and to qualify for the YouTube partner programme, because with that concept in mind, they think that you can make money from YouTube, from your videos, and then it will solve all of your money problems.
But the problem that comes with the YouTube partner programme is that there is an eligibility requirement where you need 4000 hours of watched time in 12 months, which is like almost a quarter of a million minutes of watch time, as well as a thousand subscribers.
And this just takes time for people to accumulate. And it takes time, particularly if you’re brand new to video, you’re brand new to creating content, for you to kind of get the feel of what content will you create, what resonates with your audience, and then for you to start generating enough videos that generate enough views that give you the watch time.
So in the meanwhile, while you’re trying to get monetised and make a living from YouTube, what are the different ways that you can actually make it work for you? Because there are lots of different ways to monetise on YouTube.
And I’m going to talk about them today, particularly if you’re new. Right. Particularly if you’re new to YouTube and particularly if you don’t have a large following, these are monetisation strategies that I think work best that I’ve seen creators of all sizes be able to implement themselves and to make a liveable income from YouTube.
With that said, let’s go over to my handy dandy little presentation now and I’ll go into the top ways to make money on YouTube. Now, as I said, there are lots of different ways to make money on YouTube. You’ve got the YouTube partner programme or YouTube AdSense.
You’ve got affiliate programmes where you sign up for programmes such as the Amazon Associates programme and you get a percentage or a commission-based off the sales when people buy from your links, you’ve got sponsorships where brands pay you to create videos.
But I think that these are kind of nice to haves, right? In terms of making a real income, in terms of creating income that you can rely on and that you can live off, these are kind of nice to have because they’re kind of income streams that are not as easy for you to control versus having income streams from programs, digital offerings and digital services that you create yourself.
Ideally, this is where I want you to focus. I want you to focus on digital offers and services, which I’ll be talking about in today’s episode. The five programmes, services, income streams that I highly recommend my students, my clients set up are what you see on the screen, are what you see now.
It’s one on one coaching, pre-purchased services, online programmes, done with you and mastermind. Let’s go into these one by one. All right. The first one that we’ve got here, is one on one coaching.
And the concept behind one on one coaching is that you spend one on one time with a client. Right. And this really works best when you have a curriculum that you take people through. The problem that I see people make or the mistake that I see people make with one on one coaching is that they think they could just walk up and talk to a client for an hour, give them some advice and call it a day.
But in order for you to be successful with coaching and in order for your client to see results, ideally you want to have a curriculum that you take them through. The aim is for you to help your client work through the pain points that they have so that they can get a result, so that they can see transformation.
And you can sell coaching packages as, you know, a set number of sessions for a set price. And then you continue to evolve that. Right. This is a really easy one to set up, because in terms of the mechanics of it, you can do it really easily with Zoom calls, you can do it on Skype, you can do it on Google Hangout.
The technical setup is not hard. The effort is on your side where you are delivering the coaching and taking people through an actual programme. This is one of the really easy ways to get started and that you can offer this and you don’t need to qualify.
Unlike the YouTube partner programme, it’s easy to set up and you can give value really easily in exchange for some money. The thing that you want to be cautious of when it comes to coaching is that you really want to set the boundaries up front in terms of, okay, if a client has purchased a coaching package off you, what does that include and what doesn’t that include?
That they are very clear on the boundaries and they’re not calling you at 1 AM in the morning because they’ve had a light bulb moment and they don’t expect you to answer at one o’clock in the morning. They know when the contact hours are, what’s within the remit, whether it’s emails, whether it’s calls, whatever it is.
But you set that up front so that you don’t end up like resenting the client and resenting the packages. The second, I guess, offering that I highly recommend is pre purchased services. This is where you offer a service that people buy in advance and you deliver it, deliver it to them afterwards.
And I did a lot of this in my early days as well. I did a lot of social media packages where I would do social media set up and website set up and people would buy the package in advance and then I would deliver it to them, you know, in an agreed time frame. Right.
This works really well if you’ve got a service that you can package. Whether it’s a design package or whether it is a consultant, consultancy packages, accountants work really well for this. Legal services work really well for this.
The problem with this is that in order for you to scale as you get more clients, you do need to add more resources. Right? You do need to add more help in order for you to deliver but it’s one of those things where it’s like it’s a great problem to have and you can address it when you kind of get there.
It’s really important that you’re super clear on what your package and package includes so that you don’t get any scope creep. Now, the third income stream or offering that I really love and one that I use as well is online programmes.
And this is a really time leveraged offering that you can have. And it’s where you create a programme online and people can watch it in their own time. The beauty of an online programme is that you don’t have to be there one on one with the student or the client.
And it works really well where you can take people through a curriculum, deliver it on video, and they can work through it in their own time because everyone has time of things. Everyone has things that they, you know, need to commit to with their time. And it’s much easier for them to be able to work around it on my programme, they’re for you to have set hours where they have to attend. I love online programmes.
I think they are a great way, particularly if you’re new to YouTube, for you to start generating some income, have that exchange where you deliver your expertise and then make some money. It works really well. The problem that I see people come across with online programmes is that when they first get started, they kind of throw everything in the kitchen sink into it. Right.
They try to give so much value because they’re afraid that people won’t get value out of it. So then they put so much into it. But I really think that the course needs to focus on having one outcome that the student gets through.
And then you can add more courses for the next part of the journey where where they can purchase the next part later as they progress through. Online programmes are definitely a great source for you to kind of think about if you’re on your YouTube journey.
Once again, you don’t need to qualify for the YouTube partner programme. You can create it and then you can have mechanisms to kind of get people through it and buying it. Now, the next one is something that I like to call, Done with you.
And this is where you take your online course, where people kind of work through it on their own, but you add some support to it, add some coaching to it, some scheduled coaching to it. And this allows the students as, you know, in the programme to get feedback for them to get, you know, ask questions and for you to help them.
And with done for you programmes, they’re usually priced a little bit higher than online courses alone because you’ve got that extra time that you need to provide for the students where they can come to you. And it’s about, for them, it’s about paying to access you at said kind of times.
Done for you is definitely one that I love and leverage as well. And I think that this is particularly good when you have programmes that can be delivered or completed over a slightly longer period of time, periods of time, whether it will take six months or 12 months, because people like that time to implement and they like the ability to get access to you, to review their work, to give them feedback on what they’ve done and to help them kind of tweak and refine.
Done with you is definitely one that I absolutely love as an offering, particularly if you’re new and particularly if you’re packaging your knowledge and selling it. The last one is a Group Mastermind.
Group mastermind is a concept where it’s less structured, whereas with an online course and a coaching programme, you have a curriculum that you want to take people through. With a group mastermind, it’s more about meeting regularly with a group group of people.
Typically, I say masterminds run for 6 months to 12 months and people join because they want to have, be part of your community and they join because they want that support from you and they want the accountability with like minded people.
With group masterminds, I think this is definitely a great offering to consider, but you really need to be selective about who you let in so it can’t just be every man and his dog because the dynamic of that group reflects on you and you want to have an environment where you’ve got nice people, you know, you like working with them and the people like interacting with each other and they like helping each other in addition to, you know, just being there for you.
I think it group masterminds are definitely a great way of creating products that really work for you and, you know, making money from, making money from YouTube. Here’s the reality. I talked about, you know, my top five programmes and services that you can start and you can create as a Youtuber, particularly if you’re early in your YouTube journey.
And if you are really serious about making money on YouTube, you can’t rely on YouTube AdSense alone because it’s so fickle. It is really inconsistent. And I talk about this analogy a lot where it really is like having a psychotic boss, where they’ll pay you one amount one month and then the next month it may drop or it may rise, it might drop or it may rise.
But you don’t really know what’s coming because it’s so, it fluctuates so much and it’s really kind of unpredictable for the most part. With that said, you know, if you haven’t kind of caught your head around YouTube AdSense, the way that it works is that YouTube has this metric called cost per thousand, CPM, and it’s the amount that advertisers pay per thousand views.
And you get a cut of that amount when advertisers put ads on your YouTube videos. You can’t control that cut. You can’t control what they pay. And the amount that they pay really varies. This is like just a bit of a table that I put together of some of the CPMs across different categories.
And you can see on the right-hand side, there are like some categories and some niches that just pay lower in general, like the beauty niche, the vloggers niche, lifestyle niche, entertainment niche, where they can be as low as two dollars per thousand views. Right.
That’s not a lot of money. And then you’ve got high paying niches, such as the Finance niche, the tech niche, the business niche and you’re like, oh, great, I’ll just go for that.
But you don’t control that. You don’t have control over whether you’ll have a higher CPM necessarily or a lower CPM. You can have content in that category, but you don’t get to choose how much they pay you. Right. You’re kind of at the mercy of how this whole system works.
That’s probably why I’m constantly saying the YouTube AdSense and the YouTube partner programme is a nice to have. If you really want to make a liveable income off YouTube, you need to be looking at creating your own products and your own services and offering them, adding value and creating income that way.
That basically wraps up my little tips for the top programmes to create when monetising YouTube. And I really want you to take home one thing, if anything, from today’s live stream, and that is that YouTube really works better when you use it as a tool versus when you rely on it completely.
When you leverage it as a tool and you go, okay, this is how I’m going to create content that gets me visibility, that helps create that expert status so that people will feel validated that I know what I’m talking about in this category, and then I can start nurturing a relationship with them so they can buy from me that way.
And when you do this, this is a non sleazy way of doing it. Right. As opposed to thinking of YouTube as a platform where I’m just going to pick money and pick clients and make money that way. The mistake I see a lot of creators make is that they create a video and at the end of the video they’ll be like, all right, that was my top tips for how to plant a home garden.
Now, buy my course! And when I see that, I’m like, no, you don’t understand YouTube. Like, the relationship is not quite there. They’ve just met you and you’re asking them to take out their wallet, swipe the credit card and buy from you.
There needs to be touch points in between that in order for them to convert. And when you do that, that’s that’s kind of a little bit like, you know, asking someone to marry you on the first date or not even, like that’s asking someone to marry you when you’ve just kind of literally just met them.
It’s too soon. It’s way too soon. No matter what you feel like, no matter how adamant you are, you need to kind of step back, take a breath and make sure that you nurture an actual relationship before you ask for them to give you something.
That’s something to consider there. That basically wraps up the content side. Just going to go and check on the comments. Hello, Pete Johns. Always glad to see you on the live streams. Coffee Talk and Tech, “Watching from the USA.
Always enjoy the information you bring to your subscribers”. Thank you. Thank you. So that, I think, basically wraps us up and hopefully you found it very useful today. Now, let me just bring myself back to this.
If you found this video useful, give me a thumbs up and don’t forget to subscribe to the channel if you haven’t already where I do lots of YouTube tutorials, social media training and live streaming tips. And if you haven’t got it already, which you may not have because it’s brand spanking new, I’ll put a link in the description to my YouTube scripts.
I’ve got some amazing YouTube templates and they’re YouTube scripts so that you can kind of plug and play and never have to stare at a blank Google doc when you’re trying to figure out what you’re going to put in your YouTube video.
It’s a free download that I offer. Check it out. The link is in the description. I will see you in the next livestream and Bye for now.