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Sara Nguyen

Helping Sassy Solopreneurs Reach more people and get more clients

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How to improve your website

 

improve_website

So you have a website for your business and you’ve spent a lot of time and money developing it, but nothing’s really happened with it since you launched it. You want your website to bring in more clients for you like it’s meant to, but you don’t know how to make it better or to get it to generate more leads and sales.

In this video, I’ll share with you 5 tips you can implement right away, to help improve your website, so that it can start producing more results for your business.

 

How to improve your website (video transcript)

There’s nothing worse than putting copious HOURS and dollars into your website, only to see little to no results. Let’s look at a few ways we can  improve your website so that it can begin attracting more leads and clients for your business.

Tip #1. Get a beautiful, clean look for your website

The reality is that beautiful websites sell more. And the reason for that is that people are more inclined to buy from a website that looks professional and that they trust.

The look of a website increases the likelihood that a browser will buy from you. So make sure that you have a theme or design that puts your business in the best light.

If you’re unhappy with the look of your website, you can engage with a web designer to give you a custom look, or you can select a new theme.

When looking at a new design, keep in mind that:
2-3 colours is enough.

1-2 font types is enough

White space is good! Lack of color allows for people to focus on the content and your message.
I’ve put a link in the description below if you need a designer to help you with a sizzling new look for your site as well as sites you can visit to find beautiful WordPress themes.

Tip #2 Keep it simple with your menu items

Your website navigation is an important part of your website as this is how your visitors will find information on your site, and this is a case where less is more.

With fewer items in the menu your visitors’ eyes are less likely to scan past important items.

My recommendation is that 5-8 items in the menu is enough, keeping it concise.

Tip #3 Increase your website speed

People expect a fast experience when visiting a website and if they don’t get that they’re highly likely to leave the page and complain.

This is not ideal for you, because you want users to stay on your page to learn more about you, engage with your content and enquire or buy from your site.
There are many factors which slow down a website, from excessively large images, to inefficient plug ins and code on your site.

To improve your website speed, I recommend getting a good hosting provider to start off with. I use and love A2 Hosting.

Secondly, use Google’s Page Speed Insights to analyze your site. Google’s Page Insights will highlight issues with your site you can fix to increase its speed. Most of this stuff will be very technical so send the recommended changes to a developer to fix for you.

Tip #4 Give people amazing Content

If you want to improve your website, you need to generate more content for your site. People are looking for solutions to their problems and more that you can demonstrate that you’re able to help them do this, the more chances of them trusting you enough to buy from you.

Posting regular blog post whether it’s videos, or articles or infographics…people are hungry for information. So find a medium that works for you – in my case I like to use Video and make a commitment to creating content regularly.

Finally, Tip #5 Promote your website

I’m a strong believer that when you’re first starting out in business, your audience exist, they just don’t know that you’re there yet. So in order for them to see and hear you – you need to reach them by promoting your site.

A few quick things you can do to promote your site:

You can run Facebook Ads to your blog post to increase the reach of your Blog.

You can share your blog post in Facebook Groups and Google + Communities – make sure that you do this in a non-spammy way.

And share your blog post to your Pinterest, Twitter and Instagram accounts as well.

Make sure that you use relevant hashtags so that anyone searching for the hashtag can find your content.

If you liked this video, make sure to subscribe to my channel.

And if you’re looking to for more ways to get more clients and grow a business that you love, make sure to pick up a copy for my free Personal Branding Guide. In it, you’ll learn all about the strategy, equipment and software and you need to set up and build a beautiful brand that is aligned to your personality and that generates leads and sales.

To get your hands on it, simply click here.
Thanks for watching.

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Mentioned links:
Web Hosting Provider: A2 Hosting www.a2hosting.com/6246.html

Google PageSpeed Insights : https://developers.google.com/speed/pagespeed/

Looking for a new website? Visit www.saranguyenonline.com

Get beautiful WordPress themes from:
Restored 316:
www.socialmediarocketeer.com/restored316

ZigZagPress Themes:
www.socialmediarocketeer.com/zigzagpress

Get my Free Personal Branding Guide: http://saranguyenonline.com/special/personal-branding-guide/

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Sara Nguyen
Video and Course Creator | Online Marketing Strategist | Wine Lover | Coffee Addict | Geeky techy lady| 😀 Helping small businesses build and grow their business using social media with ease.
Latest posts by Sara Nguyen (see all)
  • [Thriving Creator Podcast] Episode 22: How many YouTube subscribers do you really need? Here’s the truth.
  • YouTube video set up: How to create product mock ups
  • [Thriving Creator Podcast] Episode 21: It’s time to stop saying that you’re no good at tech!

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About Sara
I'm a coffee addict and donut lover who is obsessed with technology.

Want to grow your business with YouTube or live video that woos your ideal clients and gets them to buy what you sell? Sure thing!

I'll help you navigate through the maze of video and social media so you can connect and sell online with ease.

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Are you looking for a quick and easy way to remove Are you looking for a quick and easy way to remove the background of your videos? Check out my new YouTube video on how to do this using Canva! Learn how to quickly and easily remove video backgrounds in one click.
Link in bio to my YouTube channel.
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #growyourbusinessonline #findyourflock #canvaverifiedexpert #canva
Wow, it feels so good to be back and creating cont Wow, it feels so good to be back and creating content for my YouTube channel again! I’m excited to share all the insights I’m learning along with the new training and tutorials to help you grow with video for your business.
My 3 takeaways which are also handy if you’re just getting started with your YouTube journey:
Be gentle with yourself - it will feel a bit rusty at first. Choose topics you know you can create quickly and go easy on yourself.
Block out the time and commit to it - focus more on the time than the end product, and you’ll get there eventually.
Have fun - creating content should be an enjoyable experience, so make sure you have fun with it!
#backatit #YouTubeCreator #SmallBusinessContentCreator #ContentCreatorLife #CreativeMarketingTips #SmallBizSuccess #ContentStrategy101 #SupportSmallBusinesses #StartupLifeHacks #DigitalMarketingForSmallBusinesses #SmallBizMagic #ContentCreationProtips #WomenInBusiness #FemaleEntrepreneur #FemaleBusinessOwner #BossLady #FemaleHustler #SheMeansBusiness #HerBusiness #StrongWomen #CreatedToCreate
⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨The key to success ⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨The key to success on YouTube is to make videos that people want to watch.✨
And finding the balance between topics people are searching for and what you actually want to create videos about is the art of YouTube. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
How do you uncover the topics to create videos about?
Keyword research is how. 
Trust me, this is something that your future YouTube self will thank you for when you create videos that actually get views AND that lead to sales for you! 🙏🏼
And it's not as complicated or scary as you may think it is.
1. Use my top recommended tool: KeywordsEverywhere. It's super affordable and easy to use.
2. Download and install the KeywordsEverywhere Chrome extension. Once installed, set up the plug-in and add some credit($10 is plenty to get you started).
3. Start entering topics in the search bar for videos you want to create. 
4. Look at the "Search volumes" that KeywordsEverywhere reveals. This is where the magic is. You want to go for keywords that have >1000 searches per month. 
5. Look at the "Related searches" for more keyword ideas and keep refining. 
6. Check out Askthepublic.com to help generate more keyword ideas and see the search volumes. 
Following these steps will ensure that your YouTube videos are successful data-validated topics. 💃🏽💃🏽
But this is just one part of the equation (so much math! LOL). 
You need a system that will help you turn your YouTube videos into reliable sales...
So check out my YouTube Masterclass where I'll walk you through exactly how to make it happen. 
Snatch your spot at the link in bio. xX
Do you want to make YouTube videos (and an income Do you want to make YouTube videos (and an income from them) but aren't sure where to start? 🤯🤔
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I'll break down some of the most important aspects for you.
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Step 1 - Before you start filming your video, do some research to make sure people are actually searching for it.
Step 2 - Take the time to script it out or create a list of bullet points.
Step 3 - Decide what style you want the video to be. A talking-head video is completely fine and often simplest. Create a list of shots you need to take.
Step 4 - Choose a day and block out a few hours to record.
Step 5 - Hit Record! Film your video content (or Go live!)
Step 6 - Edit your video, either do it yourself or outsource it. 
Step 7 - Upload your video and optimise it for YouTube search
Step 8 - Release your video.
Step 9 - Promote your video (in non-spammy ways).
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Getting clear on this process will help you understand realistic time requirements and identify which areas you can outsource. 
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But this is only the video creation aspect of things. How do you go from having a YouTube video to generating money? It doesn't work by magic; you'll need a focused plan to make it happen. I go deeper into what's needed in my YouTube Masterclass. Link in bio. ✨
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#freedombasedbusiness #hustlewithease #girlbosstips #womenwithaplan #solopreneurlife  #businessownerlife #instagramtips  #reelstips #contenttips #progressoverperfection  #realbusinesstalk  #socialmediastrategy  #ladystartups #smallbusinessadvice #businesstips101 #ladybosslifestyle #socialmedia101 #smallbusinesshelp #handmadeinaustralia #businesscoach
You may be thinking, why would I want to become an You may be thinking, why would I want to become an expert? 
Isn't that a lot of pressure? 
Well, becoming an expert has its perks. 
People trust experts and as a result, you will attract dream clients who are willing to pay for your services. 
By positioning yourself as an expert in your category, you will also open up opportunities for your business that you never thought possible. 
So if you're serious about using YouTube to drive value and grow your business, this episode is for you. 
🎙️Check out the full episode on the Thriving Creator Podcast🎙️
Episode 16 is the one you'll want to catch.
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #podcastersofinstagram #podcastinglife #podcasthost #growyourbusinessonline #findyourflock
Feeling thankful for all the amazing moments in th Feeling thankful for all the amazing moments in this life #grateful #happy
Happy Father's Day to all of the dads and dad-like people in our lives.
If you find Father's Day difficult, I see you. Sending loving energy your way. xX
Umm Hey hey 👋🏼👋🏼 I'm back! After al Umm Hey hey 👋🏼👋🏼
I'm back! 
After almost a year off Instagram, I’ve missed you guys so much!
Quick recap of the past year: 
1️⃣ Gave birth to our incredible daughter - her name is Kai. She is amazing (if you didn't know...surprise!) 
2️⃣ Learning all about life as a new mama #relentless (so much vomit and laundry LOL)
3️⃣ Figuring out that work/business/life/balance thing whilst sleep-deprived. 
Thanks for joining me on this journey of tech tutorials, tips & insights.
Please say hi in the comments because yaaay!!! I'm back, and I've missed you all!
#dropthebeat #videotutorials #journey  #womeninbusiness #womeninbiz #theeverygirl #savvybusinessowners #onlinebusinessowners #creativebiz #nerdboss #digitalmarketingtools #growyourbusinessonline
🧟‍♀️ This was the most accurate way to su 🧟‍♀️ This was the most accurate way to summarise my life in an emoji right now. 
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Sleep deprived from the newborn baby night feeds = zombie like appearance. 
🤣🤣🤣 
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#nerdboss #creativeentrepreneur #girlboss #theeverygirl #onlinebusinessowner #creativebiz #creativebusinessowner #womeninbusiness #funnels #beingboss #hustlewithease #creativeatheart #youbelong #findyourflock #savvycommunity #findyourtribe #creativeempire #herestothecreatives #femaleentrepreneur #lovelysquares
❤️❤️❤️And today's loving reminder is b ❤️❤️❤️And today's loving reminder is brought to you by the concept of rest. ✨✨✨✨
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#smallbizowners #marketingsocialmedia #creativeladydirectory #womenbusinesses #businessownertips #buildingbossladies #smallbusinesswomen #businessownerlife #reachyourgoals #socialmediacontent #biztips #creativechics #9tothrive #businessownership #socialmediaqueen #bossbabelife #findyourpurpose #buildyourtribe #womenwithambition #smallbusinessmarketing #womenwholead
I love creating videos for YouTube and the YouTube I love creating videos for YouTube and the YouTube experience. But I also believe that there needs to be balance and that YouTube (or anything for that matter) shouldn't occupy every second of your life. 
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A few subscribers have called me out about not releasing consistently on my YouTube channel and that's true. I haven't released lots of videos for a little while...however, I made the choice to pause YouTube whilst I prioritise looking after my newborn baby. 
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And I think we need to normalise taking a break and not being "on" 24/7. 
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Whether you need to do it for your own mental health, or physical health, or because you've had a big life change. Or just because you want/need to.
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I want to encourage you to not feel guilty about taking a side step on YouTube and in your business. It's part of the road to success and doesn't mean that your journey has ended. 
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So, take care of yourself, okay?
xoxox.
Sara 
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#nerdboss #creativeentrepreneur #theeverygirl #onlinebusinessowner #creativebiz #creativebusinessowner #womeninbusiness #youtubecreator #beingboss #hustlewithease #creativeatheart #youbelong #findyourflock #savvycommunity #findyourtribe #creativeempire #herestothecreatives #femaleentrepreneur #lovelysquares
One of the biggest, best things has happened and i One of the biggest, best things has happened and it’s literally turned my world upside down. I had a baby! My husband and I welcomed our daughter, Kai, into the world in October…just after a long and stressful 4-month lockdown in our city – Sydney. In my latest podcast episode, I talk about navigating life as a creator when you’ve just had big ass changes.
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🎙️Check out the full episode on the Thriving Creator Podcast🎙️
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #podcastersofinstagram #podcastinglife #podcasthost #growyourbusinessonline #findyourflock
Did you know that you can create animated end card Did you know that you can create animated end cards for your YouTube videos in Canva. For reals! I walk you through how to do this step by step in my latest Canva tutorial.
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Link in bio to my latest video on YouTube.
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#youtubestrategist #growonyoutube #personalbranding #youtubetips #youtuber #digitalcontentcreator #contentcreator #personalbrand #contentmaker #youtubelive #socialmediacontentcreator #creators #youtubecommunity #crushingit #youtubelife #livestreamer #letsgetlive #creatormindset #youtubegrowth #youtubecreators
If you're trying to grow your YouTube channel it's If you're trying to grow your YouTube channel it's not getting the views and subscriber growth that you want...here are my 💎💎 💎Top 9 things you can do to grow your YouTube channel💎💎 💎
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1️⃣ Get honest feedback and listen to the suggestions. Ask three to five people that you know and trust. Send them a video and ask them to give you specific feedback on how you can improve. 
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2️⃣ Consider adding educational content. I would always recommend adding educational types of videos. And these are things like how to training, step by step tutorials and you need to make sure that these videos have actual traffic. 
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3️⃣ The YouTube algorithm loves consistency. Whether that’s weekly, twice a week, monthly. It’s all about what can you handle and how are you going to manage it. Showing up consistently, whatever that looks like for you. 
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4️⃣ What's your video frequency? After being consistent, how often are you releasing videos? 
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5️⃣ How are you delivering your content? Check your voice projection, your pronunciation, your pace of speaking. 
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6️⃣ Visuals...how are you showing up How does does your video look aesthetically?
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7️⃣ How is your video sound quality? Is it clear? Do you have lots of background noise? Is the background music too loud?
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8️⃣Ask for the sub, but give people a reason to. Don't beg for subs (or anything for that matter).
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9️⃣ Take imperfect action.
Keep going even if you don't feel it's good enough. The more videos you create, the better you will get at the process and the more your channel will grow. 
If you're struggling to come up with what to say in your YouTube videos...grab my 5 swipeable and done-for-you YouTube scripts will help you create videos faster. 
They're free and awesome (even if I do say so myself! 😂😂😂)
Link in bio. 
#youtubevideoideas #youtubevideocreator #videocreator 
#womeninbusiness #womeninbiz #theeverygirl #savvybusinessowners #onlinebusinessowners #creativebiz #nerdboss #growyourbusinessonline
❤️‍🔥❤️‍🔥❤️‍🔥 Laura Smot ❤️‍🔥❤️‍🔥❤️‍🔥 Laura Smothers-Chu from @joy.in.dementia joins me in this week's podcast episode where we talk about  thriving in your online business and mustering up the courage and grit to keep going when life gets tough.
🙅🏻‍♀️ We say no to 'hustle culture' and 💪 heck-yes to a more mindful and compassionate approach. 
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🎙️Check out the full episode on the Thriving Creator Podcast🎙️
Link in bio.
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #podcastersofinstagram #podcastinglife #podcasthost #growyourbusinessonline #findyourflock
If you're new to YouTube or if you have a small ch If you're new to YouTube or if you have a small channel for a while now, qualifying for the YouTube Partner Program can take much longer than you anticipate. The great news is there are other ways to make money from your YouTube videos without needing to qualify for the YouTube Partner program. 
In talk about better ways to make money on YouTube for beginners with the best strategies that you can get up and running quickly, even if you're just starting out on YouTube.
Link in bio to my latest video on YouTube.
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#youtubestrategist #growonyoutube #personalbranding #youtubetips #youtuber #digitalcontentcreator #contentcreator #personalbrand #contentmaker #youtubelive #socialmediacontentcreator #creators #youtubecommunity #crushingit #youtubelife #livestreamer #letsgetlive #creatormindset #youtubegrowth #youtubecreators
The longer you wait 🕒, the longer it will take. The longer you wait 🕒, the longer it will take. Don't wait. Take action. 🎬
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Is it that video you won't release or start to record, because you're nervous about what people will think?
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Is it that program or service you haven't offered because you don't you're good enough to even put it out there? 
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Well lovely, now is the time to stop overthinking everything and start take massive imperfect actions.
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Now is the time to get it done, whatever it is you've been putting off for so long...
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I know what's like to doubt that you can do it and to be afraid of what other people will think. I've been struggling with these lately too, as I work on launching a new exciting *thing* 😉
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But as much advice for you, as it is for me...we can't hold back because we're denying the world our genuis...and connection for people who need it the most.
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Let's do this ok? 💖
What are you waiting for? xoxox
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I share my top 9 actionable tips to help you if yo I share my top 9 actionable tips to help you if your channel isn't growing...and they're easy to implement so you can start making adjustments right away. 
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Link in bio to my latest video on YouTube.
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#youtubestrategist #growonyoutube #personalbranding #youtubetips #youtuber #digitalcontentcreator #contentcreator #personalbrand #contentmaker #youtubelive #socialmediacontentcreator #creators #youtubecommunity #crushingit #youtubelife #livestreamer #letsgetlive #creatormindset #youtubegrowth #youtubecreators
🙅🏻‍♀️Don't. If you are thinking about 🙅🏻‍♀️Don't. If you are thinking about starting 2 YouTube channels at the same time🙅🏻‍♀️
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🎙️Check out the full episode on the Thriving Creator Podcast🎙️
Link in bio.
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #podcastersofinstagram #podcastinglife #podcasthost #growyourbusinessonline #findyourflock
Last week my little YouTube channel reached 30K su Last week my little YouTube channel reached 30K subscribers. And whilst it's not **all** about that subscriber count...I'm grateful for every single person who watched, liked and subscribed to my channel. 
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I was speaking to my husband last night about a mean-ass comment someone left for me the other day. It was filled with anger and misdirected. But on reflection, it really made me realise why I bother with the channel at all.
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I love content (Insert Oprah voice tone: I looove bread!). I looooove video...and I love teaching and connecting with  amazing people that I would not have otherwise....all because I took a leap of faith with YouTube...and continued the journey. It really has opened up so much opportunity for me. 
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I'm feeling all the feels on this crazy journey. Humbled and in appreciation for the lessons from the highs and the lows. 
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Thank you xoxox.
The struggle is real... Barely just keeping it to The struggle is real... 
Barely just keeping it together. 
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A little laughter for another day of Sydney lockdowns. Hope that I was able to send a little giggle your way. 
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#Ambition #Believe #BeYourOwnBoss #LaptopLifestyle #BusinessOwner #EntrepreneurLife #HardWorkPaysOff #HustleHard #InspireDaily #LivingTheDream #girlboss #nerdboss
#nerdboss #creativeentrepreneur #theeverygirl #onlinebusinessowner #creativebiz #creativebusinessowner #womeninbusiness #funnels #hustlewithease #creativeatheart #youbelong #findyourflock #savvycommunity #findyourtribe #creativeempire #herestothecreatives #femaleentrepreneur
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