In today’s video, I’m going to share some Facebook Live tips and strategies and cover 5 simple rules for a flawless Facebook Livestream. Stay tuned.
How to have a flawless Facebook Livestream – Video Transcript
Hi, I’m Sara Nguyen, and on this channel, I make tech and social media easier for awesome entrepreneurs like yourself. If you’re new to this channel, consider subscribing for all of the latest product reviews, social media marketing tips, and training.
Facebook Live is a great tool for communicating with your audience. Before social media, being able to connect with an audience was much more challenging.
Small businesses were limited to mediums such as print ads, telephone calls, face to face, or direct mail. Today, we have video and livestreaming, making it insanely easier to communicate with our audiences anywhere, anytime.
Here are my 5 simple rules for the perfect Facebook Livestream to help amplify your attraction and help you make insanely easier sales.
Keep it light.
Facebook Live is not a space to share your deepest feelings. By nature, it’s a light and nimble medium, so use it that way. Adding a bit of humour and laughing at yourself shows intelligence and creativity.
Being funny in small doses keeps your audience interested and wanting more. And I’m not necessarily saying you need to crack jokes constantly and masterfully like Jerry Seinfield. I’m saying, go in with the mindset that you’re here to help your audience and connect with them and have a little fun along the way.
Instead of putting so much burden on your Facebook Livestream, lighten it up and enjoy it and this will instantly help you come across more confident, which is a key ingredient to building connection and making sales.
Keep it compact.
If you want your audience to dread hearing from you whenever they see the notification come up that you’re live, be long-winded and take forever to get to the point. People are time-poor and have short attention spans.
Keeping your content succinct helps you sound wiser, wittier, and even a little funnier than drawn-out videos. Lengthier videos have a place, but people typically associate them with boring, time-wasting, sales pitching content.
People want to get to the good bits right away, so give them that. To keep your Facebook Livestreams punchy and full of content, plan it out. If you don’t script your videos, at the very least, write out an outline of what you’re going to cover and have that with you while you’re live.
Write it on a piece of paper or have the notes on a device with you that you can glance at. Without a plan of what you should cover, you’ll go off track and start rambling to fill the air or blank out completely. And that my friends does not make a great Facebook Livestream.
Tell people what’s in it for them.
When you’re on a Facebook Livestream, there’s a lot going on. You’ve got your equipment you’re working with, the software and you have to get through your content. It’s tempting to get right to the content as soon as you’re on air, but while it’s a quick way to start, it doesn’t tell your viewers what they’re going to get.
When you start your Facebook Livestream, it’s important to frame the opening by telling them what you’re going to talk about and most importantly, how they can benefit from what you have to say.
The goal is to entice your viewers to want to watch you and to invest the time, and you can do this by selling them on what’s in it for them. This can be short sentences on how your Facebook Livestream will help them move away from their pains or towards their goals to hook them right from the very start.
Remember your why.
After a few Facebook Livestreams, it’s fun to go on air and chat about your audience. However, you need to keep in mind why you’re actually doing it. It’s because you want to demonstrate your expertise so that people know, like, and trust you so they can buy from you.
That’s why you’re in business – to make money! Therefore, Facebook Livestreams should be about building attraction and closing a sale. You need to lead your viewers into your sales process.
This can be telling them to sign up for your lead magnet at the end or providing them with a way to contact you for a free consultation. It can also be sending them direct links to purchase your products from your online store.
And whilst most people don’t like to admit it, they like to be told and guided by what to do next. Tell them and lead them on what actions they need to take. If your Facebook Livestreams don’t have a purpose and direction, it’s likely your audience will get bored and the attraction will begin to fade.
Know your stuff.
One of the things that make me cringe when I watch Facebook Livestreams is when the broadcaster obviously hasn’t got a plan and is just winging it. This rarely works for most people and what ends up happening is they produced clumsy videos.
It’s a shame because the broadcaster may very well know their content, but it doesn’t flow, and it’s not concise because they get lost in their thoughts while they’re livestreaming.
There’s something that happens to your brain when you hit record or go live, I’m convinced of it. All of the great ideas and thoughts that you have just disappear along with the funny jokes you wanted to share. A big rule is to know what you’re going to say and have it readily available either on a teleprompter or a screen that you can view.
There’s nothing wrong with using prompts to deliver your content, putting the time and effort into doing your research so that your information and your Facebook Livestream is punchy, it’s great content, and people will love it.
If you found these Facebook Live tips useful, give me a thumbs up and don’t forget to subscribe to my channel. And if you’re interested in using Facebook Live to grow your business, understanding the rules to the perfect Facebook Livestream is just one part of the equation.
You also need to figure out what topics to talk about, what to say, how to go live, and what other equipment you need to use. I’ve put together a Facebook Live Cheat Sheet.
It’s a super simple guide that walks you through the basics you need to get up and streaming on Facebook Live even if you’ve never hit record before.
To get your hands on it, simply click on the link in the description below and thanks for watching.