What is a niche and how do you find your niche so you can focus on the right things in your business? I walk you through the best exercise to help you uncover who your niche is. No fill in the blanks!
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1:41 What is a niche
2:36 Why you need to narrow down on a niche
5:06 Q1: Who
5:52 Q2: Like?
7:08 Q3: Results
9:02 Q4: Afford
🔥Resources mentioned 🔥 How to find your ideal client: https://youtu.be/HBeaQ1g_PHE
How to find your niche – Video Transcript
Excellent. So hello and welcome to the live stream, whether you are watching live with us now. Thanks for joining me. Or if you are catching me on the replay, today’s topic is a really, really good one. So today I’m looking at how can you find your niche, niche or niche?
I had this discussion with Dave, my husband last night, and we did the research and apparently it’s both niche like peach, like peach. It’s both niche and niche. So whichever ones tickles your fancy. I have always said niche so I’m going to say niche.
So we’re going with niche. Now we’re going to cover, what’s a niche. And then more importantly, I’m going to show you a really good exercise that will help you uncover yours.
And I promise, I promise you that you will not have to fill in the blanks because that’s probably one of the things that I really despise where people make you do exercises, where you’re like I blank and blank and blank.
And you really feel like you’re just picking an idea out of the air, but I’ve got a much better exercise that I found that I’ve worked with, that I know you’re going to love, so let’s get right into it. So for those of you who don’t know me, my name is Sara Nguyen, and I help coaches, consultants and creative pros build their business using video and social media with ease.
And I live stream a lot about live streaming. Make sure that you check out the links in the description because we’ll go back and add all of the timestamps. So you can go back to reference all the sections of the video.
And all of the goodness is always in the description. All of the links, everything is always in the description. So let’s start with some fundamentals. That’s covering my face. Excellent. So what is a niche?
Right? So a niche really is a group of people in a market who you can solve problems for. So what does that actually mean? So if you are in business, more than likely, if you’re a coach or a consultant, you serve a particular market, whether that’s the health and fitness market, if you’re a personal trainer or a health coach, whether you’re in like, you’re an interior designer and you serve like the housing or the in the home market, or whether you’re like me, you’re a video and business coach and you and I serve businesses, particularly small businesses.
A niche is a subset of the actual market that you serve. Now, all of my overlays are going to be on the wrong side. I set them up on the wrong side. So I want you to think of your niche, kind of like a slice of pie, right?
So if your market is the whole pie, so, you know, let’s say sewing is, is a market. And I want to go after a niche. A slice of that pie may be quilters within that market or another slice may be sewers or another slice might be knitters and another slice may be crocheters, and it’s really important that you, I think come to just the awareness that having a niche, so a segment of the market that you go after as opposed to going after the whole pie is something that’s important to your growth.
Because the biggest mistakes that I see particularly new coaches make is that they try to go after the whole market, right? So they’re in the sewing niche, sewing market, and they want to go after everyone. And what happens, you end up being too broad, your message isn’t dialled down, your products, your services, your content, your advertising, your marketing
it doesn’t hit any particular people because the message is all over the place. But if you can dial down on a segment, then you can really sound like you’re speaking particularly to a person. And that’s how you connect.
And that’s how you can move people from being a viewer or a fan into being an actual buyer. So niche is a slice of the pie. We love pie. We don’t need to eat the whole thing. Focusing on a slice gives us more traction.
And then later after we’ve kind of conquered that slice, we can go after more, but when you’re just getting started, really just focusing on one part of the pie is what we want to tackle. Now, we really want to focus who this niche or who this slice of the pie is.
So let’s talk about some of the questions I’m going to walk you through an exercise that I absolutely love that will work, that will help you uncover your segment of the market.
And as I promised you, it won’t involve you doing any fill in the blank exercises ’cause I personally can’t stand it, when I see fill in the blank exercises, I’m a bit like, I feel like I’m, I’m in primary school again. So let’s start with a set of questions and then I’m going to show you how to bring it all together, to uncover who your niche is, who you should be going after. All right.
So the first question that you need to ask yourself when trying to find your niche is who can I help? Right? So you need to think about who can you solve problems for within your market?
And I know this is really a broad question, but you need to, you need to write down all of the people in your market, who can you actually help? So just write it down, don’t overthink it.
Don’t say, well, I’m in the health and fitness market I solve, I help men and women start to just write that, write it down. Who can you help within your market? Don’t overthink it yet. Just write it down.
So this is the first question, right? Who can I help? Think of your market all the people that you serve or currently serve? Write it down. Who can you actually help? Because this is the starting point.
Don’t overthink think it at this point yet. So the second question is, do I like them? This is incredibly important. So the first question we said, who do I actually serve, and who do I work with?
And the second question is, do I enjoy working with them? And you know exactly what I’m talking about. Those people who ring your phone, ring you on the phone and you let it go to voicemail.
Those people who you see an email from and you kind of go, what do they want now? So do you actually enjoy working with these people because life’s too short to be working with people who you don’t love?
So you may be a photographer and you may be like, I am never ever working with brides again because I can’t stand them they’re cray cray. So find that group of people who you can serve and who you enjoy working with.
Life is way too short to be working with people who you don’t like. And if you seriously are saying, there’s no one in my market who I like working with. I think you may need to reconsider the market that you’re in because there should be plenty of people in your market who you actually enjoy working with. So this is really important.
Now the next question is can I help them get results? Or can I deliver for them? Right? So this is really important. So you’re choosing people who you can work with, who you enjoy, and thirdly, who you can help them get results.
Now, if you’re a new or can I deliver for them, right? So if you’re a new coach, you may be saying, I don’t have a lot of clients yet. So how do you prove that you can get results? Well, can you do it for yourself?
Have you done it for yourself? Or have, are you ahead of them? Or have you done more of the process than them? So this is the question of, can I help them get results?
And if you don’t or you aren’t able to answer this question, I think you may need to reconsider getting a bit more experienced so that, you know, you can at least have the, you know, success of yourself before you go off and start helping clients.
So can you help this group of people get results? And think of it in terms of, okay, I always use the health niche because it’s, I used to be in the health niche so I’m very familiar with it.
But it could be like if I’m a personal trainer, I may not want to work with a certain group of people who I know I just can’t help. So for example, as a personal trainer, I may not be able to help people who are morbidly obese.
That’s just not within my limit of people that I know I can actually help them get results. I prefer to work with, you know, teenagers or I prefer to work with working women who, you know, I can, I know I can absolutely deliver results that they can, if they follow my process, get what I say they will get.
So can you help them get results? This is the criteria for helping you narrow down your niche. This is really important as well, and the most important, and definitely not the least of the questions you need to ask yourself is can they afford to pay?
So when I was in the health and fitness space, I remember I was really young in my early twenties, and I wanted to help change the world. And I was like, I’m going to help unemployed, depressed, overweight people, you know, be their best selves, get back into fitness and, you know, help them change the world.
What was wrong with that? Unemployed, can’t afford to pay me. That’s really not an ideal scenario. Can the group of people who you want to serve, pay you because you’re in business, my friend, and if you’re in business, you need to be making money.
That’s very important. They need to afford, they need to be able to afford to pay you. And I think this becomes a little bit tricky where you could be targeting a group within the niche who may not directly be able to afford to pay you, but their parents might, or someone else might, but that’s really hard because then you’re convincing not just them, but then someone else.
Then they got to go convince someone else to hand over the money. So you’ve got this extra layer. So it’s much easier if you can, you can get to this group of people who can take out their wallet and afford to pay you.
So that’s super important, super, super important that they can afford to pay you. Now, these, this framework and this question, these questions that you’re seeing here, I have to give credit where credit’s due.
So I saw this framework from the coach, Taki Moore, and I absolutely loved it. It was the best, in my opinion, niche framework that I’ve seen in all of my years, like working online in business.
And I, when I saw it, I was so excited and I was like, I just have to teach it. This is the one that I want to teach because it made more sense to me. So let’s bring it, let’s see how it all comes together now. Alright?
So I asked you all of the questions, right? What you want to do is to put them on a piece of paper across the top of a page, and you want to write it out? Who can I help? Do I like them? Can I get them results?
And can they afford to pay? And then on the other side of the page, you want to write down all of the different groups of people who you are interested in working with, and then you narrow it down to, you need to go across and make sure that there’s a green tick in each of the columns, right?
And this is how you bring it down. This is how you bring it down. If there’s a red cross in any of them, then it’s no Bueno. You don’t go with them. If you’re down to two, so let’s just say you’re down to, you know, whether you work with knitters or you work with people who are in the cross stitch and both of them have green ticks.
Then what can you do to choose between those two niches? I say flip a coin, heads is knitters, tails is cross stitch. Throw it in the air when it’s in the air, the one that you want to land on, want it to land on. That’s the one that you go with.
That’s the one that you got, you got excited about that you wanted to go for that one. So this is my little exercise to walk you through how to narrow down on your niche.
So super, super easy exercise, but incredibly powerful. So I hope that you enjoyed the exercise on how to find your niche. Super, super powerful one. Don’t underestimate these questions.
Incredibly easy, but really impactful way to narrow down on your actual niche. So let’s wrap it all up before we wrap up the live stream today. The questions that I asked you to ask yourself in order to narrow down on your niche and to uncover who your niche is are, who can I help?
And you’re asking yourself, what questions can I solve? Do I like them? Are you actually going to enjoy working with them? Can I get them results? Right? So you’ve either been able to get results for yourself, or you’ve been able to get results for clients like them.
Can they afford to pay? Super important. There’s no point in going after a segment of the market who can’t afford to pay you, that’s a disaster.
And then go through the exercise of writing down all of the groups that you want to go after and make sure that you see green ticks across the entire, you know, all of the questions and that’s the one that you want to go after.
So that essentially wraps up my live stream for today. I hope that you found it super useful. Now, if you found this video useful, give me a thumbs up and don’t forget to subscribe to the channel for more videos on social media training, on live streaming.
And as you know, we have a lot of fun here as well. And if you really are looking to take your live streams to the next level or your business to the next level, make sure that you sign up for my Facebook Live Master Class.
It’s a free master class where I teach you a framework to help you turn your live stream viewers into buyers. So it’s a really great, I cover a little bit of this topic in there as well, but I’m not gonna give too much away, but it’s the steps that you need to take to monetize your Facebook live streams, particularly if you’re a business.
So the link to that I’ll put on the screen and it’s in the description as well. Had a wonderful time. Thanks, everyone for joining me. And I will see you in the next live stream. Bye for now.