In this broadcast, I’m going to be talking about how to create your ideal customer profile. Now, what is an ideal customer? Customer avatar? How do you create one?
I’m going to cover all of that in this live stream. And not only am I going to cover that, but I’m also going to do it in a slightly different way. If you’re familiar with the concept of a customer avatar or a customer or ideal client and it really makes you want to throw up every time you have to go and create one, I’ve got a better system for you.
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How to Create Your Ideal Client Profile (Customer Avatar) – Video Transcription
I think you’ll enjoy this one. Thanks again for joining me and I’m really excited to be here.
For those of you who don’t know me, my name is Sara Nguyen, and I help entrepreneurs, coaches, consultants, small businesses build and grow their income and impact using video. So make sure that you check out the description for all of the links to everything that I’m going to talk about in this video.
I’m going to have a whole bunch of resources and anything that you need will be there at the end of the broadcast. I’ll go back and add it there, so yes. So let’s go right into it. Creating your ideal client profile.
Let’s have a look at this because if you’re a business owner, you know that you’re supposed to create this persona of who you want to target and who you want to, I guess, buy your products and services.
And the old, I wanted to look at this in a new way. And so that you can have a profile of someone who is incredibly connected to you. So an incredibly connected customer avatar gets you, understands what your message is all about, and they buy a few a lot easier because they understand what you’re offering.
And it’s all, it’s a lot much, it’s so much easier when you have that connection. But the problem with a customer avatar, it’s that what we’ve been taught and what I guess, I wouldn’t say that it’s the wrong way to do it, but the traditional way of identifying a customer avatar is that you create this imaginary person who, who you believe is someone who will buy your products and services.
This is the idea of a customer avatar. The concept of an ideal client is, an ideal client is someone who will buy your products and services and can afford to pay for it and willingly wants to pay for it. So your customer avatar is a profile of who your ideal client is.
Ideal clients, people who will buy your products and services can afford it. Customer avatar is the profile of who they actually are. So the traditional way is to make up this person who’s a combination of a bunch of demographics, geographics, and you know, pretty much taking a guess of who you want to actually attract into your actual business.
But the problem with creating a customer avatar where you have this fictitious person is that because you’ve made this person up because you’ve taken a guess of who they are, so what normally happens when people create a profile of their customer avatar is they’ll say something like, my customer avatar is female.
She’s probably aged between 30 and 40. I may be replicating my past self here. She likes to do yoga, she likes to eat burgers, she earns about a hundred thousand dollars, and she lives in an apartment.
And the problem with this is that this person is imaginary. They’re not real. And then you end up trying to create all of this content for this fictitious person who doesn’t exist, right?
And you really do end up with this crazy person who attracts the strangest people into your business. If you’ve ever created a customer profile and you’ve had just the weirdest people you know, in your audience, this is probably one of the reasons why it’s probably because you’ve created a customer profile or customer avatar of this fictitious person, and then you just bring in the weirdest people and you’re kind of like, these are not my people, you know, they’re just really different to the people I would want to work with.
The problem with that is that you are creating this fictitious person. Therefore, when you’re trying to connect with them, it’s really, really difficult because you end up with a schizophrenic personality and then the strangest people coming into your audience.
The way that I want you to think about your customer avatar is not necessarily as someone who’s fictitious that you make up, that you would love to buy from you.
I think that’s an old way of creating our customer profile. And I get it’s a starting point, but I think today in 2020 we’re much more evolved than that. So the way that I want you to think about your customer avatar, and when I learned this system, it really made it connect for me and I hope it connects for you too.
So instead of thinking of your customer avatar as this fictitious, you know, person that you’ve made up, like the blue person in avatar, think about your customer avatar as yourself. You’re looking in the mirror, your customer avatar is you. And I know there’s a big argument where people say you’re not your customer.
Well, actually for the most part you are. And let me explain why. You are your customer avatar or the past you is. The past version of you is.
And you are your customer avatar and that you are the perfect candidate for your customer avatar because you understand the struggle, you understand the pains that they’ve had and you know what it takes to get from where you were to where you are now, right?
That makes you the most powerful customer avatar with your past self, the most powerful customer avatar ’cause you can now connect with this person as opposed to this fictitious person that you’ve made up.
And everyone I know who goes through a customer avatar goes through an ideal customer profile exercise where they have to make up a fictitious person. It really feels just frustrating. But when you think of it as you are your customer avatar, the past you is, it’s so much easier to connect.
It’s so much easier to understand the pains because you went through it, right? And it’s your experience and it’s your knowledge. You’re looking in the mirror all these pieces make you your customer avatar.
I wanted to also go through, not only you know, this new way of looking at your customer avatar, but now that you know, we’ve identified that your past self is your customer avatar, how do you then create this profile of the past you, right?
I’ve got a couple of questions I, you can ask lots and lots of questions and I do have a detailed set of questions, but I’ve got five today. Oh, so someone said it’s a little bit difficult to hear me. Okay. I’m going to, thanks for letting me know. Bring this up a little bit. So hopefully that is better.
I toggle between being too loud and too soft, but thanks Helen for letting me know. And hi to everyone who’s joined the broadcast. Okay. So hopefully you can hear me much better now. Let me know if you can’t.
Let’s go through five questions to help you create this profile of your customer avatar, the profile of who you used to be. So the first question, let’s get rid of you is think back to who you were.
Think back to you, your past self before you went through all the transformation to be able to offer the services and products that you do now.
Ask yourself what was your past self? So what was his or her number one struggle, right? And with this question, you’re really uncovering the pain that they had, the pain that you had. And you can answer these very, very well. You know, especially if you’re in the health niche.
I think this is a really powerful question to ask because if you’ve gone through that weight loss or health journey, you know exactly what it’s like to struggle, right? And you can articulate what that struggle is.
And so write down what your number one struggle was before you went through all of this transformation. So it could be a range of things. So for my particular customer avatar, the number one struggle was having confidence to put yourself out there, right?
The struggle was being on camera. So write down whatever your struggle was. That’s the first thing. So the second thing, the question to help you create this profile is how did the problem show up for you back then?
What did it look like? What did the fear, what did the pain look like? Was it, you know, I’m using the health example as I guess one to give a demonstration on. But if it was that you were looking to lose weight and struggling, was it that you were overweight?
Was it that you had health problems? Was it that you were unhappy? How did your problem look like to you, your past self? Write that down. See these are really powerful questions and these are much more powerful than, you know, creating a fictitious, you know, profile of the person who may live in a certain area who’s a certain age.
These really help you, help you identify the, the fears, frustrations, the needs, desires, and all the psychological things that go on that helped you really connect with someone.
So the third question is, what’s the real reason that you weren’t able to solve your problems back then? Right? So this one really looks at what were the beliefs that you were holding at the time?
So for me at the time, before I learnt, you know, how to go live on camera and how to use video, you know, the reason that I believed that I didn’t want to go on camera was that I was afraid of the camera. But that’s not the real reason.
The real reason was that I was afraid of judgment like most people. So that’s the real reason. So the surface reason is that yes, I’m afraid of camera, I’m introvert. But the real reason is that I was afraid of judgement.
I was afraid of looking like a failure and also afraid of being embarrassed. So what’s the real reason that you weren’t able to solve your problem at that time? Really, really powerful question.
It sounds simple, but really digs deep into the mindset and the beliefs that you were holding at that time.
So why did you think that things didn’t work for you? Like why did you think that even though you tried all these things that they didn’t work?
So what did you try and why did you think they didn’t work? Once again, we’re looking at, you know, the experiences, really powerful question and we’re looking at once again the beliefs that you had at that time.
And the last question that I have is, what beliefs did you need to let go of in order to breakthrough? Right? So you as your customer avatar, the past, the past version of yourself went through a transformation.
You learn all these things, you applied all these things. But in order to get from point A to point B where you were to where you are now, you had to let go of a lot of limiting beliefs and you had to let go of a lot of fears.
So what are they, what were they that you had to let go of? For me, I had to let go of the fear of judgment, right? I had to let go of the fear of people judging me, the fear of people judging my business. And a whole bunch of things that I wasn’t good enough, that a whole lot of things that I had to let go of.
So write them down and these are such, I think confronting but beautiful questions as well because when you realise that yes, you are your customer avatar and then you go through these sets of questions, it’s a little bit emotional to see that, okay these, these were the struggles that I had.
You know, the problems looked like all of these pains. I wasn’t able to work through it because I had all of these limiting beliefs.
I tried a bunch of things and they didn’t work because, and then you look at, then I let go of a bunch of stuff and what they were, and if you look at all of these traits, these profile elements is what makes up your customer avatar.
There are a lot more questions that you can definitely ask, but these are the five that I would ask to get started. And these are the, I guess questions that will help you,
that will really help you, I guess surface the traits of a customer avatar. Now once again, why do you even need a customer avatar? It’s a good question because sometimes I feel that you get given all these things to do for the sake of it, you know, create a SWOT analysis, create a ideal client profile. The purpose of creating a ideal client profile and a customer avatar is that it gets you very clear on who you want to attract.
And you go through these steps to create this profile of someone who you understand and then you’ve got all their pain points and then you know who that person is, right?
And then that way you can also repel people who you don’t want to attract. So it’s really important that you start to create a customer avatar to help you, you know, really this time when you’ve created this customer avatar,
and I do feel that you can have multiple customer avatars throughout your business life, but then you’ve got a vision of who you were. And when you’re creating content, you can, you can think back to, okay, what was my experience back then?
What did past me need that I can, you know, create for them? What sort of content pieces? What’s all the products and services that past me would have really, really needed to move through all of this stuff?
And then it also works in terms of not just creating products but in terms of the content that you create and the messaging that you have. So it becomes really, really powerful and really helpful way of helping you, I guess, work through who it is you want to actually attract and you wanna attract people like yourself.
Hopefully you found this useful. And this really was a bridged cut-down version of, you know, coming up with your customer avatar and your ideal client profile.
And I hope you found it useful. And I hope that this is a much I guess, you find this a lot better to do than actually going through and trying to create a demographic and what’s like, you know, trying to create a profile of someone by their demographics and geographics.
I hope that you go through these questions and then it helps you really uncover all the psychographic, all of the mindset, all of the beliefs. And that is a powerful customer avatar profile.
If you’ve found this video useful, give me a thumbs up and don’t forget to subscribe to my channel. And if you’re looking for more ways to grow your business, make an impact and you know, grow your reach, make sure you grab a copy of my Facebook Live Cheat Sheets.
I’ll put a link to them in the description and somewhere on the screen hopefully, and my Facebook Live Cheat Sheets is a step, step by step walkthrough of how to get up and running on Facebook Live even if you’ve never hit record before, I actually go through creating your customer avatar profile and I’ve got like 10 questions in there.
It’s a real deep dive and I go a lot further into it. But I’ve only got limited time here. So have a look at the Facebook Live Cheat Sheets and I hope that you’ve enjoyed this live stream and this new format that I’m trying out.
Thanks for everyone for joining me live and I’ll see you on the next broadcast. Thanks for now.