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Sara Nguyen

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Content hacks: How to create consistent, converting content for YouTube and Facebook

We’re sharing content hacks and strategies to help you create consistent, converting content for YouTube and Facebook.

Invest with Quueenie’s channel: https://www.youtube.com/c/InvestWithQ…

Try the FIRE Calculator and calculate when you can retire ▶️ https://bit.ly/FIRECalculator

Sara’s Facebook Live Masterclass: https://saranguyenonline.com/special/4-step-framework-to-convert-facebook-livestreams-into-buyers/

Content hacks: How to create consistent, converting content for YouTube and Facebook – Video Transcript

Hello, and welcome! Welcome, welcome welcome. Whether you are joining live with us now, or if you’re catching us on the replay, we’re just going to get started in a minute. We’re just going to get confirmation of feeds and sound because that’s very important.

So hello, YouTube. Hello, Facebook. And we’re even on Periscope today. We’re doing a multi-stream. So looks like we’ve got the clearance from my fabulous live producer. We are good to go.

So hello and welcome to the live stream, whether you are joining us live now, thanks for being here. Or if you’re catching the replay. My name is Sara Nguyen, and I’m joined today with the lovely Queenie from Invest With Queenie.

And we are talking all about content hacks and content strategies. Specifically, how do you create consistent converting content for YouTube and Facebook?

Now, Queenie, for those of you who don’t know who you are. So why don’t you tell us a little bit about you and your channel and what you do? Hey, thank you so much for having me on your channel. I’m so excited. This is my first YouTube live, so I’m a bit nervous. Don’t be nervous!

Oh, what’s going to happen? No, but yeah, basically who I am? I am a YouTuber in the finance space. I started about six months ago and just got monetised last week.

So it’s all very exciting. And on my channel, I like to make videos about personal finance and investing and I try to make

it really relatable and actually talk about things that I personally have been through myself. And I try to be as honest and open and as transparent as possible on my channel. So that’s what you can expect from content on my channel.

For those of you who don’t know Queenie started her channel from scratch, so six months ago, so she recently got monetised, but she went from nothing to last night I checked in you’re at 3000 subscribers and you got monetised. So you met the requirement of what is it?

4,000 hours of watch time. You’ve met the subscriber count. And to do that in six months from scratch as a content nerd, I know how much effort it goes into YouTube to get views, to get monetised.

And I’m so excited to see that. So I was really stoked to bring Queenie on because she knows so much about content. I love content. So I love having content friends, and we can, we’re just going to have a really great session today.

So I’m excited to chat about, you know, all things content today. So if you have questions, put them in the chat and if we get to them at the end, depending on how we go with time, we’ve got a lot of them, we’ll throw a few Queenie’s way and we’ll answer them for you.

So let’s get right into it, Queenie. Now we talked about your channel and you getting monetised in six months. How often do you release your videos?

So I try to release my videos at least three times a week. I know it’s a lot, it’s, it’s quite a lot of content, but the more content that you can release on YouTube, YouTube does have a bit of a thing with its algorithm.

It does like to prefer content creators who are producing consistent content. So that’s the reason why I try to do three videos a week. I know it might not be achievable for a lot of people but I do recommend like, just as many as you can, that can really help you with your growth.

That’s cool. So I saw that you actually wrote on your channel twice weekly, but I swear you were doing like five videos a week. How did you decide in terms of how much quantity you wanted to release?

‘Cause at the moment I’m doing on average four to five live streams a week, and that’s a lot. And I chose that number because I wanted to, like you, create a lot more content to be more discovered in the YouTube search, but also, ’cause I have a lot to talk about. So how did you land on the number of videos you wanted to release every week?

Yeah, that’s a really great question. So at the beginning, it was so hard. Like the process of creating videos was really difficult and I actually create videos with my boyfriend.

So I’m very lucky that we work on it together. And at the beginning it was horrible. It was like, it took such a long time. I remember we had no lights. So whenever we had to create videos, we had this really short window of time to create videos.

And if the scripts took too long to produce then, you know, the daylight and the sunlight starts going down and the light in the video was changing. And it was just a very stressful process.

We try to record a few videos in a day and by not having lighting and things like that, it just threw the whole process out of whack. It took way too long. But now, I think we’ve got a pretty good process together.

We’ve got lighting in a studio, we’ve got everything set up. So the mic, the camera, the lighting, it all stays here in the studio. Like we’re not cutting it around. So that’s what we used to do, which used to take a very long time as well. And also we just have a bit of a process now.

We have editing software, we have tools to help us cut down the videos. So at the beginning, it was two videos a week. Now, we can comfortably do three videos or more. So we try to stick to three videos as a minimum.

And then if we have a bit of time, like if we, if the videos were quite easy to edit, easy to script and produce, then we try to do more as a bonus. But we try to stick to three because that seems to be the magic number for us. Okay.

So nice little segue there. So how do you stay consistent with your three videos a week? So with your release schedule? Do you have a release schedule? I don’t know. I typically say, all right, I want to do five.

And if I only do four, I’m happy with that. So for me, it’s like, this is what I aim to do and I’m going to do the best I can. How do you stay consistent with the number of videos you release?

‘Cause it’s very easy to say, Oh, I’m going to release once a week and then stuff happens and then it doesn’t happen. So how do you stick to your schedule?

So true. Yeah, sometimes stuff happens. But what I try to do is I have my three videos in a week and I have a little spreadsheet and we write down all the video ideas in the spreadsheet and it kind of fits into three.

We plan out three videos. So we’ve got our three videos for the week. We’ve got the scripts, I’m writing the scripts through the week. And then usually on Friday or Saturday, that’s when we start to record the videos and we’ll do three in one day.

And then it helps having the videos recorded early in the week or even like quite far in advance. So then we have a whole week to edit the videos, to create the thumbnails and that kind of thing.

It’s just nice to have a bit of a bank of content that you can use. And that really helps us stay consistent, doing the three videos in a day.

So you record all three videos for that week, at one time, and then you edit them and release them as you go throughout the week? Yeah, exactly. Okay, excellent. So how do you decide on the topics for your actual videos?

Yeah. So this is something that it’s a bit of a work in progress, finding out what works with my audience. And at the beginning, I guess I was just kind of looking at what other YouTubers were doing and, you know, getting inspiration from them.

And what I found was you really have to create your own content and you have to create content that you really like, that you really believe in and that’s really unique to you. So I try to do that with all my videos.

And now we have this, I guess, a bit more of a structured approach to which type, what type of videos we create ’cause we know a bit more about our audience and we know a bit more about what we want to create with YouTube and it fits into three main categories.

So one of them is trending topics. And this is to– mainly the idea of these videos is to get found by new subscribers. So for example, yesterday, we did a gold video about to-do by goals because it’s a trending topic right now.

Lots of people thinking about goals, obviously worrying a bit of a financial, weird financial time and that’s a trending topic. So the idea with that video is you want to get found by new people that are searching for goals.

The other one is more educational content, which is more evergreen content. So these are things like, you know, ‘how can you research stocks’ or ‘investing tips for beginners’ or something like that.

Something that just people would like to know evergreen topics that are good for such as well. And the third type of video is subscriber videos. So I do like to bring people into my life a little bit. Did a house tour the other day. And I really do like to get my subscribers to know me more and see a bit more of an insight into my personal life and things like that.

So I do like to produce. And those are the most fun for me to create, honestly, like it makes me so happy, like sharing tips with people from my own personal life.

So, and the idea with these three videos is they all have different, I guess, purposes and they’re all very important because if I were to just create subscriber content, so if I would just create videos about my personal life, I wouldn’t really be getting any new people onto my channel. You know?

Like no one’s going to watch a video about someone they don’t know like, Oh yeah, cool. Like, let’s look at this random person’s house. Like no one cares.

So that’s what I do like to have a bit of a balance between yes, my personal life and my, what I’m, what I personally learned, but also things to bring in new people. I really liked that because I think particularly with YouTube, you need to find that balance between content that you create that has a lot of keyword traffic that, you know, will be found and that will potentially grow the channel.

And then content that your kind of just like that is your creative outlet because that’s all reason majority of creators start a channel because they like, you know, creating videos and they love the creative process. And sometimes when you just focus on keyword topics, it kind of starts to burn you out a little bit and becomes a grind.

YouTube becomes like work and you’re like, Oh, I’m creating a video about this specific topic, boring. So I really love that you’ve broken it down into like, you know, fun, medium-fun. And you know?

The have to do type of topics. I really, really love that you have that approach. Do you use any types of tools to help you find topics for your videos?

Yeah, I do. So TubeBuddy, obviously it’s the YouTuber staples. So I actually have a premium account of TubeBuddy. I’ve recently invested in it because what I really like with it is you can AB test thumbnails.

And at the beginning, I was like, Hmm, that could be quite cool. ‘Cause sometimes when you’re creating thumbnails, you’re a bit confused. You’re like, I like both of these thumbnails. I don’t know which one to pick.

So the good thing about the TubeBuddy premium is you can AB test your thumbnails and I can also have a look at such topics and see what’s trending. See what the search volume is and see the competition.

I’m a big fan of TubeBuddy as well. So they’re a great tool, loved the data that you can get and the information. So they’re definitely a tool to look at if you’re not already using them.

So in terms of all of the content you’ve created, I think I saw on your channel, you’ve done like 60 videos or something today. And I was like, Oh my goodness, like I’m tired just by…

What are the time-saving hacks that you’ve kind of uncovered that have helped you, or that you kind of learnt from creating all of these videos in the last six months?

Yeah. So, okay. Obviously, the first one was having a YouTube studio. So this is our spare bedroom that we converted into YouTube studio having the lights so we can create content at any time, even if it’s 9:00 PM at night, we can create videos, which has been such a huge time saver.

We don’t have to wait until the sun rises in the morning. And another thing that has really, really helped is we found this really cool tool. I need to find the name of it.

It’s a, it’s a really like random, but new tool it’s called time bolt. And this is a game-changer. Honestly, it’s cut out editing time in half. It used to take about two days to edit a video.

Now it only takes one day. It’s amazing. So what it does is when you’re creating your videos, I script out all of my videos so I kind of read them like line by line, paragraph by paragraph. So there’s a lot of like blank space in between when I’m not talking.

And it used to take a long time going through the whole video, chopping like the parts where I’m not talking and piecing it together. And this tool does it automatically for you. So it crops your videos and it crops all the silent parts in your videos and sort of paste it together.

And it’s not very expensive as well. I think paying about 20 US dollars or something like that. So it’s a great tool to invest in. I think that when it does come to YouTube and things like that, sometimes you do need to invest a little bit of money, especially if you want to see your channel grow.

And especially if it can save you time, this tool was a no brainer for us because $20 is nothing compared to the amount of time that we’re saving by using this tool.

Absolutely. That’s really exciting. And you guys are, so you are very lucky that you have, you know, an in house editor and also known as the boyfriend to edit the videos. And I think when we were chatting offline, you were saying that he edits them all using Final Cut Pro.

Does he have any setup that he does to help, you know, streamline this process and pump out the three videos a week? So what does he do to kind of get that editing process down and really quick?

Yeah, so he’s incredible. I’m so lucky he does an amazing job with the editing. People are always asking me in the comments like “who edits your videos? Do you do it by yourself?” And it’s all him.

And he has had no experience with editing before. We started this YouTube channel six months ago. So if you’re watching this and you’re a bit nervous, your editing isn’t that great yet don’t worry if you keep working on it, I’m sure it can improve as well.

So what he does is he has a library of content as in sound effects and also little title animations and things like that, which he uses. And he also like copies and pastes, like little title animations from previous videos.

So it just makes it really easy. So instead of having to create a new title every time you’re just copying pasting titles from the last videos and sound effects from your bank of content.

I think that’s really important because I think people get a bit lost, right? But when you set up like all of your titles, all of your transitions and all of the cuts as a template, you’re not doing it from scratch every single time.

So that way after you’ve filmed content, you can just slot it into the template and then, you know, produce it as you need to. So that’s a really good hack. I found that as a big time saver and even just, you know, going that step and having, okay, these are the this is the standard title template that I’m going to have.

This is the standard transition I’m going to have. So you’re not trying to figure it out every single time and reinvent the wheel every single time. Exactly. So I really, really, really loved that. Now, a nice little hairy one.

What are some content mistakes you’ve made with your videos? So you’ve really, you’ve created 60 plus videos now. What, what are some mistakes that you’ve made during this process?

‘Cause it’s a process, you know, YouTube, creating videos. It’s something that you do and no one is perfect out of the gate. So what are some of the things that you’ve learned from mistakes you’ve made?

Yeah. Okay. So I think that one of the biggest mistakes that I’ve made and it doesn’t it– okay, it’s a learning process, of course, and that is not really understanding my audience fully and not really getting that target down.

So I remember at the beginning, I was a bit confused about who my audience is and what they’re like. And now I think have really streamlined it and I know who they are, what kind of people they are. And they’re very smart, very ambitious, very money-savvy people already.

So they already know a lot about finance and they already have savings. They already have investments. They’re very savvy. I think at the beginning, I didn’t realise this.

I just thought that was a bit of a mix of people that were some were good with money. Some were kind of struggling, didn’t know what to do.

And, and I didn’t realise this. And so I would create content that was also for the people that kind of a bit like struggling with money and it just didn’t perform well because that wasn’t my audience.

And then I’ve really realised through surveys and through asking my audience about things that actually these people already know a lot about money. So I think that that’s the one thing that you should really learn about your audience.

It’s who are they? And maybe there might be a bit of a pattern in the videos that don’t do well. And that’s what I found with me. So the content that was a bit more beginner investing and a bit more, generic, basic content didn’t really work, but the content that was a bit more, I guess, out of the box and a bit more advanced seems to do quite well.

And now that I know more about my audience and I’m talking to them more and things like that, that’s what I’ve really realised. So understand your audience. First one. And another mistake that I’ve made is creating content that wasn’t really kind of getting inspiration from another YouTuber like, Oh, this person, this person’s video did really well.

I’m going to like get inspiration from it, do a similar video about it. And it just never works for me like ever. So what I have to do is, what I’ve realised is I should really create unique content that is unique to me.

And those videos always seem to perform really well. So I think if you are a new YouTuber just starting out like it’s great to get inspiration from other people, watch other people’s videos, get some ideas, but ultimately the content that’s going to do well for you is the content that you enjoy creating and the content that is unique to you.

And that’s what I found with YouTube. Like anyone can make a video about, I don’t know, something generic that has been done a million times, but nobody can make a video that is from your own unique perspective. So that’s a big takeaway. So create content that is unique. And from your perspective.

I feel exactly the same. So particularly in my space where I do a lot of tech reviews and social media tutorials, you know, when I was starting, I was like, there are so many out there. Why would anyone actually want to listen to me?

And the answer to that for me and for you and for anyone wanting to create videos is because you are unique and your perspective is unique. So it’s important that you don’t just copy existing videos because you lose your uniqueness.

So for example, microphones, there’s only so much you can talk about with a microphone, right? Like the physical microphone and the sound test, but then it’s like, all right, how do I make it different from my perspective?

Well, I use it in this way and this is what my sound test will be like. If I’m copying the big guys or the big, you know, YouTubers it’s going to be exactly the same and there’s nothing different.

So I really love that, you know, yet look to other channels to get inspiration, but a hundred percent put your own perspective on it and do it your way. Like, I think it’s important to see them, but don’t look too close.

Otherwise, it will start to drive you a little bit crazy seeing and comparing yourself to other people particularly on YouTube as well. Now we talked a lot about, you know, your videos.

So when we met offline, you talked about how you use your videos to drive people to do something. So why don’t you talk a bit about how you leveraged the traffic from your YouTube videos and where you’re driving people to?

Yeah. So eventually, I– obviously YouTube is awesome. I love YouTube and it’s the primary reason that it’s the primary way that I’m finding my audience. But I do think that it is important to diversify your traffic sources because you never really know what’s going to happen.

I mean, look at tick-tock right now. We don’t really know if it’s going to get banned in the US is not going to get banned. And if you have all of your audience in one channel, I think that it is a bit of a mistake because something could happen that could change that channel completely for the worse or for the worse for you.

So I think it’s important to diversify your traffic sources. So what I try to do is I try to push people to Instagram. In all of my videos, I have my little Instagram links and I talk about Instagram and try to leverage that platform as well.

And also, email. So I know email it’s a bit like, Oh, who reads emails anymore? And I agree, I don’t really read that many email. But I am trying to build up a bit of an email list as well, and a community of subscribers.

So I think that if you do have a YouTube channel, it is, it could be good to start building your own email list. So this could be really good for you later on in, later on down the track, if you do want, I don’t know, create courses or something like that, having an email list is really good for that.

And so one of the things that I did was I created like a free fire calculator and just ask for people’s emails if they wanted to download it. And that has been great for me because I love like being able to give away something that I, something that’s actually a really good piece of content, but completely for free.

And then, you know, still being able to engage in my, with my subscribers on a different channel. And I’ve also used the email list of the FIRE calculator to push out surveys as well so that I can understand my audience better, understand what topics they like, what YouTubers they like.

And it’s something that, you know, you can’t really do on some channels, you know? So I think every channel has its own different pros and cons and it is important to diversify.

All right. So for the nonfinancial people, what’s fire and what’s a FIRE calculator about. So FIRE is Financial Independence Retire Early, and it’s a movement of people who would like to have, they have savings and investing goals with the goal of retiring early.

So most of us think, you know, you can only retire when you’re in your sixties or seventies when you stop working. But if you actually are consistently saving and investing throughout your lifetime, there is a chance that you could retire earlier, especially if you have that goal.

So the idea with this FIRE calculator is you can actually give yourself little saving and investing targets. So let’s just say, for example, you’d like to reach financial independence by the age of 45 or 50 or something like that.

You can actually see how much money will I need to save and invest every month in order to reach that financial independence goal? So that’s the idea with the FIRE calculator and I’ve found it by well, personally, it was for my own personal financial goals.

I was trying to find a good FIRE calculator. I couldn’t find one. So I thought, Hey, this is a good opportunity. And I think that from what I know about my audience, I think that they’d be interested in this too.

That’s fantastic. I love that. So I want to elaborate a little bit more on that because I do a similar thing and it’s something that I talk about a lot. So after you, you know, deliver your, or even throughout the video, you’re driving people somewhere.

And ideally, it is to the top of your sales mechanism, right? So for you, it’s this FIRE calculator. For me, I have a couple of things that I drive people to. I have a Facebook Live Cheat Sheet.

And for me, it’s a consolidated checklist of everything you need to do to start live streaming. And I’ve also got a Facebook Live Masterclass.

So it really is about driving people to kind of take the next little step with you because they’ve spent some time watching your video and then you want to leverage that and then get them into your email list.

And it’s about getting them to, you know, it’s kind of like, we’re not asking them to buy from us straight away. It’s a low commitment action that we’re asking people to take next.

And I think this is a step that people miss because they, they just think YouTube videos, I just throw it up there and I build my audience and I’m done. But it’s like, no, you’re missing out on this opportunity to really leverage the traffic and then grow your email list and grow your business and grow your following off of YouTube as well.

So I really love that, you know, you have this. And I’ve put a link in the description to Queenie’s FIRE calculator, as well as my masterclass, I believe so go and check them out and see, you know, check them out because they’re a way of leveraging the traffic from YouTube.

‘Cause there’s so much to this YouTube thing. Like I was, I was talking to my husband about it the other day. And I said you’ve got the technical components of YouTube, the lights, the cameras, you know, the software and the editing.

And that takes up so much time, but it’s only like one part of it. Then you’ve got the content, right? And then you’ve got the traffic and then you’ve got optimising and then you’ve got what happens after the video.

So there are all these things that you need to learn and then get your head around. So anyway, I digress. I think Queenie does a great job of with her FIRE calculator. Did you actually build that yourself, or did you outsource that?

So my boyfriend and I, we kind of did it together. Mostly him. He’s really good with Google sheets and formulas. So that’s how we ended up doing it. Lots of research as well into different like inflation rates, safe withdrawal rates. There’s a lot that goes into it that I didn’t initially think of. So it’s quite comprehensive.

Fantastic. Absolutely love it. All right. So we are coming up to the half-hour now, so we’re going to start wrapping up. So if you have any questions, please drop them in the comments. Thanks everyone for being here.

Pablo, Justin, Dave, everyone, thank you so much for being here. I wanted to ask, as we wrap up the live stream, who do you watch on YouTube to get inspiration from?

So I know we said don’t like obsess over people, but surely there are people that you do watch that you think, man, you’re amazing. I love watching your stuff. So who are some of the people that you like to watch on YouTube?

Okay. So, okay. I really like Matt D’Avella. I really like his content at the moment. I’ve been like watching so many of his videos. I love how cinematic it is and it’s so very unique and from his own personal perspective.

So I definitely take a lot of inspiration from him when I am creating my own like unique subscriber videos. Like how can I make it more Matt D’Avella? Like cinematic. What would Matt D’Avella do?

And things like that. I just love his videos. I think that they’re very engaging. And also I love like Erika Kullberg. So she is in the US and really impressed by how she has like, grown so quickly.

And it was all from creating these like, oops, sorry that’s my mic. It was all from creating these stimulus check videos in the US. And I was like, Oh, that’s such a cool, like way to create trending videos.

And because she used to be a lawyer, she can actually raise like the stimulus check bills and she actually knows what, what people are talking about when they read. I dunno, like I used to study law.

I don’t understand what judges and lawyers are talking about, like when I was reading the things, but she, she knows she can decode it and she explains it to people on YouTube.

So I think that’s an awesome way that she’s leveraging the skills that she’s learned in college and applying it to YouTube. And I think it comes back to creating content that’s from your own unique perspective and bringing something to yourself on the table.

They’re bringing theirself into the videos. So, yeah, I think that those two would be my two, like ones that I’m watching quite a lot at the moment.

Cool. My one, so I really love Zoe Hong. So she has a channel where she teaches fashion in terms of fashion design and how to become a designer and all of the technical skills.

‘Cause she’s also, she also teaches it as you know, professionally as well. So I really love her channel. I sew as a hobby, so I, that’s how I came across her stuff, but I love her because of her personality and just how she, you know, she does her live streams, how she does it.

She’s like just hilarious to watch and just, you know, a really, really great channel to watch. I’m, in terms of other people in my space, I watched Dean Newman quite a bit. So I really like his content.

He teaches a lot about mobile, you know, creating content with your mobile. And I liked that, but I think it all comes down to personality, right?

I like his personality and how he just makes things approachable. And doesn’t talk down to you. So there’s this way. I kind of like these personalities and everyone has their own ones, but you have these big ones who you watch.

It’s interesting to hear who people like to, you know, watch and follow on YouTube. So in respect for time, because I’m a, you know, planning and time person, we are, we are at the half-hour.

So a question that I have that’s come through in the DMs is how do you avoid burning out on YouTube? Well, you entered this recently in a video Queenie, so you can answer this one.

So I, okay. I’m trying to not over commit to making too many videos and just burning myself out. And also creating the videos that I actually like creating.

That’s so important, you know, don’t just create videos because you think it’s going to give you crazy growth because yeah, you’ll probably end up burning yourself out.

So creating videos that you actually enjoy and topic about topics that you enjoy, not only will you feel better, but you’ll also be building a community of people who like your content.

Well, the internet sending me messages. So another question I got asked is I’m really shy and I’m afraid of being on camera. How do you overcome this to create your videos? Oh, that’s a really good one.

Oh, that’s hard. I still get nervous seeing my face and my voice on video. It’s so funny. I didn’t think you ever really get over it. But I think that the thing that you need to remember is nobody really cares.

Like if you say some mess up or something like that like people don’t really care. Like they’re gonna watch you for like, kind of a couple of minutes, then they’re just gonna forget, and they’re just going to go about their day.

Like nobody’s actually going to remember that much. So you might as well do whatever and do the things that you want to do. Absolutely. So I feel exactly the same and I get this question all the time and I’m a very awkward person in person.

So people see me on YouTube and on the live streams. And I’m like in person, I’m very introvert and I’m very like, don’t talk to me. On YouTube I’m different. And I think it’s like you said, it’s a process that you work through.

I don’t think you, you know, ever get over it. You kind just get better at not looking as awkward on camera. And it’s something that you evolve. And I think if, as you said, if you’re creating content on topics that you actually enjoy, then you start to like, love the process.

And then the fear kind of subsides and the awkwardness is still there, but you are more motivated to kind of go through it. For me, it’s always there anyway.

Ooh, this is a good one. How do you deal with haters and trolls? Oh, that’s hard. I’m so sensitive. I’m like, Oh, every time I get a hate comment, but I think that the thing that I remember is like, why am I paying attention to this person that is not offering me any constructive feedback?

Because give me a constructive feedback, I’m all about it. Like, if you want to help me make my videos better, I love that, you know? But if it’s just criticising something that I can’t really change about myself, it’s just like, I don’t know.

I kind of see those people as like, why, why are they trying to do this and bring somebody else down? You know? Like, is this somebody that I should be listening to? And the answer is no. And why? I think it’s funny.

Like, I think it’s the human condition that we always care about what people think like the negative opinions about people think and we believe those to be true. But then when people are saying all these positive things and all these lovely things, like, we don’t really believe that.

It’s funny. But I try to flip that mindset and think like, okay, maybe like one person said this, but look at all the other, like 100 people that have said so many nice things and let’s concentrate my energy on those people. And not like this person that is being mean.

A hundred percent! And I don’t think people realise until they start this journey that the internet is filled with just whiners. I know. And it’s like, Oh, did you know that you are not just talking out loud?

I can see your comment. Why would you write that as a comment? I get that. And I’m just like, well, what’s wrong with people? And my approach? Zero tolerance. If you’re going to put hate and negativity on my channel, delete and block.

Yeah. So that’s what I do. And also on my live streams, everyone’s really well behaved on today’s live stream. So well done everyone! But sometimes really odd people who are bored and who spams the live stream.

So for me, it’s something that I noticed people do and what I have is I have moderators. I’m like, no, we’re not putting up with it. You start spamming we’re gonna be blocking you.

So I think you just need to put these mechanisms in place. And as you said, it’s like, do you really, are they really adding value? Is there really any truth in what they’re saying? And most of the time it’s like, no, there isn’t.

So do you have any last finishing words as I’ve stolen you for another five minutes, last finishing words before we wrap up? Any, what’s your, I guess, biggest advice for people who want to start creating content on YouTube, you know, and want to start the journey of monetising because you’ve been there.

You’ve been there recently. So what’s your biggest tip that you have for them? Just keep going, be consistent and don’t give up. Yes. It sounds pretty lame but it’s so true. It’s so true.

So I see all the time and I get asked all the time, I want to get monetised. How do I get more views? How do I, you know, get my watch time up? And I’m like, the answer is to create content. It’s like keep creating contents.

You have two videos and you wonder why you’re not getting watch time because you need more content. The answer is to create more content. Exactly. Create more content and keep going.

Thank you so much Queenie for joining us today in respect of time, we’re going to wrap it up today. Thanks, everyone for joining us here today live. Thank you for joining.

And so I have put the link in the description, but where can people go to find you if they want to check out your channel and see what you’re all about? Yeah. So just search Invest With Queenie should come up fast.

I think there’s only one unless someone’s copied you then you need to have a word with them. Thank you so much for joining us, everyone, and I’ve had so much fun.

Thank you, Queenie for joining me today as well. I’m so honoured to have you on the channel today and we will all see you or I’ll see you on the next live stream. Bye for now.

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Sara Nguyen
Video and Course Creator | Online Marketing Strategist | Wine Lover | Coffee Addict | Geeky techy lady| 😀 Helping small businesses build and grow their business using social media with ease.
Latest posts by Sara Nguyen (see all)
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Video Creator   🎥 🤳 🍪
Thank you to everyone who I’ve been able to help Thank you to everyone who I’ve been able to help through my videos. It’s because of you I get to do what I love 💕
New little @canonaustralia lens that I’m digging New little @canonaustralia lens that I’m digging. 😍
How do you get better at: livestreaming/video/danc How do you get better at: livestreaming/video/dancing/business?  By taking bold, messy action...even when...and especially when it scares you. That means doing things like: livestreaming, running ads and business-building activities that feel uncomfortable...  But you know you're supposed to do them.  The truth is, that if your business/life isn't where you want it to be...you are the reason why.  And when you take extreme ownership and massive action over and over...  ...Combined with solid, relentless focus...you get success.  But lots of people aren't willing to do the work and feel the discomfort. Because it's scary and you make yourself vulnerable. Yet, on the other side of the discomfort is what you've been longing and dreaming of.  It's all a choice my friends. What's it going to be? What are you going to choose?  #fempreneurs #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #marketingstrategist #aspiringentrepreneur #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators #onlinecoursecreator #hersuccess #womenceo #solopreneurs #entrepreneurher #buildingmyempire #businesstraining
Because COVID has completely taken over our lives Because COVID has completely taken over our lives this year, it’s hard to imagine life in this world without it now.   When life finally goes back to the new normal, are we going to be ready for it?  Are we ready for the income/impact/growth we desire now?  The truth is that you’ll never feel ready enough, and chances are ⁣that nobody is going to ‘choose’ you. ⁣  Instead, what if you do it.   What if you choose yourself?  When I first started teaching social media, I didn’t exactly ⁣look and feel like a success story, especially when I made videos from my derelict apartment.   But I started small, and even more importantly, I showed up and declared myself ready. ⁣  No one was going to do that for me.  My first few videos had 30 views on average. Then 50, then 100, and now, my top videos have over 100 000 views.  ⁣  Maybe one day, millions.   I declared myself a content creator, social media and video strategist and coach way before anyone else believed I was one.   I set up my own website, created my own content and uploaded my own videos and it was the combination of that hustle that was what started everything. ⁣  I wasn’t waiting for someone else to choose me, and I wasn’t waiting until I got a sign from the universe. ⁣  I decided that there was ⁣room for me (why not me?), and yes, there’s so much room for you too. ⁣  There’s room for:⁣  The quiet and the louder ones
The introverts and extroverts.
The out there quirky and the inward.

All ethnicities, ages, sizes, and histories.  Why not you, too?  #fempreneurs  #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #marketingstrategist #aspiringentrepreneur #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators #onlinecoursecreator #hersuccess #womenceo #solopreneurs #entrepreneurher #buildingmyempire #businesstraining
New YouTube video where I show you how to macguyve New YouTube video where I show you how to macguyver your iPhone and use it as a webcam using @filmicapps Filmic Pro. Link in bio to my channel.  #youtuber #howtocreatecontent #bossbitch #womeninbusinessrock #iphonevideo #videomarketingstrategy #socialmediacontent
You’ve seen the quote… Comparison is the thie You’ve seen the quote…  Comparison is the thief of joy.  All the gorgeously curated Instagram squares and perfectly styled YouTube videos will get you in comparison mode pretty easily.  (I totally get it ——> says the woman who has been told that she’s either ’too Asian’ or ‘not Asian enough’ her whole life.)  When you see other successful businesses posting on social media…  ...it's easy to let your reptilian brain take over…  ...and to start thinking that success is limited to only a few people in the world.  Unfortunately, once you start thinking down that path…  ...you open yourself up to believing that you aren't good enough.  I’ve seen too many incredible coaches, consultants and creatives get bogged down by allowing themselves to believe:  "I’m not enough. I don’t have what it takes."  But you can choose to do things differently.  Do you think that Patty Jenkins, Director and Writer of Wonder Woman looked up and said, “Well, Wonder Woman has already been done…guess I’ll just go home and not make a new, amazing movie?”  What if she had done that?!  The truth is…  ...if you want to transform your business, livestream, put yourself out there and see the growth that you deserve, you need to stop comparing yourself to other people.  Or like our school teachers used to say…

Eyes on your own work.  #beyourownboss #bosswoman #hersuccess #savvybusinessowners #womenceo #womenwhodo  #womenwholead #womeninbiz #businessgrowth #businesssuccess #entrepreneurgoals #entrepreneurlife #goaldigger #solopreneur
We make time for what we want. I'm calling it as i We make time for what we want. I'm calling it as it is. You can livestream effectively in 15-20 minutes a day...and *basically* for free using your mobile device. As one of the most efficient ways of producing content, building authority and generating trust and leads...why wouldn't you start your live journey? 🙂  #fempreneurs #bosswomanmindset  #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #marketingstrategist #aspiringentrepreneur #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators #onlinecoursecreator #hersuccess #womenceo #solopreneurs #entrepreneurher #buildingmyempire #businesstraining
“Set your life on fire. Seek those who fan your “Set your life on fire. Seek those who fan your flames 🔥 “ ~ Rumi  #rumiquotes #poetryislife #poetryofinstagram #motivationalwednesday #beautyinwords
Live streaming and being on camera can feel SCARY. Live streaming and being on camera can feel SCARY...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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...that’s totally NORMAL. But it also doesn’t have to stop you.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The difference between SUCCESSFUL content creators and those who stay STUCK is that successful creators take action DESPITE the fear and anxiety they feel. ⠀⠀
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They do things to keep moving forward…⠀⠀⠀⠀⠀⠀⠀⠀⠀  ...even if they don’t feel ready…⠀⠀⠀⠀⠀
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...even if they’re not sure about what others will think...⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀  ...they don’t “wait until everything is perfect.” —> They take imperfect action.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀  How will you take imperfect action this week?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#fempreneurs  #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #marketingstrategist #aspiringentrepreneur #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators #onlinecoursecreator #hersuccess #womenceo #solopreneurs #entrepreneurher #buildingmyempire #businesstraining
Your livestreams, whether you’re on YouTube or F Your livestreams, whether you’re on YouTube or Facebook (or multi stream like me) should be generating desire for your products/services. 
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If they’re not…you may be focusing on the wrong things. It’s not the best light, camera or fancy animated overlay that makes a good livestream…yet this is where most people spend their time obsessing over.
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Your content and how you deliver it will be the difference between a successful livestream strategy vs going live for the sake of going live…and seeing no results. 
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#successbound #bossmentality #bossquotes #gogetit #millionaireinthemaking #businesscoaches #buildingempires #entrepreneurthing #womenbuildingempires #businessmoves #bosschic #bossladystatus #ladypreneur #buildinganempire #dreamchaser #ceomillionaires #womanceo #girlsbuildingempires #immyownboss #goaldigger #bossbabes #ladypreneurs #womaninbusiness #femaleentreprenuer #hersuccess #buildanempire #thesixfigurechick #goalgetter #dreambigger
One of the comments I get most often is… "Sara, One of the comments I get most often is…  "Sara, you’re such a natural in front of the camera. I could never do that."  And I find that rather amusing.  Why? Because that was NEVER me.  I was always the person behind the scenes — producing other people’s shows and webinars and livestreams.  And you know what?  I was comfortable.  Comfortable with my job. Comfortable with my life. Comfortable all around, really.  And that comfort made me feel safe.  … but it also ate me away inside.  Why? Because I knew I had a message to share, and I knew I could be in front of the camera sharing it… instead of stuck in the background building someone else’s dreams.  But alas, it stayed that way far longer than I want to admit.  And it stayed that way because of my own limiting beliefs — because of all the little stories I kept telling myself.  Every time I thought about getting in front of the camera, a little voice would pop in my head and say:  "What makes you think you’re good enough to be on camera?"  It was torture.  And it wasn’t until I overcame my limiting beliefs that I began to see real change.  The truth is…  I’ve never been ‘natural on camera’ or ‘made for the screen.’  I worked very hard to develop these muscles… especially as an introvert who’s naturally shy and insanely awkward.  It was very challenging for me.  But it was also the thing I knew I had to do if I ever wanted to rise above.

Right now, you may be at the time in your life when you’re finally saying "No" to mediocrity, lame excuses, and all the so-called barriers standing between you and greatness…  And finally saying "Yes!" to the specialized knowledge, strategies, tools, and techniques that can take your business and career to the next level.  You’re becoming someone who won’t settle for anything less than you deserve.  So hit record, go live and get that thing out into the world.  #fempreneurs #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators
When it comes to putting yourself out there, I sti When it comes to putting yourself out there, I still feel nauseous before a livestream or hitting record. 
Despite these feelings…it’s about continuing to show up for the people that you want to serve…even when it’s hard. And it’s always hard. 
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If you keep going live and you keep hitting that record button…things start to happen. You get better at being on camera, you feel more confident, your audience see you and connect with you more and you can finally start moving the needle in your business with more reach, leads and sales. 
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But you deny yourself and your audience the chance of any video magic…if you don’t take action. 
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Take action my friend. No matter how imperfect you feel. No matter how uncomfortable you feel. With every opportunity, no matter what happens you will continue to learn and grow. 
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#doitanyway #videocontent #contentmarketing #impostersyndrome #limitingbeliefs #creatorlife #youtuber #contentmarketingtips #contentcreation #fempreneurs #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #growyourbiz #hersuccess #womenceo #solopreneurs #entrepreneurher #buildingmyempire
#doneisbetterthanperfect Stop thinking that every #doneisbetterthanperfect 
Stop thinking that everything needs to be perfect for your livestreams/videos. Perfection doesn’t exist. Create. Put it out there....and give yourself a chance to connect and impact people. #youvegotthis
Friendly reminder in case you’ve forgotten, with Friendly reminder in case you’ve forgotten, with all that is going on in the world right now.  #sundaymotivation❤️ #bossbabequotes #risingtidesociety
Write down your ideas. I use the Notes app on my i Write down your ideas. I use the Notes app on my iPhone when I get ideas and then I can reference them when I’m on my computer as well. I also use Google Keep...so I can sync thoughts and ideas across my mobile and computer.  I found that I’ve forgotten less ideas this way...you know that stroke of genius you get...that you swear you won’t forget about...until you do...lol 🤣  I get ideas for videos and content all the time. Mostly when I’m about to fall asleep 😂...so I write them down and then later, I verify that there’s search volume/data to warrant a video. I believe in using data and not just our emotions (feels) to guide what we should create.  I don’t always follow this workflow. Sometimes I look up trends and data volume first to give me inspiration on what content to create.  And that’s ok too. As long as you’re creating...there’s no perfect formula or method.  #contentideas #contentisking #contentisqueen #contentiseverything  #videoideas
Hey coaches, consultants, creatives...have a Q you Hey coaches, consultants, creatives...have a Q you'd like answered about livestreaming, social media or content creation? I'm considering doing a Q&A session...so submit your Q's and I'll look at covering it in a livestream 🙂 
Link to the form in bio and here: https://forms.gle/bC6TBJfbkUwzMFvm7
Hello #weekendvibes ... brunch date. Zucchini frit Hello #weekendvibes ... brunch date. Zucchini fritters, poached egg, smoked salmon and #coffee (of course) 😍
#weekendbrunch
Behind the scenes. Dave helping me test out my set Behind the scenes. Dave helping me test out my set up the evening before a morning livestream. Yes, that’s a McDonalds cup...accompanied my shaker fries and nuggets (off screen)😛🍟#behindthescenes #mustbelove
🙌🙌🙌🙋🏻‍♀️🙋🏻‍♀️🙋 🙌🙌🙌🙋🏻‍♀️🙋🏻‍♀️🙋🏻‍♀️🙋🏻‍♀️ Me. You get better the more you execute.
Oh what a glorious mess 😝. I’m livestreaming Oh what a glorious mess 😝. I’m livestreaming about how to livestream with your DSLR. So if you want to use your DSLR camera as a webcam...I’ll show you how. You know the drill. Link to my YouTube channel in bio to join me live...or for the replay.  #contentcreation #contentcreation #livestreaming #livestreamsetup #messydesk #videogear
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