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Sara Nguyen

Helping Sassy Solopreneurs Reach more people and get more clients

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Content hacks: How to create consistent, converting content for YouTube and Facebook

We’re sharing content hacks and strategies to help you create consistent, converting content for YouTube and Facebook.

Invest with Quueenie’s channel: https://www.youtube.com/c/InvestWithQ…

Try the FIRE Calculator and calculate when you can retire ▶️ https://bit.ly/FIRECalculator

Sara’s Facebook Live Masterclass: https://saranguyenonline.com/special/4-step-framework-to-convert-facebook-livestreams-into-buyers/

Content hacks: How to create consistent, converting content for YouTube and Facebook – Video Transcript

Hello, and welcome! Welcome, welcome welcome. Whether you are joining live with us now, or if you’re catching us on the replay, we’re just going to get started in a minute. We’re just going to get confirmation of feeds and sound because that’s very important.

Hello, YouTube. Hello, Facebook. And we’re even on Periscope today. We’re doing a multi-stream. Looks like we’ve got the clearance from my fabulous live producer. We are good to go.

Hello and welcome to the live stream, whether you are joining us live now, thanks for being here. Or if you’re catching the replay. My name is Sara Nguyen, and I’m joined today with the lovely Queenie from Invest With Queenie.

And we are talking all about content hacks and content strategies. Specifically, how do you create consistent converting content for YouTube and Facebook?

Now, Queenie, for those of you who don’t know who you are. Why don’t you tell us a little bit about you and your channel and what you do? Hey, thank you so much for having me on your channel. I’m so excited. This is my first YouTube live, so I’m a bit nervous. Don’t be nervous!

Oh, what’s going to happen? No, but yeah, basically who I am? I am a YouTuber in the finance space. I started about six months ago and just got monetised last week.

It’s all very exciting. And on my channel, I like to make videos about personal finance and investing and I try to make

it really relatable and actually talk about things that I personally have been through myself. And I try to be as honest and open and as transparent as possible on my channel. That’s what you can expect from content on my channel.

For those of you who don’t know Queenie started her channel from scratch, so six months ago, so she recently got monetised, but she went from nothing to last night I checked in you’re at 3000 subscribers and you got monetised. You met the requirement of what is it?

4,000 hours of watch time. You’ve met the subscriber count. And to do that in six months from scratch as a content nerd, I know how much effort it goes into YouTube to get views, to get monetised.

And I’m so excited to see that. I was really stoked to bring Queenie on because she knows so much about content. I love content. I love having content friends, and we can, we’re just going to have a really great session today.

I’m excited to chat about, you know, all things content today. If you have questions, put them in the chat and if we get to them at the end, depending on how we go with time, we’ve got a lot of them, we’ll throw a few Queenie’s way and we’ll answer them for you.

Let’s get right into it, Queenie. Now we talked about your channel and you getting monetised in six months. How often do you release your videos?

I try to release my videos at least three times a week. I know it’s a lot, it’s, it’s quite a lot of content, but the more content that you can release on YouTube, YouTube does have a bit of a thing with its algorithm.

It does like to prefer content creators who are producing consistent content. That’s the reason why I try to do three videos a week. I know it might not be achievable for a lot of people but I do recommend like, just as many as you can, that can really help you with your growth.

That’s cool. I saw that you actually wrote on your channel twice weekly, but I swear you were doing like five videos a week. How did you decide in terms of how much quantity you wanted to release?

‘Cause at the moment I’m doing on average four to five live streams a week, and that’s a lot. And I chose that number because I wanted to, like you, create a lot more content to be more discovered in the YouTube search, but also, ’cause I have a lot to talk about. How did you land on the number of videos you wanted to release every week?

Yeah, that’s a really great question. At the beginning, it was so hard. Like the process of creating videos was really difficult and I actually create videos with my boyfriend.

I’m very lucky that we work on it together. And at the beginning it was horrible. It was like, it took such a long time. I remember we had no lights. Whenever we had to create videos, we had this really short window of time to create videos.

And if the scripts took too long to produce then, you know, the daylight and the sunlight starts going down and the light in the video was changing. And it was just a very stressful process.

We try to record a few videos in a day and by not having lighting and things like that, it just threw the whole process out of whack. It took way too long. But now, I think we’ve got a pretty good process together.

We’ve got lighting in a studio, we’ve got everything set up. The mic, the camera, the lighting, it all stays here in the studio. Like we’re not cutting it around. That’s what we used to do, which used to take a very long time as well. And also we just have a bit of a process now.

We have editing software, we have tools to help us cut down the videos. At the beginning, it was two videos a week. Now, we can comfortably do three videos or more. We try to stick to three videos as a minimum.

And then if we have a bit of time, like if we, if the videos were quite easy to edit, easy to script and produce, then we try to do more as a bonus. But we try to stick to three because that seems to be the magic number for us. Okay.

Nice little segue there. How do you stay consistent with your three videos a week? With your release schedule? Do you have a release schedule? I don’t know. I typically say, all right, I want to do five.

And if I only do four, I’m happy with that. For me, it’s like, this is what I aim to do and I’m going to do the best I can. How do you stay consistent with the number of videos you release?

‘Cause it’s very easy to say, Oh, I’m going to release once a week and then stuff happens and then it doesn’t happen. How do you stick to your schedule?

True. Yeah, sometimes stuff happens. But what I try to do is I have my three videos in a week and I have a little spreadsheet and we write down all the video ideas in the spreadsheet and it kind of fits into three.

We plan out three videos. We’ve got our three videos for the week. We’ve got the scripts, I’m writing the scripts through the week. And then usually on Friday or Saturday, that’s when we start to record the videos and we’ll do three in one day.

And then it helps having the videos recorded early in the week or even like quite far in advance. Then we have a whole week to edit the videos, to create the thumbnails and that kind of thing.

It’s just nice to have a bit of a bank of content that you can use. And that really helps us stay consistent, doing the three videos in a day.

You record all three videos for that week, at one time, and then you edit them and release them as you go throughout the week? Yeah, exactly. Okay, excellent. How do you decide on the topics for your actual videos?

Yeah. This is something that it’s a bit of a work in progress, finding out what works with my audience. And at the beginning, I guess I was just kind of looking at what other YouTubers were doing and, you know, getting inspiration from them.

And what I found was you really have to create your own content and you have to create content that you really like, that you really believe in and that’s really unique to you. I try to do that with all my videos.

And now we have this, I guess, a bit more of a structured approach to which type, what type of videos we create ’cause we know a bit more about our audience and we know a bit more about what we want to create with YouTube and it fits into three main categories.

One of them is trending topics. And this is to– mainly the idea of these videos is to get found by new subscribers. For example, yesterday, we did a gold video about to-do by goals because it’s a trending topic right now.

Lots of people thinking about goals, obviously worrying a bit of a financial, weird financial time and that’s a trending topic. The idea with that video is you want to get found by new people that are searching for goals.

The other one is more educational content, which is more evergreen content. These are things like, you know, ‘how can you research stocks’ or ‘investing tips for beginners’ or something like that.

Something that just people would like to know evergreen topics that are good for such as well. And the third type of video is subscriber videos. I do like to bring people into my life a little bit. Did a house tour the other day. And I really do like to get my subscribers to know me more and see a bit more of an insight into my personal life and things like that.

I do like to produce. And those are the most fun for me to create, honestly, like it makes me so happy, like sharing tips with people from my own personal life.

And the idea with these three videos is they all have different, I guess, purposes and they’re all very important because if I were to just create subscriber content, so if I would just create videos about my personal life, I wouldn’t really be getting any new people onto my channel. You know?

Like no one’s going to watch a video about someone they don’t know like, Oh yeah, cool. Like, let’s look at this random person’s house. Like no one cares.

That’s what I do like to have a bit of a balance between yes, my personal life and my, what I’m, what I personally learned, but also things to bring in new people. I really liked that because I think particularly with YouTube, you need to find that balance between content that you create that has a lot of keyword traffic that, you know, will be found and that will potentially grow the channel.

And then content that your kind of just like that is your creative outlet because that’s all reason majority of creators start a channel because they like, you know, creating videos and they love the creative process. And sometimes when you just focus on keyword topics, it kind of starts to burn you out a little bit and becomes a grind.

YouTube becomes like work and you’re like, Oh, I’m creating a video about this specific topic, boring. I really love that you’ve broken it down into like, you know, fun, medium-fun. And you know?

The have to do type of topics. I really, really love that you have that approach. Do you use any types of tools to help you find topics for your videos?

Yeah, I do. TubeBuddy, obviously it’s the YouTuber staples. I actually have a premium account of TubeBuddy. I’ve recently invested in it because what I really like with it is you can AB test thumbnails.

And at the beginning, I was like, Hmm, that could be quite cool. ‘Cause sometimes when you’re creating thumbnails, you’re a bit confused. You’re like, I like both of these thumbnails. I don’t know which one to pick.

The good thing about the TubeBuddy premium is you can AB test your thumbnails and I can also have a look at such topics and see what’s trending. See what the search volume is and see the competition.

I’m a big fan of TubeBuddy as well. They’re a great tool, loved the data that you can get and the information. They’re definitely a tool to look at if you’re not already using them.

In terms of all of the content you’ve created, I think I saw on your channel, you’ve done like 60 videos or something today. And I was like, Oh my goodness, like I’m tired just by…

What are the time-saving hacks that you’ve kind of uncovered that have helped you, or that you kind of learnt from creating all of these videos in the last six months?

Yeah. Okay. Obviously, the first one was having a YouTube studio. This is our spare bedroom that we converted into YouTube studio having the lights so we can create content at any time, even if it’s 9:00 PM at night, we can create videos, which has been such a huge time saver.

We don’t have to wait until the sun rises in the morning. And another thing that has really, really helped is we found this really cool tool. I need to find the name of it.

It’s a, it’s a really like random, but new tool it’s called time bolt. And this is a game-changer. Honestly, it’s cut out editing time in half. It used to take about two days to edit a video.

Now it only takes one day. It’s amazing. What it does is when you’re creating your videos, I script out all of my videos so I kind of read them like line by line, paragraph by paragraph. There’s a lot of like blank space in between when I’m not talking.

And it used to take a long time going through the whole video, chopping like the parts where I’m not talking and piecing it together. And this tool does it automatically for you. It crops your videos and it crops all the silent parts in your videos and sort of paste it together.

And it’s not very expensive as well. I think paying about 20 US dollars or something like that. It’s a great tool to invest in. I think that when it does come to YouTube and things like that, sometimes you do need to invest a little bit of money, especially if you want to see your channel grow.

And especially if it can save you time, this tool was a no brainer for us because $20 is nothing compared to the amount of time that we’re saving by using this tool.

Absolutely. That’s really exciting. And you guys are, so you are very lucky that you have, you know, an in house editor and also known as the boyfriend to edit the videos. And I think when we were chatting offline, you were saying that he edits them all using Final Cut Pro.

Does he have any setup that he does to help, you know, streamline this process and pump out the three videos a week? What does he do to kind of get that editing process down and really quick?

Yeah, so he’s incredible. I’m so lucky he does an amazing job with the editing. People are always asking me in the comments like “who edits your videos? Do you do it by yourself?” And it’s all him.

And he has had no experience with editing before. We started this YouTube channel six months ago. If you’re watching this and you’re a bit nervous, your editing isn’t that great yet don’t worry if you keep working on it, I’m sure it can improve as well.

What he does is he has a library of content as in sound effects and also little title animations and things like that, which he uses. And he also like copies and pastes, like little title animations from previous videos.

It just makes it really easy. Instead of having to create a new title every time you’re just copying pasting titles from the last videos and sound effects from your bank of content.

I think that’s really important because I think people get a bit lost, right? But when you set up like all of your titles, all of your transitions and all of the cuts as a template, you’re not doing it from scratch every single time.

That way after you’ve filmed content, you can just slot it into the template and then, you know, produce it as you need to. That’s a really good hack. I found that as a big time saver and even just, you know, going that step and having, okay, these are the this is the standard title template that I’m going to have.

This is the standard transition I’m going to have. You’re not trying to figure it out every single time and reinvent the wheel every single time. Exactly. I really, really, really loved that. Now, a nice little hairy one.

What are some content mistakes you’ve made with your videos? You’ve really, you’ve created 60 plus videos now. What, what are some mistakes that you’ve made during this process?

‘Cause it’s a process, you know, YouTube, creating videos. It’s something that you do and no one is perfect out of the gate. What are some of the things that you’ve learned from mistakes you’ve made?

Yeah. Okay. I think that one of the biggest mistakes that I’ve made and it doesn’t it– okay, it’s a learning process, of course, and that is not really understanding my audience fully and not really getting that target down.

I remember at the beginning, I was a bit confused about who my audience is and what they’re like. And now I think have really streamlined it and I know who they are, what kind of people they are. And they’re very smart, very ambitious, very money-savvy people already.

They already know a lot about finance and they already have savings. They already have investments. They’re very savvy. I think at the beginning, I didn’t realise this.

I just thought that was a bit of a mix of people that were some were good with money. Some were kind of struggling, didn’t know what to do.

And, and I didn’t realise this. And so I would create content that was also for the people that kind of a bit like struggling with money and it just didn’t perform well because that wasn’t my audience.

And then I’ve really realised through surveys and through asking my audience about things that actually these people already know a lot about money. I think that that’s the one thing that you should really learn about your audience.

It’s who are they? And maybe there might be a bit of a pattern in the videos that don’t do well. And that’s what I found with me. The content that was a bit more beginner investing and a bit more, generic, basic content didn’t really work, but the content that was a bit more, I guess, out of the box and a bit more advanced seems to do quite well.

And now that I know more about my audience and I’m talking to them more and things like that, that’s what I’ve really realised. Understand your audience. First one. And another mistake that I’ve made is creating content that wasn’t really kind of getting inspiration from another YouTuber like, Oh, this person, this person’s video did really well.

I’m going to like get inspiration from it, do a similar video about it. And it just never works for me like ever. What I have to do is, what I’ve realised is I should really create unique content that is unique to me.

And those videos always seem to perform really well. I think if you are a new YouTuber just starting out like it’s great to get inspiration from other people, watch other people’s videos, get some ideas, but ultimately the content that’s going to do well for you is the content that you enjoy creating and the content that is unique to you.

And that’s what I found with YouTube. Like anyone can make a video about, I don’t know, something generic that has been done a million times, but nobody can make a video that is from your own unique perspective. That’s a big takeaway. Create content that is unique. And from your perspective.

I feel exactly the same. Particularly in my space where I do a lot of tech reviews and social media tutorials, you know, when I was starting, I was like, there are so many out there. Why would anyone actually want to listen to me?

And the answer to that for me and for you and for anyone wanting to create videos is because you are unique and your perspective is unique. It’s important that you don’t just copy existing videos because you lose your uniqueness.

For example, microphones, there’s only so much you can talk about with a microphone, right? Like the physical microphone and the sound test, but then it’s like, all right, how do I make it different from my perspective?

Well, I use it in this way and this is what my sound test will be like. If I’m copying the big guys or the big, you know, YouTubers it’s going to be exactly the same and there’s nothing different.

I really love that, you know, yet look to other channels to get inspiration, but a hundred percent put your own perspective on it and do it your way. Like, I think it’s important to see them, but don’t look too close.

Otherwise, it will start to drive you a little bit crazy seeing and comparing yourself to other people particularly on YouTube as well. Now we talked a lot about, you know, your videos.

When we met offline, you talked about how you use your videos to drive people to do something. Why don’t you talk a bit about how you leveraged the traffic from your YouTube videos and where you’re driving people to?

Yeah. Eventually, I– obviously YouTube is awesome. I love YouTube and it’s the primary reason that it’s the primary way that I’m finding my audience. But I do think that it is important to diversify your traffic sources because you never really know what’s going to happen.

I mean, look at tick-tock right now. We don’t really know if it’s going to get banned in the US is not going to get banned. And if you have all of your audience in one channel, I think that it is a bit of a mistake because something could happen that could change that channel completely for the worse or for the worse for you.

I think it’s important to diversify your traffic sources. What I try to do is I try to push people to Instagram. In all of my videos, I have my little Instagram links and I talk about Instagram and try to leverage that platform as well.

And also, email. I know email it’s a bit like, Oh, who reads emails anymore? And I agree, I don’t really read that many email. But I am trying to build up a bit of an email list as well, and a community of subscribers.

I think that if you do have a YouTube channel, it is, it could be good to start building your own email list. This could be really good for you later on in, later on down the track, if you do want, I don’t know, create courses or something like that, having an email list is really good for that.

And so one of the things that I did was I created like a free fire calculator and just ask for people’s emails if they wanted to download it. And that has been great for me because I love like being able to give away something that I, something that’s actually a really good piece of content, but completely for free.

And then, you know, still being able to engage in my, with my subscribers on a different channel. And I’ve also used the email list of the FIRE calculator to push out surveys as well so that I can understand my audience better, understand what topics they like, what YouTubers they like.

And it’s something that, you know, you can’t really do on some channels, you know? I think every channel has its own different pros and cons and it is important to diversify.

All right. For the non-financial people, what’s fire and what’s a FIRE calculator about. FIRE is Financial Independence Retire Early, and it’s a movement of people who would like to have, they have savings and investing goals with the goal of retiring early.

Most of us think, you know, you can only retire when you’re in your sixties or seventies when you stop working. But if you actually are consistently saving and investing throughout your lifetime, there is a chance that you could retire earlier, especially if you have that goal.

The idea with this FIRE calculator is you can actually give yourself little saving and investing targets. Let’s just say, for example, you’d like to reach financial independence by the age of 45 or 50 or something like that.

You can actually see how much money will I need to save and invest every month in order to reach that financial independence goal? That’s the idea with the FIRE calculator and I’ve found it by well, personally, it was for my own personal financial goals.

I was trying to find a good FIRE calculator. I couldn’t find one. I thought, Hey, this is a good opportunity. And I think that from what I know about my audience, I think that they’d be interested in this too.

That’s fantastic. I love that. I want to elaborate a little bit more on that because I do a similar thing and it’s something that I talk about a lot. After you, you know, deliver your, or even throughout the video, you’re driving people somewhere.

And ideally, it is to the top of your sales mechanism, right? For you, it’s this FIRE calculator. For me, I have a couple of things that I drive people to. I have a Facebook Live Cheat Sheet.

And for me, it’s a consolidated checklist of everything you need to do to start live streaming. And I’ve also got a Facebook Live Masterclass.

It really is about driving people to kind of take the next little step with you because they’ve spent some time watching your video and then you want to leverage that and then get them into your email list.

And it’s about getting them to, you know, it’s kind of like, we’re not asking them to buy from us straight away. It’s a low commitment action that we’re asking people to take next.

And I think this is a step that people miss because they, they just think YouTube videos, I just throw it up there and I build my audience and I’m done. But it’s like, no, you’re missing out on this opportunity to really leverage the traffic and then grow your email list and grow your business and grow your following off of YouTube as well.

I really love that, you know, you have this. And I’ve put a link in the description to Queenie’s FIRE calculator, as well as my masterclass, I believe so go and check them out and see, you know, check them out because they’re a way of leveraging the traffic from YouTube.

‘Cause there’s so much to this YouTube thing. Like I was, I was talking to my husband about it the other day. And I said you’ve got the technical components of YouTube, the lights, the cameras, you know, the software and the editing.

And that takes up so much time, but it’s only like one part of it. Then you’ve got the content, right? And then you’ve got the traffic and then you’ve got optimising and then you’ve got what happens after the video.

There are all these things that you need to learn and then get your head around. Anyway, I digress. I think Queenie does a great job of with her FIRE calculator. Did you actually build that yourself, or did you outsource that?

My boyfriend and I, we kind of did it together. Mostly him. He’s really good with Google sheets and formulas. That’s how we ended up doing it. Lots of research as well into different like inflation rates, safe withdrawal rates. There’s a lot that goes into it that I didn’t initially think of. It’s quite comprehensive.

Fantastic. Absolutely love it. All right. We are coming up to the half-hour now, so we’re going to start wrapping up. If you have any questions, please drop them in the comments. Thanks everyone for being here.

Pablo, Justin, Dave, everyone, thank you so much for being here. I wanted to ask, as we wrap up the live stream, who do you watch on YouTube to get inspiration from?

I know we said don’t like obsess over people, but surely there are people that you do watch that you think, man, you’re amazing. I love watching your stuff. Who are some of the people that you like to watch on YouTube?

Okay. Okay. I really like Matt D’Avella. I really like his content at the moment. I’ve been like watching so many of his videos. I love how cinematic it is and it’s so very unique and from his own personal perspective.

I definitely take a lot of inspiration from him when I am creating my own like unique subscriber videos. Like how can I make it more Matt D’Avella? Like cinematic. What would Matt D’Avella do?

And things like that. I just love his videos. I think that they’re very engaging. And also I love like Erika Kullberg. She is in the US and really impressed by how she has like, grown so quickly.

And it was all from creating these like, oops, sorry that’s my mic. It was all from creating these stimulus check videos in the US. And I was like, Oh, that’s such a cool, like way to create trending videos.

And because she used to be a lawyer, she can actually raise like the stimulus check bills and she actually knows what, what people are talking about when they read. I dunno, like I used to study law.

I don’t understand what judges and lawyers are talking about, like when I was reading the things, but she, she knows she can decode it and she explains it to people on YouTube.

I think that’s an awesome way that she’s leveraging the skills that she’s learned in college and applying it to YouTube. And I think it comes back to creating content that’s from your own unique perspective and bringing something to yourself on the table.

They’re bringing theirself into the videos. Yeah, I think that those two would be my two, like ones that I’m watching quite a lot at the moment.

Cool. My one, so I really love Zoe Hong. She has a channel where she teaches fashion in terms of fashion design and how to become a designer and all of the technical skills.

‘Cause she’s also, she also teaches it as you know, professionally as well. I really love her channel. I sew as a hobby, so I, that’s how I came across her stuff, but I love her because of her personality and just how she, you know, she does her live streams, how she does it.

She’s like just hilarious to watch and just, you know, a really, really great channel to watch. I’m, in terms of other people in my space, I watched Dean Newman quite a bit. I really like his content.

He teaches a lot about mobile, you know, creating content with your mobile. And I liked that, but I think it all comes down to personality, right?

I like his personality and how he just makes things approachable. And doesn’t talk down to you. There’s this way. I kind of like these personalities and everyone has their own ones, but you have these big ones who you watch.

It’s interesting to hear who people like to, you know, watch and follow on YouTube. In respect for time, because I’m a, you know, planning and time person, we are, we are at the half-hour.

A question that I have that’s come through in the DMs is how do you avoid burning out on YouTube? Well, you entered this recently in a video Queenie, so you can answer this one.

I, okay. I’m trying to not over commit to making too many videos and just burning myself out. And also creating the videos that I actually like creating.

That’s so important, you know, don’t just create videos because you think it’s going to give you crazy growth because yeah, you’ll probably end up burning yourself out.

Creating videos that you actually enjoy and topic about topics that you enjoy, not only will you feel better, but you’ll also be building a community of people who like your content.

Well, the internet sending me messages. Another question I got asked is I’m really shy and I’m afraid of being on camera. How do you overcome this to create your videos? Oh, that’s a really good one.

Oh, that’s hard. I still get nervous seeing my face and my voice on video. It’s so funny. I didn’t think you ever really get over it. But I think that the thing that you need to remember is nobody really cares.

Like if you say some mess up or something like that like people don’t really care. Like they’re gonna watch you for like, kind of a couple of minutes, then they’re just gonna forget, and they’re just going to go about their day.

Like nobody’s actually going to remember that much. You might as well do whatever and do the things that you want to do. Absolutely. I feel exactly the same and I get this question all the time and I’m a very awkward person in person.

People see me on YouTube and on the live streams. And I’m like in person, I’m very introvert and I’m very like, don’t talk to me. On YouTube I’m different. And I think it’s like you said, it’s a process that you work through.

I don’t think you, you know, ever get over it. You kind just get better at not looking as awkward on camera. And it’s something that you evolve. And I think if, as you said, if you’re creating content on topics that you actually enjoy, then you start to like, love the process.

And then the fear kind of subsides and the awkwardness is still there, but you are more motivated to kind of go through it. For me, it’s always there anyway.

Ooh, this is a good one. How do you deal with haters and trolls? Oh, that’s hard. I’m so sensitive. I’m like, Oh, every time I get a hate comment, but I think that the thing that I remember is like, why am I paying attention to this person that is not offering me any constructive feedback?

Because give me a constructive feedback, I’m all about it. Like, if you want to help me make my videos better, I love that, you know? But if it’s just criticising something that I can’t really change about myself, it’s just like, I don’t know.

I kind of see those people as like, why, why are they trying to do this and bring somebody else down? You know? Like, is this somebody that I should be listening to? And the answer is no. And why? I think it’s funny.

Like, I think it’s the human condition that we always care about what people think like the negative opinions about people think and we believe those to be true. But then when people are saying all these positive things and all these lovely things, like, we don’t really believe that.

It’s funny. But I try to flip that mindset and think like, okay, maybe like one person said this, but look at all the other, like 100 people that have said so many nice things and let’s concentrate my energy on those people. And not like this person that is being mean.

A hundred percent! And I don’t think people realise until they start this journey that the internet is filled with just whiners. I know. And it’s like, Oh, did you know that you are not just talking out loud?

I can see your comment. Why would you write that as a comment? I get that. And I’m just like, well, what’s wrong with people? And my approach? Zero tolerance. If you’re going to put hate and negativity on my channel, delete and block.

Yeah. That’s what I do. And also on my live streams, everyone’s really well behaved on today’s live stream. Well done everyone! But sometimes really odd people who are bored and who spams the live stream.

For me, it’s something that I noticed people do and what I have is I have moderators. I’m like, no, we’re not putting up with it. You start spamming we’re gonna be blocking you.

I think you just need to put these mechanisms in place. And as you said, it’s like, do you really, are they really adding value? Is there really any truth in what they’re saying? And most of the time it’s like, no, there isn’t.

Do you have any last finishing words as I’ve stolen you for another five minutes, last finishing words before we wrap up? Any, what’s your, I guess, biggest advice for people who want to start creating content on YouTube, you know, and want to start the journey of monetising because you’ve been there.

You’ve been there recently. What’s your biggest tip that you have for them? Just keep going, be consistent and don’t give up. Yes. It sounds pretty lame but it’s so true. It’s so true.

I see all the time and I get asked all the time, I want to get monetised. How do I get more views? How do I, you know, get my watch time up? And I’m like, the answer is to create content. It’s like keep creating contents.

You have two videos and you wonder why you’re not getting watch time because you need more content. The answer is to create more content. Exactly. Create more content and keep going.

Thank you so much Queenie for joining us today in respect of time, we’re going to wrap it up today. Thanks, everyone for joining us here today live. Thank you for joining.

And so I have put the link in the description, but where can people go to find you if they want to check out your channel and see what you’re all about? Yeah. Just search Invest With Queenie should come up fast.

I think there’s only one unless someone’s copied you then you need to have a word with them. Thank you so much for joining us, everyone, and I’ve had so much fun.

Thank you, Queenie for joining me today as well. I’m so honoured to have you on the channel today and we will all see you or I’ll see you on the next live stream. Bye for now.

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Sara Nguyen
Video and Course Creator | Online Marketing Strategist | Wine Lover | Coffee Addict | Geeky techy lady| 😀 Helping small businesses build and grow their business using social media with ease.
Latest posts by Sara Nguyen (see all)
  • [Thriving Creator Podcast] Episode 22: How many YouTube subscribers do you really need? Here’s the truth.
  • YouTube video set up: How to create product mock ups
  • [Thriving Creator Podcast] Episode 21: It’s time to stop saying that you’re no good at tech!

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About Sara
I'm a coffee addict and donut lover who is obsessed with technology.

Want to grow your business with YouTube or live video that woos your ideal clients and gets them to buy what you sell? Sure thing!

I'll help you navigate through the maze of video and social media so you can connect and sell online with ease.

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Wow, it feels so good to be back and creating cont Wow, it feels so good to be back and creating content for my YouTube channel again! I’m excited to share all the insights I’m learning along with the new training and tutorials to help you grow with video for your business.
My 3 takeaways which are also handy if you’re just getting started with your YouTube journey:
Be gentle with yourself - it will feel a bit rusty at first. Choose topics you know you can create quickly and go easy on yourself.
Block out the time and commit to it - focus more on the time than the end product, and you’ll get there eventually.
Have fun - creating content should be an enjoyable experience, so make sure you have fun with it!
#backatit #YouTubeCreator #SmallBusinessContentCreator #ContentCreatorLife #CreativeMarketingTips #SmallBizSuccess #ContentStrategy101 #SupportSmallBusinesses #StartupLifeHacks #DigitalMarketingForSmallBusinesses #SmallBizMagic #ContentCreationProtips #WomenInBusiness #FemaleEntrepreneur #FemaleBusinessOwner #BossLady #FemaleHustler #SheMeansBusiness #HerBusiness #StrongWomen #CreatedToCreate
⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨The key to success ⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨The key to success on YouTube is to make videos that people want to watch.✨
And finding the balance between topics people are searching for and what you actually want to create videos about is the art of YouTube. 
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How do you uncover the topics to create videos about?
Keyword research is how. 
Trust me, this is something that your future YouTube self will thank you for when you create videos that actually get views AND that lead to sales for you! 🙏🏼
And it's not as complicated or scary as you may think it is.
1. Use my top recommended tool: KeywordsEverywhere. It's super affordable and easy to use.
2. Download and install the KeywordsEverywhere Chrome extension. Once installed, set up the plug-in and add some credit($10 is plenty to get you started).
3. Start entering topics in the search bar for videos you want to create. 
4. Look at the "Search volumes" that KeywordsEverywhere reveals. This is where the magic is. You want to go for keywords that have >1000 searches per month. 
5. Look at the "Related searches" for more keyword ideas and keep refining. 
6. Check out Askthepublic.com to help generate more keyword ideas and see the search volumes. 
Following these steps will ensure that your YouTube videos are successful data-validated topics. 💃🏽💃🏽
But this is just one part of the equation (so much math! LOL). 
You need a system that will help you turn your YouTube videos into reliable sales...
So check out my YouTube Masterclass where I'll walk you through exactly how to make it happen. 
Snatch your spot at the link in bio. xX
Do you want to make YouTube videos (and an income Do you want to make YouTube videos (and an income from them) but aren't sure where to start? 🤯🤔
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I'll break down some of the most important aspects for you.
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Step 1 - Before you start filming your video, do some research to make sure people are actually searching for it.
Step 2 - Take the time to script it out or create a list of bullet points.
Step 3 - Decide what style you want the video to be. A talking-head video is completely fine and often simplest. Create a list of shots you need to take.
Step 4 - Choose a day and block out a few hours to record.
Step 5 - Hit Record! Film your video content (or Go live!)
Step 6 - Edit your video, either do it yourself or outsource it. 
Step 7 - Upload your video and optimise it for YouTube search
Step 8 - Release your video.
Step 9 - Promote your video (in non-spammy ways).
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Getting clear on this process will help you understand realistic time requirements and identify which areas you can outsource. 
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But this is only the video creation aspect of things. How do you go from having a YouTube video to generating money? It doesn't work by magic; you'll need a focused plan to make it happen. I go deeper into what's needed in my YouTube Masterclass. Link in bio. ✨
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#freedombasedbusiness #hustlewithease #girlbosstips #womenwithaplan #solopreneurlife  #businessownerlife #instagramtips  #reelstips #contenttips #progressoverperfection  #realbusinesstalk  #socialmediastrategy  #ladystartups #smallbusinessadvice #businesstips101 #ladybosslifestyle #socialmedia101 #smallbusinesshelp #handmadeinaustralia #businesscoach
You may be thinking, why would I want to become an You may be thinking, why would I want to become an expert? 
Isn't that a lot of pressure? 
Well, becoming an expert has its perks. 
People trust experts and as a result, you will attract dream clients who are willing to pay for your services. 
By positioning yourself as an expert in your category, you will also open up opportunities for your business that you never thought possible. 
So if you're serious about using YouTube to drive value and grow your business, this episode is for you. 
🎙️Check out the full episode on the Thriving Creator Podcast🎙️
Episode 16 is the one you'll want to catch.
Link in bio.
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #podcastersofinstagram #podcastinglife #podcasthost #growyourbusinessonline #findyourflock
Feeling thankful for all the amazing moments in th Feeling thankful for all the amazing moments in this life #grateful #happy
Happy Father's Day to all of the dads and dad-like people in our lives.
If you find Father's Day difficult, I see you. Sending loving energy your way. xX
Umm Hey hey 👋🏼👋🏼 I'm back! After al Umm Hey hey 👋🏼👋🏼
I'm back! 
After almost a year off Instagram, I’ve missed you guys so much!
Quick recap of the past year: 
1️⃣ Gave birth to our incredible daughter - her name is Kai. She is amazing (if you didn't know...surprise!) 
2️⃣ Learning all about life as a new mama #relentless (so much vomit and laundry LOL)
3️⃣ Figuring out that work/business/life/balance thing whilst sleep-deprived. 
Thanks for joining me on this journey of tech tutorials, tips & insights.
Please say hi in the comments because yaaay!!! I'm back, and I've missed you all!
#dropthebeat #videotutorials #journey  #womeninbusiness #womeninbiz #theeverygirl #savvybusinessowners #onlinebusinessowners #creativebiz #nerdboss #digitalmarketingtools #growyourbusinessonline
🧟‍♀️ This was the most accurate way to su 🧟‍♀️ This was the most accurate way to summarise my life in an emoji right now. 
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Sleep deprived from the newborn baby night feeds = zombie like appearance. 
🤣🤣🤣 
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#nerdboss #creativeentrepreneur #girlboss #theeverygirl #onlinebusinessowner #creativebiz #creativebusinessowner #womeninbusiness #funnels #beingboss #hustlewithease #creativeatheart #youbelong #findyourflock #savvycommunity #findyourtribe #creativeempire #herestothecreatives #femaleentrepreneur #lovelysquares
❤️❤️❤️And today's loving reminder is b ❤️❤️❤️And today's loving reminder is brought to you by the concept of rest. ✨✨✨✨
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#smallbizowners #marketingsocialmedia #creativeladydirectory #womenbusinesses #businessownertips #buildingbossladies #smallbusinesswomen #businessownerlife #reachyourgoals #socialmediacontent #biztips #creativechics #9tothrive #businessownership #socialmediaqueen #bossbabelife #findyourpurpose #buildyourtribe #womenwithambition #smallbusinessmarketing #womenwholead
I love creating videos for YouTube and the YouTube I love creating videos for YouTube and the YouTube experience. But I also believe that there needs to be balance and that YouTube (or anything for that matter) shouldn't occupy every second of your life. 
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A few subscribers have called me out about not releasing consistently on my YouTube channel and that's true. I haven't released lots of videos for a little while...however, I made the choice to pause YouTube whilst I prioritise looking after my newborn baby. 
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And I think we need to normalise taking a break and not being "on" 24/7. 
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Whether you need to do it for your own mental health, or physical health, or because you've had a big life change. Or just because you want/need to.
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I want to encourage you to not feel guilty about taking a side step on YouTube and in your business. It's part of the road to success and doesn't mean that your journey has ended. 
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So, take care of yourself, okay?
xoxox.
Sara 
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#nerdboss #creativeentrepreneur #theeverygirl #onlinebusinessowner #creativebiz #creativebusinessowner #womeninbusiness #youtubecreator #beingboss #hustlewithease #creativeatheart #youbelong #findyourflock #savvycommunity #findyourtribe #creativeempire #herestothecreatives #femaleentrepreneur #lovelysquares
One of the biggest, best things has happened and i One of the biggest, best things has happened and it’s literally turned my world upside down. I had a baby! My husband and I welcomed our daughter, Kai, into the world in October…just after a long and stressful 4-month lockdown in our city – Sydney. In my latest podcast episode, I talk about navigating life as a creator when you’ve just had big ass changes.
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🎙️Check out the full episode on the Thriving Creator Podcast🎙️
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #podcastersofinstagram #podcastinglife #podcasthost #growyourbusinessonline #findyourflock
Did you know that you can create animated end card Did you know that you can create animated end cards for your YouTube videos in Canva. For reals! I walk you through how to do this step by step in my latest Canva tutorial.
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Link in bio to my latest video on YouTube.
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#youtubestrategist #growonyoutube #personalbranding #youtubetips #youtuber #digitalcontentcreator #contentcreator #personalbrand #contentmaker #youtubelive #socialmediacontentcreator #creators #youtubecommunity #crushingit #youtubelife #livestreamer #letsgetlive #creatormindset #youtubegrowth #youtubecreators
If you're trying to grow your YouTube channel it's If you're trying to grow your YouTube channel it's not getting the views and subscriber growth that you want...here are my 💎💎 💎Top 9 things you can do to grow your YouTube channel💎💎 💎
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1️⃣ Get honest feedback and listen to the suggestions. Ask three to five people that you know and trust. Send them a video and ask them to give you specific feedback on how you can improve. 
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2️⃣ Consider adding educational content. I would always recommend adding educational types of videos. And these are things like how to training, step by step tutorials and you need to make sure that these videos have actual traffic. 
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3️⃣ The YouTube algorithm loves consistency. Whether that’s weekly, twice a week, monthly. It’s all about what can you handle and how are you going to manage it. Showing up consistently, whatever that looks like for you. 
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4️⃣ What's your video frequency? After being consistent, how often are you releasing videos? 
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5️⃣ How are you delivering your content? Check your voice projection, your pronunciation, your pace of speaking. 
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6️⃣ Visuals...how are you showing up How does does your video look aesthetically?
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7️⃣ How is your video sound quality? Is it clear? Do you have lots of background noise? Is the background music too loud?
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8️⃣Ask for the sub, but give people a reason to. Don't beg for subs (or anything for that matter).
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9️⃣ Take imperfect action.
Keep going even if you don't feel it's good enough. The more videos you create, the better you will get at the process and the more your channel will grow. 
If you're struggling to come up with what to say in your YouTube videos...grab my 5 swipeable and done-for-you YouTube scripts will help you create videos faster. 
They're free and awesome (even if I do say so myself! 😂😂😂)
Link in bio. 
#youtubevideoideas #youtubevideocreator #videocreator 
#womeninbusiness #womeninbiz #theeverygirl #savvybusinessowners #onlinebusinessowners #creativebiz #nerdboss #growyourbusinessonline
❤️‍🔥❤️‍🔥❤️‍🔥 Laura Smot ❤️‍🔥❤️‍🔥❤️‍🔥 Laura Smothers-Chu from @joy.in.dementia joins me in this week's podcast episode where we talk about  thriving in your online business and mustering up the courage and grit to keep going when life gets tough.
🙅🏻‍♀️ We say no to 'hustle culture' and 💪 heck-yes to a more mindful and compassionate approach. 
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🎙️Check out the full episode on the Thriving Creator Podcast🎙️
Link in bio.
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #podcastersofinstagram #podcastinglife #podcasthost #growyourbusinessonline #findyourflock
If you're new to YouTube or if you have a small ch If you're new to YouTube or if you have a small channel for a while now, qualifying for the YouTube Partner Program can take much longer than you anticipate. The great news is there are other ways to make money from your YouTube videos without needing to qualify for the YouTube Partner program. 
In talk about better ways to make money on YouTube for beginners with the best strategies that you can get up and running quickly, even if you're just starting out on YouTube.
Link in bio to my latest video on YouTube.
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#youtubestrategist #growonyoutube #personalbranding #youtubetips #youtuber #digitalcontentcreator #contentcreator #personalbrand #contentmaker #youtubelive #socialmediacontentcreator #creators #youtubecommunity #crushingit #youtubelife #livestreamer #letsgetlive #creatormindset #youtubegrowth #youtubecreators
The longer you wait 🕒, the longer it will take. The longer you wait 🕒, the longer it will take. Don't wait. Take action. 🎬
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Is it that video you won't release or start to record, because you're nervous about what people will think?
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Is it that program or service you haven't offered because you don't you're good enough to even put it out there? 
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Well lovely, now is the time to stop overthinking everything and start take massive imperfect actions.
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Now is the time to get it done, whatever it is you've been putting off for so long...
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I know what's like to doubt that you can do it and to be afraid of what other people will think. I've been struggling with these lately too, as I work on launching a new exciting *thing* 😉
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But as much advice for you, as it is for me...we can't hold back because we're denying the world our genuis...and connection for people who need it the most.
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Let's do this ok? 💖
What are you waiting for? xoxox
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I share my top 9 actionable tips to help you if yo I share my top 9 actionable tips to help you if your channel isn't growing...and they're easy to implement so you can start making adjustments right away. 
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Link in bio to my latest video on YouTube.
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#youtubestrategist #growonyoutube #personalbranding #youtubetips #youtuber #digitalcontentcreator #contentcreator #personalbrand #contentmaker #youtubelive #socialmediacontentcreator #creators #youtubecommunity #crushingit #youtubelife #livestreamer #letsgetlive #creatormindset #youtubegrowth #youtubecreators
🙅🏻‍♀️Don't. If you are thinking about 🙅🏻‍♀️Don't. If you are thinking about starting 2 YouTube channels at the same time🙅🏻‍♀️
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🎙️Check out the full episode on the Thriving Creator Podcast🎙️
Link in bio.
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#womeninbusiness #businessmentor #successmindset #successleavesclues #worksmart #fempreneur #caffeinateandconquer #womenwithambition #savvybusinessowners #lovemybiz #theimperfectboss #dreamersanddoers #womensupportingwomen #bossbabemovement #femaleentrepreneurs #entrepreneurtip #soulpreneur #thatsdarlingmovement #digitalmarketing #chaseyourdreams #podcastersofinstagram #podcastinglife #podcasthost #growyourbusinessonline #findyourflock
Last week my little YouTube channel reached 30K su Last week my little YouTube channel reached 30K subscribers. And whilst it's not **all** about that subscriber count...I'm grateful for every single person who watched, liked and subscribed to my channel. 
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I was speaking to my husband last night about a mean-ass comment someone left for me the other day. It was filled with anger and misdirected. But on reflection, it really made me realise why I bother with the channel at all.
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I love content (Insert Oprah voice tone: I looove bread!). I looooove video...and I love teaching and connecting with  amazing people that I would not have otherwise....all because I took a leap of faith with YouTube...and continued the journey. It really has opened up so much opportunity for me. 
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I'm feeling all the feels on this crazy journey. Humbled and in appreciation for the lessons from the highs and the lows. 
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Thank you xoxox.
The struggle is real... Barely just keeping it to The struggle is real... 
Barely just keeping it together. 
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A little laughter for another day of Sydney lockdowns. Hope that I was able to send a little giggle your way. 
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#Ambition #Believe #BeYourOwnBoss #LaptopLifestyle #BusinessOwner #EntrepreneurLife #HardWorkPaysOff #HustleHard #InspireDaily #LivingTheDream #girlboss #nerdboss
#nerdboss #creativeentrepreneur #theeverygirl #onlinebusinessowner #creativebiz #creativebusinessowner #womeninbusiness #funnels #hustlewithease #creativeatheart #youbelong #findyourflock #savvycommunity #findyourtribe #creativeempire #herestothecreatives #femaleentrepreneur
I break down the YouTube alogorithm and explain ho I break down the YouTube alogorithm and explain how smaller creators can work WITH it to grow their channel and reach. 
Link in bio to my latest video on YouTube.
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#youtubestrategist #growonyoutube #personalbranding #youtubetips #youtuber #digitalcontentcreator #contentcreator #personalbrand #contentmaker #youtubelive #socialmediacontentcreator #creators #youtubecommunity #crushingit #youtubelife #livestreamer #letsgetlive #creatormindset #youtubegrowth #youtubecreators
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