So you want to start creating videos for your business but the idea of being in front of the camera gives you heart palpitations?
In this video I’ll share with you 5 tips to on how to be more confident on video so you can start feeling a little more at ease and begin creating videos to connect with your audience and grow your business.
Video is an extremely powerful tool to use to build your business because it can help you create trust quickly. And the more that people trust you, the higher the likelihood that they are going to buy from you. But many people avoid creating videos because they don’t feel confident enough to be in front of the camera.
Let’s look at a few ways we can help you improve your confidence on video, so you can start putting yourself out there to reach more people and share your knowledge with the world.
Tip # 1: Clear the room
One of the things I do when I record video is I clear the room. That means no one is allowed in the space I’m recording until I’m done.
By doing this, It’s just me and the camera and I don’t have to deal with feeling self-conscious with other people in the room. So I can focus on delivering my content without people watching me while I do it.
Tip # 2: Look the part
There’s a really tacky cliche that goes “When you look good, you feel good, you feel good, you play good” and this is actually quite helpful when it comes to being more confident on camera.
For the ladies, applying some makeup can help you feel a little less self-conscious.
I usually apply a good liquid foundation, with a powder finish so my face doesn’t appear so shiny on camera. I also apply lipstick, some eye shadow and fake lashes to increase the level of glam.
Dress it up so you feel good when you’re recording video, and you can focus less on your appearance in the moment and more on the content.
And remember, you don’t need to look like a supermodel to create great video. People like to watch normal people (like you and I) because it helps them feel connected to them and it’s less intimidating.
Tip #3 Practice
When recording videos, I find that I feel more confident when I’ve scripted out what I am going to say, or at least have an outline and run through the lines before I record.
When I do this, it is easier for me to be articulate in the videos. I feel more confident because I’m not stumbling on my words and I know what I need to say so I can also speak as naturally as I can.
Tip #4 Adjust your mindset
The fourth tip to help you be more confident on video is something I’ve learnt from copywriter and author Alexandra Franzen.
Franzen in her course “Unstoppable” talks about how we need to create and put our content out into the world because there is someone out there who needs to hear your message.
So instead of thinking “why should I bother, there are so many videos out there”, have the mindset that your audience is out there waiting to hear from you – they just don’t know it yet but they need to hear what you have to say.
The final tip #5: Apply lightness
In the book “Big Magic: Creative Living Beyond Fear” by Elizabeth Gilbert, Gilbert talks about the idea that what we create is important, but to not mistake your work for a human child. Your work is not your baby…this thinking leads to serious pain.
Be light with your work. Use this tip to help you feel more confident on camera, knowing that your work doesn’t have to be perfect and if it is criticized – you and it will survive just fine. And you can continue to create more videos to connect with more of your audience.
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And if you’re looking to for more ways to get more clients and grow a business that you love, make sure to pick up a copy for my free Personal Branding Guide. In it, you’ll learn all about the strategy, equipment and software and you need to set up and build a beautiful brand that is aligned to your personality and that generates leads and sales.
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Thanks for watching.
How to be more confident on video