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Facebook Marketing Strategies

In this Facebook Marketing Strategy video you will learn how to use Facebook to actually generate leads and sales for your business, including some real world case studies of business thriving on Facebook. Stay tuned.

Hi, I am Sara Nguyen your Online Marketing Strategist helping you grow your business using tech and social media with ease. If you’re new to this channel consider subscribing for all of the latest tech reviews, social media marketing tips, and tech training, and at any time during this video make sure you check out the description for all links to all of the resources mentioned in this video.

So why is Facebook important and what are some Facebook Marketing Strategies that you can use to leverage the world’s largest social media platform let’s have a look.

So let’s talk about the extreme reach of Facebook, at the time of this recording Facebook has just reported over 1.5 billion Facebook users, so 1 in 9 people in the world are currently on Facebook 50% of who use Facebook every day. If Facebook was a country it would be technically the largest country in the world. It is the world’s biggest social media network. In addition to having extreme reach, Facebook also has many users and high engagement. The average Facebook user has 130 friends and is connected to at least 80 pages. There are over 427 million mobile users, the average Facebook user spends 20 minutes per visit or 6 to 8 hours on Facebook per month.

There are over 250 million photos uploaded daily, over 2.7 billion likes per day on Facebook, the split on Facebook at the moment is about 57% females to 43% males. Facebook becomes an extremely powerful platform due to the fact that it has so many users who are so engaged on its platform. So let’s get started with an overview of how to use Facebook in 4 simple steps.

The first step to using Facebook is to understand that it’s a platform to help you build your brand so you can be seen by your audience, and this means maximizing Facebooks real estate including your Facebook cover photo, your Facebook profile image and posting content regularly and consistently on Facebook so you’re seen by your audience.

The second step in using Facebook is once you’ve built your brand it’s about getting more customers, building your following through Facebook advertising through Facebook networking and really understanding Facebook as a traffic tool to bring customers to you.

The third step in using Facebook is about engaging with your audience, now that people know that you exist, now that you’ve begun to get more followers it’s about engaging with them on and off Facebook and building a relationship with your audience. You’re building a relationship with them by sharing engaging content and having a content strategy and plan that really is focused on providing value to your audience that helps them. I like to call it making your users fierce in awesomeness. So this is about providing them value that helps solve their pains their fears and their frustrations and this is how you become a leader and a go-to person in your field.

The final step in using Facebook for business is we’ve gone from building your brand and being seen to getting more customers to engaging with people with content on and off Facebook, and the third step is about putting people particularly followers into a pipeline and your building an audience with them, you’re making the sale and your servicing your customers.

Let’s have a look at some businesses who are using Facebook extremely well to grow their empires.

This is the Raw Chef also known as Russell James and I’ve been following Russell for a few years now and I’ve seen him grow from 20 000 followers on Facebook to over 200 000 followers on Facebook. And what I’ve noticed about Russell is that he uses Facebook very strategically. He is consistent with posting his raw food recipes and images. He is consistent with posting offers so that his audience is used to him selling, and he is also fantastic at creating a funnel, so getting people from Facebook to his website where he then engages with them through email. If you haven’t followed the Raw chef or Russell James already, definitely have a look at his Facebook fan page and have a look at what he is doing correctly. I really love following Russell because he just is on this exponential growth path from what I can see and I really love seeing this small business just grow.

Another case study of a small business using Facebook really well is Mishka, and Mishka sells clothing online, and she purely makes all of her sales based on the traffic from Facebook. So once again we have someone leveraging Facebook traffic, bringing people back to her website where she sells clothes. She posts really regularly and it’s all about fashion and trends and it’s about the consistency of giving people what they want and enabling them to buy it from you on your website.

Here we have Gecko Adventures who are a travel agency and I love following Gecko adventures because I love to travel, but they also have used Facebook very well as a way to sell their tours and their travel packages. Now you’ve seen Russell James who is a raw food chef who sells E courses, you’ve seen Mishka who sells clothes, she’s an online E-commerce clothing retailer, and you’ve seen now Gecko Adventures, for them what they all do well and consistently is take the traffic from Facebook engage with an audience there but then bring people back to their website where they make the transaction.

So when we think about our Facebook marketing strategy the best way to leverage Facebook is to use that reach to drive traffic to your website and to build an email list. So at a top level, it’s about using Facebook to reach new customers with the aim of getting them into your sales pipeline. Once you’ve started to engage with them you build a relationship with them on and off Facebook, so you post on your Facebook to engage with them you interact with them on other social media platforms as well as in conjunction with your email list and then the third step is to grow and nurture a relationship to sell to them.

This Facebook marketing strategy works because the emphasis is on building a relationship with the user providing them with lots of value and engaging with them and then making a transaction after that as opposed to pushing the sale and pitching pitching pitching pitching. It’s much easier to sell to someone who knows likes and trusts you than it is to sell to someone cold, where we are interacting with people building a relationship with them which then increases the propensity that they will buy from us.

So there you have it Facebook marketing strategies to help you get more reach and traction from Facebook, if you found this video useful give me a thumbs up and don’t forget to subscribe to my channel, if you’re looking for more ways to build your business using Facebook make sure you grab a copy of my Facebook Live cheat sheets, it’s a super simple guide to help you get up and streaming with Facebook live even if you’ve never hit record before, to get your hands on simply click on the link in the description below and thanks for watching.

Get your free Facebook Live Cheat Sheets: http://saranguyenonline.com/special/facebook-live-fast-start/

———Equipment Used To Shoot This Video ——-

Camera – Canon 80D
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Lens – Canon 18-55 Lens
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Blue Yeti Pro USB Microphone
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Microphone Rode Smart Lav+
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Microphone adaptor – Rode SC3 3.5mm TRRS to TRS Adaptor
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Rode extension cable:
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Lighting – Halo Prismatic Ring light
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Tripod – Manfrotto Compact Advance
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This video edited with Screenflow 6 on a Mac
http://saranguyenonline.com/screenflow6
DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. I only recommend products that I personally use and love. Thank you for the support!

About this video:

In this Facebook Marketing Tutorial, Online Marketing Strategist Sara Nguyen teaches you different Facebook Marketing Strategies to help you grow your business using the world’s largest social media network – Facebook.
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Facebook Marketing Strategy – Facebook Marketing Tutorials

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Sara Nguyen
Video and Course Creator | Online Marketing Strategist | Wine Lover | Coffee Addict | Geeky techy lady| 😀 Helping small businesses build and grow their business using social media with ease.
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About Sara
I'm a coffee addict and donut lover who is obsessed with technology, social media and marketing.

Want to grow your business with social media that woos your ideal clients and gets them to buy what you sell? Sure thing!

I'll help you navigate through the maze of social media so you can connect and sell online with ease.

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sara.nguyen.video

Video Creator   🎥 🤳 🍪
A few days by the sea. A few days by the sea.
Thank you to everyone who I’ve been able to help Thank you to everyone who I’ve been able to help through my videos. It’s because of you I get to do what I love 💕
New little @canonaustralia lens that I’m digging New little @canonaustralia lens that I’m digging. 😍
How do you get better at: livestreaming/video/danc How do you get better at: livestreaming/video/dancing/business?  By taking bold, messy action...even when...and especially when it scares you. That means doing things like: livestreaming, running ads and business-building activities that feel uncomfortable...  But you know you're supposed to do them.  The truth is, that if your business/life isn't where you want it to be...you are the reason why.  And when you take extreme ownership and massive action over and over...  ...Combined with solid, relentless focus...you get success.  But lots of people aren't willing to do the work and feel the discomfort. Because it's scary and you make yourself vulnerable. Yet, on the other side of the discomfort is what you've been longing and dreaming of.  It's all a choice my friends. What's it going to be? What are you going to choose?  #fempreneurs #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #marketingstrategist #aspiringentrepreneur #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators #onlinecoursecreator #hersuccess #womenceo #solopreneurs #entrepreneurher #buildingmyempire #businesstraining
Because COVID has completely taken over our lives Because COVID has completely taken over our lives this year, it’s hard to imagine life in this world without it now.   When life finally goes back to the new normal, are we going to be ready for it?  Are we ready for the income/impact/growth we desire now?  The truth is that you’ll never feel ready enough, and chances are ⁣that nobody is going to ‘choose’ you. ⁣  Instead, what if you do it.   What if you choose yourself?  When I first started teaching social media, I didn’t exactly ⁣look and feel like a success story, especially when I made videos from my derelict apartment.   But I started small, and even more importantly, I showed up and declared myself ready. ⁣  No one was going to do that for me.  My first few videos had 30 views on average. Then 50, then 100, and now, my top videos have over 100 000 views.  ⁣  Maybe one day, millions.   I declared myself a content creator, social media and video strategist and coach way before anyone else believed I was one.   I set up my own website, created my own content and uploaded my own videos and it was the combination of that hustle that was what started everything. ⁣  I wasn’t waiting for someone else to choose me, and I wasn’t waiting until I got a sign from the universe. ⁣  I decided that there was ⁣room for me (why not me?), and yes, there’s so much room for you too. ⁣  There’s room for:⁣  The quiet and the louder ones
The introverts and extroverts.
The out there quirky and the inward.

All ethnicities, ages, sizes, and histories.  Why not you, too?  #fempreneurs  #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #marketingstrategist #aspiringentrepreneur #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators #onlinecoursecreator #hersuccess #womenceo #solopreneurs #entrepreneurher #buildingmyempire #businesstraining
New YouTube video where I show you how to macguyve New YouTube video where I show you how to macguyver your iPhone and use it as a webcam using @filmicapps Filmic Pro. Link in bio to my channel.  #youtuber #howtocreatecontent #bossbitch #womeninbusinessrock #iphonevideo #videomarketingstrategy #socialmediacontent
You’ve seen the quote… Comparison is the thie You’ve seen the quote…  Comparison is the thief of joy.  All the gorgeously curated Instagram squares and perfectly styled YouTube videos will get you in comparison mode pretty easily.  (I totally get it ——> says the woman who has been told that she’s either ’too Asian’ or ‘not Asian enough’ her whole life.)  When you see other successful businesses posting on social media…  ...it's easy to let your reptilian brain take over…  ...and to start thinking that success is limited to only a few people in the world.  Unfortunately, once you start thinking down that path…  ...you open yourself up to believing that you aren't good enough.  I’ve seen too many incredible coaches, consultants and creatives get bogged down by allowing themselves to believe:  "I’m not enough. I don’t have what it takes."  But you can choose to do things differently.  Do you think that Patty Jenkins, Director and Writer of Wonder Woman looked up and said, “Well, Wonder Woman has already been done…guess I’ll just go home and not make a new, amazing movie?”  What if she had done that?!  The truth is…  ...if you want to transform your business, livestream, put yourself out there and see the growth that you deserve, you need to stop comparing yourself to other people.  Or like our school teachers used to say…

Eyes on your own work.  #beyourownboss #bosswoman #hersuccess #savvybusinessowners #womenceo #womenwhodo  #womenwholead #womeninbiz #businessgrowth #businesssuccess #entrepreneurgoals #entrepreneurlife #goaldigger #solopreneur
We make time for what we want. I'm calling it as i We make time for what we want. I'm calling it as it is. You can livestream effectively in 15-20 minutes a day...and *basically* for free using your mobile device. As one of the most efficient ways of producing content, building authority and generating trust and leads...why wouldn't you start your live journey? 🙂  #fempreneurs #bosswomanmindset  #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #marketingstrategist #aspiringentrepreneur #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators #onlinecoursecreator #hersuccess #womenceo #solopreneurs #entrepreneurher #buildingmyempire #businesstraining
“Set your life on fire. Seek those who fan your “Set your life on fire. Seek those who fan your flames 🔥 “ ~ Rumi  #rumiquotes #poetryislife #poetryofinstagram #motivationalwednesday #beautyinwords
Live streaming and being on camera can feel SCARY. Live streaming and being on camera can feel SCARY...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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...that’s totally NORMAL. But it also doesn’t have to stop you.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The difference between SUCCESSFUL content creators and those who stay STUCK is that successful creators take action DESPITE the fear and anxiety they feel. ⠀⠀
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They do things to keep moving forward…⠀⠀⠀⠀⠀⠀⠀⠀⠀  ...even if they don’t feel ready…⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
...even if they’re not sure about what others will think...⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀  ...they don’t “wait until everything is perfect.” —> They take imperfect action.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀  How will you take imperfect action this week?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#fempreneurs  #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #marketingstrategist #aspiringentrepreneur #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators #onlinecoursecreator #hersuccess #womenceo #solopreneurs #entrepreneurher #buildingmyempire #businesstraining
Your livestreams, whether you’re on YouTube or F Your livestreams, whether you’re on YouTube or Facebook (or multi stream like me) should be generating desire for your products/services. 
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If they’re not…you may be focusing on the wrong things. It’s not the best light, camera or fancy animated overlay that makes a good livestream…yet this is where most people spend their time obsessing over.
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Your content and how you deliver it will be the difference between a successful livestream strategy vs going live for the sake of going live…and seeing no results. 
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#successbound #bossmentality #bossquotes #gogetit #millionaireinthemaking #businesscoaches #buildingempires #entrepreneurthing #womenbuildingempires #businessmoves #bosschic #bossladystatus #ladypreneur #buildinganempire #dreamchaser #ceomillionaires #womanceo #girlsbuildingempires #immyownboss #goaldigger #bossbabes #ladypreneurs #womaninbusiness #femaleentreprenuer #hersuccess #buildanempire #thesixfigurechick #goalgetter #dreambigger
One of the comments I get most often is… "Sara, One of the comments I get most often is…  "Sara, you’re such a natural in front of the camera. I could never do that."  And I find that rather amusing.  Why? Because that was NEVER me.  I was always the person behind the scenes — producing other people’s shows and webinars and livestreams.  And you know what?  I was comfortable.  Comfortable with my job. Comfortable with my life. Comfortable all around, really.  And that comfort made me feel safe.  … but it also ate me away inside.  Why? Because I knew I had a message to share, and I knew I could be in front of the camera sharing it… instead of stuck in the background building someone else’s dreams.  But alas, it stayed that way far longer than I want to admit.  And it stayed that way because of my own limiting beliefs — because of all the little stories I kept telling myself.  Every time I thought about getting in front of the camera, a little voice would pop in my head and say:  "What makes you think you’re good enough to be on camera?"  It was torture.  And it wasn’t until I overcame my limiting beliefs that I began to see real change.  The truth is…  I’ve never been ‘natural on camera’ or ‘made for the screen.’  I worked very hard to develop these muscles… especially as an introvert who’s naturally shy and insanely awkward.  It was very challenging for me.  But it was also the thing I knew I had to do if I ever wanted to rise above.

Right now, you may be at the time in your life when you’re finally saying "No" to mediocrity, lame excuses, and all the so-called barriers standing between you and greatness…  And finally saying "Yes!" to the specialized knowledge, strategies, tools, and techniques that can take your business and career to the next level.  You’re becoming someone who won’t settle for anything less than you deserve.  So hit record, go live and get that thing out into the world.  #fempreneurs #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators
When it comes to putting yourself out there, I sti When it comes to putting yourself out there, I still feel nauseous before a livestream or hitting record. 
Despite these feelings…it’s about continuing to show up for the people that you want to serve…even when it’s hard. And it’s always hard. 
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If you keep going live and you keep hitting that record button…things start to happen. You get better at being on camera, you feel more confident, your audience see you and connect with you more and you can finally start moving the needle in your business with more reach, leads and sales. 
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But you deny yourself and your audience the chance of any video magic…if you don’t take action. 
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Take action my friend. No matter how imperfect you feel. No matter how uncomfortable you feel. With every opportunity, no matter what happens you will continue to learn and grow. 
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#doitanyway #videocontent #contentmarketing #impostersyndrome #limitingbeliefs #creatorlife #youtuber #contentmarketingtips #contentcreation #fempreneurs #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #growyourbiz #hersuccess #womenceo #solopreneurs #entrepreneurher #buildingmyempire
#doneisbetterthanperfect Stop thinking that every #doneisbetterthanperfect 
Stop thinking that everything needs to be perfect for your livestreams/videos. Perfection doesn’t exist. Create. Put it out there....and give yourself a chance to connect and impact people. #youvegotthis
Friendly reminder in case you’ve forgotten, with Friendly reminder in case you’ve forgotten, with all that is going on in the world right now.  #sundaymotivation❤️ #bossbabequotes #risingtidesociety
Write down your ideas. I use the Notes app on my i Write down your ideas. I use the Notes app on my iPhone when I get ideas and then I can reference them when I’m on my computer as well. I also use Google Keep...so I can sync thoughts and ideas across my mobile and computer.  I found that I’ve forgotten less ideas this way...you know that stroke of genius you get...that you swear you won’t forget about...until you do...lol 🤣  I get ideas for videos and content all the time. Mostly when I’m about to fall asleep 😂...so I write them down and then later, I verify that there’s search volume/data to warrant a video. I believe in using data and not just our emotions (feels) to guide what we should create.  I don’t always follow this workflow. Sometimes I look up trends and data volume first to give me inspiration on what content to create.  And that’s ok too. As long as you’re creating...there’s no perfect formula or method.  #contentideas #contentisking #contentisqueen #contentiseverything  #videoideas
Hey coaches, consultants, creatives...have a Q you Hey coaches, consultants, creatives...have a Q you'd like answered about livestreaming, social media or content creation? I'm considering doing a Q&A session...so submit your Q's and I'll look at covering it in a livestream 🙂 
Link to the form in bio and here: https://forms.gle/bC6TBJfbkUwzMFvm7
Hello #weekendvibes ... brunch date. Zucchini frit Hello #weekendvibes ... brunch date. Zucchini fritters, poached egg, smoked salmon and #coffee (of course) 😍
#weekendbrunch
Behind the scenes. Dave helping me test out my set Behind the scenes. Dave helping me test out my set up the evening before a morning livestream. Yes, that’s a McDonalds cup...accompanied my shaker fries and nuggets (off screen)😛🍟#behindthescenes #mustbelove
🙌🙌🙌🙋🏻‍♀️🙋🏻‍♀️🙋 🙌🙌🙌🙋🏻‍♀️🙋🏻‍♀️🙋🏻‍♀️🙋🏻‍♀️ Me. You get better the more you execute.
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