In today’s live stream, I am going to talk about one of my favourite topics in the whole wide world and it’s Facebook live. I’m going to talk about some of the things that I do and share the tips so that you can be in the know with what it takes to have Pro looking live streams.
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2:15 – How livestreaming helps me create content faster
3:15 How to get high quality video
5:49 How to share your desktop
10:42 How to add animations to your livestream
11:51 How to draw on a livestream
Ecamm Live (livestreaming software): https://saranguyenonline.com/ecammlive
Canva Pr0 Free trial: https://saranguyenonline.com/canvaprofreetrial
Facebook Live Tips for PRO level Facebook Live Streams! – Video Transcription
For those of you who don’t know me, my name is Sara Nguyen and I help awesome entrepreneurs like yourself build and grow their businesses using video on social media. Make sure you check out the description because I’ll put the links to the timestamps for the video in case you want to jump to a particular chapter. I’ll do that after the live stream and also links to any of the resources that I mentioned in this video. I’m going to mention a few resources because we’re talking, I’m sharing a couple of trade secrets here, how I get everything looking so amazing on a live stream.
There are lots of reasons why live streaming is such a great way of, I guess connecting with an audience, creating video. I just did a live stream on a Canva tutorial, and I show people how to use the Canva app. It’s a video that I had created in the past that wasn’t a live stream and the video got a lot of views, but the problem with it that was about two years ago that I did that video and it’s a little bit out of date, so I wanted to update the tutorial.
I was recording it without being live and I found it was taking a really long time. It was taking a long time because, I was very self conscious, perfectionism was kicking in. I was constantly redoing takes and I was like, this is ridiculous. This was not, this would not happen if I was on the live stream. I would just keep rolling with it and I would get through the content.
I love livestreaming because it forces you to let go of perfectionism, let it go, be like frozen. Let it go, create the content and focus on that as opposed to focus on the light, focus on this exact image or focus on all these other insignificant things, whereas the content and you delivering the content, that is the key thing.
I really, really love live streaming because it helps you produce content quickly and it helps you let go of that perfectionism so that you actually get content out. The more content that you get out, the more that you can connect with people and the more that you can help people and inevitably convert the people that that view your content into buyers.
Let’s talk about some of the tricks and tips and insider insider things to help you level up your Facebook live streams. Now, one of the biggest questions I get asked is how do you get high quality video with your live stream? Wendy said to me, I love your live streams. The quality comes through really high compared to how pixelated my, well her Facebook live streams were and it takes a little bit of effort to get high quality video, but it’s not impossible.
I personally use quite a big setup to be honest. I use a DSLR camera, a capture card, a streaming 4k. I buy additional software to make that happen. It took a lot of effort to figure it out and it cost me a lot of money, but it’s what I wanted.
You don’t have to have a high setup like I do, but I do recommend if you do want to get high quality video image that you at the very least invest in a camera that can do so and it doesn’t have to be a DSLR. You can get a webcam, the Logitech Brio 4k does 4k, also the Logitech C920 also does HD and that gets you really beautiful video quality.
Also, if you’re live streaming using your phone, most phones, phones these days have really amazing quality video. You also just need to be aware of the internet speeds. If you have really good internet, it’s not flaky, it doesn’t drop out then you’ll also get better quality video as well.
Those are the little tips to get good quality video. Get a good camera. Whether it’s a webcam, whether it’s your phone cam, and make sure that you have a really strong connection, the best connection that you can.
That’s, that’s been the big thing for me, investing in decent internet, investing in a decent camera so that I can have the best quality video that I can. The other question that I get asked quite often is how do you share your desktop? I do a lot of tutorials. I do a lot of teaching, showing people both, how to use software as well as how to, I also present a lot of presentations in general and I share my screen to do that. There’s a couple of ways that you can do it.
Generally when you’re live streaming and you want to share your desktop, you need software to do this. Software can be anything from the free software that Facebook has for you, or a software that you pay for. I’m going to show you how to do it from Facebook’s own thing. If you don’t want to pay for it, let me show you where to go.
If you go to facebook.com/live/producer, it will allow you to live stream from your desktop and also to share your desktop. I’m going to now switch over so hopefully you can see that. My feed says that you can, so this is Facebook live producer and it is not intuitive. It is not elegant to use, but it’s free, assuming that you have a Facebook page, this is what you will see to start live streaming from desktop, from Facebook.
You then can select use camera and then you’ll be able to see, you’ve got in this setup section here. Let me just zoom in. Well let me zoom in. Well, there you go. See it says start screen share. In the setup section it says start screen share. If you select that, this will allow you to choose the screen or the browser that you want to share.
If you have multiple monitors, you can choose one or the other and that’s how you do it. That’s essentially it. If I click that, then as you can see here, I can choose to share my entire screen. I can choose, I’ve got two screens, so I can choose either screen or I can choose a particular window or occurring tab. That’s how you do it.
If I was live streaming using Facebook live producer, I would either have a presentation or a document and I would share that on my screen. That’s how I would do it.
Now, if you want to get a little bit fancy there is software that you can use that allows you to share your screen, like what you just saw there. I personally use Ecamm, and they have software that allows you to share your screen really easily. Let me see if I can do this. With Ecamm live, I really love Ecamm live because they allow you to also share your screen and it’s a similar concept where you can choose a monitor, choose a tab or whatever you want to choose.
I haven’t set it up ’cause that was a bit of an oversight on my behalf, but if I wanted to I would do this. This is a little bit of inception. This is my very messy desktop and this is probably not the best way to do it, but as you can see with my, this is Ecamm live and then in this section here, next to the camera, I can share a screen and when I press that icon, it allows me to switch between my camera and also my monitor as well.
You can do that using a software, whether that’s Facebook or whether that is the party software, other software that you can use to share your screen when you’re live streaming. Live is another great one that allows you to do it.
If you really do want to use OBS, I don’t know why you would, it’s the most un-intuitive clunky, hard to use software, but it’s free. OBS also allows you to do it as well if you can, if you want to. But it’s not my favourite tool and I will always avoid it if I can. All right, so that is how you share your screen.
Let’s talk about the other questions that I get. I get asked a lot, how do you add these things on your screen, you know, and have them animated and fancy?
I feel a bit reluctant to share how I do this, but the truth is that I create the animations myself using Canva. In Canva you can create animations using their templates and using their designed tool, then I download them and I upload them back into, yeah, that was a big secret.
I create the animations myself and then I use software such as Ecamm live, you could use the other software that I mentioned before, B.Live, OBS to upload the animated gifs and then you can just add them as overlays onto your Facebook live stream. But you do need to be on desktop in order to do this. You also need to be able to create the animations yourself. That is how I add the fancy animations. Yeah, secret is out.
The other question that I get asked quite frequently is on how do you draw on your Facebook live streams? One of the things that I saw and I absolutely fell in love with when I saw someone else doing it was they were drawing on their iPads and they were sharing that iPad screen as part of the video. I thought, what a brilliant way to engage with someone and that opens so many possibilities.
I’m going to show you how I do it, an example of it. Let’s go over to the iPad that’s looking very black. This is the view from my iPad and I’m usually using an app that allows you to draw. This one is good notes and I love it because you can literally like draw and then while you’re sharing your iPad screen and it just makes it more engaging. Let’s just say that we were presenting, we’ve got some points and then we’re drawing it right.
It just gives you like the ability to be a little bit more captivating, a little bit more engaging to get your points across. And you know, people like to watch the drawings, like they’ll be drawn to watch the drawing. It’s a way of demonstrating your point. However that may look. This is an example of how to do it. You can have a black screen and right on top of it you could also have a presentation and then like annotate or write on the presentation as you go.
This is a screenshot and one of the things that you could do that I love the idea of is you can use it to like emphasize things, highlight things and what a great way of presenting information. I absolutely love using iPads during live streams. It doesn’t have to be an iPad, it could be any tablet as long as you have the right software to connect it up. Ecamm live allows me to do that. I’m sure other software, Ecamm isn’t the only one that allows you to connect up an iPad and then that way create content that way. But that is the big secret. That is how I draw on my livestreams.
Let’s go back. That is how I draw on the live streams. I have my iPad with particular software that either have the image or a blank document and then I will use like a particular app that allows me to draw on it. That is how I do that.
I have just revealed a lot of my Facebook live stream secrets of how I get my live streams to look a bit different and a little bit fancy. A big problem that a lot of people come to me with is they say, I don’t know how to stand out on my live streams. The content that I present is the same as everyone else and I get that, I completely get that. I really feel that when it comes to creating content, whether it’s your live streams or your videos and differentiating yourself, it’s all in your delivery and it’s all in your perspective.
Everyone can access the same app. I do a lot of camp tutorials, but no one has the same perspective as me and no one, well they, no one has the same perspective as me because I’ve my experience is unique and I’ll teach it the way that I feel is best. You rely on your own expertise, your own, your perspective and your knowing, knowing that that is enough for you to be different and to stand out.
The other things that I’ve, I’ve shown you today. I talked about having high quality video. That’s as easy as getting a good camera and an internet connection. I talked about screen-sharing that helps you differentiate yourself ’cause you’re presenting your ideas, your ideas and your concepts and the ability of actually sharing your screen. Anyone can do that but only you can share it, share the information in your way.
I also talked about adding animations. Once again, creating animations. Anyone can create animation these days, but then when you add them to your own live stream, I’m pretty sure not everyone is going to have this exact layout that you see here because I created this myself. These are my colours that I chose. This is the font, this is the text.
I chose these elements and just little things like that help to differentiate you and help you stand out and help you look a little bit more pro. And then the big secret of how to draw using your iPad connected to your live stream.
I absolutely fell in love with the idea when I saw a couple people do it and I’m not the first person obviously to do it. Other people have done it in the past. But what I present that is unique, that helps me stand out, that helps me be pro and like my writing is unique and the way I draw is unique, rely on that. Rely on your content and rely on your information and use these other things as you know, the tools to deliver that. That’s how you look pro.
That’s how you stand out and that’s how you connect. That wraps up the live stream. I did two live streams today. I’m feeling a bit tired, but I’m really excited about the content. Now, if you found this video useful, give me a thumbs up and don’t forget to subscribe to my channel. I created that animation in Canva just letting you know and I talked a lot about all these strategies to look pro on Facebook live.
If you’re looking for an easy way to get up and running with Facebook live and some tips, more tips and strategies to help you leverage it so that you can grow your business with ease, make sure you grab a copy of my Facebook Live Cheat Sheets. It’s a super simple way to get you up and streaming on Facebook live, even if you’ve never hit record before.
I’ll put the link to the Facebook live cheats on the screen somewhere, and in the end, in the description below. Thanks everyone for joining me and for all of the support. I hope that you loved this video.